024: Jeff Klubeck | Your Brand is Your Promise

What does it take to create success? There’s mentorship, there’s experimentation, there’s partnerships, there’s willingness to fail. But then, there are also people who are unwilling and even fearful to create their own success. In this episode, my guest, Jeff Klubeck, and I talk about how and why we really need to define success, and a lot of other golden pieces of advice to help us grow our brand and our business.



[00:00 – 14:16] Introduction – Professor Jeff Klubeck 

At present, Jeff owns and manages his own personal and professional development company, but this hasn’t always been his chosen career path. Jeff’s journey started when he was hired as a Graduate Teaching Assistant. He was given just one week of training. Afterwards, he has to be able to teach his students public speaking — a subject he’s also not super comfortable to start with. 

Looking back on those days, Jeff feels very insecure everytime a student from his class drops out even if he being the teacher has really nothing to do with the student’s reason. Therefore, Jeff made sure to think of ways to really keep his students engaged. He made his lectures more participatory and also distributed audio and video recordings of his class through dropbox. 

Fast forward to 2013 to 2015, Jeff has discovered the personal and professional growth industry and started creating his own brand. Today, he shares with us the top reasons why we should be a part of his mastermind, as well as snippets of what we would get from it that could help us find our own success.

[14:17 – 28:33] Your Brand is Your Promise

One of the things that Jeff promises you’ll get from attending his mastermind is it will help get you unstuck. One of the reasons people get stuck , he shares, is because they’re thinking about themselves, or autobiographically, as he more fondly calls it. Instead of thinking autobiographically, “I encourage them to think autobuyergraphically” instead, Jeff says. He adds, “Forget about you, think about who’s possibly buying from you.” 

Jeff encourages us to think about getting unstuck in the same way that a hunter strives to be the best hunter. Ironically, the one who becomes the best hunter is NOT the one who’s trying to be the best hunter, it is the one who’s trying to be the best animal. In the same way that the hunter stops thinking about himself, he also encourages us to focus on our marketplace. After all, our brand is the marketplace divided by the promises we can make to that marketplace, multiplied by our competitive advantages, according to Jeff. 

[28:34 – 37: 11] Power of Self-Education

When it comes to forms of learning, Jeff says learning by experience is his favorite. He learns better when he listens to his professor as a college student and takes furious notes as he listens. A former professor also referred to him as a “quick study.” He prefers books over videos because it allows him to first see the big picture by scanning through it, and only after that, focus on the details. 

After talking about his preferred forms of learning, Jeff and I next talked about the future of self-education. With the boom in the whole personal and professional development industry, I asked him which direction he thinks self-education and masterminds are headed. This is what he thinks: 

  1. People will keep on investing because of branding by association, and 
  2. It’s all still about integrity in the end.

[37:12 – 48:55] Jeff as a Mastermind

Now, you’re probably wondering, why exactly Jeff thinks that people will keep on investing on masterminds because of branding by association? And, during his masterminds, what exactly about integrity does he impart to his audience? Most importantly, what should you expect if you are to attend his mastermind? In this part, he gives us a glimpse of what absolutely happens if we are to enroll in Get A Klu, his mastermind classes.

  1. 1. Expect to be heard, felt, understood, and loved. 

Jeff is an empath. He’s also willing to show his vulnerability for the sake of his attendees’ growth. He believes that what holds everything together is love, and that love is the willingness to be vulnerable so that ourselves and others may grow. 

  1. 2. Be prepared to laugh a lot.

Jeff says you can definitely expect to hear a lot of (crappy) jokes. In addition, he’s not scared of making fun of himself. Most importantly, he does all these for a purpose– he believes laughter is the ultimate trojan horse to get learning through. 

  1. 3. Expect to be motivated and held accountable.

It’s because Jeff believes that motivation + accountability = results. 

  1. 4. Expect to find your purpose.

Your purpose is why you’re doing business in the first place. It is where your action and commitment are integrated to. Thus, needless to say, Jeff believes that we all should have a purpose. 

  1. 5. Expect to be able to unlock and cultivate your gifts.

Jeff believes that the right coaching can unlock and cultivate a person’s talents and gifts.

  1. 6. Expect to unlock your potential.

Jeff believes that if you already know your purpose and you already know your gifts, you can definitely unlock your potential. He’ll help you set goals and strategies too. 

Lastly, Jeff shares with us the story of one of his students who went on to become the founder of Funnel Magazine. At present, Jeff is a contributing author to this magazine founded by his former student. This is just one of the numerous success stories of being a part of Jeff’s mastermind that you could also experience if you’d really be willing to learn from him. 

