Anna Parker-Naples is a multi-award-winning British entrepreneur and the Founder of The Podcast Membership, where she gives experts the chance to be seen and heard by their ideal clients. She also hosts her own chart-topping podcast called Entrepreneurs Get Visible.
In this episode, Anna explains how the right masterminds can help you impact the world. She dives into how her podcast agency works with you on your “why” to help you launch an impactful podcast that lasts. Lastly, she shares how anything is possible when you get visible by picking one platform to show who you are. Check it out!
Anna’s Learning Journey and Masterminds
The Mastermind Effect: 02:47
Our ability to access different people, especially through social, has grown and changed so much over the last five or ten years. When you and I were younger, it was textbooks, teachers, friends, family, coworkers, and the people around us, but that’s a sliver of what’s possible in life. How is your learning changed from your early years versus today?
Anna Parker-Naples: 03:12
As a child, if we wanted to know about something, we found a set of encyclopedias in the library. I can remember that a good friend of mine, her family had a massive 30 book encyclopedia set. If we had homework to do, we’d go and have a look at the encyclopedia. If it wasn’t there, you weren’t going to know about it.
I’ve got three children who are in their teenage years now. It’s hard to try and explain to them that we couldn’t just know stuff. If we didn’t know someone who knew something, you didn’t know it, or you had to go to the library. Whereas now I learned on the go. I learned while I’m walking my dog. I walk while I learned while I’m in the car. I’m learning on the go. I tend to podcasts a lot to do that learning.
The Mastermind Effect: 04:11
That’s the amazing thing with podcasts. You can learn from people across borders, across countries, different languages; it’s at your fingertips. The great thing about podcasting, it’s free.
The Mastermind Effect: 04:56
There are more ways to take in information, and to me, it can be overwhelming. It can be confusing. Some people learn from online courses, accountability buddies, pre-recorded courses, and YouTube University. Who are you currently learning from, and how did you reach out and connect with them?
Anna Parker-Naples: 05:17
At the moment, I’m part of three different mastermind groups, which is very fitting given that we are on the mastermind effect podcast.
I’m in a mastermind group headed up by a lady in LA and mostly has British women in it. There are about 10 to 15 of us and all coaches. It’s a very heart-centered business mastermind, but with real positive psychology feel to it. Everything is that no matter what we’re going through, we will find the proper challenge that we can rise from in it. That’s a very warm, wholesome place.
I’ve just joined another mastermind, a collective of 40 high-level, very successful six, seven, and eight-figure business owners and all women who are committed to making an impact in the world. We might all be making money, but there’s some change we want to see. As part of that, we will be going to mastermind with Richard Branson in Necker, which is very exciting.
Then another mastermind which I’ve been for about three years now. There are 40 to 60 people in there. It’s learning about marketing and media. I think being in those environments helps me grow. They’re all for different purposes. But the crucial thing is I’m surrounding myself with other people who are hungry for success, and they’re making it happen. And that helps me rise.
The Mastermind Effect: 07:04
That’s the interesting thing. That’s a big thing when it comes to the right mastermind. Have you ever been to a mastermind, and what was promised was under-delivered? Maybe it was just something that wasn’t aligned and how you were you, but the mastermind wasn’t what it was supposed to be.
Anna Parker-Naples: 07:31
It wasn’t quite a mastermind, even though it was being sold as a mastermind. It was a coach that I knew I didn’t know very well. And actually, if I’d listened to my gut, I wouldn’t have signed up anyway. It was a lower-cost mastermind. Very quickly, she was selling us on the idea that once we paid, we would get extra hours in the mastermind, and we’d expected. What she did was bring in other coaches to manage the group, and she barely turned up. If I bought into something, knowing that that’s the scenario, that’s fine. I think that’s a great model. But that wasn’t what I signed up for, and you don’t feel great about that.
The Mastermind Effect: 08:23
I want people to realize that there are going to be masterminds or coaching programs that are like that; it doesn’t mean that that person’s a bad person. Now, he might still be figuring it out, refining, and moving on their way. But the quicker you can recognize and your bs meter steps up, you can cut through a lot of that noise.
