135: Lynne Roe | Building a Business Based on Your Desired Lifestyle

Lynne Roe is the Founder of LSR Consultants, where she works with entrepreneurs and small business owners to develop a strong foundation to lead their business. She guides business owners in strategic planning, sound decision-making, leveraging team member strengths, and developing team collaboration, respect, and trust.

In this episode, she is going to talk about why it’s best to know where you’re at so you understand if you’re at the starting point. We also talk about building your business based on the lifestyle that you want. Lynne finishes by talking about starting right now by stopping and asking yourself the outcome you want for yourself, the roadblocks that keep you from achieving it, and the most important thing you need to get right in your situation. Check it out! 

The Mastermind Effect:  02:40

When someone comes to you, what is your superpower when helping other people?

Lynne Roe:  02:45

My superpower is helping them see where they’re headed with their business because I’m a business coach and mastermind leader for small business owners and helping them see where they’re headed. So often, they’re thinking about, “Oh, I got to scale the business, I’ve got to do that.” They forget that they are the business owner, and they have to police themselves. Because if you’re not happy as a business owner, your business will probably fail. You end up having to be a triple leader: you lead your business, you lead your team, and you lead yourself.

Lynne and Her Experience with Self-Education

The Mastermind Effect:  03:15

Our ability to learn and take in information has really changed in the last 5 to 10 years. When you and I were younger, it was textbooks and teachers, co-workers, friends, family, and the world around us. But that’s a sliver of what’s really possible. How is your learning changed from your early years versus today?

Lynne Roe:  03:48

First of all, I’m always learning something. But now, there are just so many more ways to do it. We used to just learn from people or books, but now there’s all the social media and online sources. But it’s not just that. It’s focusing on what you want to learn and then seeking out really who has that knowledge so that you can learn it.

The Mastermind Effect:  04:13

Absolutely. When we’re seeking out, again, there’s just an overwhelming amount of information out there. So who are you currently seeking? Who are you currently learning from? How did you connect with them? It’s easy for me to sit there and say, “Hey, Brandon, you’re in this network of amazing people that continuously send coaches, masterminds, the right people over to you and your platform.” This is how I did it. But how are you currently doing it right now? Who are you connecting with, and how did you connect with them?

Lynne Roe:  04:43

So I always have a coach. I often have more than one coach. When I seek out, I look for what is the weakest part of my business right now. Then I seek out someone who has that experience. I’ve been doing this long enough now that I have a community of people I’ve been in programs with or met through coaching or masterminds. I listened to what they were doing, and I learned from them. Who’s the expert in this next thing that I want to learn? Sometimes I’m seeking out someone just to give me a different perspective on what I’m doing with my clients, and sometimes I’m seeking out people to help me with some more challenging things for me.

The Mastermind Effect:  05:27

The key thing is finding out what you want to learn first and then who’s out there teaching it. When we’re looking to see who’s teaching it, there’s a lot of bedazzled bridges out there. What I mean by that is, let’s say you go to your doctor, and he’ll prescribe X medication to you, but not to his children. A politician will speak for a certain law or something, but they’re not going to implement that in their own family, per se.

How do you mitigate risk? How do you find when you’re looking for that specific coach that you can mitigate risk to make sure that the right one, that your investments are not going to get taken advantage of? In essence, your bridge isn’t going to get bedazzled; you’re going to be at point A, you’re going to point B, and you’re going to get there as fast as possible with the right coach.

Lynne Roe:  06:22

For me, I try to avoid those group programs quite a bit because if I’m not exactly in the line that they teach or if I’ve already learned some of it, or whatever, I can’t veer off of it. I can’t choose my own path so easily. If I have a coach working with me, we can go in whatever direction I need more support. It’s the same as being in a big classroom with 30 or 50 kids or having a private tutor. A private tutor can help you look at the things you don’t know. Whereas in a classroom, they have to teach to everybody in the classroom.  They actually have to teach to the lower levels. If you’re at the higher level of that, whatever it is you’re learning, you miss out a lot. So I always look for programs where I’m going to get a lot of one to one time,

The Mastermind Effect:  07:18

One-to-one communication. Now you’ve got several masterminds yourself. With the one-to-one and in the one to many, how do you communicate? How do people get that special time? Is it hot seats? Is it side cut, side group conversations, breakout sessions? How are they getting that one-to-one but also getting the benefit of being inside that mastermind, which is an overarching group mentality of moving the needle forward for everyone’s industry?

Lynne Roe:  07:47

For most of the people in my masterminds, I also do private or one-to-one coaching. So we meet as a mastermind. It’s honestly the best of both worlds. You get me as a private coach, helping you move forward on the specifics of what you’re doing in your business. You also get the benefit of the collective knowledge of the group. So the one-to-one coaching happens at a different time, but there are also hot seats. Whenever I do a mastermind, I always have hot seats because I think that’s the value of a mastermind is.  You get that collective knowledge. You get the collaboration with the other people in the room, and you can have hundreds of years of experience sitting in the room helping you solve your problem. It’s amazing.

The Mastermind Effect:  08:31

One of the things with masterminds is that sometimes we get stuck in our own head, and we can’t execute what’s sitting up there. With the recent pandemic, in the last 18 months or so, however long it’s been, to me, it has caused a reset in how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and reset where you’re currently at, to move the needle forward?

Lynne Roe:  08:56

It’s the different perspectives. Especially for myself anyway, I think about what I want to do and where I’m headed with that thing, and I come up with a plan. Then if you have a mastermind, I bring that plan to the mastermind, and I say, “what do you think?” And they say, “Well, what about this and you got a hole in this part and, and if you tried this other thing, it might work a little bit better.” Or they might say, “I did it that way. This is where you’ve got to watch out for a problem.” That mastermind is enormous because it’s a matter of keeping you from making big mistakes. You don’t have those big mistakes. You might still make some little mistakes. We all make little mistakes along the way, but if you can keep yourself from having those really big mistakes, you move a lot faster.

The Mastermind Effect:  09:44

That’s the thing. Inside of that mastermind and being the right mastermind, they’re able to help you see around corners. They can sit there and say, “I’ve already tried this,” and “hey, I’m gonna save you a couple of extra steps.” Maybe in different industries. Another great thing about a mastermind is that you’ll get people from all different walks of life, but you’re able to plug and play different things that work for you based on someone else in that mastermind. On top of it, keeping yourself from stepping in a landmine, and I think that’s huge.

Lynne Roe:  10:13

A lot of times, people say, “Oh, well, you’re not in my industry, or the other people in the mastermind are not in my industry. So how can they help me?” But in the case of my masterminds, they’re all business owners. They all deal with business owner issues. It’s easy enough to get the answers to your questions from other people in your industry. Still, they all look at things pretty much the same way you do. You need somebody to give you a different perspective, look at it from a different point of view, and help you out there. I purposely put together people who are not in the same industry. I tried to put together people who are complementary but definitely not in the same industry because they need different perspectives.

The Mastermind Effect:  10:57

Curating that room is one of the key things. That’s where I saw so much growth, personally, is when I started putting myself in rooms with people that were not even anywhere close to my industry and just weren’t there. The narrow-minded thinking that I had, which is I have to be around the same people, we’re all going to think pretty similarly. You might have an outlier, but we’re all moving towards the same goal in the same industry. When that happens, you just can’t recognize that. Doing the same thing over and over again, technically, is the definition of insanity.

Lynne Roe:  11:33

There’s value in following people in your industry who are doing things and succeeding at them. There’s definitely value in that, but you can’t differentiate if you’re doing exactly what everyone else is doing. So you need a different perspective to do some of what you do a little differently from everybody else.

I agree with you about the facilitator. I think masterminds really require a facilitator. It was so interesting to me, and I thought, “Oh, we can do this.” The group that I got trained with. We’ll just mastermind with each other. Well, it fell apart because there was no one managing the mastermind. It wasn’t like one person stayed on top of it. So having that facilitator who’s a key component to the group is kind of separate from the group. It’s their job to manage the group,  put together complementary people, and handle difficult members because sometimes that happens, and nobody in the group wants to say something. If you’ve got a difficult member, the group will fall apart before people say this person is causing a problem, right. But if you’ve got a facilitator, that’s part of their job, is to manage that difficult person. Also, you need somebody to ensure confidentiality. If you just put in a group of people together, that’s not the same as someone who’s saying, “Okay, you’re going to be a part of this group, you’re going to sign a confidentiality agreement, and we’re going to move from there.” So it’s all a part of it.

What to Expect from Lynne

The Mastermind Effect:  13:03

One of the things I love about facilitators is when they bring in outside speakers. It’s even another voice outside of a trusted source, outside of the group that’s already there. Then they become a wealth of knowledge, part of that network, and you’re able to see things again, differently. I think it is such a key thing -,

We touched on this earlier being your superpower. I wanted to go a little bit further. I feel that the biggest investment in someone’s life, bigger than the housing market, and the stock market, bigger than Bitcoin, is the investment in yourself. The other items you can’t control, but you can control what you do and what your expectations are. What should people expect when they enter Lynne’s reality and start working with you one-on-one or inside that mastermind?

Lynne Roe:  13:57

They can expect to have a plan. The first thing is to have a plan. I start with what’s lifestyle you want to lead? Honestly, it’s a whole lot easier to work for somebody else than to run your own business if you’re not trying to satisfy your own lifestyle. So what’s the lifestyle you want to lead and then build your business to match the lifestyle you’re looking for, not just to grow a business and make some money. So I start there with my clients, and then we work on building their business to where they want it to be so they can live that lifestyle they want. So sometimes, that means I love having a big team. I love having a lot of growth. I like the status of having a big company. Well, they have to build the right kind of company for that. Sometimes it’s I like to be able to travel all the time. I want to be able to work from anywhere. You can’t have a team, and you can’t really even have an office. If that’s what you want, you have to build your business so that you don’t have to get together with people all the time. So it’s a matter of starting there. That’s where we start, and then we make a plan to get you there.  The mastermind groups that you’re a part of helps you answer whatever issues come along the way; in addition to working with me,

The Mastermind Effect:  15:20

The people that work with you, I have a feeling they surprise you from time to time, whether it’s the grit, the grind, the willingness to learn, I’d love to hear a success story of this person came to you, “here’s the problem, this is what they wanted the solution to be? What was the outcome because they worked one-on-one or inside your mastermind with you and the people around you?

Lynne Roe:  15:41

I’d love to tell you a story about one of my clients, a social media expert. She is very young. She started working with me when she was 24, and she had just started the business. So she had the foresight to

see, I need somebody to help me grow the business. The business had quadrupled from when we first started. She’s really on track to at least double that again very soon. She started with just herself. Then she grew that, but she didn’t know many things about how to run a business, manage the stresses in a business, and develop processes and procedures to make things easier. Then she had to start building a team. So, how do you build a team? How do you hire? So all of those pieces became part of it.

She’s been a part of one of my masterminds as well, and most of the people in the mastermind are older adults who have a lot of business experience.  So they’ve been able to steer her as well. And she comes up with these creative ideas that she wants to do for her clients. Everybody else in the group says, oh, “Wow, I like that idea. I’m going to try and do that with my clients, too.” So, even though she’s really young and learning a lot,  she’s also teaching all of the other people in the group who are quite a bit older than she is.

The Mastermind Effect:  17:06

That’s awesome to hear. Just to be able to have that realization at any age. It is super important to realize that you don’t come with all the tools. You don’t have everything. But what you can do is build that toolset around you and make sure they have someone like Lynn helping support and saying, “Hey, here are the gaps that you need to fill. You need to get this.” By the way, the order you do it in is also super important.

Lynne Roe:  17:33

Super important. So before you do this, we got to do that.

The Mastermind Effect:  17:39

You got to know the order of the way. You can do the right things but in the wrong order, and the outcome can be equally as disastrous.

Lynne Roe:  17:51

It’s true. Some of my older clients are in there, some I have a few in their 70s right there. They’re starting businesses now in their 70s, which is also awesome. So they’ve got a lot of business experience, but it’s not small business experience; it’s a corporate experience. So there are so many things they don’t recognize. They’ve got a lot of experience and tremendous skills, but they don’t know what order they have to do things. One of the biggest problems I see my clients doing is trying to move too fast. It’s really sometimes honing them in and saying, “Let’s get this piece fixed first.”

Closing Segment

The Mastermind Effect:  18:38

As we get close to the end here, I’ve got a few more questions. I feel that in times of prosperity, the winds come in a little bit easier. When the world’s winning, it’s just easier to find that win. But creativity and ingenuity come when we feel the squeeze. The world’s felt a pretty big squeeze over the last year-plus. What are you working on right now that’s going to take place over the next 12 months that excites you?

Lynne Roe:  19:05

I’m working on putting together a full-year package that I had not done before. That includes coaching,  mastermind, and a couple of retreat kinds of things. It’s all together in one thing. I realized that my clients rarely drop off. They start with me and they say, “Oh, I’m getting this is great, I’m gonna stay with you.” But unfortunately, because we didn’t start that way, the progress has been kind of a little not smooth. I’m working on putting it all together into one big program where it’s smooth, you do this, and it takes you all the way through to the end of the year.

I love what you said about the fact that when things are stressed, people do things differently. There’s that African Proverb, “Smooth sails do not make skillful sailors, and that rough time that you’ve been through teaches you so much and helps you to make it through then and gives you resilience for the next tough time,” because we all run across these tough times. People said, “Oh, COVID was a big deal.” Well, every business has a disaster at some point. The roof falls in on your in your storefront; you’ve got to fix that. There’s a financial disaster and a time disaster to that. You get in a car accident, and you can’t work for a month or two. Well, that’s a disaster for a very small business. All of those things happen in every business. So being ready for it, being prepared really helps. The more you get yourself through those tough times, the more resilient you are.

The Mastermind Effect:  20:51

That’s one thing. When building a business, I’ve had a few years plus, plus on top of that, as well as you have. Building a business to work “on” the business as opposed to “in” the business allows you if that time comes up. If you’re working on the business, the business is still going to thrive, and it’s still going to move on. If you can disappear for two weeks, and the business still survived, you actually just created a job for yourself and a lot of different aspects.

Lynne Roe:  21:23

I have one client who said we’ve been working towards that point where he could go. He took a month, and he went to Bali for a month with his whole family. He called back to the office two evenings a week.  But the fact that he could go for a month, and the business was fine when he came back, allowed him to see “Oh, that means I can have somebody. I can have these other people doing the things I was doing. Now I can go off.” He started another business. That is cool. When you plan it that way so that you don’t have to be there every minute, then you can do other things

The Mastermind Effect:  22:03

The last one, what is a tip, a tactic, or an actual item that anyone listening to this implemented this, would see a real impact over the next 30, 60, or 90 days on the personal or business life?

Lynne Roe:  22:26

Start by stopping. Don’t jump so fast to take action. People always say take action, make it happen, do it. Don’t do that. Stop, take a breath, make a plan, and then take action really fast. The plan doesn’t have to take long. It doesn’t have to take long. Sometimes you can just do a plan in 30 seconds, and it will keep you out of trouble. You’re going to answer three questions. So the first question is, what’s the outcome I want? The second question is, what are the roadblocks or barriers that might get in my way? The third question is, what is most important for me to get right in this situation? You answer those three questions about just about anything, and it’ll make a big difference in what you’re doing.

So stop, make a plan, then take action and take action quickly.

The Mastermind Effect:  23:45

I’ll start right now by stopping, outcome, roadblocks, most important. I love it. We have got the Founder of LSR Consultants, Lynne Roe.

Lynne, thank you so much for what you brought to the mastermind effect today.

Lynne Roe:  24:00

Thank you so much for having me today.

Tweetable Quotes:

“I purposely put together people who are not in the same industry. I tried to put together people who are complementary, but definitely not in the same industry because they need different perspectives.” – Lynne Roe

“You can’t differentiate if you’re doing exactly what everyone else is doing. So you really need a different perspective so that you can do something, do some of what you do a little differently from everybody else.” – Lynne Roe

Connect with Lynne on Facebook, LinkedIn, Instagram or send her an email at lynne@lsrconsultants.com. You can also check out her website at www.lsrconsultants.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

134: Simon Severino | Investing in One Person and One Problem a Day

Simon Severino is the CEO and founder of Strategy Sprints. Strategy Sprints is a global team of certified Strategy Sprints® Coaches which offers a customized strategy to help clients gain market share and work in weekly sprints, resulting in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. Simon and his team are dedicated to helping business owners in SaaS and services discover how to run their company more efficiently, which results in sales that soar. Through the Strategy Sprints® Method, business owners are able to double their revenue in 90 days by getting owners out of the weeds.

In today’s episode, Simon will let us in on the power of investing in one person a day by solving one problem a day. Simon talks about why finding a mastermind that helps can change your network and grow your net worth, and he also gets us into how to build the circle for someone’s superpower. Check it out!

Simon and His Experience with Self-Education


The Mastermind Effect:  02:34

I feel that the ability to learn and have access to people, like you and I right now we’ve got access to each other, has changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, co-workers, family, friends, and the people around us, but that’s like a sliver of what’s possible. How would your learning change from your early years versus today?

Simon Severino:  02:54

I was always a contrarian in terms of traditional school. I never liked school a lot. I’m an avid learner. My teachers were like, “This is a contradiction. You’ll learn so much. You’re so smart, but you don’t engage, and you always make our life so hard.” So in the traditional world, that wasn’t very impactful.

In the New World, this world of possibilities right now accelerated via the pandemic. Am I having fun? I am learning every day from the best people on the planet. Many of these things are for free on YouTube. What I am learning about Bitcoin right now is incredible. No investment MBA can teach me that. I can listen for 20 minutes to Michael Saylor, and I have learned for my life and the life of my children in very practical things.

The masterminds we have, I am hanging out with Los Angeles and San Francisco with Hollywood because we just hang out. It’s easy. You can get people as we would never sit together pre-pandemic because you were on some flights or at some conference and speaking at some stages. Now we can talk, and this is happening, so I brought together my 50 collaborators. We made a mastermind out of that, and we are meeting every day. We talk about everything. We talk sales, marketing, and operations. This is possible. On my podcast, which is a daily podcast, I had Perry Marshall, Rita McGrath, and Neil Iyer. Would you imagine this, like five years ago, they have no time, and you need to be a TV show to get them. Now, this is all possible. It’s mass intimacy, intimacy at scale right here for everybody.

The Mastermind Effect:  04:57

That’s not something you can find. I love how you phrase intimacy at a scale because there are more ways right now than learning than ever. That’s what you were talking about there, how you were able to take 20 minutes and learn about Bitcoin that you can’t get from an MBA and a college professor. But it does cause some form of confusion because of the amount of information we have access to. Some people learn from a mentor, a mastermind, an online course, YouTube University, and lots of ways to learn. Who are you currently learning from above who you just mentioned? How did you connect with them and actually reach out and say, “Hey, I’m Simon; I want to learn more?”

Simon Severino:  05:36

I’m learning from Thomas Norman, who was teaching for 20 years in a public university in Los Angeles, how to run businesses. I met Thomas every Monday in the Monday meeting, and we’re all Avengers come together. So I just say, “Hey, you’re amazing. Do we team up?” I don’t come just with this. That’s one part, and it’s an important part; to be vulnerable enough to say, “I want to be friends, let’s be friends.” That’s important. Maybe it’s 50%. The other 50% is that you can filled; you don’t come empty. When I ask this to Thomas, I have made sure that I have a big network that I can bring to him, and I have superpowers that he doesn’t have that complement his superpowers. So I do my homework, strategic collaborations, and strategic analysis before. Then I come filled, and I say, “Hey, Thomas, do you want to collaborate?” Now? Thomas is on my team, and every Monday, I learn from him.

The next guy I’m learning from is Marcos. He was the head of Google in his country. Same thing. “Hey, Marcos, do you want to be part of an Avengers team?” I’m learning from Zac, who has scaled Uber Eats from zero to what it is right now. He is my B2B Saas whisperer and my network effects genius. “Zac, do you want to be part of the team?” Zac is learning from me. I am learning from Zac. Our clients are learning from Zac, and I am learning from our clients. One of our clients is a he’s a mindset coach. I have now hired him, and I’m working on a weekly basis with him. So we are scaling his sales systems. I am walking in the park and doing mindset work and internal work with him. It’s amazing. His name is Sam Morris. Another client of ours is Anthony Iannarino. He is doing his workflows improvements with us. I am reading his book, the Lost Art of Closing, and it’s an amazing B2B sales book.

As you can see, I could go on forever. This is just an example of how I start and curate relationships because that, for me, is the most important thing. I always go for win-win-win situations where three sides win. I come prepared. I come with something, and I don’t come needy. I come open to however the answer is. I think this is important.  I come prepared. I have done my work on my site.

The Mastermind Effect:  08:36

Now you mentioned in there win-win-win, and I’ve had a few people that talk about that. But I want the listeners to hear your definition. I want you to dive a little bit deeper into the win-win-win. If you wouldn’t mind, you’re so far along in your journey, and someone says, “Well, Simon’s got access to these people.” So I’d love to hear more about the win-win-win. Then where was that turning point? Because it didn’t just start with Google and Uber Eats people and these amazing people like you, and I get to talk to you now.

Simon Severino:  09:22

I started from zero from three and a half years ago. I have been in this game for 18 years, but I started from zero because I had the courage to dial in on what I stood for three and a half years ago. For 18 years, I did just help a ton of founders manage everything thrown at them. But I found the courage to say this is what we stand for, only sprint method, only 90 days, only with this specific set of three goals and three KPIs, which is a very narrow thing to do. You need the courage. From the internet, clarity to do it, and it can go wrong.  So this is just three and a half years old. You could say a startup. It was very vulnerable at the beginning. Just one guy going to an office saying, “I want to start a company. What’s the name of the company?” I had to find two words, and it became Strategy Sprints. I’m happy that it wasn’t a disaster of a name. My publisher in the UK said, “Oh, it’s a good title for a book. It’s iconic.” I was like, “Oh my god, yeah, cool.” But I’m not a branding expert, and I didn’t start with everything laid out.

Three and a half years ago, I was like, “Hey, life is short. Let’s do the one thing only that I am the unique person to bring into this world. That seems to be my mission. So let’s go for it. It can go wrong. I will give my best every day.” My goal was to solve one problem for one person every day. I didn’t go in and say, “Hey, let’s build them a billion-dollar business.” I still don’t think in these categories. I think in one superfan per day. By superfan, I mean listening so good that I understand where you are and where you can be and help you solve it right now, today. I’m not talking about things, but right now going directly into problem-solving mode.

I do this with one person per day. My thinking was if I just kept doing this, in less than three years, I would have helped 1000 people. That’s the Kevin Kelly number. He says if you have 1000 superfans, you don’t need more. You have a healthy ecosystem as a foundation for everything you do. So I never thought of lead generation. I never spent one cent on ads. So far, we are starting it right now. The first part of three years was just help one person every day. And whatever works, you save in a way that the next one that needs it gets it quickly. This is what we call the sprint templates. “Hey, we’ve done this last week, take this go faster.”

What to Expect from Simon


The Mastermind Effect:  12:30

I think it’s so important—three years into this journey. Now you had a previous life before that, but three years, one person a day. Now you’re at the level of where you’re at, and you’ll continue to hockey puck up. It hasn’t been that long of a journey. Many people look at someone like Simon, and they’re like, “he’s so far removed from this.” No, here’s still in the bushes. You’re helping one person today because he added another three years, and you’ll have helped over 2000 people, and that’ll probably exponentially grow from there. An important thing to realize is that the people you’re listening to on the mastermind effect are still in the trenches and still want to help.

When someone invests in themselves, I think that the biggest investment, bigger than the housing and stock markets, is investing in yourself. What should people expect when they choose to invest in themselves and, in turn, also invest in you? What should they expect when they’re coming to Simon, and they’re working with you?

Simon Severino:  13:27

It depends on which year you are with your business. I think in the first year is just service: who are you here to serve and serve one every day,  as good as you can and learn from that. In the first year, you have to find the magic there, but you have to unearth it. The way to unearth it is to invest just in one person per day. Operations is the first year investment. That means you don’t have to invest any dollar in anything. Just solve one problem with one person every day. You will need a little bit of software for that. Okay, invest in that software. You don’t need many people at the beginning. Go lean, and everything serves just this one person per day,

At some point, it might be after six months or 18 months, and you now need a sales system. You need to make this more of a steady thing. It’s important that you have around ten conversations per week on your calendar in a steady way. The first year was basically paid research. The second-year is now creating a business. Now, you start creating the sales system. Sales are the means to create a steady pipeline of conversations in a very structured way, and we implement this one-to-one with our clients. Basically, it’s what you do in the awareness stage, in the engagement stage, in the highly engaged stage, the 80% ready, and in the closing. You map this out, and for each of these stages, you have one action template to click. In our case, it’s an email. In one of these stages, we call the people. That’s it. You have five to eight stages, and you know exactly what to do in each stage.

Now you start having more conversations because you can follow up more and have one action per stage. So, for example, the first year, I was doing a webinar once a month because I just could follow up with 20 people. But in the second year, I started doing bi-weekly webinars because now, from every webinar, 30 people coming in, I had 30 follow-up tasks, and I could do it because it was now systemized. In the third year, we can do triple of that.  I have on top of that daily podcast that generates conversations. We have hired the Google Ads expert, and he’s doing Google ads to have even more conversations. I’ve hired the head of sales and salespeople, and they call people. In stage two, when they have given us their phone number in a specific form on our website. They want to be called, so we call them. We do it in the next 48 hours.

As you see, this is year two, when you need a sales machine. Then do this for one to three years, and then comes scaling. Scaling is when you start doing marketing. Before that, don’t spend one cent on marketing because you don’t have the back-end machine that turns attention into dollars. That’s the sales system. Now, you’re in a position where the more attention you have, the more conversations you have, the more clients you can close. This is the moment when you start amplifying the marketing. This is when you can and should start writing books, having podcasts, etc. All these things that now you have time for because the machine is running.

The Mastermind Effect:  17:09

Let’s see if we can get a little more and simplify just a little bit more. Who’s that ideal client for you?

Simon Severino:  17:26

Consultant and they marketing consulting, management consulting, strategy consulting, IT consulting. They are five people. They are doing 35,000 per month, and they want to get to 70,000 as quickly as possible. So they’re ready to scale. They are male, and they’re around 39, they are also runners, they have kids. If I look backward, there is really this core similarity in the people who work with us. They are small agencies doing around 35k per month, and we have them double it in 90 days.

The Mastermind Effect:  18:15

When people invest in themselves, from time to time, they surprise us. They get out of that human mindset. They’ve got that champions mindset when they’re coming to you and working with you. I’d love for the listeners to hear a success story like this person came, and here’s where they’re at, or you implemented these items right here, and within 90 days or six months, they were at a different level. Give us a success story of who it was, what the problem was, and what the outcome was because they worked with you and your team?

Simon Severino:  19:03

There is a team of marketers. They are very creative and cool people in Berlin. They called us and said, “Hey, this is so complicated. Every time we have a client, we have a lot of work, but we are starting to hate our clients because every time there is scope creep, then we start with the logo, but then we have to do all the WordPress maintenance and everything. So scope creep, how can we package the offer better?  What we did was pretty smart. I said, “Hey, can we write down what happens in week zero, week one, week two, week three.?” They’re like, “it’s so creative? It’s so customized.” I say, “Pick your favorite client of last month. What did you do in week zero?” They told me exactly what they did. What did you do in week one? We mapped it out with them every week. Then we said, “Okay, let’s package now this baby. This will be the front of your store. In the front row, you have just this product.” They said we don’t have a product; we are a service business. If it was a product, how would you package it? How would you name it? How would you price it? So we started putting that, and it said, “You work with us, we can tell the story of your brand on your website, it takes us two months, it costs 25k. This is what we do.”

Now, they had a wonderful packaged offering that was very clear. It was clear how long it takes, what the client gets, and what the price is. They felt well on the phone, explaining that because it was much clearer, much simpler to tell. Also, their friends got it.  So their friends started telling others, “Hey, called Bob because Bob can do your website for you.” It was simpler. The sales game got better; they started hiring. Now in the back end, they’re still doing whatever they want. So after two months, if they like the client, they will also do the rest for them. They say, “Okay, I can also do your WordPress maintenance monthly and everything.” But if they don’t, they just have this standardized start, which is very clear to do. It’s also so simple in operations that interns can do a lot of the fulfillment work now.