 

[48:56 – 55:02] How to Create Success

After hearing the success story of one of his students, this time, I asked him what he really thinks it takes to create success. Moreover, what does he think it takes to get over the fear of being successful? 

According to Jeff, the first step is to define success. Unfortunately, he feels not a lot of people are doing this. For him, defining success all comes down to knowing what you want and actually having a clear vivid mental picture of it. 

In addition, another important step towards creating success is setting clear goals. He also feels that a lot of people are deliberately avoiding due to 5 reasons:  

  1. 1. They don’t realize the importance of goal setting
  2. 2. They don’t know how to set goals.
  3. 3. They’re afraid of failure.
  4. 4. They’re experiencing peer pressure. 

(Very valuable advice from Jeff: Don’t share your goals with other people who don’t set their own goals, or those who aren’t as fanatic as you in achieving their goals.)

  1. 5. Setting goals means we’re committing to pain. Most people want to avoid that. They’d much rather live a pain-free existence. 

[55:03 – 1:00:25 ] Authentic Integrity  

All throughout this episode, Jeff has mentioned being big on integrity. He’s also mentioned discussing with his class about it. Integrity is doing what you’ll say you’d do even if nobody’s looking. To add, it’s not just anything you’d say you’ll do, it also involves being a good person, it means your values will be reflected in your promises. 

This time, I asked him what he means by authentic integrity. How do you know you are getting authentic integrity from the people around you? Just listen to and trust your gut feeling, Jeff answers. Trust but also verify and do your research, he says.  

[1:00:26 – 1:09:21] Closing Segment

If you’ve learned a lot from this episode, you’re probably going to be excited about Jeff’s new project that he’s also very excited about — the KLUBRARY. The KLUbrary is a library of Jeff’s mini courses that stands alone as its own learning module. He extracted these little courses from his big library of all his content and turned them into their own little courses to make them more digestible. Not only does this create automated learning options for people, it also makes them a part of Jeff’s community– a tribe where they can learn further and get support from each other.

Tweetable Quotes:

“Learning is always best when the education or the educators meet the students.” – Jeff Klubeck

“Your brand is your promise to the marketplace. So, what can you promise?” – Jeff Klubeck

“The reason people are stuck is because people are thinking autobiographically. They’re thinking about themselves.” – Jeff Klubeck

“The best hunter is the person trying to be the animal.” – Jeff Klubeck

“Love is the willingness to be vulnerable so that either ourselves or beloved may grow.” – Jeff Klubeck

 

Resources Mentioned:

You can connect with Jeff on Get A Klu, Inc’s website. Join the Get a KLU in 52 Facebook group. Grab a copy of his book, Get a Klu in 52.

 

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@themastermindeffect.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

023: Broken Routines

What does your daily routine look like? Did you know that the right routine can break you as easily as a wrong routine? Join me on this episode as I share my own experiences which helped me develop and improve my daily routine. 

Built to Have A Routine

We’ve been built to have a routine without knowing it. We get up everyday to do a set amount of tasks and things. We wake up. We get ready. We do our job, or go to school, for those who are still students. 

If you’re an entrepreneur, your routine may look different compared to others. You probably have more flexibility. There’s probably no one to give you marching orders. Your day may not be as structured as your non-entrepreneurial friends.

The good news? If you’re disciplined, you’re probably enjoying all the flexibility and freedom that you have. But this can also have drawbacks for you, if you just go with the wind. 

What’s your daily routine?

At this point, you’re probably wondering, okay, so how do I set a routine? How do I improve my routine to make it really suit me? Join me on this little activity: 

Step one: Ask yourself, what is your routine. Grab a piece of paper and write down the things you do everyday for 5-7 days a week. Anything that you do multiple times is a routine. 

Step two: Look at the items that you continually repeat. Then, ask yourself, are they things that you really need and make your day and the day of those around you, better? Are there items in there that you repeat which don’t serve a purpose for who you want to be?

If yes, drop them. Remember, the right routine that doesn’t fit what you want for your future self can break you as easily as a wrong routine. 

So, what makes a right routine? 

A right routine is one that won’t break you. It can keep you interested in who you want to become. Let me share with you my morning routine. 

  • – The first thing I do before I even open my eyes is I smile. Smiling makes me feel like it’s going to be a great day.
  • – The next thing I don’t do is look at my phone for the entire first hour of my day.
  • – Next, I shake off the cobwebs and get a cup of coffee.
  • – Once my eyes have adjusted, I pick up the book I’m currently reading. I always choose a book that’s more personal and motivational; something meaningful. I want it to actually impact my day the right way. 
  • – Once that’s done, I start writing down everything I need to do. So when the day is done, I can sit down and say “I did it.”
  • – Lastly, I get ready to face the day. I wake up my son, and make breakfast for him. 

