In this episode, we are continuing our series around the topic of why you should hire a coach. Most people don’t hire a coach because they think they already have one. Today, here I am to share my top reasons why you and I need a coach.
There are three pillars of success. If you’ve listened to the earlier episodes, you probably already know what they are– making sure you’re hanging out with the right people, investing in yourself and taking action through massive experimentation.
Here’s the thing, this one—hiring a coach—actually touches on investing in yourself, which makes you take action through experimentation, and then allows you to hang out with the right kind of people. So it touches all three pillars. So it really got me thinking from an internal perspective. Most people don’t hire a coach, because you think we’ve already got one. But today, I’d like to share with you the top reasons I’m hiring a coach.
Number one, it’s time to put a swift kick my ass.
I know that I viewed myself as having a coach throughout my life. But the reality is, I’ve had a ton of mentors. I want to explain this a little bit further, because we’ve talked about mentorship and why it’s so important to the pillars of success.
In my opinion, having a mentor and having a coach are two different things. A mentor is usually a voluntary individual, someone that has an extensive experience which you need at that point in your life. A mentor-mentee relationship can last for years and have a lasting impact. You can find them in all sorts of circles, your family, your friends, your co-workers, and your spouse. If you look at it, you’ve probably already have a ton of mentors in your life.
On the other hand, the role of a coach can be a little more short term. A coach will train you, they won’t accept excuses, and they’ll give you the kick and connections you’re truly looking for. So a coach isn’t there as an excuse taker, they’re there to help you implement massive action. A good coach can’t force you to do anything. But the reality is, they can help you organize and ease your actions, your thoughts, and most importantly, your executions.
Number two, they can smack you while holding you accountable.
A good coach will drop you if you aren’t moving in the right direction because they can’t get more time. None of us can. So good coach might as well drop you if you’re not actually implementing and working on why you have them. The right coach will make sure that you’re doing what you already know you need but keep you are on the right track. I know some of you might be saying “But Brandon, I don’t need a babysitter, I’m a grown up. So why do I need a coach?”
Well, the top producers in every field, have a coach. So they continue to over produce in whatever area that they’re in, and continue to achieve more. Do you think they’ve really all got it wrong?
Number three, if I really want to walk the walk and talk the talk, it’s time for me as an individual to step up and be done with excuses.
Now, I’m not saying that these are my excuses. But here’s some of the excuses that I’ve seen and heard. And tell me if you have other ones I’d love to know!
- You’ve got the financial excuse. It costs too much money.
Well, what is it costing you not to have that kick in the ass? What does it cost you not to have that person that’s helping you work on your ad? To ease actions, thoughts, executions, to move the needle forward? Think about what it really costs for you not to.
I was talking with someone recently at the speakeasy. And they had to find a way to afford a coach within the first three months. This coach was costing them about $2,000 a month but their return in their mind on their investment for actually having someone that worked with them, was $25,000! They were able to have that return because they had someone that gave them that kick in the butt when they needed it.
- Now another excuse is it costs too much time.
Well, you made the time to listen to this. You binge Netflix. You go into social media first thing in the morning when you first wake up and last thing when you go to bed. So a time excuse really doesn’t work.
- Last excuse, I’m good. I don’t need it.
That might be true for the person you currently are. But who do you really want to become? You’re working today to make your future self a better version. Here’s a mind bender for you. By focusing on who you want to become today, you’ll be able to change your present, and even change your past by reframing your story.
So what does this all mean? Well, I’m hopping on a call with one of our previous guests to see if we are fit. Yes, I said it. We need to see if we’re a fit. The cool thing is they’ve already mentioned to me that if they weren’t the right fit the right coach, they’d help me find that person.
“A coach isn’t there as an excuse taker. They’re there to help you implement massive action.” – Brandon Straza
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