The profitability is so much higher, but revenue is similar. They are just happy, and they enjoy their business again. They have cool team meetings, they invite us, and we have fun because it’s simple. It’s like this is what we do, this is the time it takes, this is what you get, do you want it?

The Mastermind Effect:  21:58

You help them define their ideal client, which they liked, and then take them through the process. If someone sits there and wants to have a little a la carte and wants to plug in some other things, they can have the conversation. But now the people coming to them already know before they have that conversation. They actually shortened all the extra Q&As in between it, and it was just by just tweaking “Who’s your favorite client you had last month? Here you go.”

Simon Severino:  22:27

Exactly. It’s not a theoretical exercise. You go through the last weeks, and you say, “Wow if I could just go with one of them, I would pick this one person.” Then you start thinking about it, why do I like working with this person so much, and you will go a little bit deeper. You will find the criteria that make your ideal client. From there, we work in systemizing all the rest of the operations, sales, and marketing much later.

The Mastermind Effect:  22:57

I have to imagine a lot of people that come to you, and they’re stuck. It’s almost like we get in our own way, and we’re our own worst enemy. But over the last 18 months or so, we’ve had the pandemic, but to me, it allowed us to reset how we accomplish things and how we’re able to communicate with people. How have masterminds helped you when you’re looking to get unstuck and reset how you move the needle forward?

Simon Severino:  23:24

I would say masterminds are 80% of my effectiveness, my network, and my learning. They are the core of what I do. There are three masterminds where I am part of. I’m a member of a community. I contribute to the learning of everybody.  I listen, and I hold the space for people when they need it. When they need some support, we are here. When they are flying high and scaling staff, we challenge them to help them not get too crazy. They do the same thing for me. So this is belonging. It’s a community, and it’s really beautiful. It’s much better than everything I had pre-Corona because now we connect in a much more accurate way. We are so aligned that whenever we meet, the energy is super high.

There is another network where we talk about how to be a better man, a better husband a better father. Again, we are just a brotherhood. We come in together, and we immediately go deep. We talk integrity. We talk trust, about being a role model, being a masculine energy field, and what that means for our kids, our wives, and our friends. So they are specific.

Then there is a mastermind about sales that I host. This is where I have put together the 50 people that I want to be around most. I want to talk to them a lot because they are our venture partners, suppliers, and clients. We have skin in the game; we go deep with each other.

I want relationships to be deeper and better and more fulfilling every month, every year, over a very long time. Because our networks is 80% of our net worth, this is what we have, and we are nothing else that are networks, then relationships. If you want to de-risk your business, increase the quality of your relationships and the number of qualitative relationships. That’s the one thing that you can do to de-risk because new information will pop up.

Masterminds have kept me connected, energized, inspired. Sometimes I need it, and people say, “Oh, come on, Simon, think bigger.” I need this kind of energy. Sometimes they say, “Oh, but you are missing that point, Simon.” And so I need the challenge. This is the magic of a mastermind.

The Mastermind Effect:  26:57

It is amazing. You get to learn. You get to see around corners. It’s like watching a bullet fly, and it can turn a corner. That’s what a mastermind can do, the right mastermind. One of the bigger hurdles is number one, saying, “Hey, am I ready for this?” How do I find the right mastermind out there and making sure when I enter that room, I’m bringing the value, and the value there is going to be there for you.” But like someone sat there and said, “No, I’ve done this for three months already. Don’t spend your money in this PR, and we’re not knocking PR, but at the stage of whomever they were at. It wasn’t ready for that.” That is one of the biggest things right there. They can be from different industries, all different walks of life, but if they can say we’ve tried this, and you want to wait until x, y, z happens, I think it’s so impactful and so important to the success of one’s business, whatever it looks like.

A lot of the time, in the solo shows, we talk about success and what does it take to be successful? A few things are mentorship, partnership, experimentation, willingness to fail. Then on the flip side, willingness to define success, and why so many of us don’t define success, is because once we do, we’ve also defined failure. We don’t want to think about that. What do you think is a key attribute when it has come to building your success?

Simon Severino:  28:13

In one of our masterminds, we have two daily routines. One is very early in the morning, and we do some Wim Hof breathing together. Twenty people are together, breathing for 17 minutes in a specific way and holding their breath. This brings us in a peak state, meditative, and a very centered and calm but clear state. Then we go through our goals, the big goals, and it can be business or life. Then we really visualize these goals, sit with them a little bit, and then we share around. Then everybody’s day starts. This is one of the things that helped me because I think we need help in thinking bigger, most of us, at least.

So one powerful thing is if we want to help each other, we can help each other see the uniqueness and the superpower. For people listening, I have a T-shirt of Captain America right now because I see superpowers in people, and I have them see it. That’s the Golden Circle of every relationship to your kids or a teacher to students. When you see their superpowers and help them see it, they can identify with this. This is a beautiful circle. That’s a start of a coaching relationship or have a good mastermind peer-to-peer learning and accountability relationship.

If you ask me how did I get to my goals? Every day, I visualize them. They change all the time. Every couple of weeks, they change, but it’s an inner work to expose myself to be vulnerable, hear from others what my superpower is, and do the same for others. By that, we clarify what we stand for and what we are all about. Then it’s a daily practice of really shaping these goals and embodying them. So that later the next eight hours of the day, I feel them in my body, and every simple decision will contribute to bringing that into life. Also, stuff will go wrong, you will have people want a refund, and it’s okay. It’s part of the game. Just be quicker than they are. Get the weak signals and show them. Okay, I see it. Let me work on it. Let me improve it. You just need to become quicker at that. That’s the daily sports, and where do you get the energy? From this centering and inner work. Then you go out there with your team and make it happen?

Closing Segment


The Mastermind Effect:  31:39

The 17 minutes just to get your day going with the right people from around the world to bring that harmony into play. Then from there, to unleash it and to help people find that circle, which is, as you’re describing it, their superpower, and bringing it to the forefront and letting them realize this is what it is. Then you’re able to help them take that on the world. It is just amazing.

So I’ve got a few questions as we come closer to the end here. There are always new ideas brewing in times of prosperity, and it’s like the winds come in a lot easier when the world is winning. But creativity and ingenuity come when we feel the squeeze. The world kind of felt a squeeze over the last 18 months. What are you working on right now that’s going to take place over the next 12 months that excites you?

Simon Severino:  32:28

I love that the pandemic has stripped away from us everything that was an illusion: the illusion that if you sit in planes, you are so important; the illusion that you can build whatever big stuff just alone just by pushing people aside;  the illusion that everything is easy and always goes up into the right and the illusion that if you just have bonds and stocks, then you can sleep forever.

All of these things have crumbled. I like it because they inspire me every day to go back to the fundamentals, one person per day, help them. What is value? What is a store of value? How can we create value? How can we maintain value for future generations? What is a good father? What is a good husband? How can I be it today? Who will I meet today? How can I be of service? That’s it. That’s what I think about. If I find myself thinking about something else, I go, “Simon, where are you right now? Come back.” That’s it.

The Mastermind Effect:  33:36

That’s the big thing right there. It is leading with the give mentality, helping solve a problem. Money is a byproduct of helping people solve a problem that they have out there. It happens because you’re leading with the give mentality; you’re trying to help one person today solve their problem, and that exponentially grows right there.

What is a tip, a tactic, and an actual item, if anyone is listening right now and implement it over the next 30, 60, 90 days, they would see a real impact on their business life or their personal life?

Simon Severino:  34:10

I have written something because I don’t just want to talk about stuff; I want to give you the real stuff. If you go to strategysprints.com/equalizer, I share the real tool that I use every month to do all of these things to find my uniqueness, define where to cut costs, and invest more in it to swim away from the competition. You have to do this regularly. Otherwise, you will be back in comparability, and then you have a problem. You have to carve out and find your uniqueness, but then you always have to regain comparability because you will be compared again to stuff, so you have to do this every month. It’s a practice to do every month, and I’ve put together a spreadsheet and the 30 minutes videos that show how I use the spreadsheet and it’s free. That’s the equalizer, and I think it’s really helpful right now for every business owner. strategysprints.com/equalizer

The Mastermind Effect:  35:09

strategysprints.com/equalizer. It’ll be again in the show notes. Head over there, Simon is giving you as the listeners this content and information to help do what he’s doing and what he’s implementing. We’ve got the Founder of Strategy Sprint’s, Simon Severino.

Simon, thank you so much for what you brought today, and I look forward to hearing more from you in the future.

Simon Severino:  35:33

It was fun to be here. Thank you so much. Keep rolling. Awesome.

Tweetable Quotes:

“I come with something; I don’t come needy. I come open to however the answer is, and I come prepared. I have done my work on my side.” – Simon Severino

“I want relationships to be deeper and better and more fulfilling every month, every year, over a very long time. Because our network is really 80% of our net worth–this is what we have, we are nothing else that are networks, then relationships.” – Simon Severino

Connect with Simon on LinkedIn YouTube, or send him an email at severino@strategysprints.com. You can also check out his website at www.strategysprints.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

133: Zion Kim | The Power of Asking the Right Questions

Zion Kim is the Founder of 1MT and Co-Founder of KaBoom Coaching. He has grown multiple 7-figure businesses, helped thought-leaders do the same, and has helped hundreds of coaches create abundance in their businesses. Zion helps thought leaders scale their businesses by charting your path from where you are to eventually being a leader in your niche industry.

In today’s episode, Zion gets us into how he hacked his brain and how he learned how to learn. He talks about how most people are not growing as leaders as they build a codependence through mentorship. He also explains why you need to do an audit of your personal time. Check it out!

Zion and His Experience with Self-Education


The Mastermind Effect:  02:44

Our ability to learn has drastically changed, and what we have access to over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, friends, family, coworkers,  or people around us, but that’s really a sliver of what’s possible. How is your learning changed from your early years versus today?

Zion Kim:  03:06

In my earlier years, I went to school, had tutors, and things like that. Within the last ten years, I didn’t necessarily read a lot, but I learned a lot from other people. So I heard this phrase one time that says, “Your knowledge is on Wikipedia, and resources flow through people.” I feel like I just met a lot of the right people, got connected to them, and learned what they were up to and the things that we’re working on in practice. Inside of books and courses, some of these things are relatively useful. When you hear what’s working now, what are the applicable things,  things that people are doing, and really learn from people’s experiences, that’s truly where I did a bulk of the learning.

Only recently have I started getting back into books. I’ve been reading like a madman for the last couple of weeks. Then I did a short stint on Clubhouse for many hours and decided to take a break from that. It was just it was nice, but then it just became quite regurgitated. Most of these guys are my friends anyway, so if I was going to find something, I just call them up.

The Mastermind Effect:  04:29

I get on there religiously once a week, and it’s with some of the people that you and I hang out with. It’s more like I sit there and listen in, but you can really drown a lot of time on Clubhouse, and it can be unproductive. There are ways to find productivity through it. When you can reach out and learn from other people’s experiences, like you’re saying, the world is your oyster. They can help you see around corners.  They can help you before you step on a landmine because they’re living it right then and there. They have lived it, or they know someone. Some of the best teachers sit there and say, “Hey, I don’t know everything, but I got someone for you.”

Zion Kim:  05:06

Yes, it really depends on the depth of knowledge that I want. For example, I know that I am seven on the Kolbe score, so I’m super high on the factfinding side of things. I like to get and receive a lot of information. When I do that, I get started quite quickly, but I like to understand the landscape of what I’m getting myself into. When I was in college, I took this Educational Psychology course, and I was the only person in that entire course that was not there to be a teacher one day. I told myself that if I’m going to take any courses in college, let me figure out how my brain works and how I learn because that’s the entire thing. The entire premise of the course is the psychology of how you learn and how your future students will learn. So I said, “Well, let me use this to hack my way through college and understand how I can really navigate.” That ultimately became one of the best decisions I made in school because I really learned just how my brain works. To this day, it’s still a lot of the same foundational principles of how I intake a lot of information and retain it.

The Mastermind Effect:  06:18

I love that you hacked your own brain, and you taught yourself how to learn. That’s a difficult thing because we aren’t taught to learn; we’re taught to sit there and say, “Read this book, take this quiz, do this test, do this report.” Then repeat in something else that literally might have nothing to do with what you’re going to become or what problem you’re going to solve in the future. I think that’s one of the areas where maybe standard education is broken, but you went in there and dissected like, “Hey, how can I utilize this best, and how can I learn?” What was the background? Was that just you inherently, the people around you or your family? What made you say, “I gotta learn how to learn?”

Zion Kim:  06:55

The inspiration came from a philosophy course that I took. In philosophy, they talk about the meta-layer or the meta-thinking of what you’re doing. It’s looking at your thinking. For the first time, I was introduced to this idea of if you’re clear on how you think and what you’re  thinking, and philosophy is an entire study of just looking at how people think. So then, when I looked at it from that premise, I said, “Okay, this is fascinating,” because then all of the frameworks that you learn are really on how you’re navigating through the world, how you’re thinking. I was just flipping through where all the courses available, and I said, “Oh, Educational Psychology. This sounds awesome.” And  I just signed up.

The Mastermind Effect:  07:43

When I was in school, the fastest path forward. I didn’t even want to be there, but my mom’s like, “Hey, you need this piece of paper,” which I looked at a little differently today. I was just like, how can I get to the work world? I’m working three jobs, put myself through school. I just want to get through this. I didn’t  get to look at it through the lens that you had. I’m sure you’ve heard this, but that’s truly remarkable and amazing, and how you decided to frame why you were there.

Zion Kim:  08:09

I realized was that I had so many things that I thought. It was interesting because after I took the course, I went back and looked at the different versions of me going through high school, middle school, and elementary school. I was processing in my mind because I  thought that there were these kids that just got it and these kids that were smart. Still, they weren’t. No one ever  told me that people are able to do certain things in the world because they are  able to work on it. That’s not something that’s  been shared with me throughout the years. So, it wasn’t until I took my own learning into my own hands that I ever actively got into the boat of people don’t just become successful; people don’t get things and don’t just end up being amazing at chemistry. That was a seed that a former teacher of mine planted, and that ended up being something I carried with me for quite some time until that myth finally got dispelled.

The Mastermind Effect:  09:16

I love it. More people see the lens through your eyes or how they can utilize that type of education. I think we’d see some more problems published out there.

Speaking of information, we have more ways to take than ever before, and it’s almost overwhelming to know where you should be going and who you should be learning from. Some people learn from mentors, other accountability buddies, masterminds, coaches, online courses, and many ways to learn. Who are you currently learning from, and more importantly, how did you connect with them?

Zion Kim:  09:49

At this point, I’ve mentored so many different companies, and in terms of the people that I learned from, it’s just people who’ve been there, done that right. I just connected with them through masterminds. I don’t like to learn things too many steps ahead. I like to just kind of see, based on where I am like, what are the inputs I can have? Then there’s like the magical inputs based on just being in the right place, right time.

In terms of specific people, I’m reading books right now by Dan Kennedy. I’m reading this book called The 15 Commitments of Conscious Leadership because this is an area that I want to be super clear on. Then the other day, I read a book on cap tables because I wanted to get a foundational understanding of some more of the terminology before I went and spoke to some other people that have more experience in deals and acquisitions. Let me just get more of a foundational understanding. So I’m not just asking them the basic questions. It’s really important for you to make sure you’re optimizing the time. The answers you’re going to get will only be dictated by the level of quality question that you’re  asking. For me, that is so apparent. A lot of people don’t realize how to truly leverage the mentors that they have in front of them because they aren’t asking the right questions.

The Mastermind Effect:  11:17

You’re the second person, and Jeff Moore says something very similar to that. So for the listeners, can you say that one more time because I loved how you phrase that?

Zion Kim:  11:36

The answers that you receive in life are always going to be dictated by the quality of the question that you ask. I’ll give a perfect example. So there are a lot of questions that people ask that are inherently rooted in fear. A question like: How can I make enough to do this? How can I get this done? All of these questions are rooted in a level of scarcity and fear. It’s inherently with the assumption that you already have a lack of resources. It doesn’t open up a space of wonder and the expansiveness of all available things to you. It’s asking a question coming from a place of your limitation, so then the answers that you’re going to receive, of course, they’re also going to follow with more limitation because they’re working with the exact constraints you were given.

The Mastermind Effect:  12:35

Coming at it from a scarcity mindset, as opposed to the abundance area realizing the people you have around you and knowing how to ask a question that can move the needle. I think it’s a game-changer. Utilizing the mentors. I love how you’re like people don’t utilize the mentors and people around them. Why I know, I’ve been successful, and I am successful. But sometimes I don’t bring it because I’m like, “Oh, I need one more piece before it needs to go in front of them.” Guess what, you’ve already made it in the circle. Whatever that circle is, go to them; they might help you before you make a wrong decision that can be financially crippling.

People, in general, get stuck, and we don’t know how to execute what’s in our heads. We’re still going through a pandemic in some form or fashion, depending on where you are in the world. But to me, it’s causing a reset and how we can accomplish things. How of masterminds helps you when you’re looking to get unstuck and reset your mind?

Zion Kim:  13:41

That’s a great question. I’ve just recently had this experience in 2019. I was coming off of a failed business. I let go of 35 people, and that’s just upsetting more than anything. So my confidence as an entrepreneur was just completely shut. I had my head in the gutter. There was this lack of confidence and direction. I just really lost vision because I was just rooted in that fear and scarcity, and quite frankly, there’s just a lot of judgment in that space.

A couple of months later, I went to a mastermind. This truly is a group of people rooted in love. It’s just really a group of a haven for entrepreneurs. That’s what a proper mastermind will effectively create for people is just saying, “Hey, look, you are a strong person everywhere else. You don’t have to do that here. You can just be whoever you want to be. You can just show up as you are. Give fully, receive fully, expressed fully, and just be the depth of the human that you are.” I believe that a properly curated group of entrepreneurs will inherently have an ethos like this. Especially the higher level that you go because we all know that business will be done no matter what when you have a ton of epic people in the room.

This was a group called Baby Bathwater. I landed in Croatia in 2019 and seen one of my friends. I walk up to him, and he says, “How are you doing?” And I just broke down crying. It was the first time that I really got to share with a group of people I know who could  see me, hear me, and understand me. And I said, “Okay, this is amazing.” Just to be able to have that space of expression, and then just for people to hold up the mirror, to me, just kind of pour into me and just say, “No, Zion, you are really awesome.” It’s just all this positive feedback from all these incredible, 7-,8-, 9- figure entrepreneurs. People in part of billion-dollar companies this year holding up that mirror; it was just such a nourishing experience.

Then from there, the ideas start to flow, and the connection starts to flow. That truly was a catalyst for me that just got me back on my perspective in my relationship with myself there.

The Mastermind Effect:  16:23

I appreciate you sharing that because that was something internally that happened with other people a few years ago, 2019. For you to have to let 35 people go was a horrible thing, not only internally for you but those people. That means at some given point, whatever how that business was being built, you were able to hire 35 people at some point as well. So there was a success through that and growth through that. Sometimes things are out of our control. I’ve heard of Baby Bathwater. I appreciate you sharing that with us because that’s something that happened, and look where you’re at now. Continue to be successful, but a lot of that is with the people you surround yourself with. Sometimes we have to empty out that cup, refill it and make sure whoever we are refilling it with or an idea that we’re refilling it with, it’s not worse than the one that we got rid of.

Zion Kim:  17:24

I think I’d be doing a disservice if I didn’t mention Maverick1000. That group was truly my entry point into this role in this industry. It becomes this exponential catalyst for incredible connections and relationships. That’s another group that just has the same ethos of really bringing people together and just really building and nurturing these deeper bonds. So if I’m going to be talking about masterminds, I have to mention Maverick. It is one of the most impactful groups that I’ve ever been a part of.

The Mastermind Effect:  18:16

Masterminds have been around for a long time. Probably, the first one was the apostles. Then Benjamin Franklin creates the Judo Club or the Leather Apron Club. Then Napoleon Hill writes a book that kind of really rounds it out. As the self-education, world masterminds, coaching mentorship, it continues just to get to grow, where do you see the parallels going? Standard education in which you’ve been through that, versus self-education, is what you continue to grow right now; where do you see the parallels going?

Zion Kim:  19:03

I’d love to kind of throw mentorship back in that ring, mentorship, self-education, and more standard education. The reason is that I think that most people are quite ineffective in self-education. Most people don’t have enough vision for themselves and where they are, especially if they’re just starting off  to be effective in curating their own education experience. That’s definitely more effective than a standard education. You are better off by going and getting a standard education than doing self-education.

The reason why I want to bring mentorship back into that is that mentorship has gotten to really amazing paths now. Mentorship in the past was like, “Oh, let me go find this unicorn of a mentor who’s going to guide me through my life and do all these things.” But now, mentorship is quite structured. When you have all these programs, courses, and books saying, “Hey, you want this outcome, right? Do you want this result? Do you want to get over here? Well, here is my process of how I got in people like you to that process.” I believe that is what the future of education is going to be because that level of mentorship is saying, “Well, I’ve already been there. So let me help you save a bunch of steps and get there. And here’s a structured way to do it.” We’ve essentially created the rules of engagement of mentorship. It’s no longer this awkward process of “Oh, do I ask him to be my mentor? How does this work? And he just wants to give back, and whatever it is. This person’s job is to pour into you and help you skip a couple of steps.

I think the intersection of the future of the education model is mentorship first as a guiding principle of, “Hey, we’re gonna get you here.” But as the roadblocks come upon that path, then here is coaching as a tool of leadership development so that you are growing as a human being, and you’re able to effectively make better decisions for yourself and tap into your own mastery along the way. Otherwise, this is the ineffective part of mentorship that most people are not growing as leaders because they’re creating a codependent relationship with their mentors in this industry. You see it quite a bit. You see people who have all the success in the program because they’ve followed all these tactical step-by-step processes. What you’re seeing is this huge industry of people who can’t think for themselves and are critical. I don’t mean this offensively at all, but this is where I pride myself in the folks that I work with. It’s not providing the opportunity for people to truly develop as leaders to lead themselves and develop themselves. Mentorship with the intersection of coaching and leadership development will be the future of our education system.

What to Expect from Zion


The Mastermind Effect:  22:03

I felt like you were directly speaking to me because I went on the path of standard education. It wasn’t for me, but I still finished it. I didn’t find out about self-education until 2018. A quantum leap happened in 2019 and continues to this day by putting myself in uncomfortable situations where I’m definitely not the smartest person in the room. Sometimes we look back, we’re like, “why didn’t I start this back then?” Probably because you weren’t ready for it, and that’s okay. The longer you harbor, the “Why didn’t I do this five years ago,” the longer, it’s going to take you just to move forward and say it wasn’t time. But now is, and that’s absolutely true.

Now, typically, when someone invests in themselves, I look at an investment, stock market, housing market, and yourself, the highest ROI out of any of them because the one you can control is yourself. I’m in the stock market, and I’m in the housing market. I can’t control what the heck goes on there. Myself, I can. What should people expect when they realize that they’re going to invest in themselves and within you? What is the outcome going to be? What can they expect when working with you and your team?

Zion Kim:  23:30

I work with two very different groups of people. There are people who are building service-based businesses; usually, coaches and consultants who are just starting off wanting to get to their first six figures in revenue, which is a very different journey than people who are way past six, if not, between six figures to roughly $10 million in revenue. The path is very different because they are truly working on themselves, and it’s a very different mindset game. They’re learning more about sales and marketing. Then the idea is that once you’ve cracked six and seven figures, you’ve solved the sales and marketing piece. Now you’re trying to figure out the team and leadership piece.

When you’re working with me, the biggest thing is, again, looking at relationships. It’s how you relate to yourself, how you relate to others, like your team, and how you relate to your work. When we look at the relationships and how you’re relating to all these things, we look at how you are showing up to all these things? What are the unconscious patterns that you have that are making the decisions that you’re making? Like, who is the actual person that is speaking in this conversation right now? When you had the moment, and I love asking this question: In the last week, do you recall a conversation you had where you didn’t fully share the expense of everything you wanted to share in that conversation? Are you in a negotiation or a sales conversation where you didn’t ask for as much as you desired? And why? Do you have people on your team? Do you have people you’ve worked with in your life where you know they’re not meeting your expectations, yet a conversation has still not been had to the extent that you’d like to happen? So when I’m just illustrating these scenarios, in most people, like, “yes, of course.” These are the actual blocks that are getting in the way of your growth. I’m sure you’ve heard before that there are no business problems. They’re just personal problems masquerading as business problems. And this is why: What is the conversation that you don’t want to have? What is the part of you that is showing up to that conversation? Who is the person showing up for that conversation? Can we look at that person so that you can become consciously aware of who you are? This truly is breaking people out of the matrix of their minds. To really understand how you are navigating the world so that you can really quantum leap into the results and outcomes you desire because we’ve taken people through this process.

I worked with about six companies, one on one last year, and every company at least doubled. They’re anywhere from one to 10 million, and they at least doubled. It’s because we went through this process of looking at, “Hey, let’s just look at your relationships to everything. What are the conversations that we get to have here? Who are the people that we get to bring in?” It’s really understanding where do you  start and what other part of you is just as, again, the fear that is speaking. Can we be super clear of the desire that’s wanting to move through you and wants to come through you? What is the fear that is speaking here instead?

The Mastermind Effect:  26:59

My head’s racing, but in a very slow pattern and everything. I’ve just absorbed everything you’re saying right there. It’s so true in our personal lives, business lives, and the conversations that we are not having. A lot of the time, we’re the problem. We have to remove ourselves sometimes from the situation. Sometimes you are the problem, and you got to realize that. Then have those hard conversations that need to be had because the other person, believe it or not, might be thinking the same thing. Maybe a different path, but in their brain, they might be having that same thing, like why can’t we have this conversation?

Zion Kim:  27:39

When I look at that, I might ask you, “Hey, how long have you been avoiding the conversation?” One week, one month, three months, one year, several years? Suppose we can catch those moments of conversation that typically might have taken you three to six months. In that case, if we can catch it and compress that time down to now minutes, if not days, that is truly the quantity that is truly the compression of time. We just took one process that took you six months, and now we’ve shortened it to days, if not minutes. How many more of those patterns can we find and keep compressing that time? That is when people will start to see the acceleration, the Quantum Leap, at a speed that they could not even possibly imagine. Then you start to realize that time is definitely just the contract.

The Mastermind Effect:  28:34

I’m sure from time to time, people that work with you or companies that work with you have a way of surprising it. You had mentioned you had six last year. There were a lot of companies even during COVID that doubled, tripled and had their best years yet. Also, I’m very aware that there were a lot of companies and people that did not. If you wouldn’t mind, could you share a success story, details, of the people or the companies because they worked with you? What was the outcome?

Zion Kim:  29:11

First off, it’s important to note that every single company we work with doubled. Every single company that we work with had its best years in 2020. I say that because other companies had their worst years because of the nature of the business that they were in, whether it’s retail or hospitality. I think it’s important for people to know what’s possible so that they can’t hold that belief in their world anymore, side by side with all these companies to your point that are finding some of their biggest years of success.

I think of one of my clients, Alicia, who grew from 1 million to 5.5 last year. All those were, again, just little jumps. The first thing is an increase in price, because why did we not increase the price? Because of the way that we viewed our clients in this industry and because there’s a level of fear of not wanting to do so.  We said, “okay, well, what’s the type of client you want to attract in anyways?” This client says, “Okay, great. So let’s bump up the price.” That was just one conversation and then a massive result. Then the rest of the conversations are just around the team. It’s hiring the couple of key people that got these folks out.

Another person that comes to mind. She was working 40 to 60 hours a week. She has a business that launches courses. She’s a remarkable entrepreneur. She’s done quite well and is quite well known in the industry. It’s the same thing because she was working 40 to 60 hours. I said, “Well, how many hours would you like to be working?” So we said, “Okay, well, what about 10? What about less than 10? What if you work 10 hours the entire month?” Right? That for some people is not even a paradigm that they can live inside. So I said, “Okay, look, let’s see how he goes.”  We’ve been working together for a year now. Inside the first six months, she worked from 60 hours a week down to less than 20. She just took the last. During that time, her team executed the launch and had our first seven-figure launch, where she was working less than 20 hours a week. She just took last three months off. She’s just coming back and say, “Oh, well, now I’m not so sure if I want to be executive.” So we’re now working to hire her another executive inside the company.