Now, I’m not going to share how I go about my whole morning with you, but here’s the thing: there are tasks I continually repeat, but I also still make sure to change some things up a bit. 

On some mornings, I’d go for a walk instead of reading a book. Other mornings, I work out. I have a set of tasks I do for the day, but you probably already see what I mean. For me, if my routine is always the same, it becomes too predictable. I tweak it to keep it interesting in a “Let’s Get a Positive Day Going” routine.  

These are my thoughts and my routine. Now, let’s get you started on tweaking and changing some things up with your routine. 

Tweetable Quotes:

“The right routine can, and will break you.” – Brandon Straza

“For me, if I do the same thing every morning, I’ll go nuts. So, I got to have little tweaks that happen in there so I can keep it interesting in my own mind but still stay active in a positive way to get the day going.” – Brandon Straza

Be one of the first adopters of The Success Finder when it releases! Email me at brandon@thesuccessfinder.com

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

022: Nic Peterson | Intention Intervention Gap

Nic Peterson is the founder of Mastery Mode and is regarded as one of the great philosophers and results leaders of our time. He can do such feats because he works and surrounds himself with the right people.

In this episode, we get into the intention intervention gap and how we are paralyzing our actions by overanalyzing and overthinking the situation at hand. We talk a little bit about mental health and how times are just a little bit different.

[02:07 – 12:36] The Intention Intervention Gap

How do you define learning? For Nic, it’s all about closing the “intention intervention gap.” That gap is there when you’ve learned something new from reading a book or watching a video— but you did not modify your behaviour accordingly to apply what you’ve learned.  

Learning about this concept from a good friend changed Nic’s definition of learning. Not only did he become a voracious reader (he used to not be a fan of books), he also became more intentional about closing the gap. In short, he found himself following this pattern: consume information – modify behavior – repeat.  

If you’re not following the same pattern yet after learning something new, Nic shares a rhetorical question he asks himself which you can also reflect on— “If I haven’t modified my behavior, have I really learned it?”

In addition to sharing with us what the intention-intervention gap is, Nic also shares the names of a few people he is currently learning from. (Check their links below at the bottom of this page.) He also shares a valuable piece of advice to everyone who’s currently feeling stuck at the moment. Whether you want to get unstuck from solving problems or making decisions, find that one person who you trust enough to tell you what to do. Just try it.

[12:37 – 19:51] Self-Education

Nic has previously mentioned that he’s a voracious reader. In this part of our conversation, he shares about the other forms of learning he prefers. First, he likes to learn from other people’s experiences. He likes hearing about different perspectives and seeing how other people look at things.

Second, he shares his favorite type of mastermind. It’s the workshop type where people get to share to other attendees, and then they’ll give him advice and tell him or her what they think, much like being in a hot seat. If you’re wondering why he prefers this over an event type of mastermind, it’s because with an event type, you get the risk of having your audience go home and all of them will just try to be like “Steve!” Instead, what Nic wants to do with his mastermind is “to meet people where they’re at and have the whole group do the same.” That’s a wonderful group to be a part of, isn’t it?

[19:52 – 24:16] Nic as a Mastermind

At this point, you’re probably wondering what it’s like to be in Nic’s mastermind. Why would you want to be a part of it? 

To give us a better idea, Nic shares with us a glimpse of what it’s like once you enter his reality.“You have to be ready to not be right” and “My whole world is a world of it depends,” Nic shares.

Not all people would ask Nic further about what he means with “it depends” but when they do, he explains that it depends on what they’re optimizing for. Do they want to spend more time with their kids? Do they want more Instagram followers?? Whatever their answer may be, Nic will then help these people get closer to the things that really matter to them in the end.

Lastly, working with Nic also means you have to be ready to define what success for you is. When you define success, you also define failure. For Nic, this is an important first step if you want to get to that part where you actually create it.

[24:17 – 30:07] How To Create Success

We all want to create success but a lot of people have an AVERSION to being successful and knowing how to get there. I asked Nic why he thinks so. His answer? It’s because we say we want to be successful but when opportunity comes, we sabotage ourselves.

Nic shares his experience working with people who are really gifted but are experiencing issues about self-worth. According to Nic, there’s survivorship bias, lots of feelings of shame and guilt, and a lot of other things we grew up with. And when that time comes when we’ve already learned to address these issues is probably the time we can say we’re truly ready to create our own success.

To add, Nic and I also talked about people who are surprisingly talented who went to his mastermind and what was the outcome for them for being part of it. To further help us understand what it really takes to be successful, Nic shares what all these people have in common—the willingness to listen and learn. So keep on listening closely to their stories too! There are probably a lot of things you can take away from their experiences.

