Ben Schneider is the Founder of From SoloPreneur to Entrepreneur in 90 days and Jobmofy. He is a serial entrepreneur with a digital marketing agency and he specializes in team building, outsourcing, marketing, and remote work.
In this episode, Ben talks about why you need to hire to grow beyond your current systems, and explains why he coaches through his experiences to limit your risk. Check it out!
Ben’s Learning Journey and Masterminds
The Mastermind Effect: 01:57
Let’s dive into it. Our ability and our access to people have drastically changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, family, friends, or co-workers. But that’s a sliver of what is possible. How is your learning changed from your early years versus today?
Ben Schneider: 02:18
Before I got into all this entrepreneurial game and founding all these companies, I was reading books. Then the time came up that I am watching YouTube videos, listening to podcasts, and buying some courses. There was that little transition. I also read books a few years ago. Ten or fifteen years ago, most of the info was from the books here in Germany.
The Mastermind Effect: 02:55
That’s the amazing thing. Podcasts. It’s a world of knowledge for free. Now, you got to cut through the noise because there’s a lot. You got to find what it is that’s important to you. Find that voice and signal that will help you get from point A to point B without bedazzling that bridge at the end of the day because there’s a lot of information. Have you found that all the ways that you’ve learned YouTube courses, audiobooks, podcasts, and some resources, and you’re like, “I got to stay away from that?”
Ben Schneider: 03:27
Today, it’s mostly books. I don’t read many books at the moment because I just don’t have time. I have a little problem with reading books because I fell asleep. The podcast has the advantage that you don’t see anything. You can listen to it while you’re doing sports, driving in the car, or doing something else. Comparing it to a YouTube video, you need to skip it because you don’t have time and need to watch something, so you’re skipping it. You need to have the information as soon as possible, and that’s a little bit easier with the podcast. But to go back and the questions, basically I do not read books anymore, or not very much.
The Mastermind Effect: 04:18
Talking about what we’re taking in, I think that there are more ways to take in information than ever before. It can be overwhelming and confusing to get through that. Some people learn through accountability buddies, masterminds, coaches, online courses, and lots of ways to learn. Who are you currently learning from, and more importantly, how did you find them?
Ben Schneider: 04:41
I am following Gary Vee. I like him, and I follow him. He has some inspirational and motivational works daily. Although, to be honest, I have so much stuff going on in my companies that I’m not learning that much nowadays. But as you mentioned, there we’re also masterminds. So if you are in small mastermind groups with highly successful people, you’re learning a lot from them as well.
The Mastermind Effect: 05:18
A lot of people get stuck, and they don’t know how to execute what’s in their heads. The world’s still going through a pandemic in some form or fashion, but I feel it’s causing a reset and how we can accomplish things. How have masterminds helped you when you’re looking to reset yourself and get unstuck?
Ben Schneider: 05:39
They need to understand that you are responsible for your life. This is what I’m preaching daily to people; you need to take action there. It’s not about having a reset. It’s about finding a purpose. Do what you want to do. But then do something because maybe you need to start something new or change your business in a certain way.
With a pandemic, if you have a retail store in the city and you cannot open it, then you might need to find new ways to sell something. You might have an online store, a home delivery service, or anything like that. It’s not always about the reset, but you need to understand that you are responsible for your life and results. Nobody else is responsible for that, except you.
You need to take action, and you need to execute. Make a plan, and make a strategy. The easiest way is to set some goals. Then point those goals out into tasks. So, for example, if you want to reach 10,000 subscribers on your YouTube channel, you can make 100 videos this year. Break your goals down into tasks, and then execute.
The Mastermind Effect: 07:09
That’s a big thing. Writing it down, and see what you want to build. And then, as you said, break it down into tasks because looking at the overarching picture can be overwhelming. A lot of entrepreneurs go at it alone, which is even more difficult. But when you niche it down into whatever it is, those tasks over a 12 month period or a 30 day period seem to be a lot easier to attain and reach. Wouldn’t you agree?
Ben Schneider: 07:35
Sure, 100%. For example, a lot of people out want to be rich, and it’s not written down. How would you want to achieve to be rich? You can achieve to make $1 million in sales this year. That means in 30 days around; I need $80,000, or about $2,800 a day. For this, I need to sell my package once a day or twice a week, depending on your product. Or I need 50 customers a day in my online store. You can break down this, and then you have something to work on, and you are creating tasks on how to achieve that. Then you have something to add, execute, and take action, and then you might achieve your goal. If you’re looking at some Instagram people and just say I want to get rich, this will not work.