That’s just one example, multiplied by some of the others. You mentioned Andres, earlier who’s on your show, and he works with Preston and me. This is probably one of the best highlights and moments in my life.  Aston is not only my business partner but also a dear friend. I came in and said, “Hey, look, let’s partner, I’ll help run the organization because you’re about to have twins. You already have one kid; you’re about to have twins. You’re not going to want to be doing the amount of work that you’re currently doing the business. So let me come in.” So we come in, hire some salespeople. I start to operationalize a business. The month that the twins were born, we had our biggest month. In our first year, we served almost 300 coaches. We had an extraordinary year. Every day he ends his day at three o’clock, and he goes and spends time with his family.

If people work with me, I start with looking at what it is that you want. Most people have never  sat to think about this question. Then, what happens if you get it? So we look at it from a time and money perspective of how much money do you  want to make? How much time shouldn’t we be spending in the business? We say, great. So let’s design the business from there. That’s what we’ve been able to do time and time again.

The Mastermind Effect:  33:37

Reverse engineering is what I kind of just heard right there. In the solo shows, we talk about success, how you define success, and how you create success. Few things are mentorship, experimentation, partnerships, willingness to fail? On the flip side, willingness to define success, and why so many people don’t do that, is because when you define success, you, in essence, have defined failure. That’s scary. What do you feel is a key attribute in becoming and creating success?

Zion Kim:  34:26

The first thing is having a vision for what that success looks like. So we just talked about that. It’s clear how you get there, what the execution plan was, and what it looked like. For a lot of organizations, you can get from six to seven figures, even up to 10 million dollars more just being good at sales, marketing, and nothing else, quite frankly. You want to start to scale out your time, and then you have to start hiring a team. You want to have a self-managed, self-lead, self-growing organization. Then you focus on the leadership of yourself and the leadership of that team so that people are truly able to work with each other. Those would probably be the biggest things that people get to work on and look at.

Most folks are stuck in a level of scarcity. If they’re just making that jump of hiring my first team, then the question is, well, you had those hours freed up, what would you do with it? What is the revenue that you’d be able to generate? Is that more than what you’d be paying out to this other person who’s doing the things?  The first hire that any entrepreneur makes is always going to be an executive assistant or personal assistant, and just get those things off their plate immediately. Then it just starts to toggle you and elevate you to the frequency of really, truly sitting in the visionary seat.

The Mastermind Effect:  35:56

I love that. One of my coaches helped me create a Peggy. As opposed to me being the director of traffic, everyone had access to an inbox where data would go as opposed to shooting it out to where it belonged. It alone saved me 24 full days of my life. I just wrote the check and said, “here’s the next 12 months because you just gave me 24 full days of my life back.” The right team around you will help create because you can’t get time back. I don’t know if we value time enough. We look at it from a money perspective. But we don’t look at the value because there’s only so much time. It’s one of the scarcest things out there.

Zion Kim:  36:49

Speaking about scarcity, money is an infinite resource. It can be produced over and over again, leverages on top of itself so that you can have cash on cash returns. And yet, most people don’t see that. The whole game is to create infinite resource and money to buy back the finite resource, which is time. I imagined that spending time with family. And for me, it’s just having fun and learning my next thing.

Closing Segment


The Mastermind Effect:  37:26

I have a few more questions as we come to an end. I feel in times of prosperity, it’s easier to win. When the winds just come in, they flow in there. But I think ingenuity and creativity come when we feel the squeeze and the world still feeling some form of a squeeze. What are you working on right now that’s going to take place over the next 12 months that excites you?

Zion Kim:  37:48

One of the things that I’m probably the most excited about is that we’re essentially building a venture company for the coaching and online education space. My entire goal is to take all these business owners who have built these successful seven, eight-figure businesses and help them essentially get out of their businesses. The goal is to get them off out of the executive role. It’s to help them sit in the seat of the entrepreneur and the artist and to really just continue to be the creative talent. I primarily work with personal brands and businesses, so the idea is let’s get you out of the executive role, let’s keep on growing your business so that we can just create more leverage, build more cash and extract more cash out of this business. Let’s leverage that cash to build more audience for you, so we can keep building your brand and building more audience so we can aggregate trust. Then once we aggregate that trust, we leveraged that trust to reinvest in other assets like different software companies, physical products, companies, other services, competing services, etc. That is going to help maximize the audience’s lifetime value.

The thing that I am the most excited about is taking multiple companies. We’re currently doing that for several companies the moment where we’re actively working on that. Eventually, towards the end of this year, next year, I want to raise a fund to do this. It’s quite exciting. The vision for me has always been coaching is one most transformative, if not the most transformative tool, that I’ve ever come across. I truly want to build this back engine to support just powerful ethical, mission-driven coaching organizations. If they don’t have the coaching and leadership development component that we talked about earlier, then to bring that in as a core competency of that business, so their customers can reach levels of success that they haven’t been able to before. When you bring all that together, it’s just the thing that I just wake up every single day.

The Mastermind Effect:  40:26

I look forward to hopefully hearing more about that because what you’re building is purpose-driven. It’s transformative, and it’s to help make a real impact and a lasting legacy. I love that because it’s one of the things we’re looking to build with Success Finder. So when you gravitate around people building like-minded businesses to change how we do things going forward, I absolutely dig it and love it.

Lastly, what is a tip, a tactic, or an actual item that if anyone listening to this implemented it over the next 30, 60, 90 days, they would see a real impact on their personal and business life?

Zion Kim:  41:18

I’ll give two quick ones. The first thing is doing an audit of your time. Then draw a line on a piece of paper and just start to categorize those things: things that give you energy and things that do not give you energy. Then take that list, take all the ones that take energy away from you, and figure out how to delegate those right away. The things that you’re good at, you can show people what they are. On the other side of things, the things that give you energy, I would also just look at which ones do you really still want to do. The more you can move into the category of the things that give you energy and away from the things that take energy away from you,  you’re going to transform your business radically just by doing this one thing. I don’t believe in time management; I think it’s asking the wrong question. It’s optimizing for the wrong equation.  It should be optimizing for energy, the thing that makes you glow, the thing that puts you in flow, the thing that really has you beaming and stilling you and nursing with that energy. That’s the first thing.

Once you have the delegation, and you have more team in front of you, then the next super tactical thing that’s going to be for everyone on this platform listening is to stop answering questions of your team.  Every single time your team comes to you with a question, answer with a question which is, “what do you think? You are going to completely repattern and retrain the behavior of the entire team because they’re going to know that you’re not going to answer the question anymore. This is going to do a couple of things. It’s going to empower your team as you’ve never seen before. You’re going to see solutions from your team like you’ve never seen before. You’re going to build trust with your team as you’ve never seen before because now you’re hearing their thought process and what they would do. Sometimes the ideas are exactly what you had, or it’s going to be way better.  So the one question is, “Well, what do you think we should do here?” and you’re going to completely change the game when it comes to your leadership development.

The Mastermind Effect:  43:28

I’ve learned a lot. There are several things that I’m sitting here, typing away that I’m going to take away. Sometimes the simplest things are right in front of us, but we choose not to see them. You could have a friend, spouse, or business partner present the same thing that someone did, but sometimes it’s when you’re ready, when you’re able to take it in and how it’s presented.

Zion, it has been a pleasure. There’s a lot of takeaways that I’ve got through this, and I know the listeners are as well. His contact information will be in the show notes. I highly recommend reaching out to him. We’ve got the Founder of 1MT and Co-Founder of KaBoom Coaching, Zion Kim.  Thanks. Appreciate it.

Zion Kim:  44:15

Thanks so much.

Tweetable Quotes:

“The answers you’re going to get are only going to be dictated by the level of quality of the question that you’re actually asking.” – Zion Kim

Connect with Zion on LinkedIn, Facebook, Instagram or send him an email at zion@1mt.co. You can also check out his website at www.1mt.co.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

132: Carol Hamilton | Knowing Your Internal GPS

Carol Hamilton is the Founder and CEO of Hamilton Think Tank, where she serves the expansion of humanity via writing, speaking, coaching, and facilitating dynamic conversations with leaders across the globe. Before founding this consultancy, Carol focused on professional coaching to enhance executive presence and communication skills with senior management of global organizations. Part sage, part magician, and fully an entertainer, Carol brings levity to the most serious and change-making topics of our time: diversity, inclusion, and employee empowerment. As an accomplished facilitator and leader, she masterfully creates a journey for our clients and provides the authoritative hug your leaders need to bravely and authentically step into the future of leadership.

In today’s episode, Carol gets into learning where you are currently at and where you want to go. She explains how we thrive when we find our people through masterminds and lets us know why you should set an internal 60-second timer. Check it out!

Carol and His Experience with Self-Education


The Mastermind Effect:  03:04

Let’s dive into it. Awesome. Our ability to have access to different people has drastically changed over the last 5 – 10 years. When you and I were younger, it was textbooks and teachers, co-workers, family, friends, and just the people around us, but that really gives us a sliver of what’s possible. How is your learning changed from your early years versus today?

Carol Hamilton:  03:30

Even knowing what’s out there to learn has changed as a result of these social media platforms that you can be on. Success network is just is one of those examples. You get exposure to people you can’t touch normally. I do a lot of coaching, and I’m always talking to people about having that network in place before you need it. We get to access people that you just can’t access any other way.

I think back to my early days as a career beyond the learning component, just wanting to have a conversation. There was a woman named Beth Comstock. She was the head of marketing at GE. I could have set a tent out in front of her office and never have had a chance to have a conversation. But when I ran across her LinkedIn and saw that she had made some comments and some things that I thought were relevant. I reached out, and I said, “Hey, Beth, I really liked what you’re doing on here,” and she reached back. I’m not suggesting she could pull me out of a lineup or anything. But I can tell you we had a conversation that you couldn’t have before. I think that’s what globalization looks like. We really all thrive when we find our people, our tribes, which is why I love that whole mastermind concept. It brings together people you’re just not meeting any other condition. It didn’t happen back when you and I were young pups, whether in school or after, because we had to worry about who we could get in the room. God knows COVID has been an absolute nightmare. But one of the gifts is that we’ve all gotten good at being in the electronic room. We get to help and learn from each other around the world. I think that’s just extraordinary.

The Mastermind Effect:  05:18

It breaks the walls down in a former fashion. There are coaches that they coach locally. They coach in the state or, through zooms, Carol’s coached globally. She’s super modest in that. When you go to a global stage, it’s a whole different level. It’s a whole different game because your reach your impact is it can just grow from there. I love that you’re able to niche down as much as you want local. But then you’ve been on different stages, which I admire, and just think the world of how you’ve done that and the impact that you continue to make.

Speaking of impact and information, we have more ways to take in information than ever before. To me, it’s kind of confusing. Some people learn from masterminds, mentors, online courses, accountability buddies, and lots of ways to learn. Who are you currently learning from, and more importantly, how did you connect and reach out to them?

Carol Hamilton:  06:25

Who am I currently learning from? So here’s what happened for me, that’s been the biggest learning curve I’ve had in the past year. It was after George Floyd. If you’ve lived under a rock and don’t know who George Floyd is, that was the videotaped or filmed murder of George Floyd, a black man in the streets. The visual of that,  which again,  is another thing that happens because of the internet. I was suddenly there at that moment. I said to myself, “I need to learn more.” This is a place where I really need some learning. I said, I’m going to start a podcast, and I started a podcast called Evolving Diversity. The point is to have conversations with people from places that I don’t live, from perspectives I don’t have and learn something and just ask questions. The whole purpose was a casual conversation, hopefully engaging, that is a safe place to ask awkward questions.

The concept has allowed me to go places I never even considered going. It’s a little embarrassing even to admit because here I was, I have traveled the world over the last year, coaching people from all different cultures and yet the unbelievable blind spots that I have, and that are only little tiny pieces at a time, am I getting to see through that. I think about piercing that bubble, and here’s another spot. Every time I get in touch with that, every time I get exposed to that, and every time I have that kind of conversation, I feel more empowered to help other people who don’t even know that conversation needs to happen. It’s a wonderful way to help cascade some of this information out that says there are things to learn you don’t even know exist. That’s part of the conversation, even as an executive coach to global leaders, is talking about what you don’t know. I think that’s one of the hardest places to learn because we don’t know. So then you’ve just got to sit back and say, “Okay, what do I want to know? What avenue do I want to pursue?” Whether it’s growing your business, expanding your mind, helping become a better teacher to your children, or whatever that piece is that you’re looking for: there are so many ways to learn.

It starts with poking around what you have available. In my case, because we’ve been in lockdown since, I will start by looking online. I’m going to start by connecting to leaders through LinkedIn. I’m going to look for organizations that have conversations that I think are important. I’ve made some errors, but I’ve made some really good connections. Then the key becomes timing. How much time do I have to give to things? How am I making sure that I’m super impactful where I want to be instead of just spread so thin that all I do is hit play and wander off again?

The Mastermind Effect:  09:56

I think we always have that Country Club mentality in everything that we have. We decide to like, “Oh, I don’t need to see it because it doesn’t exist if I don’t.” The reality, for me, when we were building out the Success Finder platform was diversity, inclusion, and not to have that Country Club mentality which I think is bananas. It’s like look at the world and not sit there and say, listen, we have amazing humans, from all different backgrounds, and everyone should want to learn from their experiences.” That is one of the best ways right there, do your research, look into it. Then start reaching out and show that you already took an active interest before you’re like, “Hey, tell me about this.” That’s what you’ve done, and that’s what you’re doing with the podcast. That’s what you do with your coaching. You’ve already taken an active interest. You started learning yourself and reaching out to the people that can help open your eyes more because the reality is it was ugly before everything happened.

My hope and belief is, as we’ve got a young son, that the world that he grows up in is different. It’s more wholesome and more like open arms, borders; however, you want to look at it.

Carol Hamilton:  11:29

I think it has a solid possibility. The key to that for his future is to remind everybody at this level that we need to blend technology with humanity. Technology isn’t going anywhere. If we properly use it,  it’s an incredible gift. What we don’t want to lose is the human piece of it.

I was actually listening to this podcast with Janine Ledford. You have to listen to this because she’s talking about multicultural understanding, which leads to greater creativity, which naturally brings innovation into corporate projects,  products, and how we communicate with each other. I think your son, fingers crossed, is the generation that will bring these things together, where multicultural will be the norm; biracial or tri-racial doesn’t matter. Wouldn’t it be lovely if that didn’t even need to be discussed because it doesn’t matter? We’ve gotten to the point where you just find your tribe, people, and niche. In a planet, our size, and our connection, that’s pretty easy to do. You don’t need to be love or love everybody. You just find your people, and then you figure out how to communicate.

Hopefully, he gets to travel. In the end, regardless of how wonderful it is, and I am thrilled that I get to be sitting in just shy of Asheville, North Carolina, and you’re sitting at home, and we’re connected. I’d still rather be on the bus on the way to prison, sitting next to you on the seat, having that conversation, and watching you just in being a part of your life energy. That, I hope, never goes away.

The Mastermind Effect:  13:27

I do believe Liam’s generation just has an unbelievable future for them for travel. When we gave him an option years ago, a birthday or an experience, he heard what the experience was; I’d go travel and do the experience because I wanted to learn different things. But Janine, thank you. She is such an amazing person. I was super blessed to have that interview. I’ve got to reach out to her and let her know that someone also knows on the podcast had mentioned that.

Carol Hamilton:  14:03

Would we’ve been connected without your podcast? Would she and I have crossed paths? I don’t know. This is one of the blessings of this time and space we’re in. We get to connect in a way that’s just unbelievable. It doesn’t have to be in a master’s,  Ph.D. program or some big, heavy-weighted, massive time and money commitment. It gets to be, “Let’s be together. Let’s have a conversation for as long as we were working together and appreciate each other. Then when we have what we need, we may part for a while and maybe come back again.”

You and I had talked about a mutual friend Nic Peterson. I absolutely feel that way with Nic. I would build a monument to Nic. I think he’s brilliant. His mastermind is extraordinary. He worked when you’re a bit more established. He has a vision that is extraordinary, and he knows how to make it happen. That’s another person I would not have had had a chance to meet without getting out into the world and having these experiences. So, I’m really grateful.

The Mastermind Effect:  15:15

Absolutely. We talked about masterminds and masterminds effects. I feel that people we get stuck. Sometimes we can’t see the picture through the frame, the tree through the forests. We’re still going through a pandemic. That’s the reality. It’s still out there. But to me, it’s allowing us to cause a reset in how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and reset where you’re at?

Carol Hamilton:  15:48

This is how you and I met. This is one of my favorite stories because I ran into Steve Sims online; doing one of my poking around times got time and connected to him, which led to his mastermind, Speakeasy. I remember sitting in the room looking around at who was in that room. These were people that each one of them came from a walk of life that I would not have connected to any other way. That’s not even mentioning Steve’s genius, which is a whole other genius in itself. I got there because I read his book, and I happen to like what he does. His vision of customer service is where we met. That’s where we crossed in his Bluefishing book. But it was when I got to sit in the room and see who he put in. It’s this group of people where you just go, here’s a topic, discuss. Now you get this chance to go, who are you? How do you see the world? For me, that’s the most organic learning there is. It is to get into a situation where you are with somebody who sees the world through a different lens, and then you get a chance hopefully to sit in as non-judgmental space as you can and just listen. How do you see it? Why do you see it? Where do you see it? What is it that’s impacted you? How have you been impacted by the world?

That led to dinner. Elton John had a pre-Oscars party. And again, I was seated at a table surrounded by eight people from around the world—the conversation changes when you have people you don’t know. Now, I still love family and friends and have no objection to having that warm, cozy nest to come back to, but there’s nothing as exciting as getting and listening to a new perspective. It’s actually the basis of my coaching, which is I’m always looking for how we can reframe it. Maybe we can’t change the past, the situation that you’re in, the conflict you’re having with your boss, but we can reframe things so that you can literally see somebody go “Oh.” Now, it’s like all of this emotional armor and memory starts to crack and break up a bit.  They’re free to see something different, and therefore they’re free to create something new. Any good conversation with somebody you haven’t met can help you just crack another layer of that “I think I know something armor” and open you up to what don’t I know.

The Mastermind Effect:  18:25

I love it. I’ve recommended it before, but when you said reframe, Personalities Isn’t Permanent. Read it. It’s a good book. It talks about reframing your past in order to change your future. It’s an easy read, and I’m not mocking Dr. Ben Hardy when I say that. It’s just it’s a digestible, quick read, and well worth it when you’re looking to reframe your frame.

Carol Hamilton:  18:55

Anything can be reframed. There is no situation that you can’t see ever so slightly or dramatically different and feel better for it.

The Mastermind Effect:  19:05

Masterminds, they’ve been around for a while. If you think about it, the first one was probably the apostles. Then Benjamin Franklin creates the Judo Club or the Leather Apron Club. Then, Napoleon Hill writes a book about it and kind of really rounds it out. As there continues to be a huge boom in self-education, masterminds, coaching, mentorships, where do you see the parallel going between self-education and standardized education, college and university? Where do you see those parallels going forward?

Carol Hamilton:  19:45

I’ve had a lot of conversations around this because we have become so singularly focused on an antiquated education system. I am a huge proponent of learning, and I have always been much more successful when self-driven. There is a group called the Sudbury schools that, years ago, proved this model. They eliminated the entire agenda and said, “We’re going to have teachers available, and the kids are going to decide when they want to learn and what they want to learn.” Now, it didn’t work for every child, just as our school system now doesn’t work for every child. I think that’s the big issue. This is where coaching comes in, and masterminds come in. It’s not masterminds work. It’s the right mastermind that works.

I have a theory that everybody is coachable, but not everybody is coachable by me. It’s because it’s about the relationship. We need to have that X factor. You can’t necessarily sign to someone, and you say, “Go have a conversation, see how it matches?” If we could do that with teachers and students. If we could do that with, “Are you ready for math?” The Sudbury had this brilliant thing happened where this young person went up to the teacher and said, “I think I’m ready to learn math because I want to understand something. I think it might have been money, but I want to understand.” That’s all he had to say for the whole system to go; yes, he’s ready.” Because now he’s asking, he has an absolute important application for it. They learned that they all sat down with a math teacher and like two years’ worth of school matching math in six weeks because they were totally driven to learn it. Then when they were done, they said, “yeah, that’s enough, we’re good,” and wandered off. The same thing happens with kids who want to learn to read.  I’m one of them. I learned to read before school because I wanted to know what those books said.

I love the point you brought up, and this isn’t about motivation. When we’re driven by curiosity, by some internal drive to know, or some reward that we see on the other side of it, we are so internally motivated that we don’t need somebody out in the back behind us pushing. You pull what you want out of it, implement it without being told, and it’s on to the next thing.

I wish we could do that. I realized from a public standpoint, and I don’t know how you would design that system. I think we’re going to find out because I think the Liam’s of the world are not going to sit back and say, I’m just going to buy your system and not argue about it. After all, I don’t think that’s who you’re raising him to be.

The Mastermind Effect:  22:39

From a leadership standpoint, he’s already talking about his first business. He collected sticks at school. Then he came home and used his money to buy sandpaper equipment. This was when he was five. He wanted to build things for people that couldn’t get them. Now, he didn’t know what it was, but I love the idea that I want to build something for the people that need something. So I’ve got to go collect it and do it myself

He’s in a Montessori school. It allows them to gravitate to where they find their center of influence or their zone of genius, whatever it is, and then build off that. It’s not saying, “Alright, you got to do biology today, you got to do math today, you got to do this today.”  To me, that is a broken, antiquated system built by the elite a long time ago to create a worker bee society. I think the next generation be like, “Listen, it’s not working. This is how we need to tweak that.” People like you and me, we’re gonna embrace them and be like, “Let’s listen to how we can change a broken wheel. We don’t have to keep doing it. It’s the definition of insanity. Let’s not keep doing it.”

Carol Hamilton:  24:04

Right. And what support do they want? This is such a great example. Entering into the diversity conversations, I have a leadership background; I want to lead. I just want to stand up and say, “all right, black community, let’s go.” The first thing I learned was, get out of the front. You’re not supposed to be leading here; that’s our job. What we need is support, and we’ll let you know what we want you to do. So stop trying to do for us.

The same lesson is around education. It’s Liam saying, “Here’s what I want you to do. Don’t try to tell me what to do. I’ll let you know what I need. If you want to support me, great. Here’s what you can do. Here’s how you can be useful.” Imagine that level of self-driven education regardless of age. So now he gets to the new version of colleges and says, “There’s a class that I think is intriguing. There’s something that has information I think is relevant.” Then he puts together his own strategy to go in the direction he wants to go. I think of all the people I meet who have degrees and things they hate. For whatever reason, like family desire, teacher pushing, hopelessness, apathy, whatever reason, they got into these professions. Now they’re 50 gone. I look at him, and I go; he’s never going to even be at risk for that, whether he runs his own job or shows up as an entrepreneurial spirit in a corporation. He still shows up as his own person, saying, “If you let me design it, I’ll bring you the highest quality employee you could dream of having, or the best boss you ever had because I understand how to leverage myself, bring out my best; therefore, I can help you do this thing.” Yeah, right. And Liam

The Mastermind Effect:  25:57

Liam does have an unfair advantage. The reality is he has an unfair advantage. One of the things that we’re building with the Success Finder is to help other children with that existing unfair advantage to have amazing access to the Carol’s, the Linda’s, or the Steve’s.

Carol Hamilton:  26:24

I’m just so happy about that because I do a fair amount of pro bono coaching. I do a lot of speaker coaching for free because if your voices are heard, it starts and builds confidence. It develops ideas, we get innovation, and we never know where to tap or which door to knock on. I love that you’re doing the whole Sally piece because I think that is so important.  I don’t want masterminds to sit in that lofty space that says, “Well, if you don’t have $50,000, you’re not welcome to the conversation.”I look at those rich brains, especially for high school kids or junior high, and just go, “Ah, they’re just longing for somebody to say, join the conversation, there is no age limit, or minimum.”

What to Expect from Carol


The Mastermind Effect:  27:30

When people invest in their future, sometimes they have a better than a vague idea of what the outcome is going to be. What should people expect when they enter Carol’s reality and work with you?

Carol Hamilton:  27:46

We always start with kind of the GPS approach, which is, where do you want to go and where are you now? Let’s figure out how those two things bridge. Let’s see if you’re in the pattern and what do you think is in the way. Then together, we work with new tools. I work heavily in the communications part of the coaching community, which says that I am always looking to help people develop new communication tools. Never changing who they are, never expecting them to become something else. But instead, just add tools. When I’m talking to people where English is a second language, I have this other tool I can pull out to be a better communicator. When I’m crossing a culture that has a very different approach to work or a different approach to a hierarchy in corporate, I have this way of saying, I can sit in your seats or wear your shoes for a few minutes, so that we can really communicate. Maybe I lead us towards another direction. But at least I’d sit in that place and listen. When I’m listening, I’m probably doing the best leadership I could possibly do. And that’s what I do.

My biggest tool in my coaching is listening and seeing if I can hear another story so that if we do need to reframe or support promotional interviews, we can find those ways to see the picture just a little differently. Watch the doors open and then off to the next thing you go. Then we see where you need me again. Most of my relationships tend to be fairly long, but it isn’t constant. I think that we should all milking the plateaus. There are these beautiful plateaus we get to when life just feels grand. We should spend every minute that we can. Then if something comes along or a new dream comes along, and it feels like there’s resistance through the obstacle, then let’s bring it back together again and work through that too.

The Mastermind Effect:  29:52

I just love everything about this. I consider myself lucky by design because I’ve had over 100 people in last year. You being one of them, that I get to just listen, soak it in, take it in and take those tiny pieces, rearrange it into my Rubik’s cube and how it pertains and what I can implement, personally, business-wise and family-wise, saying all of those don’t overlap. That’s just the reality is when you said, “Where are you currently at?” So many coaches out there that called motivators thought leaders, they’re like, “Oh, you want to go here? Well, here, we’re going to use my program and implement it here.” But they have no clue where their current GPS location is.  That’s a problem if you might be in a good place. They’re just going to blow it up, burn the bridge. That’s important. I want the people to listen. Carol cares about where you’re at because it’s important. You can’t skip ahead, and you got to take steps to know where you’re at, where you want to go, build the bridge, don’t bedazzle it. And there you go.

Let’s talk about people that you work with. From time to time, you might get surprised whether it’s their grit, the grind, the outcome, whatever it is. Would you mind sharing a success story with us? If you can use names and exact examples, great. And if not, and we need anonymity, we appreciate that as well. What was the outcome of someone that worked with you and what happened?


Closing Segment


Carol Hamilton:  31:20

I work heavily with people in engineering fields and tech fields because I adore them. So many engineers walk in the room, and they get this response: Oh, no, he’s doing a presentation shoot me now. I can’t even imagine how hard it is for them to walk in the room, be the smartest one there and have everybody roll their eyes because they’re there. I think the emotional damage that stemmed through that just rips me in half, which is probably why I spend my life next to an engineer; Chris is one. I love how they think.

I had a gentleman who was I got called. I hear this story all the time: super high performer, really want to promote him, doesn’t know how to get through a conversation in a meeting without driving everybody in the room crazy.  He and I got a chance to sit down and talk about where he was and what his goals were. Because in my mind, I never really worked for the company; I always work for the person I’m coaching. I want him to be happy. That’s what I think is more important than anything else. He said, “I would like to be able to be. I would like to get a promotion and it would take me overseas. My family’s all in, and we want to go; we’ve identified where we want to go the opportunities there. We want to we want to make that happen.” I said, “Where are you now?” And he said, “I have a couple of people who like me. I have others who don’t. Until I get more people closer to liking me, or at least accepting me, they don’t have to fall in love. They don’t have to have dinner together, but they got to be okay with me in this new role. I don’t get to move forward. So, I feel frustrated because I’ve done everything, and I don’t know how to make this better.”

We went into some conversation a little bit late. The way that I was doing at the time, and I liked doing, was to spend a day with somebody. Shut up the phone, and we’re going to spend a day. We’re going just to hang out and have a conversation. We did together all morning talking about different business scenarios and what’s going on. I was getting some history, letting him know me and see if we had a match. We went out to lunch, and we were sitting at lunch. All of a sudden, he sat back in the booth, and I was just sitting next to tell me a bit of your family. Everything I needed to know happened in that conversation at lunch because everything that was going on at work was happening to some degree and in his family. He was so dedicated to making it great at home that it took away all the pressure of trying to please senior leaders and put it into I want to be connected to my kids. I wanted an even deeper relationship with my wife. We ended up opening up this whole beautiful, coachable, easy-going person who just saw the world a little bit differently. Then I said, “Okay, now let’s take that and bring that to work and see how that applies.” We met several times and worked together for probably about three months. Then I got a postcard from his overseas post. And I have to tell you, I stood at the mailbox and cried.