Anna Parker-Naples: 08:45
Listen to it. It’s so important. Often we know the clients; they’re going to be problematic. We probably knew that on the call before that thing happened. As I become more successful, I’m lucky enough to be in a situation. I don’t have to take all of the clients. I can turn them down. But you don’t feel like that in the beginning. That’s part of the growth and evolution of your own business persona anyway.
The Mastermind Effect: 09:14
You use the word that I’ve been using a little bit lately, which is lucky. I don’t mean to put words in your mouth, but I’ve got to imagine your luck is by design. I feel lucky because of the people I get to talk to, and I get to talk to you. I feel lucky because of the people I surround myself with, the coaches that I’m around, the masterminds that I’m in, but it is by design and your luck. Would you sit there and say it’s by design, or do you just feel lucky?
Anna Parker-Naples: 09:33
Completely by design.
The Mastermind Effect: 09:36
That’s the thing. Luck can be by design, and you can create your own circle or your own bubble of luck.
Anna Parker-Naples: 09:40
So I actually put out an Instagram post today, which was about you get to choose where you pull that chair up. You get to choose to sit at the table of winners. It might be that when you arrive, you feel massively overwhelmed because they’re so much further ahead than you. Who you surround yourself with literally pulls up your education and your mindset. Even the levels of finance that are being discussed make you rise. You might not immediately make their eight-figure business, but you’re going to grow yourself because of the nature of who you’re with.
The Mastermind Effect: 10:19
You’re in the room for a reason. When you become comfortable in the room or the minute you are the smartest person in the room, you’re in the wrong room. I always say comfort kills. It’s tough to sit there and embrace being uncomfortable, but why you’re in the room, and the people know why you’re there. You might be that six-figure earner wanting to go to seven or eight. But those people see what you’re doing, and they will help your ship rise.
Talking people in general, I feel from time to time we get stuck. We can’t see the picture through the frame or see the tree through the forest. The world is still going through some form of a pandemic. But to me, it causes a reset and how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and reset yourself?
Anna Parker-Naples: 11:02
In a good mastermind, there’s a level of trust and respect. You don’t all have to be the best of friends. There’s a level of trust and integrity and a desire for each person to breakthrough whatever they’re dealing with. I’m a coach, so I’m often in masterminds with other coaches, who have skills, gifts, talents, and who have been through business struggles, akin to what I may be going through at the time. When you’re brave enough to acknowledge what sits behind that fear, what those things are, where that came from, in a room where you are, be online or be in person in a room where other people want your growth and have been through something similar; that’s where the next step comes from. That’s the next level of thinking comes from. Even having people say to you what you’re struggling with in your life and your business because there isn’t a divide, not as an entrepreneur, is the same thing. The thing you’re struggling with right now, what if you just let yourself sit in it for a little bit? Because it’s not going to be forever. What if you just acknowledged everything going on around you in your personal life and dealt with that right now? Sometimes it’s about having other people around you in a mastermind give you permission to give yourself some slack. That’s powerful.
Self-Education and Anna’s Experience
The Mastermind Effect: 12:40
It absolutely is. When I work with one of my coaches, we talk about the champions mindset. Then we talk about the built-in human DNA. The built-in human DNA is a little devil that sits on your shoulder, gives you that self-doubt, and says you can’t do it. It’s almost like we’re our worst critics. But when you’re in that mastermind environment or when you’ve got the right coach such as Anna around you, they’re the ones that are helping you build that champion mindset. You can only surround yourself with so many. So remember, in that cup, if we want to call it sometimes, you got to get rid of a few, so you make room for the right ones to come in there. It doesn’t make those people good or bad that you’re moving, but you might not be serving them. In a mastermind, you want to serve yourself, and others are serving you while you’re in there.
Masterminds sweat the shows about mastermind effect. They’ve been around for a long time. Probably the first one was the apostles, and then Benjamin Franklin creates the Judo club. And then Napoleon Hill writes a book that brings it full circle on what a mastermind is. As there continues to be a huge boom in self-education, coaching, masterminds, mentorship, where do you see the parallels moving between self-education and standardized education, university and college?