The Mastermind Effect: 08:38
You look at that, and you see that how they’ve built their bridge. A lot of times, we don’t realize that looks can be deceiving. It could just be a pretty big bridge that they built or a pretty picture that they paid for. But it doesn’t define success. That’s why it’s important for you to define your own success and what success is to you. It might be getting up every day and taking your child to school. If you don’t do that, you feel unsuccessful. So defining success and those goals are important.
Masterminds have been around for a long time. Probably the first mastermind was the apostles. Then Benjamin Franklin created the Leather Apron Club or the Judo Club. Finally, Napoleon Hill writes a book and kind of rounds it all out. As there’s continues to be a huge boom in self-education, where do you see the parallels going with self-education versus standardized education or University?
Ben Schneider: 10:02
It depends on what you want to achieve. I’m not the type of guy who tells you the standard is outdated and you only have to watch YouTube videos or buy a course from someone; it depends on your goal. If you want to be a doctor or a lawyer, you can watch YouTube videos as hell, but you need a degree for that. If you want to achieve some success in the digital marketing industry, building an e-commerce store, having a coaching business, or anything like that. In that case, you don’t need a master’s degree in University. In this case, I think it will not be a good investment to go there because they teach you stuff that is outdated. If you want to learn something about e-commerce marketing and online marketing, I wouldn’t recommend you go to University for that. Instead, buy some courses from really successful people. But it’s hard to find the guys who are successful and not only showing the cars and the watches.
Self-Education and Ben’s Reality
The Mastermind Effect: 11:40
If you want to be a doctor, nurse, or engineer, I want that piece of paper. If my six-year-old son decides that he wants to be a doctor and operate on me, have that piece of paper. If you’re looking for the coach for the mastermind, the right one. We’re building out the Success Finder for people to find the right coaches because there’s a lot out there. In any industry, you’re going to find the wrong coaches, the wrong masterminds, that they’re mainly just out marketing the right people. It’s finding those right circles.
Typically, when someone invests in their future, they have a better than a vague idea of what the outcomes are going to be. They have some form of expectation. What should someone expect when they reach out to Ben and enter your reality, whether it’s through your coaching or your mastermind?
Ben Schneider: 12:27
They should expect that they have to put in the work and that mostly what the clients want to achieve takes some time. They need to understand that I’m not a short-term guy. I want to build brands; as we mentioned in the talk before, I have several companies. I’m not that coaching type guy who is only coaching. I’m an entrepreneur who tells people his experience. The things that I tell you, I’ve already done before. This separates the two kinds of coaches apart. I am not saying this is better or the other is not good, but this is how I do it. I only teach stuff I walk through, and you definitely need to put in the work. You will see results when we work together—but working with everyone because it needs to be a good fit. That’s coaching. It’s not about only talking one hour about your business; this is not coaching. Coaching is around three months. We are talking twice a week, depending on the program. We are talking twice a week about their business and getting results. We analyze the tasks we have done, and then you go step by step ahead, and then you will achieve the success you wanted to have.
The Mastermind Effect: 14:00
You nailed off one of the questions I was going to talk to you about, which I think is important. When you’re looking for a coach, you want to make sure they aren’t transferring the risk. You’re not teaching something you haven’t done, that you aren’t doing and that you haven’t been in the trenches. It’s like going to a doctor, and they say, “Hey, I’m going to prescribe this for you, but I wouldn’t give it to my own family,” or a politician who is saying, “Hey, you go off to war, but I’m going to make sure my kids don’t go off to war.” You’re not transferring the risk. You’re saying, “I’ve been there,” “I’ve done that,” or “If it’s not my expertise, we’ll find you someone.”
Ben Schneider: 14:33
It’s a little bit toxic out there. A lot of people out there showing their Instagram account and Tiktok every day, and they are like, “Hey, you want to earn hundreds of dollars with your e-commerce business?” For sure, it’s possible to earn thousands of dollars a day with an e-commerce business, but not from day one. Not with a single Facebook ad, not if nobody knows your brand or nobody loves your products. That’s how it goes.
The Mastermind Effect: 15:04
Talking about the people you work with, I feel that people from time to time, and more than that, have a way of surprising us, whether it’s the grit, grind, or ingenuity. So please give us a success story. If you can give names or exact experiences, that would be great; if not, no big deal. Give us a success story of someone that came to you and work with you. What was the outcome because of that?