We found the tools that he needed to be his full self. Some of it was about breaking open the kid who just felt bullied. He was being bullied, but it was about not feeling bullied that led him to be his full self, which stopped the bullying. He walked with this shell of blame around him, which was not serving him. Once he understood his role in that, he was able to stop being his role, which meant it had to change their behavior. As soon as he let go of that whole persona that he had built, things just started to loosen. There were all sorts of little details around that. He had become a runner, and he’d become strong. I could go on and on it; it was just a blessing to have him in my life.

The Mastermind Effect:  36:10

I appreciate you sharing it. When we look at it, the right coach will help reveal what’s already inside of us. We just need a little rearranging. It’s like you, as a Carol, plants that seed, and then all of a sudden, that’s seed sprouts. The idea and all of a sudden, it comes to us, and we’re like, “Oh, my gosh, it was here the whole time.” Then you get to see it. You get to go to the mailbox and have that moment that you get to hold on to and recreate over and over again. That’s why I find the power of coaching—the right mastermind, the right coach, the right togetherness, so life-changing and so important. We should never stop learning. Always be an avid learner. I stopped for a long time; that’s why I’m so on board with finding the right ones.

Carol Hamilton:  37:09

Make a plateau. Right? Sometimes, I’m going to take a breather. But then I think a curious mind like yours, evidenced in the businesses you started in a podcast that you’d run. It’s all about that curiosity. Eventually, the curiosity pulls us back to the learner seat over and over again.

The Mastermind Effect:  37:27

I’ve got a few more questions as we get ready to end here. I feel that when times are good, the winds come in a little bit easier. But ingenuity and creativity come when we feel the squeeze and the world still feeling the squeeze. What are you working on right now that will take place over the next 12 months that excites you?

Carol Hamilton:  37:55

My business went from I was fully booked out through 2021 and into 2022. I was going to 18 new countries, nine of which were new. I was packed. I was saying no, and on March 2nd, it all went away. There was that period of “Do I have to shift everything? Or are we just two weeks out from going back?” And then there was the, “Oh, guess what, this is new, this is what we’re doing now.” I found an opening and a niche. The niche was virtual stage presence. I started working with individuals both as one on one and in groups, saying, “How do you translate that magic you have as a leader in their meetings or presentations at the front of the room? How do you do that virtually?” So I ended up filling quite a bit of my calendar just in that. That continues as everybody’s starting to realize that this will not end in any meaningful way. We’re not going completely back to what we were.

I’ve also developed an online Unconscious Bias. The Unconscious Bias program is one of those things where it’s completely non-judgmental because I believe we all have biases. There’s a reason we have a bias. It helps us make decisions. Without it, we just are wandering around, drowning in choices. At the same time, it can drive decisions. We need to be aware of when it’s driving decisions as to whether or not that’s good for our business, good for our clients, and good for us. It takes an hour and a half to three hours, depending on what somebody wants to do. It is just an open conversation about: Where is it? How do we see it? How could it be better? What could we do? What would we do if we were in these cases? Those are the things that I am working on.

The Mastermind Effect:  40:23

If you’re looking how to present online or face to face, and you want to know your quickest path to success, it’s picking up that phone and getting on with Carol because it’ll make a world of difference. I guarantee you. I’m telling you to listen to me and listen to Carol. Get her advice and help.

Carol Hamilton:  41:27

It’s nice to have an experienced ear in the room who can help edit stories and make them a bit more impactful, who can keep reminding you that whatever you’re talking to, whether it’s a one on one, a meeting, presentation. If you’re talking, you want to be thinking about what they’re hearing and what they want to hear, especially right now you were working so hard to get people’s interest. It’s got to be focused on them, even though you might be jazzed about your own message.

The Mastermind Effect:  42:03

What I’m hearing what Carol saying is be more interested than interesting. Lean with the give mentality. Think about the other person first.  We have a podcast to share other people’s messages. How amazing is that?

Last one for you. What is a tip, a tactic, or an actionable item if anyone listening to this today implemented it over the next 30, 60, 90 days, would impact their business or personal life?

Carol Hamilton:  42:44

If we say in the communications piece, I would suggest to every single one of us just to set an internal timer for 60 seconds. If we have a 60-second Timer within us, it means that anytime we start giving somebody an answer or start trying to engage somebody,  we know when we’re moving into the “my eyes have glazed over” period.

Now, how do you do that? One is you start watching commercials, and not all of them. Watch a 60-second commercial and look at how much story fits into that. It has to be well done. There’s no doubt. But when somebody starts babbling or talking because they’re falling in love with your idea or talking because they’re in love with their voice, they will have less impact on every communication, whether it’s with your children, boss, or clients. It’s something that we need to be cognizant of because we’re in a Twitter world. I’m not suggesting that we start speaking in 40 character sentences because that isn’t particularly high impact. But when we start editing, doing someone the respect of editing and letting them help drive the conversation, we hear more, which means that we’re actually responding to what they’re saying, rather than waiting for our turn to talk. It means we get to have these pauses where we start understanding each other.

The Mastermind Effect:  44:30

Talk less, listen more.

Carol Hamilton:  44:34

Practice for 60 seconds, 90 if you got to work it out. But if you’re a five-minute answer person, you are not being as impactful as you’d like to be.

The Mastermind Effect:  44:45

I continue to hear that from different people, and you’re just another one of the fantastic people that sits there and says, “compact it.”

Carol Hamilton:  44:54

Like a diamond, it’s not about talking faster. I have seen and then accused on occasion of trying to put five pounds worth of message into a one-pound bag. I would suggest that it is not about talking faster; it’s about being more thoughtful in what you say and slowing down so that your brain can keep up with gets the eyes and arms out of the way. It lets you be meaningful. One really quick tip is to fall in love with the green light or the white light next to your camera because when you’re talking online, it’s all about as much eye contact as we can possibly get.

The Mastermind Effect:  45:35

We have got the Founder of Hamilton Think Tank, Carol Hamilton. Thank you, Carol, so much for today.

Carol Hamilton:  46:05

Thank you. It’s been just a pleasure to be here.

Tweetable Quotes:

“There are so many ways to learn. And I think it starts with poking around what you have available.” – Carol Hamilton

“For me, that’s the most organic learning there is. It is to get into a situation where you are with somebody who sees the world through a different lens, and then you get a chance hopefully to sit in as non judgmental space as you can and just listen.” – Carol Hamilton

“Everybody is coachable, but not everybody is coachable by me.” – Carol Hamilton

Connect with Carol on LinkedIn or send her an email at carol@hamiltonthinktank.com. You can also check her websites: www.hamiltonthinktank.com and www.evolvingdiversity.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

131 Chris Naugle | Changing Where Your Money Goes First

Chris Naugle has dedicated his life to being America’s #1 Money Mentor. His success includes managing over 30 million dollars in assets in the financial services and advisory industry and tens of millions in real estate business, with over 200 transactions and an HGTV pilot show. In 20 years, Chris has built and owned 16 companies, with his businesses being featured in Forbes, ABC, and House Hunters. He is currently the co-founder and CEO of FlipOut Academy™, founder of The Money School™, and Money Mentor for The Money Multiplier. Innovating what it takes to break the chains of financial slavery, Chris is driven to deliver the financial knowledge that fuels lasting freedom. To date, he has spoken to and taught over ten thousand Americans.

In today’s episode, Chris gets into how life changed when he put “we” in front of everything. He explains why you want to learn from people that have real freedom, and he also lets us know that we need to change where our money goes first and what it will do for you. Check it out!

Chris and His Experience with Self-Education


The Mastermind Effect:  02:24

Let’s dive into this. Our ability to learn, in my mind,  has changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, friends, family, and co-workers. Before we were talking and we started this, we were talking about how like masterminds for you back in 2014 and for me in 2019, How has your educational journey changed from your early years versus today?

Chris Naugle:  02:51

It’s changed dramatically. In my early years, I would always use traditional knowledge, where you get all your knowledge, whether it was school, college, or you just went to any of those traditional sources.

I’ve had a roller coaster of life with lots of failures. One of the biggest failures ever, talking about Thailand, landed me in Thailand for a month. I remember when I came back, I went to an event where I heard some top-level, high, multi-millionaire-type people speaking about what they did, and it was the opposite of everything I’d learned. That’s where I think everything changed for me. I realized I had to get off the bandwagon and the train going on the traditional side. I had to get into the side where masterminds live, where you learn from the wealthy and get wisdom instead of knowledge spoon-fed to you. Everything’s changed since then.

The Mastermind Effect:  03:45

Do you feel that masterminds are still kind of a hidden gem? If you google mastermind, and I talked about this on a real early episode. It was like you could find mastermind in sports. He’s the mastermind of this. You hear the mastermind bank robber, or you start going into the world of masterminds, and you’re going to see Tony Robbins. You’re going to see all these other names. Do you feel it’s still kind of like a hidden gem that people are still learning about?

Chris Naugle:  04:15

It’s got a lot of evolving to do when I think of a mastermind. All those things you said do not come to mind. I always go back to Napoleon Hill’s Think and Grow Rich. I think of that kind of mastermind being around people that are in a much better place, or they’re where I want to be, and I get to surround myself with greatness. To me, a lot of the masterminds are doing that today. I think masterminds are a hot thing

I go to a ton of masterminds. The best ones are not where you focus on sitting in a room and learning a bunch of stuff there where you’re up doing experiences. We can learn so much more through an experience with a group of like-minded people than we actually For kids sitting in a room, trying to absorb everything, take notes as quick as we can. If you just get out there and have an experience with somebody, that bond is what connects you, and it’s not even that you’re just there to learn. It’s you’re there to connect. Those are the most powerful masterminds and the ones that I certainly spend a lot of money to go on because they’re an experienced-driven mastermind.

The Mastermind Effect:  05:21

You said Thailand, and that’s where I’d met Steve. That mastermind changed the trajectory of what I’m doing now. I wouldn’t be doing the podcast, and I wouldn’t be on here with you. I wouldn’t be building another company or finding a life of purpose because of learning from other people’s experiences. I kept sitting in the same room. I was like, “This is what I do for a living, I’m successful, and I’ve stayed this.” I kept just staying in that room. I couldn’t get out. Everyone’s like, “Oh, we’re doing it differently over here.” Eventually, I was just like, “Am I on a merry-go-round? What if I can go to something, learn from other people in different industries, and then take it and plug and play like how it pertains to me.”

You’re right, and it’s absolutely amazing the trajectory that you go on. People in general, I think there are so many ways to learn right now. It’s almost overwhelming. Some people learn from an accountability buddy, a mastermind, an online course, and lots of ways to learn. Who are you currently learning from, and more importantly, how did you connect and find them?

Chris Naugle:  06:24

Before I do that, you just said something important. I often think about this. We live in a very interesting time, a digital age, where we know the price of everything but the value of nothing. When we come into how we learn today and where we get our knowledge, I think we used to focus so much. I loved how you said how we used to do it, like the DNI meetings where it’s me, me, me. You stand up, you give your pitch, and you sit down. I used to do a lot of that stuff. I used to think that’s where I was learning, but that was absolutely where I wasn’t learning because it was me. Until I put “we” in front of that, that’s when everything was different is. When I started focusing on helping other people get what they want more than I ever focused on what I would get out of that, I started getting so much more.

The key people in my life, I have many mentors. I’ve had so many mentors over time. What I’ve done is I’ve really figured out what does my perfect day looks like? In other words, if I could live my perfect day, every day, I have to understand what that perfect day looks like from the time I open my eyes and take my first breath in the morning to the moment I close my eyes and go to sleep. I know that day. So what I do is I try to find people living what I would call their perfect day every day like, Steve Sims, Greg Reid, and Randy Garnes of the world. These are high producers, very well-known people, and I look at their life more than what they’re putting out there. I look at their lifestyle. Are they living freedom? When I find that, that’s the person I want to learn from, and that’s the only person I want to focus my energy on. I will go anywhere, at any expense, to be with that person to learn how they did what they did. That, to me, is how I build. That’s how I learn. That’s how I connect. And that’s how I network today.

The Mastermind Effect:  08:15

Yes, and you’ve built an unbelievable business that continues to thrive. My guess is it really changed when you realized you put yourself in a room that you might feel uncomfortable, but you could learn from others’ experiences through an experience in itself. Does that sound kind of in the realm when you really started taking off?

Chris Naugle:  08:33

Absolutely. The biggest moment when I started taking off was when I started thinking or believing that I didn’t know everything. Will Rogers made a quote, and it was so profound to me. He says the biggest problem in America is not what people don’t know. The biggest problem in America is what people think they know that just ain’t so. I used to be that “think I know, but just ain’t so” guy. I used to think I knew everything because I was a high-level financial advisor. So when I was talking to people, I was the big guy in the room. I always wanted to be the big guy in the room. Today, I want to be the little guy in the room. I want to be surrounded by giants. That took me getting over that ego. Because that’s really what that is Will Rogers was talking about, his ego. But so many people never get over that. They think they know what they don’t know because of conditioning and what they’ve learned their whole lives. That moment for me when I was open to receiving that, unfortunately, took my whole life to be shattered around me twice. 2008 and 2014 are my two big things. When I was at that bottom, I literally had to disconnect, and I had to go to Thailand. I went to Bangkok, and then I went to Chiang Mai. Then I went to Phuket, and then I went out to Koh Pipi islands. There, I realized I was pretty close to the bottom, and I was willing to receive and accept. That’s when it all started changing.

The Mastermind Effect:  09:49

I appreciate you sharing that with us. Not everyone sits there. They only see the end game and what they’ve gotten, but they don’t realize that the road to success is built into skeletons and dead bodies. How many times people like Chris and all these other amazing people we’ve had on the podcast, they’ve gotten burnt, they’ve gotten broke? But they continue to stand up and surround themselves with smarter people. You got to get comfortable with being uncomfortable. Not a day goes by that I don’t sit there and have an uncomfortable thought, like, “Oh my gosh, I’m going to be in this room with Chris. Oh, my gosh, I’m going to be in this room with someone.” Can I just rise to the occasion? I think that’s where you want to be more interested than interesting, is what someone said to me once.

Chris Naugle:  10:35

On that same topic, people have a view in their mind of what success is. Then, when they get there, they think they’ve made it right. They call that the arrival syndrome. That’s great when everything’s about to start going down. Your goals and the things that you’re shooting for should be a moving target. I always like to say the journey is just beginning because it doesn’t matter the success. Everybody measures it differently. Some people measure success when I get the G Wagen and the Porsche or when I have the big house. Success is nothing about material things. Talk to any successful person, any wealthy person, all the people you’ve had on there, and they don’t talk about the things they have. They talk about their experiences. They enjoy those experiences because of their surroundings, the people that they’re around, and their freedom. That’s what success is, and you’ll never hit it. If you think it’s a number, how much I have in my bank, or how many toys I have, you’ll never ever get there. Even if you do, the next step will be a very steep ride down the hill because that’s the arrival syndrome. Don’t ever arrive; always seek.

The Mastermind Effect:  11:45

I believe it. I’ve lived it. When I first started my first business, it was like, “Okay, once I hit this number, then it’s something.” Then, you hit it sooner than what you set out, you’re like, “Well, that didn’t feel the same, so let me bump it up even more.” Then you hit it at a quicker time, and you’re like, “Well, that still didn’t feel anything.” When you set your success or what you think is success to a number, it’s going to let you down every time. I guarantee that it will let you down every time,

Chris Naugle:  12:11

Every time and there’s so much that. You said that because you’ve been there and you’ve experienced that. If you don’t think for a second, like my statement I made wasn’t because I was that guy that was like, “Okay, well, when I hit this, when I’m making this when I have this, like that’s, I was always working to that.” The biggest thing and why I think so many people are doing that is what we were taught to do. Everything that we do is because of pre-programming and conditioning and something in our life. It’s been proven. Whatever those things that you’ve been taught, those are your belief systems.

There’s this neat video on Google called the Backward Bicycle. It’s about how we learn how to ride a bike one way. Turn the wheel to the right, it goes to the right, and so on. But if we change just one thing in that bicycle or turn the handlebars to the right, the bike actually went to the left; not one of us could ride that backward bicycle because only one thing changed there. That one change took that habit that we learned one way, and it changed it. People think of everything as what they’ve learned because they’re like, “Hey, this is the habit I built, this is what I’ve been taught.” That’s what they accept is everything. They’re always setting themselves up to fail because every day in your life, you should be looking for that backward bicycle that pivots that you can make. Those are what is going to get you to the moon.

People are always striving for success for them, for the “me.” Success should be about when you can help others solve their problem. Once you hit that level of thinking, where every single thing you do, day in and day out, is to solve somebody else’s problem and help somebody else get where they want to be, your level of success will be like you’ve seen the stock market lately. Until you hit that point where giving is more important than what you have, unfortunately, it’s going to be a tough road. People just have to walk that road themselves until they learn that life is not the short time we have here on this earth and this planet. It is about what we do for others and what problems we solve for other people, not what problems we solve for ourselves. That’s the barrier.

The Mastermind Effect:  14:23

Lead with the give mentality. We talk about that all the time, whether it’s in the solo shows or the interviews. Lead with the give mentality, and you will be amazed. They’ll come to you, and they will offer you their business if you help solve a problem for them and if you help make their life easier. The road to success drastically changes when you put on a different lens.

Chris Naugle:  15:04

You’re absolutely correct. I have a unique story that goes right to that. It’s somebody you’ve had on your podcast, Greg Reid, who we both know.  I remember those hard times, like when that second big crash happened in my life in 2014. I went to his mastermind at his house, and I remember it was $5,000. And I did not have five grand, and I maxed the credit card out to be there. I went there with my tail between my legs, proverbially.  I was seeking something. I was a financial advisor, and I was in real estate.  I’m like, “What should I be doing?” I was so lost, and I was looking for a direction.

I remember I pulled him aside, and I said, “Greg, I need the best advice you can give me.” He knew a little bit about my scenario. He puts his hand on my shoulder, leans into me, and he says, “Chris, I’m going to give you the best advice I can ever give you.” And I’ll ask Greg, “Yes, give it to me.” He leans in more, and he says, “Give your best stuff away for free.” And I’m like, “Okay, Greg, I just that five grand plus hotel plus flights here.” And he was like, “ I was pretty excited when you said, you’re going to give me your best stuff, and that’s what you got for me.” He didn’t say that to him. But he did comment. He’s like, “I know, you don’t understand this today.” He says, “If you do that, what will happen is some people never need you because you gave them everything they needed. And that’s good. He said, but the 90 plus percent of the people that you do that for will follow you through everything you do because you gave them your best stuff for free.

The Mastermind Effect:  16:29

This was 2014, right? I want to lead in this because Chris is being modest. You’ve managed over $30 million in assets. You’ve had the HGTV pilot show and hundreds of 1000s of transactions. And in 2014, you’re like, “five grand man, where am I gonna come up with this?” But you figured it out.

I know you’re on the financial side, but the best investment is yourself. It is better than the stock market and better than the housing market because you can’t control those; I’m in both of them, but I can’t control them. You looked internally and said, “I’m going to invest in the one thing I can control. The ROI on myself is higher than anything else out there.” You’re living proof. You reinvest it in yourself, and you found a whole new world, and look at you now.

Chris Naugle:  17:16

It’s funny, and I don’t ever talk about what I make and all that. But it’s drastically different than it was. That is what I changed to start investing myself today. I spent hundreds of 1000s between mentors and masterminds, and the things all in self-help, whatever you want to call it. It’s me feeling this thing.

Most importantly, when I go to these events and get around these people, it’s not about what they can do for me. It’s just about learning how their journey took them and what they did, and the mistakes because if I can just cut off one of those mistakes, my journey becomes much faster than theirs. That’s the thing that most successful people are the most willing to share with others. They always are. That’s what I do, and it doesn’t come at a low cost.

There are two things successful people do: they invest their time or their money. The really good ones do both, and that’s what I do. My time is very limited. I have a nine-month-old; my whole life’s changed. I have somebody else that I have to actually take and give my time to and make sure I’m available. Now every minute counts of my life. So if I’m going to invest my time, I’m going to do it very strategically. Then I’m always going to invest my money if I’m willing to invest my time.

The Mastermind Effect:  18:37

Yes, it’s by time. It’s by purpose. It’s by design. It’s not by chance. It’s not by spray and pray. It has a purpose behind it.

Speaking of masterminds, I feel we get stuck. Sometimes we don’t know how to execute what’s in our head. How have masterminds helps you when you’re looking to see around the corner or when you’re looking at before you step into a landmine? How have they helped you succeed and see around corners and when you feel that you’re getting stuck and don’t know how to get out of your own head?

Chris Naugle:  19:09

It’s very simple. It’s the people you surround yourself with at the mastermind. It’s not what you learn there. It’s the people you’re around. You go to masterminds because of the network and who you get to rub shoulders with.

So how has it cut things off? For example, we’ll use seminars and events. I have a seminar company. When we first started, I wanted to know what are the things to do and not do. So what I did is from the masterminds, I found all the guys that ran these 100 plus million dollar seminar companies, and I said, “Hey, if I’m doing XYZ, what would you recommend?” And they’re like, “Oh, the first thing you should do is to get an SEC attorney. Have them review every single thing that you have, and listen to them intently.  By the way, do this And oh, by the way, never shy away from spending more on marketing. He says when things are going so good, and you can’t even handle the business, spend more.” All those little things. For me, if I never had those people that have done I and they could tell me, I would have probably done the opposite. Those are the things they help you with that take your business from one level and just catapult you to another level very efficiently. All you had to do is stop, be quiet, and listen. Then ask for advice when you need it. And that’s what I’ve done.

The Mastermind Effect:  20:37

Knowing to ask the right question in the right order can literally save you 10s of 1000s, hundreds of 1000s, or millions of dollars. Just stopping and listening to those people.

Speaking of education, masterminds have been around for a long time. Probably the first one was the apostles if you think about it. Then Benjamin Franklin creates the Judo club. And then Napoleon Hill writes the book, which really rounds it out and solidifies a mastermind. Where do you see the parallels going forward between self-education and standard education?

Chris Naugle:  21:23

I’ve literally never been a huge proponent of the traditional education system. I think it’s very skewed. It’s very archaic in the way that they do things. I’m going to experiment with Vivi, obviously. I want her to have the experience of going to school, but I also want to spend a lot of time teaching her the life lessons, the things about being just a good human being, that gift of giving, and how important that is. I’m in the money space. So all the money stuff that you never ever learned in school. The traditional methods of education are important from a pure bonding and standpoint of friends and getting the basics.

We’re at such a different time in all of our lives that I think you’re going to see a drastic change in how learning, education, and knowledge are passed on to the next couple of generations. Especially right now, with the COVID babies. This is a weird dynamic. Kids today were taken out of school for how long a year or longer. They had to find other methods to do things. That’s what you’re going to see a lot more of.

What to Expect from Chris Naugle


The Mastermind Effect:  24:34

We’re talking about return on investment in yourself. When someone invests in themselves, they have a better than a vague idea of the outcome; if they implement. It’s not just sitting on the couch on the mastermind side. As the member or the consumer, you have to implement what’s going on there to see results. What should someone expect when they enter Chris’s reality and work with you?

Chris Naugle:  24:58

The first thing is to show up with the idea that you’re here to listen, meet other people, and go through an experience. I’ll reiterate that I’m in the money space. We talk a lot about being in control of your outcomes, being in control of your money, and your financial future. When you come, and you’re willing to learn from me, you have to be exactly that. You have to be willing to change your mindset because the things you’ve been taught your whole life might not be exactly the truth. When you start hearing the truth, it hurts your body, and everything is going to fight it because it’s the complete opposite of everything you’ve been taught your entire life.

Back to Will Rogers, the problem isn’t what people don’t know. Show up with the idea that what you don’t know and what you think you know are two very different things. But you think you know is what’s going to hold you back. Those are the people I can’t help, who think they know everything because of some pre-conditioning that they’ve had. I can’t help people like that. I call them the 95 percenters.

This was a thing that was done a while ago. If you took 100 20-year olds, and you asked them all if they’re going to be multimillionaires or successful at the age of 65, 100% of those 20-year-olds would say yes. Yet when we fast forward to 65, the day where they all should be multimillionaires and successful, only five of them are financially successful, statistically, by Social Security Administration. What happened to that 95%? Those 95 people that were vibrant 20-year-old saying, “Nothing you could ever tell me that’s going to make it, so I’m not going to be successful at 65?” The answer is 95 of them decided to conform with what other people told them their life should look like and what other people told them they should do. Only five of them went out there and created. Creation is the most powerful thing, and so few people out there create because it’s hard. Conforming is easy. Society wants us to conform to everything, but creation is the big differentiator.

The Mastermind Effect:  27:07

If you look at it, it’s the 95 percenters out there. It’s the last moment when you still have the kid in you, the creativity in you, the motivation in you. It’s not that we grow up and out of it. We just beat it out of ourselves. The system, the cog, or whatever you want to call it beats the kid, the ingenuity and creativity, that dreamer, and that Disney-like mentality. It says, “nope, you now need to sit in this box.” My favorite thing is when people like, “I think outside the box.” I’m like, “What do you mean to think outside the box? Just don’t have a box.” No one has a box. You don’t think outside of it. There’s just there’s no box.

The people that you work with, I’m sure from time to time, surprise you every day. Share a success story of someone that worked with you, and what was the outcome because of that?

Chris Naugle:  28:00

There are so many, but I got to talk about Devin. He saw me on a podcast of all things. He saw me on a real estate podcast that I spoke on. He heard what I was talking about and what we do. Then he said, “Man, that just sounds too good to be true.” He was so intrigued that he dug in, and he went to my YouTube channel and watched a bunch of videos. Then he got that call with me, which sometimes can take 30 days, and he waited. We ended up helping him out, get him set up on his banking policies and everything else.

The funniest thing is he immediately the day that he could take his money, he applied for that money in a way that I had never thought of. He uses it in real estate in a way that just blows my mind. So fast forward. Number one, he made money five times on that transaction instead of making money once like you used to. Then he was so intrigued that he started telling people about it. Today, he’s all licensed up. He’s like a rock star on Tiktok with millions of views. It just started with that guy that said this sounds too good to be true. Today, he’s crushing and impacting millions of people’s lives. He only uses Tiktok and Instagram. That’s just one story.

Chris Naugle:  29:29

Give us a little bit more. So you’ve got the money school. You know someone’s like, “Hey, okay. They’ve kind of heard us touch about finances real estate mindset masterminds.” What is the money school simplified for someone saying, “Oh, that’s for me?”

Chris Naugle:  29:46

It’s very simple. We teach people how to solve their money problem by taking back control of their money, hands down. That’s all we do with money school. The money multiplier teaches people how just changing one thing in their life can change an entire dynamic and take back control because we have been taught our entire lives not to be in control of our money.

The Mastermind Effect:  30:06

I want you, as the listener, to realize one thing. That sometimes, the most difficult things in life is the simplest. Moving one thing, that’s what Chris is telling. He’s not like, “Okay, this is a 12-month process where you’re going to have to move 15 different things over a quarterly period.”

Chris Naugle:  30:25

It is. I didn’t invent this. This isn’t something I came up with. This is something that’s been being done for hundreds of years. Unfortunately, it’s only been used up, most recently, by the wealthiest families, like the Rothschilds, the Rockefellers, the Ray Kroc, and the Walt Disney’s. I didn’t get exposed to it when I was a financial advisor and was never taught this at all. In almost 20 years career, I was never shown this. I learned this from wealthy individuals.

I was in Salt Lake City at the Cheesecake Factory, and Mike, one of the guys I borrowed a lot of money from in real estate, started telling me about this thing he did. When I heard it, I was like, “No, it doesn’t work that way.” That’s there’s no way, and I had to get out of my head. When I learned this, I went around, studied all these multimillionaires and billionaires, and started asking him all the same thing: Are you doing this? Are you using this? How are you doing it? Every single one of them was doing this, and I’m like, “You guys are all doing this, and I’ve never known about this.”

It involves changing just one thing in your life, adding one step, and that’s it.  That one step is not working harder or longer, not taking on more risk, not giving up control of your money. It’s just changing where your money goes first. That’s it. When I saw that, in the simplicity, as you said, but therein lies the problem. It’s so simple and yet makes so much logical sense. But the problem is it’s the complete opposite of every single thing you’ve learned. You remember, I talked about that backward bicycle; that’s the equivalent of this. You’ve been taught money works a certain way your entire life. Now, when you learn what I do, all of a sudden, I’m going to shatter everything you’ve learned. I’m going to change it because this is what the wealthy have done for hundreds of years that we haven’t been taught.