Anna Parker-Naples: 14:14
I was reading an article about someone who had deliberately removed their children from state education in the UK as a result of what didn’t happen during the lockdown. Provision fluctuated across the country as to who got what even though it’s the same government. She was an entrepreneur, and she was saying if school education is teaching someone what they need to do to become a worker bee, I want to teach my children to be a queen bee. Why would I keep them in the system? I think more people are starting to realize that. You still need a connection if you become that queen bee. You need to find other people who are doing similar things to you. That’s where the power of masterminds comes in.
The Mastermind Effect: 15:05
I think that’s across boards when it comes to education. We have a system that we haven’t changed for so long, and it’s to create those worker bees. Self-education looks at it, like, “what is it that you’re good at? What are you gifted at? What do you want to do?” Then let’s surround yourself with those kinds of people.
My son goes to Montessori and kind of embodies that. It’s like, what are you good at or what you want to do, go do that. And then they sprinkle in the other stuff that you’re going to need. But you get to focus on what moves the needle for you. You get to help your classmates along the way. A mastermind is like Montessori towards just like, do your zone of genius, and help the people around you at different levels move the needle forward.
Anna Parker-Naples: 15:55
It is about finding your thing and just going for it. It is trusting yourself, trusting your innate skills, gifts, talents, the weird and wonderful things that you’ve learned along the way—doing it to the nth degree. I hope that is something that washes off on the next generation.
The Mastermind Effect: 16:21
It’s going to now. If you want to be a doctor, nurse, or engineer, I want you to get that piece of paper. Please get that piece of paper.
Anna Parker-Naples: 16:28
But do it because you want to, not because you’re fulfilling your parents’ or your grandparents’ dream. I believe that was the only route to wealth, education, and freedom. Do it because it fulfills your need to be a great doctor to heal people. Do it because that makes you tick.
The Mastermind Effect: 16:46
That’s so true. Do it for you. Don’t do it for someone else because you’re living their expectations, not your own expectations. Twenty years down the road, you’re like, “Where did everything go? “And you won’t be happy.
In essence, if you’re going to college or going to masterminds, it’s investing in yourself. I think that the best investment better than the stock market and housing market is yourself. You can control the ROI on you. You can’t control those other things out there. As people invest in themselves and work with you and your company, what should they expect when going through that process? What should they expect when they enter Anna’s reality?
Anna Parker-Naples: 17:23
There are a couple of philosophies that sit behind what I do. On the one hand, I help people to get visible to achieve their own potential. That’s a lot of the messaging that we put out there. My podcast is called Entrepreneurs Get Visible. My first book was called Get Visible. When you own your skills and talents, then it isn’t scary to put yourself out there. It isn’t a problem because you’ve got through all of the rubbish that you might be telling yourself about, like “I don’t deserve it, I’m not good enough.” You let yourself be the adventurous person enjoying the journey, which is different from embodying the “maybe I’m not good enough, but I’m testing the water.” It’s a very different experience.
The other thing is that I believe that podcasting allows us to reach thousands and thousands of people to touch one life at a time. And so, I’m really interested in how we have that ripple effect. The exciting bit is when you get your message, and then that is amplified tens of thousands of times over across the globe. You can have global change one person at a time. For example, someone listening to this conversation right now, there might be something the way that Brandon and I have this conversation that just is the spark of a catalyst for change for somebody. That’s really amazing.
When we work with people in the agency, we make sure that we understand what their message is, what sits behind the drive to make a profit, what it is they’re trying to do, what’s the impact, what’s the result, and what’s the purpose of it. For me, understanding that and helping them get that out there is exciting.
We launched a podcast today for somebody, and it went live yesterday. She doesn’t have a huge following on social media, but we’ve managed to get her to chart at number five in the UK charts because we know what we’re doing. Her message would help men having a very particular issue that would not find her work unless they went hunting for it. Being able to help someone with a very unique way of giving her wisdom to the world and helping her turn that up is very cool.
The Mastermind Effect: 20:00
It’s the pebble in the pond. One person has access to about 250 people, but you can be impactful. So when you reach that one person, the pebble that impacts, you might not see that. But that’s how you can go global from the aspect of having a podcast and having the right podcast agency helping you launch to get your “why” out there. You’ll have people that are just like, “I’m gonna do a podcast just because.” What’s your “why”?