Ben Schneider: 15:26
I can give you a great example. We have an online store, and this guy was talking to me. It was around two years ago. He has a local store for welding stuff. He came to me, and he was listening to me through another podcast. Then he reached out to me, and we met. He told me that he wants to build an online welding store because he had good prices and thousands of products. I told him, “We can do that, but you need to make sure that you are able and willing to invest a minimum of one to two years that you cannot earn any money because my service is as costly. You need to pay for ads, and you need to pay for the product itself because you need to have stock and all that kind of stuff.” And he said, “Yes, I agree, and I trust you.” A lot of people were contacting him, “Hey, your marketing is not good, and you need to reach out to us and what do you pay for your marketing.”For two years, we are starting to zero, a new name, no store available. We were starting from scratch. Last month, he sent me on WhatsApp that he made around 85,000 Euros last month.
This is a great story that you achieve success, but not from day one. I’m always taking the risk that people are rejecting me because I’m telling them the truth. I don’t say anything to you just to get you as a client. I want to work long-term with you. I want to grow your business and help you improve your life and your business. It takes time doing the SEO stuff, improving the campaign, or setting up Amazon or eBay. All that kind of stuff needs some time, but as you see, two years later, he is now making 80,000, which is great.
The Mastermind Effect: 18:18
That’s amazing, and I love how you set them up upfront. Like listen, “Hey, the road to success is laid in skeletons and dead bodies.” People don’t see you until you are successful, but they don’t realize all the work. You sat there, and you framed it for me like, “Listen, this is not going to happen overnight. It’s a one or two-year process just to get to where you’re at.” Now the fruits of the labor are showing. You were honest with them upfront. You didn’t sit there and sugarcoat it. That probably paid dividends not only for you and what you’re doing but also for the customer, for the person that you’re working with.
Ben Schneider: 18:52
I think it’s always needed to be honest with the people. Maybe you can earn short term a little bit more money if you tell them we’re going to get you there and just give a few 1000s a month, and we will make this for you. It’s not about the sales; it’s about the revenue. Sometimes, it could be hard to get a good revenue because ad costs are high, so you need to tell that to people.
As I mentioned before, I think you only can do this with truth and honesty. So I’m honest to people because if you’re honest about what you mentioned maybe, you will have a long-term relationship with those guys.
The Mastermind Effect: 20:02
As we start coming a little bit closer to the end here, I feel that there’s always new ideas brewing in times of prosperity. It’s like one of the world’s winning, it’s easy for money to flow and people succeed. But I think ingenuity and creativity come when we feel the squeeze and the world is still feeling the squeeze. What are you working on right now that will take place over the next 12 months that excites you?
Ben Schneider: 20:26
It’s Jobmofy.com, where people can hire people from overseas for a very affordable price. This is my biggest main project because this is life-changing. As I mentioned, one of my companies has around 20 people. If you compare those costs that I have working with people from overseas, compared to when I hire guys from Germany, I save so much money. With ads around $2,000 a month per person. This is incredibly life-changing for everybody out there. If you are a coach, if you own a company already, or run a startup business, you can easily hire very affordable, high-quality people. That’s what we are doing on Jobmofy.com.
The Mastermind Effect: 21:25
The last one for you. What is a tip, a tactic, or an actual item that, if someone listening to this right now implemented it over the next 30, 60, or 90 days, would see a real impact on their personal or business life?
Ben Schneider: 21:54
I would suggest going with the hiring staff. If you are a solopreneur or entrepreneur, you might be still in the daily business because you are answering to support emails, or you’re doing graphical stuff or writing content or anything like that. You can get people for this because that’s what I teach in my program Solopreneur to Entrepreneur in 90 days. You need to step out of your company because you can never go on holiday if your company is not running without you. So, you need to know how to do this because the daily business of an entrepreneur is way different from a solopreneur. You need to get out of your own company, step by step, to work later as a leader on your company, not in your company, but on your company. I definitely would suggest hiring the first person. Instruct them and get them into your company. Then step out a little bit and do that step by step with more people. Your life will change dramatically.
It’s not that you will not do any work anymore and live on the beach all day. If you’re an entrepreneur, you have the same workload, but you have different tasks. You are managing the team. You’re working more from above.
The Mastermind Effect: 23:41
The sooner you can outsource and take something that you’re not that good at, you’re not the specialist in, or you just don’t enjoy. When you can outsource and bring someone in, whether, through Jobmofy, I think it’s critical to find that success.
We’ve got the Founder of From Solopreneur to Entrepreneur in 90 days and the Founder of Jobmofy, Ben Schneider. Ben, thank you for your time today. I appreciate you spend the time with us and bringing so much value.