Closing Segment


The Mastermind Effect:  32:19

I’m on my edge wanting to ask you my last question because we only have a few left. I’m going to hold it to the end because it pertains to what we’re talking about here. I always want the listeners to know that the last question is always pretty consistent. So they can implement it, and they listen to the end.

So just a few more.  I think in times of prosperity, it’s easier to win. It’s easy to win when the world’s winning, but ingenuity and creativity come when we feel the squeeze. You’ve had that ingenuity happened to you when you felt the squeeze. What’s something that you’re working on right now that’s going to take place over the next 12 months that excites you?

Chris Naugle:  33:05

There are so many things I’m working on right now, and it’s hard to pick just one of them. The number one thing we’re working on is our community MSTV. It’s just one place where everybody can go. It’s incredibly inexpensive. I wish I could just do it for free. It’s just getting like you said that mastermind thing on a grand scale and building a community of like-minded individuals. That’s the thing I’m most excited about. We’ve been working on it for about a year and a half, and we’ve had tremendous success with it. The success is not because of monetary reasons like we don’t even charge hardly enough to say that that’s ever going to be a monetary success. The success is by the reactions that our members are getting out of it. As we push the envelope for that and do that, I think that’s what I’m most excited to do. I call it to expand that reach, expand that net that I’m casting. It allows me to reach a lot more people.

The Mastermind Effect:  33:59

Where’s this going to be hosted? Where could they go to find this? Is it going to be on a platform? Are you building out the platform? Where can they find it?

Chris Naugle:  34:18

We built the whole platform out, and it’s on the thing you’re staring at right now, their phone, your computer. It’s a complete virtual community. Then we also do every month, we do our group training and coaching, where I bring all my mentors that I spend tons of money on this so that everybody has exposure to what I do by paying a lot for these people. That was something I did because nobody ever did that for me. Nobody ever brought me into a community that was next to free and said, “Hey, here are people that cost $100,000 a year, ask them anything that you want, whatever you want. We got two hours. Just get it out. And let’s flush this and see if we can’t change some lives.”

The Mastermind Effect:  35:02

Last one, what is a tip, a tactic, an actual item, one thing that if someone implemented today, over the next 30, 60, or 90 days, they’d see a real impact on their business or personal life?

Chris Naugle:  35:23

So this is top, the one thing would be a change where your money goes first. Change where your savings and all that money you’re planning for a later day or the next purchase. Change where that money goes first.

Let me give you an actual action item. Go to the website that I gave you earlier, go to the free resources, keyword free, and watch a 90-minute video. If you want to know all this stuff that I’ve learned and what these wealthy people do that’s been around for hundreds of years, watch that 90-minute video. I’m telling everybody to do that because that’s what I had to do. I had to watch a 90-minute video. I was reluctant, but I did. That 90-minute video went by like it was 15 minutes, four pages of notes. At that very moment, from that point forward, my entire life has changed. The way I use the money, treat money, and every single thing I do financially changed in that 90-minute video. So I challenge all of you if you want to change something, change one thing and watch that 90-minute video first. Then you’ll know exactly what that second change is.

The Mastermind Effect:  37:19

I appreciate. My head’s racing on some things. That is not just the but specific items that you talked about on there. I’ve got a plane flight right here next week to Seattle for four and a half hours. I might have 90 minutes in that four-and-a-half-hour plane flight to check out what Chris is talking about and learn more about that. We’ve got the founder of Money School, Chris Naugle.

Chris, I appreciate the pre conversation, this conversation, and future ones. Thank you so much for joining us today.

Chris Naugle:  37:51

It was my honor and my privilege. Thank you for having me on.

Tweetable Quotes:

“We live in a very interesting time, a digital age where we know the price of everything, but the value of nothing.” – Chris Naugle

“It is about what we do for others, what we what problems we solve for other people, not what problems we solve for yourself.” – Chris Naugle

“And that’s, that’s the thing that most successful people are the most willing to share with others.” – Chris Naugle

“And all you had to do is stop, be quiet, and listen, and then ask for advice when you needed it.” – Chris Naugle

Connect with Chris on Facebook, Instagram, or send him an email at chris@flipoutacademy.com. And don’t forget to watch the life-changing 90 minute video on this website,  www.chrisnaugle.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

130: Dr. Rob McCleland | Setting Strong Foundations and Building Great Partnerships

Dr. Rob McCleland is the founder of Leader Tribe, Co-Founder of Streamlined Podcasts, and the Senior M&A Advisor of General Equity. He holds three degrees, including a Ph.D. in Organizational Leadership and a Master’s Degree with an emphasis in personal leadership. He has spoken at major global conferences and universities, including as a plenary speaker for the World Health Organization. He is helping fellow business owners understand how to proactively plan and execute the M&A process successfully and see them receive optimal value at their time of exit.

In today’s episode, Dr. Rob gets into why we need to get into knowing how to build a good partnership, knowing how to find the right person and asking the right questions, and why you should only hire 9s and 10s. Check it out!

Opening Segment

The Mastermind Effect:  01:30

Hey, everybody, welcome back to the show where I believe the only way to unlock your potential is to tap into the experience of others. Today, to help us do this, we have gotten my good friend, the founder of LeaderTribe.com and StreamlinePodcast.com. Coincidentally, he edits and produces my podcast out there. Dr. Rob McCleland. Rob, welcome to the show.

Dr. Rob McCleland:  01:54

Brandon, it is so great to be with you not only on the friendship level, but I love what you’re doing. Ever since I heard about Success Finder, I saw the incredible interview you did with Steve Sims, and kudos, bro. It’s a game-changer, and excited for you.

The Mastermind Effect:  02:12

You are a big part of my life, just you and your partners individually. The podcast wouldn’t be able to do what it does and reach the people without you guys’ services. Anyone ever looking for the right podcasting, guys that I know like and trust, gotta head on over there; it’ll be in the show notes below. When the listeners realize all the value you’re bringing today and want to reach out, what’s the best way for them to reach out and connect with you?

Dr. Rob McCleland:  02:52

The only email address that I guarantee people I will respond to is rob@leader tribe.com. No matter what it is, go ahead and send it through there. I might respond with a different email address. That’s just the way that I organize things. But I will do everything I can to serve any of your listeners and help any way I can.

Clarity and Discernment as a Superpower


The Mastermind Effect:  03:15

When I say reach out to them, I genuinely mean that because of the people that come on the show, I’ve built a friendship, a relationship. I’ve worked with them in some form of capacity to make sure that those are the result leaders. I love thought leaders. Rob helps when it comes to getting the results and when it comes to activating what you can become.

We’re at the beginning of the show, and I like to start with this. If someone comes to you, what is your superpower?

Dr. Rob McCleland:  03:49

Clarity and discernment. I’m Papa age, and I’m Papa Rob to my grandkids. I’m 60 years old. I’ve led the largest leadership development firm in the world. I’ve been around leaders. What I bring to the table is when somebody’s sitting in front of me, they get all of me. The first thing I’m doing is even as they’re telling their story, in my mind, I’m starting to put things in different categories. The first time they take a break, I’m saying just for clarity for my sake. Then I start putting things into categories and clarifying, and they’re like, “Oh, my goodness, I’ve never thought of it like that.” So I think having that experience and just discernment and clarity to get to the real issue or that real barrier keeps you from getting those results. That’s my superpower.

The Mastermind Effect:  04:41

Clarity is an interesting thing. There’s someone I work with closely, and that’s been on the show. They talk about certainty, clarity, and then the third one is collapsing time and the order that you need to go into. I think clarity is something that we can all struggle with, especially depending on who we surround ourselves with. My greatest clarity came when I started surrounding myself with the right people that I could serve, and they could serve me. It was a symbiotic relationship. Why do you feel clarity is such a difficult thing for us? Is it because we don’t define what’s important to us? We don’t define success. We don’t sit there and actually write out why clarity is a difficult realm to go into? I was successful and didn’t have clarity. But when I did, all of a sudden, I redefined my success. So what is it about clarity?

Dr. Rob McCleland:  05:30

With clarity, what happens is that your decisiveness goes away up your ability to know this is number one, and the person that I have to solve skyrockets. People avoid clarity because it’s almost like, as at this point, it’s going to be an AB decision, right? We’re not going to do this. We are going to do this. When you don’t have clarity, all options are still on the table. I’m not going to offend anybody. I can still be a people pleaser.

Once we have clarity, we say, “These are the four things that have to be done, and this has to be the first one. Here’s why. Now, anything in the world that gets in the way of accomplishing that, number one, we’re going to demolish it.” It’s not going to stand there because you have to get that done. Now all of a sudden, people say, “Well, what are you doing? Why are you doing this? What about because all other options are off the table.” So we don’t want to get to clarity because we might offend somebody, and all of our options are gone. At the same time, when you do, the feeling that comes from that kind of progress. There’s nothing like it in the world.

The Mastermind Effect:  06:39

It’s like it gives you your unbreakable rules. If this happens, if this person comes in front of me, if this scenario or if this than that, this is my unbreakable. I don’t even have to think about it. You don’t have to waste time vampires’ space in your head, and you get to move on. Here’s one of the cool things, and I didn’t realize this, your anxiety levels just go down. Weight is just lifted off of you because you don’t go after the shiny object. You don’t go after this thing. You just release all this weight and all this pressure because you get clarity. When you work with someone like Dr. Rob, he helps you navigate to get to where you want to go. He knows where you’re at. He knows where you want to go and the clarity pieces that come in between on that.

Dr. Rob McCleland:  07:29

Stanford University Research found that when you got ten things to do today, you start doing some of them, other things got piled on in the day, you feel worse about yourself, thinking I worked all day. Now it was on other people’s agendas. We’re not even going to go there because you’re looking at email all day. But you worked all day, and you feel worse about yourself.

They said it doesn’t matter if you have 20 things to do if you can identify for sure what is your number one or what is your number two. Then, all you get done is one, two, and a half of three; you sleep better, and all the anxiety is gone. It’s like I didn’t get squat done today. But the time I did spend it was on what was very most important to my life. Those people have far less anxiety than the people who tried to work on everything.

The Mastermind Effect:  08:16

Now, I want to throw something in there because we build, create, and partner. The partnership is the key thing in there and partnering with the right people. I’ve partnered with the wrong people. It’s like dating, and we’re not always going to pick the right person. We look at the pretty pony at the start of the race, and we are like, “maybe I shouldn’t have gone for that one.” But that being the case is when you go find that right partnership and having a foundation. Why some of the things that Rob does and why some of the things that I do is I’ve built a foundation to where like when we decide to take a calculated risk, decide to start something new, streamlined podcast, the success finder, the different things or no matter where we are now each point, we already have a foundation that allows us to take some of that anxiety away. I don’t want people just to sit there and think, “Hey, I need to go do a moonshot. I need a hockey stick or trajectory. Having a foundation might not be sexy. I’ve got to imagine some of your foundation and Dans’s foundation. Dawn is his significant other and beautiful bride. You had built a foundation along the way. What was it like, and why it’s important to build that foundation?

Dr. Rob McCleland:  09:33

I tell people that Dawn and I have the happiest marriage. And that’s actually true. So many people tell us that we have the greatest marriage. Then they’re shocked to know that we’ve been to marriage counseling five or six times. It probably should have been 10 or 12, but the male egos are only good for about once every five years. We’ve been married for over 35 years. That’s a foundation for us. We have decided what’s important, what’s not.

So partnerships, as you said,  I’ve been in bed with wrong partners in business, and that is just brutal. However, I don’t make that mistake anymore. To me, it is can I trust this guy with my life? When somebody partners with me, and you can ask any of the Streamline co-founders, they have Rob’s famous “come to Jesus meeting,” as it’s called. If I can’t trust you, I will not partner with you. I have to look you in the eye, and I will never shaft you. I will never once in my life make a decision that’s better financially for me but worse financially for you. That will never happen. If you can look me in the eye, give me that same thing, and we can say, “Okay, what does that mean” and define it, then we’re good. Now we can get on with life. Then what I do is say, “Have your lawyer write it up? I’ll sign it. I don’t even need to read it because it’s not about that piece of paper. To me is, will you look me in the eye and say, “As a person in my life, Rob, I will never shaft you. Let’s go make money together.” Then let’s go because now I don’t have to worry about that other person. They make crazy decisions. I think that’s the worst decision I’ve ever heard ends up it was the right decision, and I was the crazy one. But when you trust each other, it’s fun. You have to go through that discovery process.

The Mastermind Effect:  11:18

It’s able to see it, touch it, and feel it. You can feel that someone is bringing on, and you do. You have three amazing, completely different. The four of you, if you look at it,  are completely different and in so many different aspects. You’re all honest, winner, and then you come together. Unity makes you stronger because what one person doesn’t have, the other person brings. I know we’re going on Streamlined guys, but it’s that foundation that allowed you at 60 to go and build another company like that.

Dr. Rob McCleland:  12:06

Well, I’ve got several more left in me, and we’ll do the streamlined guys. I believe the oldest one of them is 32. I know the youngest is 24 or 25. That’s Kevin, and he looks 30 because he’s always in camo and hiding behind his beard. He’s the genius of our group. One of the things we do, any three of us can outvote the fourth one. So I’ve made a hard and fast decision. Gone on vacation for a week, came back, and they changed my decision. They said, “We outvoted you while you’re on vacation. I’m like, “what, come on?” They’re like, “yeah, you would have made a really bad decision.” Then how it plays out? I’m like, “Yeah, they were right.” It’s, it’s fun when you trust each other.

Dr. Rob and His Experience with Self-Education


The Mastermind Effect:  12:46

That’s amazing. Let’s shift gears a little bit and kind of rewind. When you and I were younger, it was textbooks, teachers, the people around us, co-workers, family, and friends; but that’s literally a sliver of what’s possible. How is your learning changed from your early years versus today?

Dr. Rob McCleland:  13:05

Today, I would never ever want to go to a textbook to start my learning journey. You’re talking to somebody who was the Dean of a university campus, had an MBA program, and has a Ph.D. So that tells you all you need. What I want to know right now is whatever I need to learn, who knows that out there that I can get to because I know them or somebody I trust knows them. Because they know that person, they will trust me. I don’t even know the right questions to ask. But I can get so much further. I can get ten days of studying done in one 45-minute conversation if it’s with the right person. Today, networking is life, and what is unfortunate is that we network with anybody instead of the right people.

The Mastermind Effect:  13:54

That’s the big one knowing who to network with. If you are the smartest person in the room

Dr. Rob McCleland:  14:00

You are in the wrong room.

The Mastermind Effect:  14:02

I want to be like the bottom five of the barrel in there. Here’s the thing I’m going to tell you: it will make you feel uncomfortable. I guess I should only speak for myself. I was in a room last week, and I wasn’t the smartest person in the room.  I was just like I was in the right place. Now. Did I sit there? I’m like, “Wait, how do I not understand.”  I have to be like, “Can you re-explain in a different way?”

When you get invited to those rooms, ask the questions as they know probably where you’re at. If not, they’ll figure that out pretty quickly. But be engaged, ask the questions. Just don’t sit on the sideline. If you’re sitting on the sideline, you’re not helping anyone, and there’s probably a good chance that when you ask that question, someone else is like, “I had the same question, maybe just a little bit differently.” You’ve opened up for people to be vulnerable. I was amazed when some of the leaders in this room started becoming vulnerable. I’m like, “Oh, you felt that too.”

Dr. Rob McCleland:  14:58

That’s beautiful, Brandon. It’s exactly the right thing to do. When you ask questions, the person who has that knowledge is going like, “Wow. Okay, good question. I wish I had asked that when I was at your stage.” So they’ve asked those questions, but to hear them from somebody else, they know this person’s worth investing in. If you’re sitting there like a bump on a log, they’re like, “I’m sorry, why was that person there?”

The Mastermind Effect:  15:23

Absolutely. The amount of information that you and I can take and anybody can take anymore, to me, is overwhelming. Some people learn from textbooks, online courses, masterminds, and accountability groups. There’s a lot of different ways to learn. Who are you currently learning from, and more importantly, how did you connect with them? I asked that because so many people like, “I can’t gain access to Dr. Rob, I can’t gain access to Steve Sims.” The reality is that’s not true. How did you connect with who you’re learning from now?

Dr. Rob McCleland:  15:59

I was very intentional. Let me give you one small example that I hope you, your listeners, and Success Finder will be a magic example and help people the lights will come on.

It was at a Jeff Walker event. Jeff Walker’s the guy who does Product Launch Formula. He is known everywhere by all of the biggies online as the guy when it comes to launching a product online. He hangs out with all the Michael Hyatt and all the Jordan Harbinger. I go to his event, and I’m like, “Oh, my goodness, this is really good information.” There are 2000 people in the room. That might be exaggerating, but there were over 1000. So I’m thinking, how in the world will I take this great information and see it come to fruition in my life and see it actually turned into something awesome. I’m going to have to surround myself with like-minded people.

So here’s what I did. It was in a big airport hotel. In the lobby of that hotel was a Starbucks. I would get up early, and I would go down. I would put my air pods in and sit at a table in the Starbucks. I wouldn’t be playing any music, and I would be listening to the people’s conversations in mind. As these people were having conversations, I would go, “Oh, my goodness, that chick is so sharp.” So I would write down real quick what she’s wearing and what she looks like. She’s talking with two or three other people, but she was the one who stood out. Then it’s 10 minutes later, and I hear this other conversation. I hear this, and then I went and stalked them. Over the next two days, I would go up, saying, “Hey, I’d like to introduce myself. My name is Dr. Rob, just Rob, but I’m Dr. Rob online, and I have a doctorate. I listened to a conversation you were involved in at Starbucks, and you said this and this. I already know you’re a sharp person. I think I do okay, as well. I’m loving what we’re learning here. But I’m going to put together a mastermind of people who really want to get around other sharp people and see this thing go to the next level. So I don’t know if you would be interested, but I think you’re the kind of person who would fit right in.”

Every single person I asked, out of the six, all said yes. It ends up they’re the head e-commerce person in the entire country of Norway; a Stanford trained medical doctor who was switching fields and going into somebody online; a person who for the number one leadership guru stuff out there is working to make all of their social media better, and more consumable on these were the people who are in that group. So we call it a circle mastermind because we’re the first around the circle. That mastermind stayed active for probably two and a half years.

So what do I do? I seek out who I need. Sometimes I’m not even sure who I need. But if I find 9s or 10s, they will either be the person I need or point me in the right direction.

The Mastermind Effect:  19:04

Wow, 9s or 10s. Now, I’ve heard a bit of this. Please give us a little bit about your 9s and 10s. Why do you only surround yourself with 9s and 10s?

Dr. Rob McCleland:  19:17

Yes, I’m famous for saying that. Here’s how I say it. I hire 9s and 10s. If somebody is at 8.5, and they’ve got super good people skills, along with a great track record, I’ll give them to my competitor because I hire nines and 10s. So, where that came from was some Harvard Business Review research. It was back in the time when all these people on Wall Street were making a gazillion dollars, specifically different fund managers. As soon as a fund manager has got it going on and they’re hot every day, another investment bank on Wall Street is trying to recruit that guy like, “Hey, come on over from Citibank and join us over here at Wells Fargo or whatever it is.” They’re always trying to do that, and they said, “When is it that the people will not go? When is it that the money doesn’t matter, they will stay.”

This firm did the research. Here’s what they found out. 9s and 10s know that they’re 9s and 10s. If you’re somebody at the top of your heap, you know that you’re okay. It doesn’t matter if the whole economy collapses. You believe that you are hireable and that you will get a job. It might not be the best one, but 9s and 10s know they’re sharp. So what they do since they’re sharp, always looking around and saying who’s paying more and what’s the best opportunity because they can access those opportunities. They keep looking around until one thing happens.

When I read this, it changed everything for me. That one thing, as soon as they find themselves surrounded with other 9s and 10s, then they stop looking around. Their head goes down, and they go, “these are my people.” Even if you offer them more money, they’re not going to leave because they want to be with other people who will be winners and spur them on to love and do good deeds. So I read this research, and I decided at that moment that I’m hiring 9s and 10s. That sounds good, but I went back to my team, and I was like, “Yeah, but I got a bunch of 6s here. What am I going to do with those?” I started this journey that ended up three years and one month later. It had been over a year since anybody had even left our firm, even one person. On average, it is 22% per year which is just normal turnover. We had guys coming and telling their wives, “Hey, I got a big job. We’re moving to Omaha.” And the wives are saying, “Hey, the kids and I are going to miss you because I’m not leaving.”

We built an unbelievable team. Once we had that team, we could pay. Overall, we reduced our payroll by about 35% because you don’t need as many people when you have outstanding people. Then those people were spoiled to death and did a bunch of other things that kept it going. So since then, I know it works. That’s why even with my business partners, Kevin Karl, Hanz, ninth and 10th, right? I’m lucky to breathe the air that they breathe, but you work with winners, and it’s a game-changer.

The Mastermind Effect:  22:22

Let me ask you this for anyone who doesn’t feel that they haven’t gotten that confidence or haven’t built up to a 9 or 10. What is this one process, not the whole process, for them to be able to start up-leveling where they’re currently at so they can get to that?

Dr. Rob McCleland:  22:49

First, I want to give a disclaimer. I do believe that people can move up, but they can’t move up. I believe if you’re a six, probably the highest, you can go as an eight, maybe up to eight and a half. Here’s the problem. If you’re a six, and they’re treating you like a five, why aren’t you an eight? Get the money; it’s up there. What you have to do is saying, “Here’s who I happen to be, I am a nine, but I’m operating at a six and a half or seven-level.” You know that there’s more out there that you could be better at.

The number one thing is to take 100% responsibility for your decisions. It’s doing what you say you will do and taking responsibility for your own life. There’s no blaming in my organization. There’s no like what this person said, and they didn’t come through now. It’s “I take full responsibility for what happened. That’s on me. What can I do to make it right?” When you take full responsibility for your own life, your number automatically starts going up. That’s one of the reasons I love 75 hard; there are no excuses. You either did the work, or you didn’t do the work. If you didn’t do the work, and it’s day 74, start over. The guys at the level of Steve Sims, Brandon, and people like that, who I love, if they tell you they will do something, they’re going to come through for you. I’m famous for saying, “If I tell you I I’ll do something, and it doesn’t happen, when they find my body, it will be pointed in your direction.”

The Mastermind Effect:  24:21

Let’s kind of stay in that realm. When it comes to coaching, masterminds, mentorship, and online courses, it’s a large industry.  Self-education is over 50 billion, and over the next 5 to 10 years, it will grow to 100 250 billion. You’re starting to see a shift between standard education, college, university, and self-education and what you’re able to accomplish depending on what you want to do. I sit there and say, “Hey, if my son wants to be a doctor, nurse, or engineer, if he’s operating on me, I really want him to have that piece of paper, but if he’s got sales or other areas. There are other ways to learn, like on-the-job training in the real field. I see with this growing industry, everyone’s like, “Oh, I’m a coach. I’m an expert. I’m a guru.”

The Mastermind Effect:  25:23

I see more and more people coming into this world and saying, “Well, I can be a coach, I can be a money mindset coach, I can be a podcasting coach.” We’re talking about accountability. To me, I hear the transfer of risk. A doctor prescribes a medication to his patient, but not to his own family. A politician will send other children off to war, but make sure that Timmy doesn’t have to go off to war. Transfer of risk. Have you ever been in a situation where you’ve seen the risk transferred? They removed themselves from being accountable. How do people avoid that? One of the reasons we’re building the Success Finder is to keep that from happening and keeping that that risk from being transferred. If we step in that hole, at this point in our career, it’s not intentional, but we’re still able to overcome that. Someone earlier in their career that steps in that land mine aren’t going to have the same opportunity that maybe you and I currently have. How have you seen the transfer of risk when it comes to masterminds and coaching? How do people look out for that? Have you ever been in a situation where you’ve been faced with that before?

Dr. Rob McCleland:  26:34

I have. Several times everybody talks a good game, and then it’s time actually to do the work, and you want to see the results. So they say we’ve helped eight people become seven-figure earners and say,  “Great, give me their names, let me call them.” Then you call them and say that this person helped you. They’re like, “that was the worst investment I ever made. They worked with me when this other stuff happened, but they had nothing to do with it.” That’s one thing that today, it is free to call yourself a coach, and you don’t need a business license to call yourself a coach.

When coaching first came out, my Ph.D. dissertation was the 11th one done ever in the field of executive coaching. So it was brand new, and it was right when everyone was starting to call themselves a coach. I’m looking at this guy who has a four-step process and a 17 step process. You have to have these elements, or it cannot be considered a coaching interaction. That was part of my Ph.D. research. The other is what is the difference between coaching, counseling, and mentoring. At that time, you have all of these counselors, and they’ve got their master’s degree in counseling. Their counseling, and they’re getting $60 an hour. Then some guy comes along, calls themselves to coach, and they’re getting $150 an hour, and the counselors wanted in on that. So counselors, automatically the following day, all became coaches. But what they were doing was coaching you out of your pathologies more than anything else. It really is back to your specific question, the people in life who have taken that risk themselves and have the scars to prove it. They will show you the way.

We were talking about Steve Sims earlier, and I think both you and I know he’s the real deal. If you don’t want to listen to him, he’ll tell you that. He’s not trying to prove anything to anybody. Those who are still trying to prove something to somebody get me a little bit nervous at this point. Again, I’m not trying to prove anything to anyone. You talk to my clients, and if we’re great, I’m going to be expensive. I do when I work with companies. As I go in, I sit down with this CFO, and I say, “Look, I’m expensive, I know I’m expensive. You know exactly how much money you’re going to earn as a result of me being here. If you don’t make at least 3x the amount that you pay me or save 3x the amount that you pay me, then I beg you to let me give you your money back.” I say that every time. They’re like, “Why would you say that?” And I’m like because I don’t advertise? If I’m one for one, I have to advertise with everyone else. I don’t care about getting a gig. I care about the results of the clients. If my clients don’t get results, they shouldn’t pay me, and I would hate myself.

What to Expect from Dr. Rob


The Mastermind Effect:  29:20

That’s the thing. They’re able to see actual real results as it’s happening and then exponentially as time goes on. You sat there, and you were like, “I’m expensive.” but to me, that’s an investment. The biggest investment you can ever do above the stock market, the housing market, and the crypto is yourself. All three of those right there, I’m in all of them. I continue to learn, but I can’t control those. I literally can’t do a thing about that. The thing I can do is myself. If I invest in myself and, in essence, I invest in Dr. Rob, then I look to see what the outcome is. What should people expect when they enter your reality and work with you on what the outcomes will be?

Dr. Rob McCleland:  30:07

The first thing they should expect is that I’m going to look them in the eye. I don’t look aside. I don’t say, “Okay, what about this?” then turn to my computer and tap some things, look back at them and tap some things. I’m going to look them in the eye. I’m going to say, “Who are you really? Let’s figure out if this even is a good fit for you and I. Because if we’re going to trust each other, we’re going to war together, and I will kill for you. I need to know that you’re in this to win it. You’re not just saying, “Well, as soon as it gets hard, I’m out” type of thing.”

The first thing they’re going to do is enter into this “Robster zone,” which is authentic, real, and vulnerable, and saying, “How bad do you really want to do this? Are you committed to this?” If I sense that there’s a go-ahead and an affinity with me, then we’ll begin to say, “Okay, there are 1000 things we could work on?” And you say, “No, here’s the one thing I want to do.” But that might not be the one thing. Let’s talk about it. Let’s start to have those conversations and we go from there.

The Mastermind Effect:  31:15

I’d love to hear the success story of someone that you work with. We appreciate anonymity. They came to you. They were here. They wanted to go here. What was the outcome because they worked with you?

Dr. Rob McCleland:  31:47

It was a leadership team, and it was in Dallas Metroplex, home of Brandon Straza. The way this came about, you can’t make this stuff up. I get a call from this guy. I was looking at my phone, and I answered.  I say, “Hi, who’s this?” He’s like, “Hi, who’s this?” This guy was playing golf at Pebble Beach and got assigned to a foursome. He’s in a cart with another guy, and they start talking about business. That other guy in the cart, whereas they’re talking, here’s what the guy says, “We have about 250 employees in our firm. Out of those 250 employees, about 200 have bonuses that they can hit and get paid more money. Last year, out of the 200 people who had bonuses, all 200 of them met their bonus. Yet we had more revenue, but our company didn’t make any more money.” The guy sitting in the car says, “Well, you need to talk to Rob McCleland.” And he’s like, “I’m sorry, who are you talking about?” And he goes, “Rob McCleland. We had something similar.”