Anna Parker-Naples: 20:32
If you get bored, you won’t want to turn up. You’ll do 20 episodes because you think it’s cool. And then you’ll disappear into the ether. What was the point?
The Mastermind Effect: 20:39
How many episodes of your podcast?
Anna Parker-Naples: 20:43
We’re just about to hit 200 of my second podcast, and I did something like 90 of my first.
The Mastermind Effect: 20:48
How many years is that?
Anna Parker-Naples: 20:52
That podcast started in October 2019. I released ten episodes, two episodes a week.
The Mastermind Effect: 21:00
Couple episodes. We released somewhere around 80. We started at, I believe, July of last year. We started at two, and then we had to start cranking out three a week.
If you have a “why” behind it, it makes it so much more impactful for the people to sit there, listen and say, “Anna is gonna bring another amazing guest,” or if it’s a solo show, “she is going to bring such amazing content to me or some value to me that I’ve got to be there and listen to it.” We have a responsibility as the podcaster to make sure what we’re saying isn’t just pie in the sky or fluff in the air. You’ll see that sometimes in podcasts where they don’t realize the responsibility and the impact they might have on other people.
Anna Parker-Naples: 21:39
It’s interesting because I predominantly am helping experts, authors, leaders. Even if they don’t necessarily see themselves as leaders, that’s what they are for that tribe. I’m right in the middle of judging for the British Podcast Awards. We get sent a batch of about 50 that I’ve got to listen to. We have given categories across the board like entertainment, comedy, football clubs, and all sorts of weird and wonderful things, documentaries, and all sorts. What really stands out no matter what category is when they’re open and honest about something that has touched them or inspired them, you feel that as a listener. You feel that you get them.
The Mastermind Effect: 22:40
Whether it’s people’s willingness to learn, the grit, or the grind, I think people have a way of surprising us. I’d love to hear a success story so that listeners can sit down like, “Oh, that’s me. She can also help solve that.” If you can give names and examples, we appreciate it. I also appreciate anonymity but give us a success story of someone that went through you.
Anna Parker-Naples: 23:18
We launched a show for someone who was quite well known. She was quite well known in terms of divorce coaching. Still, She had been behind the scenes doing a lot of research into narcissistic abuse and the effects of trauma on the brain as a result of narcissistic abuse. She was at the edge with her business at the time. Do I really go super niche? Do I do that? Am I brave enough? Is there a market for that?
So we decided that she would test the waters by launching a podcast called the Narcissistic Abuse Recovery Podcast. We went through her process with us. It was started a new direction in the business. We launched the show the very last week in August last year. She now has over 300,000 downloads, most of which are in America, even though she’s in the UK. She hit the big sizable figure most people want very soon after launching that podcast.
Anna Parker-Naples: 24:28
Her podcast has been listened to in 104 countries. She cannot quite fathom what happened as a result of getting the message right, and having the right strategy. She only does a solo show, and it’s blown her ways, changed her life, and getting the message right.
The Mastermind Effect: 24:50
Can you go a little bit about what your agency does and how you helped her craft that and then get her to where she’s at? Her message is powerful, and her “why” was even more powerful. You can have the best message and the best content, but if you don’t have the team around you helping shape that and putting it in the right position, you can all fall apart. So what did you guys do that helped maneuver that “why”?
Anna Parker-Naples: 25:19
I think this comes down to her being clear. What’s the purpose of the podcast for her as an individual? What’s she trying to do with it? What’s the purpose of it for her business in terms of lead generation? And what’s the purpose of it in terms of what the listener is going to leave with? When you’re clear on why they’re tuning in and how you are serving them through your content, it makes turning up for every recording episode so much easier.
In the consultancy period, we go deep into what someone is doing. A lot of people I work with are quite experienced experts and entrepreneurs, and therefore they think, “Oh, we’ve done the ideal client stuff. I did that at the beginning of the business. I know that stuff.” But we go really deep. What’s that person doing when they’re listening to your podcast? What just happened for them in their life? What going on around them when they put your show on? And that just seems to get this kind of crystal clarity around what they’re doing with the show. Many people say that they ended up coming to do that, but it gives them so much more depth for their business and content.