[30:08 – 39:02] Closing Segment

To wrap up this episode, I asked Nic what he’s currently working on that really excites him. He shares they’re currently working on a platform where you can go and find people who are the best in what they do. It’s an app called Mastery Mode App one of Nic’s main reasons for developing it is that “true technicians are being out-marketed but marketers.” “It’s because they’re technicians, not marketers,” he adds.

If you’re interested to know more about the Mastery Mode app or if you want to connect with Nic, I’ll be sharing his social media and website links below. Thank you for listening to the Mastermind Effect. 

Tweetable Quotes:

“Even if you can follow other people’s problems, it’s really difficult to solve your own.” – Nic Peterson

“I think one thing we do differently is we try to really meet people where they’re at and help the whole group do the same.” – Nic Peterson

“When you define success, you have effectively also defined failure.” – Nic Peterson

 

Resources Mentioned:

You can connect with Nic on Instagram. Check out Nic’s thought bombs at https://www.nicpeterson.com/bombs/.

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

021: Hiring a Coach

In this episode, we are continuing our series around the topic of why you should hire a coach. Most people don’t hire a coach because they think they already have one. Today, here I am to share my top reasons why you and I need a coach.

There are three pillars of success. If you’ve listened to the earlier episodes, you probably already know what they are– making sure you’re hanging out with the right people, investing in yourself and taking action through massive experimentation.

Here’s the thing, this one—hiring a coach—actually touches on investing in yourself, which makes you take action through experimentation, and then allows you to hang out with the right kind of people. So it touches all three pillars. So it really got me thinking from an internal perspective. Most people don’t hire a coach, because you think we’ve already got one. But today, I’d like to share with you the top reasons I’m hiring a coach.

Number one, it’s time to put a swift kick my ass.

I know that I viewed myself as having a coach throughout my life. But the reality is, I’ve had a ton of mentors. I want to explain this a little bit further, because we’ve talked about mentorship and why it’s so important to the pillars of success.

In my opinion, having a mentor and having a coach are two different things. A mentor is usually a voluntary individual, someone that has an extensive experience which you need at that point in your life. A mentor-mentee relationship can last for years and have a lasting impact. You can find them in all sorts of circles, your family, your friends, your co-workers, and your spouse. If you look at it, you’ve probably already have a ton of mentors in your life.

On the other hand, the role of a coach can be a little more short term. A coach will train you, they won’t accept excuses, and they’ll give you the kick and connections you’re truly looking for. So a coach isn’t there as an excuse taker, they’re there to help you implement massive action. A good coach can’t force you to do anything. But the reality is, they can help you organize and ease your actions, your thoughts, and most importantly, your executions.

Number two, they can smack you while holding you accountable.

A good coach will drop you if you aren’t moving in the right direction because they can’t get more time. None of us can. So good coach might as well drop you if you’re not actually implementing and working on why you have them. The right coach will make sure that you’re doing what you already know you need but keep you are on the right track. I know some of you might be saying “But Brandon, I don’t need a babysitter, I’m a grown up. So why do I need a coach?”

Well, the top producers in every field, have a coach. So they continue to over produce in whatever area that they’re in, and continue to achieve more. Do you think they’ve really all got it wrong?

Number three, if I really want to walk the walk and talk the talk, it’s time for me as an individual to step up and be done with excuses.

Now, I’m not saying that these are my excuses. But here’s some of the excuses that I’ve seen and heard. And tell me if you have other ones I’d love to know!

  1. You’ve got the financial excuse. It costs too much money.

Well, what is it costing you not to have that kick in the ass? What does it cost you not to have that person that’s helping you work on your ad? To ease actions, thoughts, executions, to move the needle forward? Think about what it really costs for you not to.

I was talking with someone recently at the speakeasy. And they had to find a way to afford a coach within the first three months. This coach was costing them about $2,000 a month but their return in their mind on their investment for actually having someone that worked with them, was $25,000! They were able to have that return because they had someone that gave them that kick in the butt when they needed it.

  1. Now another excuse is it costs too much time.

Well, you made the time to listen to this. You binge Netflix. You go into social media first thing in the morning when you first wake up and last thing when you go to bed. So a time excuse really doesn’t work.

  1. Last excuse, I’m good. I don’t need it.

That might be true for the person you currently are. But who do you really want to become? You’re working today to make your future self a better version. Here’s a mind bender for you. By focusing on who you want to become today, you’ll be able to change your present, and even change your past by reframing your story.