So I get this call. I’m on the phone with the guy. After about 15 minutes, I said, “Look, Sir, I can help you, but I’m expensive.” He said these words, “See, that’s why I hate consultants like you.” I’m like, “Okay, bring it.” I said, “Why is that?” He goes because we’ve only known each other for 15 minutes and you’re already saying you can help. I said, “First of all, I’m not a consultant. Secondly, I knew after two minutes, I could help you, and the last 13 minutes, I was only pretending to be a good listener.” He started laughing, and I started laughing. “What are you talking about?” I said, “You’ve got 12 direct reports. The best guy I’ve ever seen at a super corporate level is Ed Bastian. He’s the CEO of Delta Airlines. That’s why he can have five at that level, and you’ve got 12. Let me tell you what’s happening in your company. I started to explain what was happening. He goes, “who did you talk to?” And I said I didn’t talk to anybody. He goes, “Rob, if we’re going to work together. You need to tell me to who you talked.” And I said I had never heard of your company before this conversation. And he says, how do you know that? And I said, “Trust me, I’ve done this a few 1000 times. I know what I’m talking about.” And I said, “I’ll tell you what, how about if I fly to Dallas, and you just pay for the plane ticket, I’ll handle everything else, I’ll spend an hour with you. If we want to work together, let’s work together; if not, no big deal.” We set up a date. I was there the next week; 10 minutes into the conversation, he said, “When can we start? “

Now fast forward, a year and a half later, there are four people. We reorganized this whole company, and we got rid of people he had had on there for ten years. They nor their input, peers, and bosses could show me how they had added any value to the company, yet one guy was making seven figures a year, not adding any value to the company. We got the whole thing reorganized so that there are four people at the top of that company. Listen to this, and this is very important. Those people at the top don’t get paid that much unless the company does well. If the company does well, they get unbelievable amounts of money. So for the first time in that company’s history, people are saying what’s best for the company, not what’s best for me and my gut type of thing. It’s redone the company. There has not been, including in the COVID year, a year that hasn’t been up double digits. They’re killing it. They think I’m a hero. I think they’re the heroes because they did the hard work they needed to do.

The Mastermind Effect:  36:31

They listened and implemented. You said something to me once I called you a few weeks ago about something going on. He said, “Brandon, I’ll never get mad at you if you don’t do what I say.” But they listened. I would sit there and say, “Hey, if you’re going to ask for advice, and then you’re just going to do the opposite completely, don’t always ask me for advice.”  They listened, and they implemented. Now, suppose people look at it from an individualistic standpoint, or just like the few. In that case, it doesn’t work out for the many, but if it’s the good overall arching company or the overall arching group, it will trickle back to everybody because the company wins, the people win. People take ownership and pride in what they’re doing.

Dr. Rob McCleland:  37:13

They love their job more, and they’re making more money. This is a little trick I use. I wouldn’t say everybody should use it, but I will never not use it. So there you go. I have charged two different companies different amounts for the exact same project. One of them, I charge $5,000. The other I charge $60,000 for the exact same work and project. Why did you do that, Rob?  Because the $60,000 company, if I only charge them five, they wouldn’t listen to him. So when I say I’m expensive, I make them pay as much as it’s going to take to get them to listen.

The illustration I use is if I’m going to go with the Bill Gates Foundation, that might not be a good illustration this week. But if I say, “Hey, I want to do this project for you, it’s going to cost you $5,000.” They’re going to say, “Well, see my Secretary’s friend’s secretary, and maybe we’ll talk somewhere.”  If I say the exact same project, and I say, “I’ll do this for you, but it’s going to cost you $750,000 upfront plus expenses. Now all they’re going to say is, “Well, what are we going to get for that?” They will pay attention to you. When you make the recommendations exactly where you went, but now they’ll listen to you. I’m not going to tell them recommendations unless I know they’re going to know the company better.  For me, I’m in it to see this company succeed.

The Mastermind Effect:  38:33

Yes. The trickle-up trickle-down effect. It’s amazing because they feel the company culture change. They don’t realize that maybe Dr. Rob had his hand in the cookie jar. He was actually moving some of the pieces around and just helping them see what was right in front of them. Employee satisfaction just rises when Stan comes in.

Dr. Rob McCleland:  38:55

Usually, it’s the first six months that they do nothing but sing your praises. Eight months later, it’s like you should see what we’re doing. They’ve made it that it’s like, “Dr. Rob was not even here. I don’t even know that guy.”  I’m so happy for them at that point because they own it.

The Mastermind Effect:  39:14

The ripple effect. At the end of the day, you’re not looking for the recognition or like it has to be about me because you’ve already built what you’ve built. You don’t need someone to come back and be like, “Hey, thanks. I don’t know you, but you did this.” It’s the lasting impact that you’re looking at.

Dr. Rob McCleland:  39:36

I’ve got an unbelievable wife of 35 years. This year we have lived in four different cities for three months each because we said, “Hey, let’s go travel.” So we went to San Diego, a good spring in Nashville. Right now, it’s summer, and we are in the mountains of Colorado. Who doesn’t want my life? We don’t even have a ton of money. We gave away 31% of all of our income last year. We’re very charitable and generous, but we have so much joy. I’ve got nothing to prove. If you want the Robster, you’re going to pay big. I will die if I don’t get results for my clients, but then to see them say, “Look what we did.” That’s the best-case scenario.

Closing Segment


The Mastermind Effect:  40:55

As we come to an end here, I’ve got a few more questions. Sometimes, we talk about success in solo shows and what it takes to be successful, like partnerships, accountability, willingness to fail, and on the flip side, willingness to define success. So many people don’t define success because once they do, they have also defined failure. What do you feel is a key ingredient in building and creating success as it pertains to you?

Dr. Rob McCleland:  41:25

My favorite ever issue of Harvard Business Review has a black cover with a goldfish on it of all things. It says four things successful CEOs do differently. They did a study. Here’s what they found. In the last ten years, 25% of all Fortune 500 CEOs had been fired, fired like gone. So they got it wrong one out of every four times. Well, who’s hiring these clowns? Only the boards of directors of Fortune 500 companies. The smartest people in our nation, and they’re still getting it wrong 25% of the time. So they do this study, and they say what is it they were hiring for? Then they take whatever those attributes are, and then they project for it. And they say, “The most successful CEOs that we have, are these the attributes that make them successful?” And obviously, the answer is no, or they wouldn’t have had a Harvard Business Review article.

They found out that if you are interviewing for a position as a CEO of a Fortune 500,  you’re over six feet, you tend to be outgoing type A loquacious type of individual, you are top of the game, and you’ve had a little bit of success than other people, there’s about a 27% chance better that you’re going to be hired versus somebody else. I have zero problems with that. So now here’s what I want to do. I want to say that people who are over 60, that are loquacious or type A individuals and they’ve had success in their last two things. Does the record show that those criteria helped them be more successful Fortune 500 CEOs? Not one of those equates one bit.

All of a sudden, they realized they were hiring for the wrong thing. So they backed up the study, and they said that instead of the top 25%, let’s go with the top 10%. What is it that these people are doing over and over and over and over again, that they’re at the top of the pyramid? They might not be the biggest companies, but they certainly had the largest PE ratios. It’s easy to measure which companies are doing great, which ones are not doing great. They found that there were four things. I will leave your readers with one of them.

Number one is they are decisive. They’re decisive. Here’s what they found out. As soon as they have 65 to 70% of the information they need to decide, they go ahead, pull the trigger, and get their best people around. Here’s what they found, and this is unbelievable. Get this through your thick brain, and you will be a better human being. All of a sudden, that’s three weeks later, there were some downstream consequences they had not planned on. They find out that that that decision they made was a bad decision. Somebody comes running into the CEO’s office and goes, “Hey, stop the presses, stop the presses. That’s not working. Something’s going wrong. Look, here’s what we’re experiencing.” And they go like, “No, that couldn’t be.”  They all argue out and be like, “Oh, my goodness, yes, that was a bad decision.” The very next thing that happens is the CEO steps up to the microphone with all the employees and says, “Three weeks ago, we made this decision. I announced it right here, and it ended up that it was a bad decision. We didn’t know that. Here’s what we discovered. So we’re no longer going to do that. We’re instead we’re going to do this and this. Are there any questions?”  The first time, everyone’s like, “Ah, you kidding me? Come on.” After you’ve done it ten times, they’re like, “Yeah, no questions. We’re good.”

Here’s what they discovered, Brandon. You cannot fix a no-decision. If you have made a decision, you can’t fix it. A company that makes 100 decisions per month, and they get them all correct; my company will crush that company because we’re going to make 1000 decisions per month, we’re going to get 900 of them correct. That other 100 I have the privilege of calling up by clients or somebody else and saying, “Hey, we end up making a bad decision. I’m really sorry. I wanted you to hear it from me first. Here’s what we discovered. Here’s what we’re going to do next. Any questions on that?”  They are so blown away that somebody would share the bad news that they’re like, “No, I love you guys. Thanks for being vulnerable. Let me know if there’s anything I can do.” They will be with you forever because you shared with them. So be decisive, be decisive, be decisive. You cannot fix a no-decision; you can only fix a bad decision.  If you get good at making decisions, you are going to be pretty good.

So what happens with success? First of all, I’m not afraid to make a decision. I’m a risk-taker. You are not going to be a success long term unless you’re a risk-taker.

The Mastermind Effect:  46:36

Yeah. I think it’s making strategic moves. You can diversify your risk when you’ve created the foundation. You can diversify your risk and understand the risk you’re taking when you surround yourself with the right people.

Dr. Rob McCleland:  46:47

That’s right. If you have three or four people who like none of those stupid decisions, don’t do that. What about you all argue it out? We’ll still do what you wanted, but it will be changed to give it a much better chance of success because you were willing to listen and have healthy conflict.

The Mastermind Effect:  47:02

Absolutely. I feel in times of prosperity; the winds come in easier. But in times of creativity and what’s happened over the last 12, 18 months, I feel ingenuity and creativity. When they start feeling the squeeze, something really comes out of it that is magical, like you start grinding for something. What are you working on right now that’s going to take place over the next 12 months that excites you?

Dr. Rob McCleland:  47:31

We are taking Streamlined podcast, and we’re launching four new companies out of it.  One of them is what I am so excited about. I do believe it would be a game-changer. It’s going to be called Streamlined Staffing. This is not a little VA agency or a staffing agency. We have discovered that because of the way that we do it in the way we build our team, and you and I have talked about that before; we have some unbelievable players on our team around the world. We’ve got a guy in Colombia who is so sharp. We’ve got Danny, a young lady in the Philippines; she’s sharper. These are all people who build instantly build Excel spreadsheets with all the macros built-in. And I’m like, “I think I learned how to do that in business school. I can’t quite remember that type of thing.” They’re super, super sharp people, and they kill it for us. So any business decisions we have, we’ve been saying who else needs a team like this?

What we’re doing together right now, and  I’ve never heard of this done before, is putting together six-person teams. Somebody who is unbelievable on the social media side. Somebody who is unbelievable on the business side. Somebody who knows all the technical parts. The second you say, “Hey, here’s what we’re planning to do,” every one of them will jump down your throat and go, “horrible decision. No, what about this? What about that?” They love each other so much, and they will bring the truth to the table. They get together, and they help you make great decisions. Then it’s not when you make a decision and say, now I have to implement this; they’re going to implement it for you.

It’s going to be a new way of looking at teams, specifically international teams. We’re going to try to be the first to market with it.  We’re super excited about what it’s looking like; plus, these people will be able to make a bunch of money. We’re going to give it all to them. We want to help unbelievably good people do well for clients and see that lived out in their families.

The Mastermind Effect:  49:37

They won’t leave you. If anything comes back. We talked about this 20, 30 minutes ago, whatever it was, those people that 9s and 10s aren’t going to leave you. I don’t know if anyone tied that correlation there. We’re going to take care of the people that have already taken care of us because we’ve built that right there. That’s so important.

All right, the last one. What is a tip, a tactic, an actual item, and you’ve given several already. But what’s one last one that if someone implemented that over the next 30, 60, 90 days, they’d see a real impact on their personal or business life?

Dr. Rob McCleland:  50:10

Atomic Habits was built off of the book that came out, The Power of Habit, which was built off a book called The Power Of Full Engagement. That’s the one that started it all. In The Power Of Full Engagement, on page 187, this is not at the beginning of the chapter. It’s not the end of the chapter. It’s not even a chapter heading. They talk about a research project that was done because people said, “I’m going to do something,” but they didn’t do it.

The first thing they had was a college student who said, “I am going to exercise and lose weight.” So they break them down into two groups. Do you guys say you’re going to exercise and lose weight? That sounds great. Here’s all of the campus information about how to get to the gym, etc. They take the other 50% into a room, and they say, “Okay, what exactly are you going to do to get better and lose weight?” Where’s the exact place and the exact time that you’re going to do it?” The people who said I’m just going to lose weight, about 30% of them did. In the other group, over 80% of them did.

Then they went on to experiment number two. This had to do with ladies who had a high risk of breast cancer. They were from high-risk backgrounds in breast cancer. And they said, “You have to do your self-examinations in the shower. This is super important. You’re at high risk. Will you do this?” The lady said yes. Then they said, “Okay, where’s the exact place and the exact time?” They would say Tuesday is taking a shower. So they did it. Again, it was about 50% of the one they put; they just said, “Okay, go do it.” They did it. 100% of the other group did it when they said the exact time and the exact place.

Those two don’t make me cry. I’m going to get through this last one without crying. I’ve told the story so many times, but I have a sister who has been in and out of prison and drug addict on meth. The last one they did was with drug addicts. They said, “Let’s find somebody who has no self-control whatsoever.” This last group is drug addicts in recovery. When are you going to take this drug that’s going to help you to get off those other drugs, and you have to do a resume to apply for your first job? They said half of the drug addicts, they’re going to do it. They said, “here’s what we’ll do it.” The other half said, “Where’s the exact time and the exact place of the ones who said we would do it? None of them, zero of them worked on their resume, came up, or did finish the program. Of the others, 85% of people with zero self-control did it when they were asked what’s the exact time and place. The reason that makes me cry is my sister; being one of those who started saying where’s the exact time and the exact place, she’s doing fantastic. She’s out of jail. She’s been clean for eight years, and I am so proud of her.

So all of us, even as entrepreneurs, even at your level, Brandon, when you say okay, I got to get this stuff done. If you say, here’s my checklist and the things I want to do. If you do two things, number one, block it in your calendar. Don’t have it just on a goal list, but you put it in your calendar, and then just put the exact time and exact place. What they discovered is those people I’m supposed to check my breath and do my self-examination, and they said my exact time and my exact place was Wednesday at eight o’clock, they didn’t do it then they forgot. But it triggered something in their brain. “Oh no, I was supposed to do that yesterday; I’ve got to go ahead and do it.” You trigger your brain to help you be more successful in your habits if you choose the exact time and the exact place you’re going to do something.

The Mastermind Effect:  54:10

I don’t think we can leave it on a better note, time and place.

Dr. Rob McCleland:  54:14

You choose those two, the chance of you doing it goes way up, and then your success goes way up. Then they’re going to find success, or they’re going to find the right mastermind, and their life will be better forever.

The Mastermind Effect:  54:26

Thank you for throwing that one in there at the end. I can tell anyone listening. Where can this go into your life? It can go into your personal life. I can tell you it has done wonders for me and my family when I have a time and place. Your business, yourself because if you aren’t right, then the family and the business and other things just don’t work in that triangle right there. So time and place. Super easy, super simple, but you got to pull that trigger on there. We’ve got the founder of LeaderTribe.com and StreamlinePodcast.com, Dr. Rob McCleland. Robster.

Dr. Rob McCleland:  55:01

Thank you so much for all you and your guests. It is truly a pleasure, Brandon. I think it’s because of our affinity and you’re such a good friend. But anytime I can serve you or any of the people in your tribe, have them contact me, and as long as they say, “Brandon sent me,” Consider it done. I’ll make sure that they’re successful.

The Mastermind Effect:  55:21

I appreciate it. Great. Big love to you, your family, and everyone around you.

Dr. Rob McCleland:  55:25

Thank you much love. I’m out.

Tweetable Quotes:

“When you trust each other, it’s fun. You get to have to go through that discovery process.” – Dr. Rob McCleland

“When you have outstanding people, you don’t need as many people.” – Dr. Rob McCleland

“You work with winners, and it’s a game changer.” – Dr. Rob McCleland

Connect with Dr. Rob on Facebook or LinkedIn. You can also check out his website at www.leadertribe.com and reach him through his email rmccleland@generational.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

129: Andy Storch | Taking Ownership with Your Career

Andy Storch is the author of Own Your Career, Own Your Life, and founder and host of the Talent Development Think Tank Conference and Community Podcast. He is also a consultant, coach, speaker, author, connector, and facilitator specializing in connecting Talent Development professionals to the people, knowledge, and solutions they need. Andy works with companies to accelerate leadership development, strategy alignment, business acumen, and sales training. He also coaches individuals to help them improve their performance and achieve their goals.

In today’s episode, Andy shares that if you want to achieve big goals, you need to have healthy habits. He gets into how masterminds are a great way to hold yourself accountable and find the right people to work with, and he also gets into how you can find your happiness through defining your own path. Check it out!

Andy’s Learning Journey and Masterminds


The Mastermind Effect:  02:20

Let’s dive into this. When you and I were younger, our ability to learn and access different people has drastically changed from our younger years versus the last 5 to 10 years. When we were younger, it was textbooks, teachers, family, friends, and the world around this, but that’s a sliver of what’s possible. How is your learning changed from your early years versus today?

Andy Storch:  02:46

Drastically because there are so many more opportunities and more things out there. In my younger years, I was always a reader, and I was interested in reading and learning. But I thought to learn you need formal education, so it was books and education. That was kind of the extent of it. I would read newspapers and magazines that let you learn about what’s going on in the world—but not learning how to better yourself, personal growth, improving, or getting new skills. A

Today, you’ve still got books, but we’ve got podcasts, online courses, and everything on YouTube. I follow so many experts on LinkedIn, Instagram, and other places. Now I’m going to Clubhouse and taking tons of notes and learning from experts and gurus who are on there.  I belong to multiple mastermind groups. There are things like that available where you can learn from peers and people doing things better than you and reach out to people all the time. Not to mention going to conferences and joining membership communities. There are just so many opportunities now. It’s crazy.

The Mastermind Effect:  03:49

You use the word in there. You use the word “guru,” and I find that interesting. I sit there, and I say, “Hey, there are activators, and then there are motivators.” I’d rather be around activators. There are result leaders and thought leaders, and I’d always rather be around result leaders, the ones that are giving us actual items. I feel the word guru is misused, just like a thought leader is misused from time to time. Have you ever been in circles where someone’s like, “I’m the guru, I’m the expert in this?” To throw the word guru and expert around, you’re not throwing it around by any means. You use the word guru so let’s talk about it. Did you ever feel that there are people in the self-education industry, which I think is amazing, and how it can uplevel your life, misuse the term guru and expert?

Andy Storch:  04:52

Yes. I think there’s a stipulation with the word guru, and there’s almost a negative connotation. I was just thinking of it as someone who is a true expert in the space or someone you consider to be an expert you want to follow. But I get turned off sometimes when people call themselves the expert or refer to themselves as a guru, influencer, or expert. I think you let other people speak for you, in that sense.

Though I strive to be very knowledgeable in different areas, I never really want to think of myself as an expert because I feel like that’s where you get yourself in a trap. There are always things to learn. There are always ways we can grow and get better.  I want to lead with a curious and humble mindset that’s geared more towards growth, and I’m sure most of your listeners do as well.

The Mastermind Effect:  05:40

The reality is there’s the best credibility anyone can give you. If someone says, “they’re the expert in this,” or “they’re the guru in this,” like, someone else dubs you that versus you because that you’re there building your credibility.

We have more ways to learn than ever before. Some people learn from a mentor, a mastermind, an accountability partner, online, pre-recorded courses, and lots of ways to learn. Who are you currently learning from? How did you connect with that person that you’re learning from?

Andy Storch:  06:29

I learned in many different ways.  I’m a big reader. So I’m currently in the middle of three different nonfiction books. In fact, I read two different ones this morning, go back and forth around. I listened to many different podcasts. I follow a bunch of people on LinkedIn and their social media channels. I go to Clubhouse, as I mentioned, and listen to people. Then I’ve been to mastermind groups, and I take online courses sometimes as well. I’m learning from a lot of people in a lot of different ways. I think it’s really important that we keep doing that all the time.

I’m trying to give a couple of different examples. The mastermind group that I’ve been in for years is run by my friend, Vincent Pugliese, who has a group called Total Life Freedom and a podcast by the same name. I first connected with him through a different membership community. We were both in for dads. And we connected. And then, I interviewed him on my podcast about a book he was working on, which he eventually published called Freelance To Freedom. We had a great conversation. And he said he was thinking about starting a mastermind group. And I said, “if you do, I’m in.” and I joined that group.  I’ve been in that for four years.

Another group that I joined and a course I took last year. My recently published book Own Your Career, Own Your Life was published in November 2020. While I was writing it, I knew that I wanted to self-publish the book, and there was a lot of stuff to learn.  I didn’t want to figure it out all on my own, so I reached out to the person I consider the expert in that space named Honoree Corder, who I think you know.  I first heard Honoree on a podcast run by Hal Elrod, who wrote The Miracle Morning series many years ago. I met her at his conference and kept in touch. I knew that when it was time to write a book, she’s the person I would reach out to. And so that’s what I did.

I called on Honoree, and then I signed up for her course, which she offers four times a year, on self-publishing a book. I took that I went through it three times.  I learned everything I could from her. Once you sign up, you can go through it as many times as you want. So she’s running again now. Even though I’ve already published my book, and then through the course three times, I picked up some nuggets on Tuesday this week that I hadn’t thought about or hadn’t been doing, and that I’m going to improve for marketing my book and for my next book. I know there’s going to be more in the future. She’s published over 50, and she’s got the experience, and I want to learn from her right.

I’m discovering people mentors through books and podcasts. Then I’ll follow people on social media. I’ll see if they have a program that I’m interested in, and then I might reach out, maybe start with some of their free stuff, join their membership community, as I’ve done in the past, or buy their course. And then, if I like what I’m getting, keep going further.

There’s a guy in Clubhouse right now I followed and loved everything he’s doing named Gary Henderson

Andy Storch:  09:26

I follow his stuff, I haven’t bought anything from him, but I would think about it. I’m a big fan of Gary Vaynerchuk, Gary Vee, and I follow everything he does.  I’ve been following his launch recently for his NFT’s, and I’m thinking about possibly jumping into that to be closer to him and his community and keep learning from him along the way.

Exposing yourself to a lot of things, spending time on your learning and development a lot, and then being willing to reach out and invest in yourself and buy someone’s program or course and possibly dive into their community or mastermind and see if it’s a good fit for you.

The Mastermind Effect:  10:02

As you mentioned, Honoree has been a previous guest on this, and she’s on the platform to Success Finder. I was just on a call with her yesterday. She’s like, “so when can I use this for my community.” So I mean, like, “you stay in that community, you’re gonna see what Honoree is building out on there.” But you use the word proximity, and sometimes it sticks with me because that’s going to be one of the words in the title of the book that I eventually write. Sometimes we pay for proximity.  Whether we pay with our time, physical transaction, or just our resources, we’re paying for it somehow. We only have so much time and resources. So the people that you’re talking about surrounding yourself with like Gary Henderson, Honoree Corder. It makes a world of difference when you surround yourself with the right people because the ships rise together, and who you surround yourself with just makes a completely different outlook on what’s possible in what you’re doing with your book, and with just so many other things on the courses that you’re creating.  I appreciate you sharing those names with me as they’re very familiar in the world that we’re in.

A lot of people and me included get stuck sometimes, and we don’t know how to execute what’s going on out there. That’s why I love masterminds selfishly because they help you get unstuck. As we’re still going through some form of a pandemic, that’s the reality, and I find that it’s causing a reset in how we can accomplish things, who we can connect with, who we surround ourselves with, and who we empty the cup and replace inside of that proverbial cup. How have masterminds helped you when you’re looking to reset yourself and get unstuck?

Andy Storch:  11:38

They can be really helpful. Masterminds are great for getting ideas and learning what other people are doing. They’re also really great because you’re surrounding yourself with other ambitious people, hopefully, who are doing similar things as you and who can check in on you and keep you in check when you’re either not making progress, not making enough progress, or you feel like you’re a little bit stuck.

I can tell you several times over the last four or five years, as I’ve been growing my brand and my business and doing different things, I’ve gotten into a little bit of a rut, or I’ve gotten stuck. Being in a mastermind group and being willing, open, and vulnerable to bring that to them and say, “I don’t feel like this is working,” and get a little bit of a kick in the pants, with people pushing you and pushing me and holding me accountable, has been extremely helpful.

I can think of a couple of different times over the last couple of years as I was building out my brand and my business in the talent development world. I hosted a conference in January 2020. It was a ton of work to build this thing. It took about nine months from start to finish to announce it and then actually sell. I think it was like 120 tickets or something we sold. We sold it out eventually. But in the first four months, this is with a business partner of mine, Bennett Philips; we were advertising and marketing, we were selling nothing. We got to a point where I thought this is not working. I don’t know this is going to work. We’ve made this commitment to a venue, and there are 1000s of dollars on the line.

I brought that up in my mastermind group. They were like, “well, what are you doing?” I talked about how I was spending my time, and it wasn’t enough personal outreach to potential attendees for this conference. And they’re like, “you need to get focused, and reach out to people every day and keep doing it consistently” because they recognize they’ve gotten to know me and know that I’m an idea guy come up with these big ideas, and I love launching something. Then I move on to the next thing. But I’ve got to focus in and double down on the gritty middle or the messy middle of like doing the work.

Brandon, you had this awesome idea for this app, The Success Finder app, and you could have like said, like, “here it is, and walk away.” There’s a lot of work now to make it come to reality. I’ve seen some demos, and it’s fantastic what you’re building, but I know there’s still a ton more work to do. You got to stick with it and build it out. So I had to stick with it and use it with their accountability. I did, and I kept talking to people in marketing and messaging people every day. Then, we eventually sold that conference out.

The same thing happened last year. I launched my membership community, and I got a couple of people in, and then the growth started to slow. I was getting a little bit discouraged. My mentor, who basically runs the mastermind events, was like, “You’re off to a great start. You just got to keep talking to people every day,” and push me again on that messy middle.  So I kept reaching out to people, and I got more members. Right now, I have 92 active paying members in my community, and it’s provided a nice regular income stream for me. It’s been fantastic to connect people and bring people together. It wouldn’t have happened if my coach and my mastermind group did not push me to go, keep taking action and make that happen. Even just starting it was because of the mastermind group and everything that I’ve learned and experienced there, pushing me to build these things out.

I’m just such a big advocate of that, and even if it’s not a mastermind group, just finding someone who’s an accountability partner. Like you and I, Brandon are both building cool things. We just check in once a week and like, “Hey, did you get your stuff done? Did you accomplish your goals this week? If not, why not? And what are you going to do better next time?” It’s so helpful.

The Mastermind Effect:  15:10

Yes, it really is. One of my coaches, Dr. Jeff Spencer, says we have human DNA, human mindset, and the champions mindset. The human mindsets are never going to go away. But having that accountability partner right there. If it was just you, the human DNA, the human mindset might just be like, “Ah, I don’t have to do it this week.” The champions mindset finds that accountability partner, coach, or whoever it is, and says, “No, you know what, I’m going to this.” This human DNA is always going to be there. So I need to have that accountability to make sure that on a weekly basis, I might be able to let myself down. But I don’t have to tell the person sitting next to me, “Yeah, I didn’t do it because Netflix was more important or anything like that.”

Andy Storch:  15:52

But in a good mastermind group, you don’t let people get away with that. So the first mastermind group I mentioned that I’m in, one of the things I like about how it’s run is that we don’t let people get away with that. As I’ve been in it for four years, many people the founders had to ask to leave because they weren’t getting their stuff done, which is unfortunate. People get distracted with other things, fear holds them back, or they make excuses. You push those people, and if they’re not taking action, then they’ve got to move on because you want to be around people who are consistently taking action and motivating you to do the same.