Then what we do is we look at all of the competitor podcasts. Is anyone doing it well? There are many podcasts doing things but half-heartedly. So then we can work out what keywords are working, what isn’t working, which categories do we want to put you in? Who do we want you to go head to head within the charts and blow them out of the water? How do we do that? So we do all the backend stuff. Then we make the podcast sound amazing. Once they understand the processes that we need to deliver great content, all they do is literally plug in a microphone, and that’s it. We do everything else. We do all of their content. We polish it, mix it, master it, keyword it, create the show notes, and do all of the assets. So they do not have to do anything. So many of our podcasters, once they’ve gone through the period of learning with us, are literally spending maybe 15 to 20 minutes a week doing their podcasts. That’s it, and then it’s out of their head.
The Mastermind Effect: 27:35
It isn’t just showing up and saying, “Hey, here I am. And I’m done.” Now, with someone like Anna and her team, it is showing up, having all the pre-work done, and they take care of that. There’s so much more that goes behind the scenes of a podcast, whether it’s a profitable podcast or a meaningful podcast. There’s so much that goes on behind it that this is why you need a team that Anna’s built. If you really want to get your message out in the right order to the right people and understand that. I’ve talked to several podcasting coaches or podcasting groups and how they do it. The love and the depth that you just went into just in that small portion right there is deeper than I’ve heard before. But it makes sense.
Anna Parker-Naples: 28:21
So many people think, “Oh, I’ll start a podcast because podcasting is the thing right now. I’ll just set up a free account on Anchor or something. I’ll get my podcast out there. I’ll do it on my phone. And that’ll be it. I’m a podcaster.” Yes, you are. Is your show going places? If you’ve not done the research, and you’ve not done the thinking, and you don’t work with someone who gets the podcast space, you’re not going to accelerate in the way that you could. One of the big mistakes I see is people say, “Yeah, I started the podcast about six weeks ago. I was going to see how it did before I told anyone about it.” Well, you’ve just tanked the whole thing. It happened so often. It’s not going to happen. You’ve missed this wonderful, unique opportunity to completely get the algorithms working in your favor.
My second book is called Podcast With Impact. I want people to have a podcast that makes a difference, has a ripple effect that we’ve just talked about, and actually does something for your credibility and your business. Otherwise, what the hell are you doing it for?
The Mastermind Effect: 29:38
People defer risk. So a doctor will prescribe a medication to a patient that they wouldn’t give to their own child. A politician will send someone else’s kid off to war, but they’ll find a way to protect their own children from going. How do you keep from deferring your risk to your clients?
Anna Parker-Naples: 30:11
I feel like I put myself on the journey. When I launched my first podcast, I had no idea, so I made all of those rookie mistakes.
With my second podcast, I was determined. If I’m going to teach people the audio side of podcasting, I want to have an undeniably successful show. So I had to go in deep. I had to do it properly. When we started hitting number one in multiple categories, I had no one to celebrate with me because nobody understood what it took to make that happen. So I always felt that when I built a business doing this for the people, I wanted them to feel very handheld like we’re with you every step of the way. We are going to push you, to encourage you lovingly to go live again to tell people about your show, and to post those reviews, even though you think you’ve done it a million times today because of that unique window to get people to support you.
The Mastermind Effect: 31:20
It’s the beginning, the opening one. I’m a novice when it comes to understanding. Still, I’ve had people, like Anna, have explained it to me. When you launch a show, the first week or two, having a coming-out party and constantly having people going there and either downloading or giving you a rating and review helps put those eyeballs on other people. Then the algorithm sits there and says, “Oh, well, this seems to be something popular. We need to show it to other like-minded individuals.” And then other people that might not have ever heard of, like Apple iTunes or Google Play, they’re putting it in front of other eyeballs for you. Is that right?
Anna Parker-Naples: 31:57
Some people say it’s just a game. It doesn’t mean anything if you hit the charts. Well, it does. If that means that the people who would never normally find you, who needs you, can then see you and hear you, that’s a game worth playing.
The Mastermind Effect: 32:11
It’s a game worth showing up for. But again, you have to have your “why.” If you don’t have your why, you don’t care, and you shouldn’t be doing it to begin with.