So what does this all mean? Well, I’m hopping on a call with one of our previous guests to see if we are fit. Yes, I said it. We need to see if we’re a fit. The cool thing is they’ve already mentioned to me that if they weren’t the right fit the right coach, they’d help me find that person.

Tweetable Quotes:

“A coach isn’t there as an excuse taker. They’re there to help you implement massive action.” – Brandon Straza

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

020: Justin Breen | Incubator of Geniuses

BrEpic Communications LLC is guided by Justin Breen, who has 20+ years in the media business, has won dozens of editing and writing awards, and is an author of countless viral stories. For this episode, Justin walks us through how he connects over 60,000 people through his neural network online and how you need to look at your partnerships as investments rather than costs.

[00:01 – 01:53] Opening Segment

  • – I introduce and welcome guest, Justin Breen.
  • – Connect with Justin online! See the links below.

[01:54 – 07:36] It’s Okay to Be the Dumbest Person in the Room

  • – Justin shares how he learned to get to where he is right now
  • – The traditional way of learning in a classroom didn’t resonate with him
  • – In the modern age, it’s essential to meet and learn from great and incredible people
  • – Justin talks about starting his business in 2017
  • – He made a successful company by being the “dumbest person” in the room
  • – Modeling his company as a genius incubator for people around the world
  • – Shares how he looked for mentors

[07:37 – 16:06] Inside Masterminds

  • – Justin talks about how masterminds have helped him through the course of his career
  • – Meeting people with the right brands and right mindsets
  • – What is Quick Start?
  • – Justin’s preferred forms of learning
  • – Reading non-fiction books
  • – Learn from interesting people and history
  • – Where do you see self-education going forward?

[16:07 – 27:15] Incubator of Geniuses

  • – Justin gives us a view of what it’s like entering his reality
  • – Meeting the right people is endlessly fun
  • – Justin talks about his family
  • – Preparing his kids to be entrepreneurs
  • – Justin talks about the people joining the groups he helped build or connect
  • – Justin walks us through what he thinks it takes to create success
  • – It’s okay to be proud of yourself
  • – When you show confidence, you attract other confident people
  • – Work with the best people on the planet

[27:16 – ] Closing Segment

  • – What are you working on right now that’s gonna take place in the next 12 months that really excites you?
  • – I like to ask myself what will happen in the next 12 hours that will change my life.
  • – There are so many great things that happen every day that I’m enjoying that looking a year from now. It doesn’t work for me like that.
  • – Justin shares amazing tips and tricks that will help you get in front of the line.
  • – The thing people have gotten the most from my book is the chapter that says, “work with people that only look at things as investments, not costs.”
  • – Final words from me

Tweetable Quotes:

“That’s how I built a really successful company in less than three years is just by being the dumbest person in the room and being like a sponge to talking, listening to all these great people around the world.” – Justin Breen

“When you find the right people for you, the right network for you, and what you like to do and what you’re good at. Then, it’s never work. It’s always just fun and interesting.” – Justin Breen

Resources Mentioned:

You can connect with Justin on LinkedIn. Visit his website https://www.brepicllc.com/

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

019: Failure

In this episode, I’m going to keep it short and concise. I am currently on the road at Nashville, and being around these wonderful entrepreneurs, it got me thinking, why is it that we are so afraid to fail? Why is it that I have a fear of failure?
Let’s dive into this episode and really think deep into “are we really afraid of failure?”

Being around all these amazing entrepreneurs, the action takers, the people that are actually implementing and moving the needle has been an amazing experience and it also got me thinking. I started sitting there saying, why is it that we’re so afraid to fail? Why is it that I have a fear of failure?

I sat there and I said, Is it really that I have a fear of failure? Or that I’ve failed at certain points to surround myself with the people that can actually help me get to where I’m going? A coach, a mentor, a business partner, and that’s where I’m currently sitting here.

I’ll be honest with you. I’m thinking and I woke up with a little bit of anxiety. It’s because I’ve got so many projects going right now, I know, “first world problems.” But there have been a couple of gaps that I’m being told that I’m leaving out, including having the right kind of coach for what I’m building with The Success Finder.

Interestingly enough, I have been looking for that more recently. However, I’ve been blown off. I’ve had calls three times rescheduled. But fortunately, here at the speakeasy, I talked to somebody here. I said, “Hey, you know, this is what I’m building, this is what I’m doing, and I need your help.” And they said, “Well, let’s schedule a call.” “Let’s make sure if I’m not the right person, we’ll find you the right one.”