Andy and His Experience with Self-Education


The Mastermind Effect:  16:27

Masterminds have been around for a while. The apostles were probably one the first masterminds out there. Then eventually, you had Benjamin Franklin. He creates the Judo Club or the Leather Apron Club. Then Napoleon Hill really rounds it out in the book that he wrote. As there continues to be a huge boom in self-education, masterminds, coaching, mentorship, and tacticians, where do you see the parallels between self-education and standardized education, college and university going forward?

Andy Storch:  17:08

I think personal growth is getting bigger and bigger. There’s more access than ever to being able to learn and build your own education, if you will, and if you don’t feel like you need a formal degree. At the same time, I’m sure a lot of colleges and universities are adapting. A lot of them had to make changes in 2020. I don’t know where things are going to go from here.

It depends on the time and the family. When I was growing up, and my parents were both in education, it was known in our house, like, “I’m going to college,” and “you need to go to college, if you want to get a decent job and have a good career.” Everything I did in school leading up to college was to get into a good college. And luckily, I got into the one I wanted to go to, the University of Florida. But now, I don’t think it’s quite that way anymore. There’s still a lot of benefits to going to college and even getting a master’s degree, which I have as well. But you can do things completely in your own right. You can take courses online. You can join a mastermind group, start a business, and learn from the school of life. You may never be asked, “Oh, do you have a degree?” Colleges and universities will have to adapt to that as well; make different offerings available and not just follow the same old path, but I don’t know what’s going to happen. What do you think going to happen?

The Mastermind Effect:  18:41

I think we’re going to look at it a little bit differently. Do we need a quarter-million dollars in debt? I talked about this in probably episode one, and we’re almost 100 episodes released to date. We’re almost there in the next few weeks. But I feel if you want a quarter-million dollars in debt, I probably want to go to college. I grew up in a household where it was like, “Hey, you’re going to go to college.” Now, I was one of a few siblings. It was a natural progression, but they had to mold me into really wanting to finish that college education. It wasn’t for me, but I did finish that. -,

If you want to be a doctor, nurse, or engineer, get that piece of paper. If we’re looking in sales, marketing, programming, finance, or accounting, do you really need that time? I think it’s becoming less and less than corporate America, even realizing we can get other people from other knowledge or background.

Andy Storch:  19:37

You asked about the parallels and how things are changing. For a time, I would have said, maybe you don’t necessarily need the degree, and maybe you can get the knowledge elsewhere. But the one big benefit from a lot of formal education programs is the network you get, the people you meet, the friends you make, and the network from that. For instance, I did an MBA at a great school and met a lot of really great people there, and I still keep in touch with them and have friends. It’s a great network to be part of.

Even that gets a little bit disrupted by the fact now, as you brought up at the beginning of this podcast, all the membership communities, and masterminds you can join.  You can join networks and pay a little bit of money. There are some great communities out there, you pay $100 a month, and you get access to other awesome, ambitious people that you can learn from on a regular basis. You don’t need to pay $150,000 to a university to surround yourself with great people. You can just pay a fraction of that and still be surrounded by great people taking action and doing great things.

The Mastermind Effect:  20:35

I just joined one today. That was from a previous guest and 1000 bucks for the year. Now, there are a lot more details behind it, but I’m going to be around some amazing entrepreneurs and some of the stuff we’re working on. There was a reason I joined it, like, from people around the world, I would have no other reason ever to network with them for a small fractional price. So again, we’ll leave the money on the sidebar.

We’re talking about people investing in the future. Typically, when someone invests in their future, they have a better than a vague idea of what they’re going to get out of it. I think the best investment better than the stock market and better than the housing market is the investment you put in yourself because you can control the ROI on yourself.  You cannot control dodgy coins, stocks, and the housing market. What should people expect when they choose to invest in themselves, which is investing in you? What’s really the outcome? What is your specialty that you’re going to help them through when they invest in themselves with you?

Andy Storch:  21:35

First of all, I start with this idea of investing in yourself. It was new to me a few years ago, but now I’ve invested a ton of thousands of dollars and much time in myself through conferences, masterminds, coaching communities. It’s been hugely beneficial. So I agree with you on the ROI. If you’re someone who hasn’t done that yet, find an opportunity and just start dive in. There’s a lot of these conferences, programs, and workshops you can go to and courses you can take. If you don’t take action on it, then it is a waste of money. You have to learn and then also take action.

There are two parts of my business; the main one is the corporate talent development space. That’s my niche. I have a podcast and a membership community there. If people are willing to invest in joining my community and invest in me, they are now being associated with a connector. I’m a big connector in that space. My goal is to be the most connected person in talent development. I bring people together on a weekly basis in our membership community. I bring in guest speakers, thought leaders, and experts that they wouldn’t normally get to talk to or have access to. I host open forum roundtables. I host monthly virtual networking events inside the community. People love it. We have, like I said, 90 members, and we’ve had maybe just a small handful leave because they just said they didn’t have enough time.

I am launching more things soon in the personal development, and career development space around my book Own Your Career, Own Your Life. We’ll be launching a course and a community there. Again, that’s going to be about leveling up, getting better,  learning on a regular basis, how you can do better in your life and your career, and especially connecting with other great people. As I said, I’m a connector. I love bringing people together. I love connecting with people that can help each other and that benefit each other.

We were just talking about it. You need to surround yourself with great people. You want to be in a network like that. You could go back to college and hope to be around great people. You can just join a great membership community like the one you just joined, Brandon, or the one that I’m launching, the Own Your Career community. That will be about bringing people together to raise the bar and help people develop more in their careers and lives and really take more ownership, be more intentional with others doing, make plans, and set and achieve goals. I love holding people accountable pushing people. This is not just about me or my community. If you’re going to join something, you want to be part of something because you’re going to have great people involved, and where you’re going to get not only knowledge and education, but a little bit of accountability, challenge, and a push, as well so that you get things done.

The Mastermind Effect:  24:15

If you wouldn’t mind, could you give a little bit more into the community you’re building, your career, and your life so that they have a little bit more taste for like, “That’s for me?” Can you give us Avatar and what you’re looking for and what they can get in return?

Andy Storch:  24:29

It’s kind of funny you’re catching me at a time where we’re just starting to build it out. It’s not officially launched yet, but I don’t know by the time you launch this podcast, maybe out there.

We are going to be geared more towards corporate professionals, kind of early to mid-level. Maybe you’re a first-time manager or an individual contributor, and you’re looking for ways to develop and find more success in your career. We’re going to go through lessons from my book, Own Your Career, Own Your Life, like setting a vision and getting clarity, and where you’re going, connecting with your vision, values and purpose, setting and achieving goals, getting help along the way, building your network, investing in learning, building your personal brand, managing your time better, developing a resilient and a growth mindset, and personal development overall like how to have more joy, happiness, and fulfillment in your career. I love working with entrepreneurs as well. There’ll be plenty of benefits to that for them. You get an opportunity to also network with people from different companies, functions, and walks of life and find out what other people are doing, what they’re challenged with, and what they’ve been successful with.

My whole mission here and my dream is to inspire more employees to take ownership of their careers, be more intentional with where they’re going, be happier, and be more fulfilled in their careers.

The Mastermind Effect:  25:56

There’s the great thing about mastermind, and then also, when you join the Own Your Career, Own Your Life, you’re going to be with other like-minded individuals that want to move the needle. They can be from different industries. You’re going to be with people that come from all different walks of life, but they are the movers, and they’re the action takers. So why wouldn’t you want to join something like that to think differently? You don’t have to think outside the box; just live in a world where there is no box. That’s why you’re at the Own Your Career, Own Your Life.

The Mastermind Effect:  26:47

When I work with my coaches, I work with different masterminds and talk to different people; we love hearing success stories. I took these actions because this was put in place. Then I worked with these people, and here was the outcome. I have to imagine there’s a story that really sticks out with you of someone that’s gone through what you have built. Because of the environment you curated that you put around them, and then the action they took, the outcome was tremendous. I’d love it if you could share with the listeners. I do this because they can sometimes see themselves in the story that you tell here.  Please give us a success story. We appreciate anonymity, meaning you might be unable to use the company name or the person individual. What was the outcome because they work with you and what you’ve curated by investing in themselves?

Andy Storch:  27:46

I’ve worked with so many people and seen so many overcome things and achieve success. It’s what I love doing, and that’s why I’m looking forward to doing more of it. I think back to a mastermind group I used to run for the dads in the dads group I was in and a guy struggling with his self-worth and what he was going to do with his career and his life. I pushed him to think through what he really wanted to do and create a dream and a vision for where he wanted to go. Then to start taking small steps towards that and putting aside what other people might think about that, if you try something and it doesn’t work, is it going to look bad? Or is he going to face judgment? We’ve got to get past those fears and judgment and follow our dreams and do we really want to do.

He wanted to start a podcast. In addition to working with me, he invested in getting a journal and a program on starting a podcast. He learned from me and others. He started that podcast, and it has grown and developed a pretty good following. Then he later lost his job. He was working in IT that he wasn’t that passionate about and started a new career as a podcaster speaker consultant.

Right now, he’s not like huge and wildly successful, but he’s on his way. What I see in him is that he’s loving what he’s doing. He’s getting into coaching as well. He tells me all the time, which I really appreciate, how much I inspired him along the way. I think it’s just about showing him what’s possible, as you do with many of us do with people, and then pushing them to follow their dreams and holding them accountable. That’s what I did with him. I love seeing how he has followed his dreams. He just started a second podcast and has started a coaching business and started getting some speaking gigs in the niche that he’s in. He just seems so much happier living the life he’s living right now than where he was when we first started working together.  This was probably four years ago. I’ve been that person as well, by the way, and I love seeing other people develop and grow like that. It’s so awesome.

Closing Segment


The Mastermind Effect:  30:08

That’s the thing. You surround yourself with the right people. You find a way to live your best self and your best version of what you want. Now, he doesn’t have to worry about what corporate America is doing. He’s in control of his own future through his coaching and his podcasts. When he wakes up, he’s doing what he wants on his timetable. That’s the power to me of coaching and power of masterminds, Helping you get to where you want to go just faster, unbedazzling that journey, and making sure that we take those micro-steps so we can have that quantum leap, which it sounds like that’s where he’s at right now. He’s in that quantum leap realm to make such huge changes.

I got a few more questions as we come to an end here. I feel that there’s always new ideas brewing in times of prosperity. When the world’s winning, it’s easy to get those wins; they just come in a little bit easier. But I feel the ingenuity and creativity come when we feel the squeeze. They’ll feel in some form of the squeeze the reality of it. What are you working on right now that will take place over the next 12 months that excites you?

Andy Storch:  31:13

I agree with you, and I think so much creativity. I mean, my life and business over the last year is a great example. Going back to February 2020, my whole business was selling and running in-person training programs for companies. I was flying around the country and the world leading running leadership development workshops. When COVID hit in March 2020, it shut everything down. All my clients said, “We’re canceling our workshops, and we don’t know when this will happen. We don’t know if we want to switch to virtual or not.” My income completely dried up, and everything went away. At the time, I was in the middle of writing my book. I decided to make a pivot. I’m not going to let this get to me. I’m going to own this situation, make the best of it, and figure out what’s going to work better in this time.

I shifted a little bit with where my book was focused. I launched a membership community last summer in 2020. I also hosted a virtual summit last year since conferences weren’t happening anymore. I hosted a free virtual summit in the talent development face that attracted almost 2000 people that registered for that. It helped me grow my community and my business and then publish the book. I am now continuing to pivot and do new things.

You already heard about one of the new things I’m working on: developing an online course and a community from my book, which will hopefully be launched in Q3 of 2021. Maybe a beta launch before that. I’ve also got probably five more books in my head that I’m thinking about. I just went through a pretty serious health challenge. I had testicular cancer. I was diagnosed at the same time I published my book. I went through about six months of pretty challenging times. But I also learned a ton about cancer, health, and nutrition. I’ve done a ton of research and made a lot of changes. I’ve done a lot of things that I know can be helpful for other people. I shared a lot of it along the way on social media that I knew it’s helped and inspired many people. I can see that being another book, possibly a business and brand.

Then, I’ve been running leadership development workshops for years, mostly using other people’s content from their books. I now have a framework on leadership called modern leadership that I’m excited about. I want to build that out, do more interviews, publish a book there, and probably create a course and possibly a community. I would say that’s more than 12 months away.

In the next 12 months, I think it’s about building out the course and community on the career development side, the Own Your Career, Own Your Life community, and getting into more corporations. I’m starting to get hired more for corporate speaking gigs, virtually.  I know in person is going to start coming back. I’m also hosting my first retreat for my membership community in September. I’m pretty excited about that. I’m hoping to host my next conference in that niche as well in January 2022. Hopefully more live events after that in the career space, so a lot of good things are coming.

The Mastermind Effect:  34:24

I’ve got a quick but important one that I’d be remiss if I didn’t bring it up. As you mentioned, testicular cancer, and I don’t know how much light gets on that. But one of my coaches and my cornerman coached one of the most famous cyclists. I believe Lance Armstrong had testicular cancer. I get to hear the stories because one of his previous coaches is my coach and cornerman.

What was an early sign for anyone out there listening that you like, “Hey, I need to go to the doctor because something’s hurting down there? This is a selfish question, but I think not enough light gets put on this. That’s not what we’re here for, but you brought it up. So I would appreciate you letting us know.

Andy Storch:  35:09

I appreciate you asking, and I think this is great for everybody. Lance Armstrong’s stories are amazing. I read his memoir while I was going through this. He was diagnosed with testicular cancer when he was 26, and it was way worse than mine. It spread all the way to his brain. The reason it had spread so much for him, and me, my spread to my stomach and my neck, was because we both waited way too long to see a doctor and get it taken care of. I had a lump on my testicle. I probably noticed it but just kind of ignored it like, when I really should have gotten it checked out. We both waited too long, and it took other people saying like “you need to go.” So for me, I had that lump. I should have gotten checked out. Then finally, in October, I started experiencing some abdominal discomfort and pain. I still waited probably two or three weeks before I went into a doctor and got a scan, and they’re like, “We don’t know what this is. but you need to go get it checked out more.” And again, if I had gone sooner, I could have saved myself a lot of pain and agony and discomfort and a challenging situation.

I’d say for men, especially men and women, that you notice something unusual, a lump on your testicle, or a lump on your breast, if you’re a woman, don’t just ignore it. Get it checked out because hopefully, it’s nothing, but it really could be cancer or something else. That’s what doctors are there for. Don’t try to be tough and ignore it. You got to get this stuff checked out.

The Mastermind Effect:  37:15

I appreciate you sharing that with us. That’s not what we’re here for today, but when I hear that, I think it’s nice that we can get that out there. Get it checked out.

All right, the last one. What is a tip, a tactic, or an actual item that if anyone listening to this today implemented it over the next 30, 60, 90 days, they’d see a real impact on their personal or business life?

Andy Storch:  37:36

There’s a lot of things that go with this.  You have to be healthy if you want to achieve big goals. I think you have to have healthy habits in place. A lot of times, achieving goals comes down to habits. The first part of it is to establish a healthy habit that will help you achieve your goal. If you’re trying to get in better shape, you go to the gym five days a week, whatever it may be. If you’re trying to grow your business, you’re reaching out to clients.

The healthy habit that made the biggest difference in transformation in my life was when I started using a regular morning routine. That was after I read The Miracle Morning by Hal Elrod in 2016. That completely changed my life. Since then, I’ve spent almost every morning going through the morning routine he lays out: meditation, visualization, affirmations, reading, writing, and some type of activity exercise. Meditation has been huge for me in staying mindful and improving my mental health throughout this period. Then the act of having a journal, writing down my gratitude, writing down my plans for the day, writing down the important things that I need to get done, I am infinitely more productive because I do those things. Then also, having dedicated time every morning to read a book allows me to read a lot more books, learn a lot more, and invest more in my own personal development and growth.

All of those things have been really helpful for me. I’m a big fan of the morning routine. I’m also just a big fan of developing healthy habits. They’re going to help you achieve your goals.

The Mastermind Effect:  39:06

Absolutely. There’s so much packed in there that we can take away from it. Getting that morning going. They say breakfast is the most important meal of the day, that’s what they say. But getting your morning going is the healthiest thing for your brain at the beginning of the day.

We’ve got the founder of Talent Development Think Tank and author of Own Your Career, Own Your  Life,  Andy Storch. Andy, thank you so much for what you brought to the Mastermind Effect, to myself and the listeners today.

Andy Storch:  39:39

Brandon, thank you so much for having me on. I really appreciate it. For those listening out there, go take some action.

Resources Mentioned: 

Own Your Career, Own Your Life

Tweetable Quotes:

“You want to be around people who are consistently taking action and motivating you to do the same.” – Andy Storch

Connect with Andy Storch on Twitter, Instagram, or LinkedIn. You can also check out his website www.andystorch.com and reach him through his email andy@andystorch.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

128: Dov Gordon | Keeping Success Simple

Dov Gordon of ProfitableRelationships.com helps consultants use “backwards” networking to reach their ideal clients consistently. He talks about how experienced consultants know that the best clients come from referrals and relationships, but referrals are unpredictable, and relationships take lots of time. Instead, Dov helps us become an “under-the-radar leader” in our industry and shows us how to leverage relationship marketing into a six-figure revenue stream.

In this episode, Dov talks about how he learned that it’s all about creating conversations with those around him. He lets us know how to create well-placed people around us to move forward by keeping it simple. And he also explains how to have more valuable conversations with the people we know we want to reach. Check it out!

Dov’s Learning Journey and Masterminds


The Mastermind Effect:  02:00

Let’s dive into this. Our ability to learn and have access to people over the last 5 to 10 years has changed and increased. When you and I were younger, it was textbooks, teachers, family, friends, and co-workers, but it’s a sliver of really what’s possible. How was your learning change from your early years versus today?

Dov Gordon:  02:24

I’ve always learned from books. As a teenager, I had a library block away. Ever since I discovered the business and self-help sections in the local library, I’ve been reading those books. So I think the first book I came across was called Million Dollar Habits by Robert J. Ringer. Have you heard that one?

The Mastermind Effect:  02:53

I have heard of the book. I haven’t read it, but I’ve heard of it.

Dov Gordon:  02:55

I read a few of his books. He’s also had a book called Winning Through Intimidation, which was later released with a less controversial title because it was misunderstood. It wasn’t about learning how to intimidate people. And then, over time, I started coaching and consulting in the early 2000s. I sought out mentors and coaches to work with because I felt that I didn’t know what I didn’t know. I knew I had some talent and abilities, and I cared, but it turned out that it’s not enough to be good at something. People do not bring the path to your door. You have to learn how to market and sell it. I don’t consider myself to be a natural marketer or a salesperson. That was something I had to learn, and it took a number of years. I feel like maybe eight years were like pushing boulders up the hill, only to watch them roll right back down. Things started to click into place, and so was time, and I started to realize that there are other paths. Yet, the ones we see are the path of the charismatic guru. You say how do I get clients, and everybody has a big promise for you. But not everybody’s interested in being out there and posting on Facebook or Instagram five times a day. Some people just really thrive on being what I call an under-the-radar leader in your industry.

Throughout all of it, I’ve always learned from books, coaches, and training here and there. In the early days, I was collecting more knowledge and information. Then more recent years, it is more about synthesizing in conversations with colleagues and coaches or just learning to implement and live more of what I know intellectually, which is always a challenge. I think for many people is like we all know certain things; we’re not living it. And I have to remind myself that for most of what I need right now, it’s not necessarily to learn more and more; it’s to live more and more of what I already know. That’s another way of learning, and that is often the hardest and the most important.

The Mastermind Effect:  05:20

It’s to live the life of abundance, happiness, and where that takes you from a day-to-day perspective. You’re able to have the ability to sit there and say, “I don’t work. I get to have fun conversations, and I get to collect new people and hang out. I learned by listening.” That takes a whole new level of “Hey, it’s not saying that reading the books, past and present are not in your life,” because they still play an important part. It’s those conversations and those experiences around us which helped change.

Experiences, learning, or just information as a whole, there’s probably more information and more places to learn it than ever before. To me, it can be confusing. Some people learn through accountability buddies, masterminds, coaching,  online courses, and many ways to learn. Who are you currently learning from, and how did you connect with them?

Dov Gordon:  06:21

I’ve got a number of answers to that. I just got off a call with somebody who has reached out to me, and I just couldn’t stop asking questions. What she’s doing in her life is just remarkable. The way she’s balancing her family, business, and other things, I couldn’t do it. I learned from a coach I’m working with who I met years ago because somebody introduced us, and I did some subcontracting work with him going back many years. Recently, I approached him, and I said, “I think you can help me with certain things that I need some work on.”

I’ve learned from conversations with colleagues and clients. I lead to networks, what I call Alchemy networks. One of them is a network of colleagues of mine, which I’ve been running for about ten years. The other is a network of current, past, and perhaps future clients. I learned from them, and you learn so much more from teaching. It’s nothing new. But until we sit down and start to understand how and what someone else’s day is like, and what they are getting stuck on.

To give a little context, my focus has become helping other consultants and experts build what I call Alchemy Networks as a way of becoming under the radar leaders in their industry, getting paid for a lot of the relationship marketing that they’re probably doing already the networking and so on, and was a backdoor into their clients’ office. A big part of that is his conversations, and it’s like you get to talk to great people. I lead two of them, and that’s where I learned the most.

The Mastermind Effect:  08:23

The conversations almost sound like you with the Alchemy network, which we’ll probably get into a little bit, there’s maybe a feel of a hot seat situation where people can listen in, and they can give feedback. You can share the experiences of what you’re going through, and then people can kind of feed-in through that and give their own experiences and how they might pertain to you. I look forward to learning a little bit more about that here in a little bit.

A lot of people get stuck, and they don’t know how to get out of their own way. We’re still going through some form of a pandemic. No matter where you’re in the world, it is still going through a pandemic. To me, it allows us to have a reset in how we can accomplish things. How do masterminds and coaching help you when you’re looking to reset and get unstuck?

Dov Gordon:  09:37

Just by leading the network that I do. It’s called the JVM. That’s the first one that I started over 10 years ago. I started with a handful of people I had met in various courses that I was in or programs I’d taken online. I’d reached out and said, “Hey, I’m starting this, here’s why. Here’s what it’s all about. You want to join in and say yes or no problem.” I have access to well over a hundred good people around the world, anytime, day or night. If I have any kind of question about my business, I could send that out, and I’ll get quality responses within minutes hours. If I want to get on a call with pretty much any of them, I could and they’re happy to share with me, and I’m happy to do the same for them.

We all need to get out of our own heads. It’s remarkable that a lot of times, what you could do for your own clients, you struggled to do for yourself. A lot of coaches feel like a fraud because they feel like, “Well, if I’m so good at this, why am I struggling with this myself?” and the other voices are like, “Yeah, but you are helping your clients. They’re doing better because of you.” There’s that imposter syndrome that a lot of people struggle with.

You have to realize there are certain things that you just cannot do for yourself. You cannot see your own situation with the clarity that you can see a client’s situation. With your own situation, you’ve got your worries, fears, and a lot of emotion untangle, and that’s why they need you because they can’t see their situation. It is a combination of your distance, perspective, and your set skills you’re bringing as a coach and consultant.

The Mastermind Effect:  11:36

I forget the triangle, where you’ve got the hero or the rescuer, the victim, and the villain. Sometimes there are cases where the hero or rescuer, the coach, creates the villain to help the victim and continues this triangle of “without me, you can’t accomplish this.” Some coaches’ occasional experience why they can’t get out of their own way is because they haven’t found that right coach or that right group that’s helping them get through their own hurdles. That’s where the guru comes into place as opposed to the result later. It is the guru that’s able to accomplish this. They’re just continuing a triangle where the victim can’t ever get out of their own way because both of them are creating that villain.


Dov Gordon:  12:38

I heard of that triangle just recently, but I forgot what it’s called. It’s not anything new. We might be going down a tangent, but I don’t hear a coach isn’t the hero for the client.

Dov and His Experience with Self-Education


The Mastermind Effect:  13:00

You want to be the leader to help get them there. The cool thing about the right coaches, like Dov, is they find something in you that’s already there and extrapolating the right stuff that’s sitting there. That’s what the right mastermind and what the right coach will do for you.

Speaking of masterminds, they’ve been around for a long time. If you think about it, the first one was probably the apostles. And then, from there, Benjamin Franklin creates the Judo club or The Leather Apron Club. Then eventually, Napoleon Hill writes a book and kind of rounds out what a mastermind is. As there continues to be a huge boom in self-education (coaching, masterminds, mentorship), where do you see the parallels going between self-education and standard education( being university and college) going forward?

Dov Gordon:  14:13

All that I see is that people will need to take more and more responsibility for their education. Unfortunately, our Western education systems are not making sure that our students are learning our true life skills. They’re teaching them all sorts of fascinating, interesting things. You do need to be responsible for your education. If you’re a kid in high school, it might be a little hard to do. However, you can still start then just like I did, like reading books, gaining some skills at the time, and taking small steps.  Mark Twain said, Never let your schooling interfere with your education. Probably human nature does not change as long as we’ve been here. It’s just a matter of setups, societal arrangements, and so on. Fundamentally, there will always be people trying to push their agendas on us in their own convoluted way. We need to figure out what I am trying to accomplish and why. Nobody can tell us what that should be, although people will try. Then, what’s my plan for getting there? What skills or know-how knowledge do I need to acquire to follow the steps to get to where I want to go?

The Mastermind Effect:  15:42

The sooner standard education kind of takes a look at it from that perspective, I think you’ll see a greater interest in what the students are able to accomplish as they’re going through Junior High School, and then continuing their education going forward, if they sit there and say, “What is it that’s important?” I still sit there and say, “why is it that I need to take biology class?” I get it from some aspects, but what does that do for me, other than checking a box that I filled a credit hour? In the back of my mind, it seems a little outdated. I went through standard education, and I’ve got a four-year degree in finance. But I’ve always said unless my son wants to be a doctor, nurse,  engineer, or something that he’s going to be operating on me, I want him to have that piece of paper. It’s a quarter-million-dollar in debt, but it doesn’t seem to have a good trade-off, depending on what you’re looking for.



Dov Gordon:  16:40

I remember talking to a potential client who was about to spend tens of thousands of dollars, and he’s trying to decide if he’s going to get the help he needs to grow his business or another year of college for his kid. It’s just not what the kids need. From everything I understand, it’s more about the network you develop, the relationships you build, and what you learn. Most people, by the time they’re out of college, either they’d learned things that are not relevant for their job that they end up taking, or it’s outdated pretty quickly.

Dov Gordon:  17:57

Even when you go for finance, you probably had to take all sorts of other courses that were not related.

The Mastermind Effect:  18:03

Yes.  I see a shift happening just in how they’re going to do it going forward, which excites me.

Dov Gordon:  18:12

There’ll be a shift. But the question is, to what? It’ll always be this human need to feel like they’re part a part of something. What is it that drives somebody to get $250,000 in debt or even $100,000 in debt to go to a certain college? What is it? It’s not because they feel like, “Oh, that’s really what I need?” That’s what we tell ourselves. Why do we spend $100,000 or $200,000 on a college degree? So we tell ourselves, it’s necessary, but the truth is, it’s not.

I don’t know what will change, but what won’t change is that we’ll always be drawn to feel like we need to be part of this or that tribe. What we need to learn is to grow our self-awareness, and why are we doing things? I was looking recently in the penny stock market. I find it fascinating, like the psychology of it. I realized that a lot of people are buying a stock, not because it’s going to make money, but being part of the movement. It’s really silly that people get all excited about this or that stock that they know very little about. They’re communicating on various social media platforms, encouraging each other. It’s more about being in there, not approaching it the way you would if you were strictly looking to make money.

The Mastermind Effect:  20:00

Talking about people in general, typically, when they invest in their future, they have a better than vague idea than what they’re getting. When people start investing in the future, I think the best investment is themselves, the higher stock market and house market because I can’t control the housing and stock market. But the person I can control and the investment I can control is myself, the highest ROI. What should someone expect when they decide to enter your reality and work with ProfitableRelationships.com?

Dov Gordon:  21:03

The people we work with are consultants, coaches, experts, or professional service firm owners, and they have valuable skills and valuable processes that they could bring to a client. And generally, their clients will come from referrals or relationships of some kind. Maybe someone heard you speak, and then they want to talk to you, especially in the corporate world. But it could take six months until they’re ready to move.