I got a few more questions as we near the end here. When times are easy, though the winds come in, they just kind of flood in. But I think ingenuity and creativity come when we feel the squeeze and the world still feeling some form of a squeeze out there. What are you working on right now that will take place over the next 12 months that excites you?
Anna Parker-Naples: 32:38
I launched the podcast membership about 18 months ago. Then we built the production agency. What high-level and great experienced people keep asking me is how I can get on really good shows. So we’re building the Podcast Booking Boutique, where we’re keeping our roster deliberately exclusive. We want to have this service where we are doing the research, listening, and introducing. It would be like a posh Tinder, but to match people because when you have the right conversation with the right people, it’s amazing. You must have had guests where you kind of go like, “It’s quite hard. We just weren’t a match.” Or you’ve been a guest on shows where it was hard and but there are times when the match is right that the door opens for collaboration, friendship, connection, and partnering, and piggybacking for each other’s audiences. When you find those people, and you have a conscious conversation about something that matters to both parties, that’s when the magic happens.
That’s what we’re rolling out any day now. We’re taking on our first clients. We’re keeping the roster super small. I’m really excited. Particularly with COVID and lockdown, the world isn’t quite going back to how it was for quite a while. I don’t know if people have realized that. But what people want is connection. Podcast guesting can allow you to meet like-minded people.
The Mastermind Effect: 34:38
Having that concierge handheld experience exclusive, white glove service, or however you want to look at it, the connection can happen when two parties come into a room. We’ll call this Zoom Room. But when two parties come into a room, and they don’t go in with any expectation of “Hey, I’ve got an offer for you, and you’re going to sell this,” it’s actually just getting to know the other person and helping them share their message because it’s impactful. Other people need to hear it. Something comes out of it without you even looking for it. Just naturally, something comes across your desk one day, you’re just like, “Wait a minute, I remember this conversation.” You’re able to tether something super positive and impactful and say, “I need to reach out. I don’t know why. But I remember this.” And collaboration comes out of it.
Anna Parker-Naples: 35:31
I’m excited about building that because podcasts had changed my life. I’ve actually met some of the greatest friends I’ve ever had through being a guest on their podcast, or vice versa. And then, we’ll deliberately seek masterminds together to grow and share our learning together. There’s a lot of that going on. But equally, there are times when I’ve been a guest on shows that are not a match for me at all, and I shouldn’t be in that room. So I want to make sure that we get it right for people.
The Mastermind Effect: 36:14
I got one last one for you, and you’ve given so many. What’s a tip, a tactic, or an actual item, that if anybody listening today implemented this in the next 30, 60, or 90 days into their personal or podcasting life, would make a real impact and difference in what they’re doing?
Anna Parker-Naples: 36:45
One of my catchphrases is “anything’s possible when you get visible.” Visibility these days can be live video, being a podcast guest, or doing your social media content. Pick one platform and put yourself out there consistently for 30, 60, or 90 days showing a bit of yourself, whatever that means. Whether that’s the live video, telling a bit more about yourself than you would normally, or posts that let people in a little bit that will change everything.
The Mastermind Effect: 37:19
It goes from the spray and prays at which platform do I need to be on, like YouTube, Facebook, LinkedIn, Instagram, and Tiktok, to a sniper approach. Take one place, become the best at that, and whatever it is that you want to and go forward and have consistency. Don’t just show up for two weeks and say, “Well, I got no reactions out of that one. I need to move on to the next thing.”
Anna Parker-Naples: 37:42
This comes down to having a purposeful “why.” It’s not just showing up for a couple of weeks, and I didn’t get the result yet. If your work means something to you, why would you stop at two weeks? It might be that you grow, you evolve, you change, but you still show up.
The Mastermind Effect: 38:00
Consistency is king and queen at the end of the day. Make sure that you’re there. We’ve got the founder of the Podcast Agency, Anna Parker-Naples.
Anna, thank you so much for your time and what you brought to the show today.
“The thing you’re struggling with right now– what if you just let yourself sit in it for a little bit? Because it’s not going to be forever.” – Anna Parker-Naples
“What if you just acknowledge everything that is going on around you and your personal life, and deal with that right now?” – Anna Parker-Naples
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You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at email@example.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.