So rounding back, is it always our fear of failure? Is it really why we don’t actually take that leap when we’re looking to become successful? Or is it that we haven’t surrounded ourselves with the right team, with the right people with the right support system in order to get you to where you’re going? I mean, think about it. Are you taking on every single project, every single aspect of your business? If that’s the case, you don’t own the business, the business owns you. You’re an employee of that business. That’s why it’s so critical to find that coach to help kick your butt along the way, and help connect the dots and making sure that you’re staying on track.

Find that mentor to help you through those challenging times. Have that business partner who’ll have a different specialty than you. Whether that specialty be web design, or marketing, or anything else, you can inject yourself a little bit into these areas. However, keep in mind that you cannot be everything to everyone, or you’ll literally be nothing.

So I want to leave it with this: find yourself the right support system, the right team, the right mentor, the right coach. Having the right coach is especially necessary from now to whenever you want to say where your endpoint is, even when you retire at some given point in time. Lastly, for me, my fear of failure isn’t really that I’m afraid of failing. It’s the fear that sometimes, I haven’t put the right people in the right places around me to help me be as successful as possible.

These are just my thoughts. I’d love to hear yours too. Share with me your feedback on whether you have a fear of failure, or you’ve failed to put the right pieces around you.

Tweetable Quote:

“Find yourself the right support system, the right team, the right mentor, the right coach.” – Brandon Straza

“For me, my fear of failure isn’t really that I’m afraid of failing. I’m afraid that sometimes I haven’t put the right people in the right places around me to help be as successful as possible.” – Brandon Straza

Resources Mentioned:

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

018: Nathalie Herrey | Find your Who, Not Your How

In this episode, I brought in guest Nathalie Herrey. Nathalie is a brand specialist at Spotlight Media Group. She is also a mastermind and coach and the founder of Arena Coaching. Nathalie has risen from the ashes of life and unimaginable hardships to become a true warrior who knows her worth. Her knowledge of social media and passion for empowering women helps them excel in their lives and careers to find and live their superpowers.

Today we focus on finding the who instead of your how. We talk about the three people that you need in your life today and knowing that it’s okay to ask for help.

[00:01 – 01:56] Opening Segment

  • – I introduce and welcome guest, Nathalie Herrey.
  • – You can connect with Nathalie online. See the links below.

[01:57 – 07:22] The Three Different Groups of People You Need

  • – Nathalie talks about the value of having the three different groups of people that you surround yourself
  • – People that inspire you
  • – People that are on a similar journey as you and have a similar mindset
  • – People that you might inspire
  • – Knowing that you need help – the reason why coaches and groups are important to your journey

[07:23 – 13:04] The Power of Relationships

  • – Nathalie talks about the vital role that masterminds have played in her journey
  • – Playing to your strengths and asking for help and guidance for your weaknesses
  • – Staying focussed
  • – Forms of learning that Nathalie prefers for her personal and professional growth

[13:05 – 21:12] Nathalie as a Mastermind

  • – Nathalie shares her experience as a Mastermind
  • – What can you expect if you enter Nathalie’s world?
  • – The importance of research and getting ready before joining
  • – Have the mindset of being coachable
  • – Nathalie talks about how the people she coached and attended her mastermind surprised her with their results

[21:13 – 29:19] What It Takes To Create Success

  • – Nathalie gives advice that will help you overcome the barriers and reach the top.
  • – Consistency, resiliency, and surrounding yourself with the three people you need
  • – What are you working on right now that’s gonna take place in the next 12 months that really excites you?
  • – I’m actually going into several different ventures—part of IM Academy and LFG together with Jason Stone.
  • – Nathalie shares amazing tips and tricks that will help you get in front of the line
  • – It’s WHO, not HOW. Find your who, not your how. Focus on the who and get to your who as fast as you can.
  • – Final words from me

Tweetable Quotes:

“That’s something that really helped me, just reaching out and realizing, okay, this is gonna take too much time. I have two choices. I either get stuck here or I unstuck myself and ask somebody else for help. And that’s how we move the needle so much faster.” – Nathalie Herrey

“One of the biggest things is to come in with the mindset of being coachable.” – Nathalie Herrey

“People have a way of surprising us. Due to their willingness, their drive, their willingness to learn.” – Brandon Straza

Resources Mentioned:

You can connect with Nathalie on Facebook, Instagram, LinkedIn.

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

017: Clues Patterns Choices

In this episode, I discuss a topic introduced to us by guest Greg Reid on The Mastermind Effect episode 16. That is Clues Patterns Choices (CPC) and how it correlates to your accountability and responsibility regarding your success.
Let’s dive into this episode and find out why the CPC plays a critical role in your success.

Today we’re winding it to an episode from earlier this week with Dr. Greg Reid. He instilled so much knowledge on this show, from masterminds to self-education, to so many other areas. But one of the things that really stuck out for me when it comes to our solo shows and talking about the pillars of success is the CPC and this is what he had to say about that. It’s about accountability and responsibility for everything that happens. Stop blaming other people, it’s always your fault.

So it got me thinking, why are most people not willing to take on the responsibility?

Now here’s the thing. This has nothing to do with being the boss, sheltering the risk, taking on the liability. This has to do with your internal voice telling you what’s going to happen, the voice that tells you right from wrong, and who’s going to move the needle, and the direction that creates real change.

So why is it critical to follow the CPC method to be successful in your partnerships? Let’s start with the first one.

  1. Clues is the bread crumbs that are getting left along the way.

Now, Greg uses an analogy of going on a date and your counterpart shows up late. This is the clue where as if it was a project, and you were working with partner, they don’t deliver on time, or they over promise and drastically under deliver on what they’re working on.

So let me give you a story. I had an employee that was getting leads from one of my companies. The person comes back and eventually states that these leads were just crap. Now, we had a proven process, we had a metric by which we measured what close ratio, and we had someone that built this out that we knew, like, and trusted, and we knew that could we could measure the responses and the results to make sure everything was adding up.

So we went back through the process. We went back through the last two weeks’ worth of the leads. We then handed them off to someone else that we knew, like, and trusted to have these same leads. Now at the same time, this individual that had originally come to us stated, “Hey, how is this other person jumping up on the leaderboard above where they’re normally at?”

And we explained to them like, “Listen. The leads that you had mentioned that were crap? We’ve given them over to them. They followed the process. They had the correct close ratios. And these were the end results.”

What we did find out because we talked to them about the clues—the breadcrumbs that we were collecting– was that they hadn’t followed the process that had been set up that we knew worked. So it gave that individual time and it gave us time to sit there and make sure that we had an opportunity to make the change before we realized that this was going to become a pattern. So when you have the clue, step up and realize what’s happening at that moment.

  1. Number two, patterns.

Now, bad processes will just pile on top of bad habits. Greg goes back into the analogy about dating. And now the same person was late for the first date continues to be late for dates number two, three and four. Now you’ve got a pattern.

And at this point, you’ve got a choice. So you either A) deal with it, B) you adjust it, or C) it’s time to pick up and move on. Let’s go to A) dealing with it first.

Dealing with it allows the partner that you’re working with at the time to either step up and hear how it can be better or go to C) which is move on. If you adjust it and you realize that you didn’t have a process in place, you can adjust what your expectations are and what you believe the outcome should be. So adjust it with that individual.

A lot of the time, the thing that we don’t do is just move on from the person that you’ve partnered with when you found out that they are exactly who you thought they were. When this happens, it’s time for you to pick up, take that responsibility, that accountability on yourself, and move on to the next partnership. All three are the right choices. You just got to remember you have a choice and it’s okay to move on. You need to look back and make sure that you don’t continue to fall in the same pitfall. Do your due diligence before you start working with another partner.

  1. Next, how do you keep from making the same mistake?

Listen to some of the other solo shows where we talk about surrounding yourself with the right people that can help you make the right decisions. And then realize that the person that continues to stay in a rut or bad partnership/relationship has nobody to blame but themselves because they have the opportunity to step away from it.

Sometimes it’s easier to just stay in an abusive partnership than actually ripping off the band aid. But the reality is, it’s not easier. It’s a lot less painful to get out of a bad partnership, in order for you to move forward.

These are my thoughts and I’d love to hear yours as well. Hit the subscribe button in the apple podcasts or whatever platform you’re using.

Tweetable Quote:

“Choices, you’ve got to remember. You have a choice, and it’s okay to move on. You need to look back and make sure that you don’t continue to fall on the same pitfall.” – Brandon Straza

Resources Mentioned:

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

016: Greg Reid | Take Constant Action with the Right People

In this episode, I brought in guest Greg Reid. Greg is an entrepreneur, filmmaker, keynote speaker, and #1 best-selling author. Greg founded Secret Knock in 2007, the #1 networking event in the world. He has dedicated his life to helping others achieve the ultimate fulfillment of finding and living a life of purpose.

Let’s dive into Greg’s story of how surrounding yourself with the right people who have accomplished what you want to accomplish can help you attract the success story you desire.

[00:01 – 04:29] Opening Segment

  • I introduce and welcome guest, Greg Reid
  • Connect with Greg online. Follow him on these platforms (see links below)
  • Greg talks about how learning has changed for him over the years
  • Shares who he is currently learning from and how he found them

[04:30 – 09:20] Take Constant Action with the Right People

  • Greg talks about how masterminds have helped him in his career
  • Surround yourself with positive, like-minded people that have the results you want for yourself
  • People are attracted to specificity.

[09:21 – 13:35] The Secret Knock

  • Greg talks about the learning formats he prefers and why
  • Differentiates mentors and coaches
  • Mini-mentors
  • Audiobooks and video clips
  • What you should expect when joining Secret Knock

[13:36 – 16:41] Creating Success

  • Greg talks about the people attending his masterminds and meetups
  • The surprises these people give him with what they achieved
  • Greg weighs in on what it takes to be successful
  • Go towards your fear rather than running away from it

[16:42 – 21:33] Closing Segment

  • What are you working on right now that’s gonna take place in the next 12 months that really excites you?
  • My TV Show. Wake Up and Crush It
  • Greg shares amazing tips and tricks that will help you get in front of the line
  • Clues Patterns Choices (CPC) – accountability and responsibility for everything that happens
  • Final words from me

Tweetable Quotes:

“I believe in surrounding yourself, again, with people that actually accomplished what they are talking about.” – Greg Reid

“I think the biggest fears today is the fear of the unknown.” – Greg Reid

Resources Mentioned:

You can connect with Greg on Instagram. Visit his website https://gregreid.com/.

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

015: Fear of Failure

How do we overcome our fear of failure? More importantly, why do we need to and how do we do it? Let me start by sharing my own personal experiences from over 10 years ago. 
Before I started my own company, I met my wife. I was constantly talking to her about my hopes, my dreams, my aspirations, and all the things that I could become. Eventually, the talk wore on her. Why? I was all talk and no action. I was not doing anything about it. She responded with “If you’re not willing to fail forward, you need to be okay with the current circumstances and situation you’re in.”

What my wife told me became the nudge that I needed to overcome my fears and start my entrepreneurial journey. This nudge will also be different for different people. But how do we really overcome our fear of failing forward? I think it starts with three things. 

Failing Forward and Surviving by Getting Over the Word NO

First and foremost, we need to be willing to get over the word NO. After all, isn’t a “no” a great way to refine our pitch, our sale, and our offer? Not having anyone tell us “nowould also mean that we’re not going anywhere. If you think about it this way, it’s really just knowing your audience, knowing why you’re talking to them, and being able to anticipate the different types of “no” you may get from them. 

One more thing, don’t take the “no” response as a personal attack. Instead, listen and find out why they said noto you. Ask them. Then listen again to what they’re going to tell you. 

At the end of the day, you can use everything they’ll tell you to your advantage. Let their feedback help you refine your offer. This whole experience should help you get over your fear of hearing no.

Learn Your NOs

There are several different types of no out there. First, there is the generic no. This is the type of no that people will give you when you’re in the wrong time, the wrong place, or talking to the wrong person. They’re telling you no because they’re just not in the right headspace. The good thing about this is you can still come back later and ask them again. 

The second no is the maybe no. Maybe you just didn’t give that person the right details to match their time frame. You might need to ask them again. The first two noes are not so bad, but you need to know the difference between them, so you will know how to tackle them. 

Lastly, there’s the hard NO. This one probably does not need a lot of explaining. 

So why should you learn your noes? It’s because most people quit at the first no. In addition, 44% of sales people give up after the first follow-up. However, being able to differentiate between the different types of noes will help you plan for your follow up. It will certainly help you rise above your competition. 

If you get a no, you’re asking the wrong question or the wrong person. 

The third and last one is from Steve Sims. He also follows it up with “There are multiple ways to get in a house. Doesn’t always have to be through the front door.” 

So what does this mean?

It means that often times, we need to refine our question to get past a gatekeeper, and get to the right person—the person you want to work with, the decision maker. 

Oftentimes, when we have an offer, and before going directly to the person we want to work with, we must first talk to their team members—people they already know and trust; people they’re already working with. 

If we’re going to this, we’ll most likely encounter “gatekeepers.” Gatekeepers are usually people who are trained “to block and tackle” to make sure the decision makers don’t need to deal with anyone they don’t want to deal with. Every time you encounter a gatekeeper and you’ll get a no, don’t give up just yet. Remember the first two things in this list. 

After all, getting the noes from the gatekeepers can help you refine your question, your approach, and your offer. The best part? Doing this may actually be bringing you closer to your goal—getting that YES from the decision maker.

Tweetable Quote:

“You’ve got to be willing to hear the word NO. NO is just another way to help you refine the pitch that you are giving, or the sale that you are giving, or the offer that you are giving. You should always wanna be a master of your craft, and hearing the word NO is a great way to get there.” – Brandon Straza

Resources Mentioned:

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.