The problem is referrals are unpredictable, and relationships take a lot of time. What do you do with these people? Like I said earlier, not everybody’s interested in becoming an online celebrity or becoming an industry guru. Most people are not interested in building a multi-seven-figure business and scaling. From my experience and observation,  and also true for me, most people are interested in a nice, good mid to upper six-figures with a life they can enjoy and the extra cash to help some family members. This is what people are looking for.

The challenge is that you wake up in the morning and ask, “Well, how do I get clients? I’m good at this, and I’ve got this valuable skill,” or they are getting clients, but it’s inconsistent. What we’re doing is we’re helping them build a very simple marketing and selling process based on relationships. Instead of becoming the celebrity in your industry and one that everybody knows, which is very hard to do, you become what I think of as the under-the-radar leader in your industry. That looks like if you have 30, 50, 100, 150 relationships with well-placed people across your industry, and you know how to work that network, and perhaps you bring them together in what I call an Alchemy Network, which creates extra value for them as well as for you, you’ll have all the clients that you want.

What’s lacking usually is simplicity. We overcomplicate things, and we don’t turn it into a process. We don’t turn it into a simple process that can work day in day out. That’s why people are going in circles. We help them simplify, get that focused, take things they’re already doing for free, and turn them into a new revenue stream. That’s a high level. We can go deeper and as much as you want.

The Mastermind Effect:  23:24

I appreciate that. That’s a big thing right there. Simplify. We’ve had a few people that we’ve talked about that. Justin Breen talks about simplifying. Dov Gordon talks about simplifying and then a couple of others that we’ve interviewed. Simplify, don’t overcomplicate it because you don’t know what’s causing your system to break when you have too many pieces in there.  When you let that sink in, this can be simple and still be successful.

The people that you work with, from time to time, maybe they surprise you. When they finish working with you or continue working with you, I’d love to hear a success story from this aspect. If you can give names and examples, that’s great. What was an outcome because person X comes through, works with you and your company, and the outcome was Y?.

Dov Gordon:  24:21

I was working with a client of mine. This is one of my first clients, and just in the last couple of years, I started helping other people build these Alchemy networks. It’s something that I was doing for so many years that I thought maybe I should help people do this and maybe I should make that my business. Then the doubter inside, which we all have, is like, “Dov, what’s the big deal? Everybody can do this. Anybody could do it. It’s just so easy. All you do is this and that.” I figured, “Okay, let me start and see what happens.”

I started working with a client, and I suggested and said, “I think that you should build your own Alchemy network.” And he said, “Well, what does that mean?” I explained to him, and then over time, I work with several other people. I was a victim of the expert trap were things that I find easy; you just assume that everybody else finds it easy as well. I’m just really saying that because I’m sure a lot of people listening to this are also in the experts’ trap. Things that you find easy could still be tremendously valuable to other people.

I started with him, and his name is Mike. He’s a consultant, helping half a billion-dollar-plus manufacturers with their new product innovation. These companies are looking to develop new products because you always have to be developing new products. The problem is that the senior manager is always being asked for the CEO. The managing director is always being asked. People are coming to him and saying, “We need more money, we need more people, we know our resources, we need more time.” It doesn’t seem to matter, though; there’s always going to be delays, and things always take out take longer. He has a very powerful way of really shifting things so that they can get a lot more done for the same price or even less.

I was working with him to create a simple marketing and selling system to reach people, but we realized that where’s this opportunity for him? We identified R&D directors who are one or two levels down from the CEO of these half-billion-dollar plus businesses. We realized that we could start what we call an Alchemy network for them. They’re a lot easier to reach than the CEO. So it’s a way of getting his foot in the door. He started reaching out to them cold through LinkedIn. We worked on some messaging, and we refined it. And in overtime, he’s getting responses, people getting on calls, and people joining his Alchemy network. He has a network of 30 to 35 R&D directors spread across companies doing half a billion dollars or more. Many of them are potential ideal clients for him.

Now he’s got his foot in the door. We developed a process where he has a lower price offer for the R&D directors where he does something with them within their domain, at a price that is within their budget.  The idea is that after several months, they’ve made progress.  Now the R&D director feels the confidence to go to the managing director, CEO, and say, “Hey, look what I did with Mike, we accomplished all this.” But beyond this, we need to bring in the other departments. One of the challenges of selling his consulting is that it’s six to seven figures, and it requires multiple departments to come up to collaborate. The CEO is going to make a decision about it. It’s very hard to reach CEOs of companies of that size. So we created an Alchemy network of recommenders. I’m just emphasizing that because there are three types of members that you can have in your Alchemy network. It could be colleagues who market and sell to similar audiences. And then, you collaborate, support, and promote each other to your audiences. It could be a network of ideal clients.  It could be a network of recommenders. So those are three different models.  I share more about that at the free video training that we put up at ProfitableRelationships.com/mastermind effect.

The Mastermind Effect:  28:33

Dove is giving you something free right there. He’s giving you the roadmap for the three types of people and what he calls his Alchemy network. Who doesn’t want people out there that are like the soldiers that are people selling for you? You’re helping people out in very large corporations that have access to people that you want to gain access to, the decision-makers, and they’re saying, “Hey, we need this.”



Dov Gordon:  29:07

It’s not necessarily right for everybody. But for some people, what you do is form an Alchemy network where you’re charging one to $2,000 a year for membership. And now, a lot of the networking or virtual networking or conversations that you’re having with potential clients may not be ready for it.

Here’s something that happens. You’re talking to a potential client. And they say, “Brandon, I love what you’re talking about. I love what you’re doing, but we’re so overwhelmed right now. I think that we want to do what you’re suggesting. Let’s talk in six months; we’ll be ready then.” That’s legitimate. It’s often legitimate. They’ve been honestly blowing you off. So you’re ambitious. You make a note five months from now on your calendar. You get back to him in five months, and he said, “Brandon, I wish you’d gotten back to me last month or a few weeks ago. We started with this other competitor of yours.”

It happened to anybody who sold for more than five or six months. The problem is, what do you do? What could you do? You could add them to the email list and with their permission. That’s a great thing to do. The problem is that you don’t know if they’re opening it, even if you see their opening or reading it. It’s one-way communication. You could send them stuff home. Also, one way, and it’s kind of feels forced in many cases. But what if instead, you say, “Hey, Bob, it totally makes sense. I really get it. It makes a lot of sense to finish these projects first and then move into what we’re talking about. But because it is an issue, I have a network, and it’s called the “this and that” network. It’s comprised of the people you really want to talk to, get to know and learn more from, and so on; they’re on the same path as you. They’re in other companies.” Whatever you explain the big idea, you explain a little bit of how it works and in just a few sentences. “It’s only $1,000 or $2,000 a year. That’s because I just want to make sure I know who wants to be there? Why don’t you join? And that’s just a way you can ask me any questions about all the things that may come up between now and when you’re ready?” “Okay, sure, let’s do it.”

Now what’s just happened is you’re building a community of your ideal clients in this case. It’s one of our three-member types. Not only that, but now it’s two-way communication. ” Hey, Bob, let’s get on the phone for 10 minutes. So I can ask you, I want to find out what your what you’re dealing with. So I can kind of direct conversations in a way that’s good for you helpful for you and everybody else.” You got back and forth. You now have a foot in the door and backdoor access to potential clients that you’re not going to lose to some other competitor who just happens to show up a few once after you did. You are now getting paid for a lot of the free networking you’ve been doing for years now. The consultants like the idea of starting earning 50, 100, 150,  $200,000 a year from largely things they’re already doing.

That’s what we’re doing. That’s what I’m showing people how to do. It’s a lot of fun. I’m discovering that it’s a, like I said, in terms of the experts’ curse, it’s not that simple. What happens is like a client gets stuck on something. It didn’t even occur to me that that would be an obstacle. But once we have in our heads, this or that, that we’re stuck on, we can’t take action. That’s a big part of my role as a coach and consultant and so on, is to help people see their way around the corner, and then they can run straight, run free.

The Mastermind Effect:  32:29

Simplify, clarify, see around corners. I love it. Where do you host your communication back and forth? Facebook groups? What do you guys use?


Dov Gordon:  32:39

I use Google Groups for email-based conversations. I recommend that, and not everybody does that. I think it’s important for anybody starting a network to understand the various considerations and why I think Google Groups or something like that, which is email-based, is the right way to go. Then they can make their decision. Most of my clients do end up going with that because it’s just, there’s a lot of advantages to it. Everybody in business has an email they’re using. They’re checking their email. There is a certain intimacy when people are part of the conversation via email that you don’t have in Facebook groups. In an Alchemy network, you’re curating people. It’s not just anybody who wants to join, even if they’re going to pay. I find that works quite well.

What’s Next for Dov


The Mastermind Effect:  33:38

We got a few more questions as we’re coming close to the end here. I feel that there’s always new ideas brewing in times of prosperity. It’s like the wins are easier when the world is winning. But I think ingenuity and creativity happen when we feel the squeeze, and the world still feels some form of a squeeze. What are you working on right now that’s going to take place over the next 12 months that excites you?

Dov Gordon:  34:01

My JVMM network, the network of colleagues, is growing nicely. I’m constantly getting new nominations from people in the network. My under-the-radar News Network is the second network where I’m helping working with consultants who are looking to grow through profitable relationships in one form or another, leveraging relationships.

We have that network, and I’m focused on making that into something magical. What I think is a premier community for the right kind of consultants who would fit in around the world. I’m looking to turn that into a place where educated people are continuously becoming the one who naturally causes the results you want. That’s the core idea behind it. We can always learn skills, and we always have to, and that’s a part of it. It’s about becoming the one who naturally causes the results that you want.

The Mastermind Effect:  35:17

What is a tip, a tactic, an actionable item that if someone implemented this over the next 30, 60, 90 days that was listening right now, would see a real impact on their business or personal life?

Dov Gordon:  35:31

That’s a broad question, but I’ll give it a shot. If we narrow it down to the context of growing your client base and getting more clients, it really just increases the number of conversations you’re having with pretty much anybody you could reach. Know who you’re looking to reach, and have conversations. A lot of people are not having conversations. Conversations lead to clients. Over time, you’ll be able to clarify or sharpen who you’re having conversations with, what you’re doing in those conversations, how you’re leading them. Still, for most people, if you’re not having somewhere between five and ten conversations a week, you’re probably not even close.


The Mastermind Effect:  36:13

It’s very true. It’s a numbers game at the end of the day. Plus, when you’re reaching for the people you want to connect with that can help you move the needle forward, you can find a win-win-win. You’re not going to them saying, “Hey, what can you do for me?” It’s you’re leading with the give mentality. Have more quality conversations. That’s the reality. And if you’re like, “Hey, I don’t have time.” Look at the conversations you’re currently having. I’m going to bet that you could probably pull a couple of those conversations out of your proverbial cup and refill them with quality conversations.

I appreciate everything that you brought today. I love the “simplify clarify” message that we’re talking about and the three types of people that people can learn when building an Alchemy network. We’ve got the CEO of ProfitableRelationships.com, Dov Gordon. Dov, thank you so much for your time today.

Tweetable Quotes:

“For most of what I need right now, it’s not necessarily to learn more and more, it’s to live more and more what I already know.” – Dov Gordon

“Why do we spend $12,000 for a college degree? We tell ourselves that ‘because it’s necessary’ but the truth is, it’s not.” – Dov Gordon

Connect with Dov Gordon on Twitter, Facebook, or LinkedIn. You can also check out his website www.ProfitableRelationships.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

127: Joy Soleil | Bringing Serenity to Your Success

Joy Soleil of Soleil Venture is a Mindset Coach & Energy Healer who specializes in working with entrepreneurs and leaders to identify and release emotional barriers that are blocking people from being their peace and from reaching their very best potential. Subconscious energy healing, combined with conscious coaching, creates a more comprehensive support system to assure breakthroughs. Through her program, she gets to provide a safe space of trust to curate your best outcome possible in business, finances, relationships, health, and beyond.

In today’s episode, Joy gets into how all the platforms are just bringing in the noise, and how we don’t know why they’re there. She explains why we have to see ourselves as our greatest investment and lets us know how we can bring serenity to our success. Check it out!


Joy’s Learning Journey and Masterminds


The Mastermind Effect:  02:08

Let’s jump into this. Our ability to learn and have access to different people changed over the last 5 to 10 years, in my opinion. When you and I were younger, it was textbooks, teachers, family, friends, co-workers, and the people around us, but that’s a sliver of what’s possible. How is your learning changed from your early years versus today?

Joy Soleil:  02:28

First of all, my math teacher told me that we wouldn’t have a calculator everywhere we go. Here we are now we have learning at our fingertips. Certainly, things had changed as far as expectations around going to college or university and what’s possible for you if you don’t go to college. All of that crashed when everyone I was going to college with was graduating and realized the big crash of 2008. They couldn’t get a job that paid more than eight bucks an hour. So they’re still living in their parent’s basements.

Now, we have it at our fingertips absolutely everywhere. There’s no excuse for not growing and learning. You can get it free on YouTube even.

The Mastermind Effect:  03:12

That’s the amazing thing. There’s YouTube University. There are so many different platforms. But to me, the reality is we have more ways to take in information than ever before, and it can be confusing. Some people look for a mentor, other accountability buddy masterminds, online pre-recorded courses, and many ways to learn. Who are you currently learning from, and more importantly, how did you connect and reach out to them?

Joy Soleil:  03:49

I go to every webinar like Tony Robbins and everything that I could get my hands on. I listen to all the YouTube stuff and audiobooks every day, and it’s a lot of noise. I realized that it was so much that I wasn’t resonating with everybody out there. I think that’s a key thing. If we’re listening to the good stuff, it’s really good stuff. But we have to listen to what our souls are telling us and where our souls are telling us to go. So I listened to a lot of amazing people that are in the realm like Joe Dispenza, Louise Hay, and Abraham Hicks and things like that. But as far as personal, I didn’t start getting what I needed until I started getting my own personal coach.  Going to all the seminars and listening to all this stuff was great, but I wasn’t getting the traction I needed until I hired a coach.

I have two coaches at the moment. I have a personal established rule for myself that I will always have coaches and healers at all times. I am currently working with Renee Bob and Mike Seller. They’re both fantastic.

The Mastermind Effect:  05:16

Two amazing people that we’ve had on the podcast. Renee happens to be on the platform as well. She wasn’t able to make it to the coaching call, but two amazing people. I think it’s an important thing you’ve made a promise to yourself always to have a coach. And then the reality, a lot of time we sit there and say, “I got this, I don’t need this.” But it’s like having that second set of eyes and ears to steer us in the direction of something we already know in ourselves. It helps us get there faster. It helps us keep from making mistakes. You’re expecting other people to invest in you, but you’ve stopped investing in yourself and getting outside influence other than listening to a podcast. That’s tough.

Joy Soleil:  06:15

I recognize that I can’t expect anyone to pay me for services I’m not willing to pay for.

The Mastermind Effect:  06:23

In general, I think we get stuck, and sometimes we can’t see the picture through the frame or see the tree through the forest. The world’s still going through a pandemic, and to me, it’s causing a reset in how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and reset yourself?

Joy Soleil:  06:50

First of all, the community aspect of masterminds is invaluable. To get around other like-minded people who celebrate your success, who want to see you do well, who will show you your blind spots with love and kindness because they care; there’s nothing like that. To have everyone working together toward one common goal throughout the course of a mastermind, whether it’s four weeks or eight weeks, there’s nothing like that. Then the relationships you have and the network of people who are there to help you outside of that. That’s huge.

As far as personal coaching, I will say that I started investing in myself with coaching when I was absolutely at my very worst. I’m a single mom with three kids. When I started investing in my coaching and healing, I had a single pair of shoes that had holes in them. That was all I had. When I hear people say, “I can’t afford it,” or “I don’t have the time,” what I’m hearing people say is that they don’t want to prioritize that. We have to be our greatest priority. We have to see ourselves as our greatest asset. Otherwise, we can’t get anywhere without taking care of our greatest asset, which is ourselves.

Joy and Her Experience with Self-Education


The Mastermind Effect:  08:10

When it comes to investing, I think it’s higher than the stock market and housing market because you can’t control those, is the investment in yourself. You can control what you do, who you surround yourself with, and how you decide to move the needle is yourself.

Masterminds have been around for a while. The first one was probably the apostles. Then Benjamin Franklin creates the Leather Apron Club, and then Napoleon Hill solidifies, rounds it out, and writes a book about it. As self-education like coaching, mentorship, masterminds continue to grow, where do you see the parallels moving between self-education and standard education going forward?

Joy Soleil:  09:31

I just don’t see standard education continuing, at least as it is. It’s really hard for me to believe that it can continue, especially with the rising prices of education costs and universities. I went to a university that cost $35,000 a year, and that was 15 years ago. The money I spent there versus the money I’ve spent on my self-education is like a fraction of the cost in comparison. As far as ROI, I didn’t actually receive much of anything monetarily out of my education at university. I have received all of the money back that I’ve invested in self-education.

The Mastermind Effect:  10:28

The reality is when you do invest in yourself, and sometimes we do have a sidestep. Have you ever invested in yourself that suddenly, you did you realize that the mission, vision, values, or just what was promised and what was delivered might have been two different things? Or is it always worked out? It’d be great if it always works out. But I don’t think that’s always the case.

Joy Soleil:  10:54

Yes, that has happened. But I think that the lessons are still there. It’s easy for us to look at the monetary value of something and then not see the value of what we got out of things. We have to believe that the decisions we’re making for ourselves are good. Otherwise, we’re just fighting against ourselves constantly. That causes a lot of friction, resistance, and problems. So even when I’ve invested in things, and I’m like, “this is kind of disappointing,” which has happened, hardly ever. Then it’s like, “I learned something here. This is not my place. This is not where I want to be.” Then I have a new direction to go. So even then, I’ve gotten something out of it.

The Mastermind Effect:  11:41

This will adjust, correct, and realize, “Okay, I still can take this away from it and move forward.” It’s not like a stopping block and where you want to go because of who you’ve got around yourself. Again, I keep going back to that, but who we surround ourselves with helps push us through. It’s like a branch that’s always there. So if something is about to break, we’ve got a team of people holding that up.

When someone invests in their future, they usually have a better than a vague idea of what the outcome will be. What should people expect when they pick up that phone, reach out to Joy, and enter your reality? What should they expect from working with you?

Joy Soleil:  12:19

I aim to bring serenity to the success. So I am somewhat a “whip kind of lady,” but primarily, I aim to help people find their peace in what they’re doing and their alignment in it. I spent so many years working so hard, thinking that was the answer, and not having a whole lot to show for it. A huge part of what I do is help remove emotional blocks and limiting beliefs that keep people from living authentically. I think we all sense that when we’re out of alignment, we feel like “I’m not in the right place,” maybe “I’m not doing enough,” or maybe “I’m not enough.” Those are a lot of the things I tried to do with my clients to spell for them. We work together to dispel those things.

Also, I do offer practical systems to uncover self-worth. Worthiness that’s already there that people have such a hard time believing or seeing in themselves, the imposter syndrome and all of that we already have everything we need inside of us. So it’s just a matter of uncovering it, finding out what’s there, and then releasing those things. Also, as an energy healer, I like to combine the energy healing aspect with the coaching because then you have this conscious and subconscious release. It just makes things happen so much faster. So then, we can turn fear into empowerment. I can show them the ease and flow of getting what they want. And it’s, for me, living a lifestyle of peace.

It doesn’t have to be chaotic. I don’t think you have to be working 100 hours a week to be successful. You can work part-time and be very successful, give to your family, to your friends and be able to give more to your community while you’re serving and growing your business or whatever it is that you happen to want to be growing in and doing.

The Mastermind Effect:  14:27

We have this mental block in our head that says, “I work full time, I work part-time. I work 100 hours a week, and I was the person that sat there and told my worth, and the value I brought was based on how hard I was working.” But the reality is I probably accomplish more in the same period, if not less because I have that cornerman. What you bring to the table helps my mind, body, and soul be right. My house life is better. My Personal life is better. My health is better.

That’s the foundation; everything above it, like work, ideas, networking, whatever it is, completely grows faster without any more effort. That foundation that you just talked about is stable, meaning this mind, body, and soul. I’m just saying I know this is for a fact. I’m not a coach, and I know how it works.

Joy Soleil:  15:39

Yes. All of those things are coming together. We tend to think that we’re separate beings. I have a spirit. I have a body. I have a heart and a mind. But we’re integrated. And so, what does it look like for us to become more integrated and have our relationships better and better health? I mean, it’s holistic. All of living is holistic, and it can’t just be business. I work primarily with entrepreneurs and leaders who are tying their identity to their work. Most of us are doing that. But our identities can’t be in our work, because that’s our performance of it.  Performance is not who we are. That’s just what we do. So who we are is so much more important than what we do. What we do comes out of who we are. If we are right, then everything we touch will turn to gold.

The Mastermind Effect:  16:31

I feel, from time to time, people have a way of surprising us. If you wouldn’t mind sharing a success story of someone who went through work with you, whether through a mastermind or coaching program.  If you can give names in specific examples, great. If we need anonymity, I completely respect and understand that. Give us a success story of where they were at, what they came to you for, and the outcome because they work with you?

Joy Soleil:  17:03

There are so many, and I’m thinking of one in particular. She’s got a great business. She doesn’t call herself a fitness coach, and she has a fitness business. She has lots of classes available to people. She’s done so well. Even through the pandemic, she did amazing. I think her business doubled during that time, but she just felt like something was not quite right. She was anxious. She was running all the time. She didn’t feel like she had the time for her family. For her husband, she said they had a great relationship, but it just felt like something was off and needed attention. And so she came to me for help.

We work together, and we did some energy healing and coaching alongside. She has been one of my biggest fans because she tells people all the time how she didn’t realize she couldn’t breathe. She wasn’t breathing very well before. She had this shallow breathing, but she didn’t notice it until after it was gone from working with me.

I’ve had her and many people; they’re not coming to me for their body pains, aches, or illnesses. But what has happened as a result of us working together doing the coaching and the energy healing is that their physical ailments start to disappear in their work with me. They realize that their relationships are clearer. The clarity is there. Life doesn’t seem so scary anymore, and the anxiety they once felt, they’re not feeling now. They feel like there’s more of a flow in their life that they can kind of roll with it. They’re not as concerned about the details and trying to keep it all together keeping control. That is the most common response that I’ve had to my work with people. I just think about that lady with the fitness company and how drastically that changed her life. Within a couple of months, she could barely recognize herself anymore.

What it Takes to Be Successful


The Mastermind Effect:  19:22

That’s true. It doesn’t happen overnight, but it happens through time. Then when that light clicks on, something that was already inherently inside of us, but having the right coach in the right order, helps bring that to the forefront.

When I talked to my coaches or just different people, we talked about success, especially solo shows. There are several things that people consider what success is. Some of those things could be mentorship, experimentation, partnerships, willingness to fail, and on the flip side, willingness to define success. Many of us don’t define successes because once we do, we’ve also defined failure. What do you think is a key attribute when it comes to success?


Joy Soleil:  20:18

The first thing that comes to mind is partly what you said that failure has to be a part of the equation. The thing about defining success and the definition of failure rises is that if you can anticipate it, you already know what will happen. It’s not as scary anymore because you’re already aware that it’s coming. Failure is just a lesson along the way. It’s really not a big deal. The more we grow in success, the more we’re able to find that failure is just not that big of a deal.

The Mastermind Effect:  21:13

The interesting thing is that if you look at a chart, failure, not failure. You can make a good decision and still fail. It doesn’t mean that you shouldn’t have done it. There are some other characteristics, and that’s why we’re so afraid. You could make a bad decision and succeed and then continue to create those bad habits right there. So I think defining failure and success is vitally important.

I’ve got a few questions as we come closer to the end here. There’s always new during times of prosperity. It’s easy to have those wins come in, or it’s easier to have those wins. But I think ingenuity and creativity come when we feel the squeeze, and the world’s still feeling a pretty big squeeze. What are you working on right now that will take place over the next 12 months that excites you?

Joy Soleil:  22:12

I am getting ready to launch my mastermind this summer to solve the problem of everything I just mentioned, like removing those emotional blocks in a group setting. Everything I mentioned before is that’s how I do my one-on-one coaching, but to do it in a group setting where it provides a community of people that can also help each other to be able to get more out of it.

Also, I am adding more energy healing and different kinds of energy healing. I have different energy healers that work with me. So that way, I can focus more on the coaching itself. The mastermind and my webinars that I have, which are a piece series. I’m the most excited about those because I can see everybody together in one place and benefiting all in one place together as a community. We need that more now than ever.

The Mastermind Effect:  23:09

Absolutely. To have that support, foundation, and strong branches to help you, and that’s going on. We look forward to watching that grow.

What is a tip, a tactic, or an actual item that if anyone listening to this implemented over the next 30, 60, or 90 days, they’d see a real impact on their personal or business life?

Joy Soleil:  23:34

Trust yourself, and go easy on yourself. I think that we can overanalyze things or paralysis analysis. We can overanalyze everything, even our own desires and decision-making. It’s important to establish ourselves as trustworthy people, which means doing it in secret. Even things in secret that no one sees to know that we are trustworthy. Do you hit the snooze button in the morning? That’s like the first betrayal to yourself of the day. It is a simple tactic to get you your very first action of the day: telling yourself, “I set something, I set a boundary, I set a time, and I stuck with it.” It’s my very first action of the day. I know we’re all guilty of hitting the snooze button.

Joy Soleil:  24:44

We all do it. Sometimes we need more rest. It’s true, but the little promises that we make to ourselves are what counts. It gives us overall confidence in our abilities of what we can do. That’s what builds our trust for bigger decisions. It is in the little decisions. And then when you do end up hitting the snooze button or going against yourself in some other small way, go easy on yourself and reward yourself for doing things anyway and for moving forward anyway. Trust, the permissiveness for the self and self-forgiveness is the key to all success to moving forward.

The Mastermind Effect:  25:27

Don’t hit the snooze button. We have got the Founder of Soleil Venture. Joy, thank you so much for your time today and what you brought to the show. Thank you.

Tweetable Quotes:

“When I hear people say that ‘I can’t afford it,’ or ‘I don’t have the time,’ what I’m hearing people say is, that they don’t want to prioritize that.” – Joy Soleil 

“We have to be our greatest priority, we have to see ourselves as our greatest asset otherwise, we can’t get anywhere.” – Joy Soleil

“Who we are is so much more important than what we do, what we do comes out of who we are.” – Joy Soleil 

Connect with Joy Soleil on Instagram, Facebook, or Youtube. You can also check out her website www.soleilventure.com.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

126: Lisa Kipps-Brown | Finding the Right Mentors to Achieve Business Growth

Lisa Kipps-Brown is a Business Reimagineer with over 25 years of internet business experience and 30 years of entrepreneurial experience. She helps entrepreneurs identify and develop marketing opportunities and long-term strategic partnerships that increase business value and marketability. Lisa is the President of Glerin Business Resources, a web and marketing strategy firm founded in 1996. She is also the author of Boomer Cashout and Disrupt Your Now.

Today’s episode starts with how she has been helping her clients shake off the broken sponsorship mentality. Lisa also explains why masterminds help you grow your network and change how you can accomplish things. She also talks about why the little things actually don’t matter. Check it out!

The Mastermind Effect:  01:48

Can you give us a 10,000-foot view of how awesome your connections were with what you do for a living,  in your coaching, and your mastermind? Give us a 30,000-foot view in 60 seconds of what you just connected with.

Lisa Kipps-Brown:  02:01

For two years, I’ve been working with this NASCAR team. We’re trying to disrupt the sponsorship model, and we’re doing it to promote free services to prevent veteran suicide. And I just got out of a Clubhouse room that was for speed networking. There were literally only four people in the room because it was the very beginning. I said what I did right after that a guy came in, that would be a perfect fit, but he didn’t have the money. But then the guy hosting the room is like, “No, no, no.” He saw the big picture as I do. He’s like this guy that has the matching opportunity that we have on. He’s like, “Oh, no, this is what you do.” Then this other man hopped in, and he said, “I’m going to help you all put this all together. I used to do it for a living, but I help people now that to help them.”

My mind is blown. This literally happened with four people in the room. By the time I got off, there were six. It was just crazy. They even have people that they said might even just pay for it upfront. So the guy doesn’t even have to get his matching card.

Lisa Kipps-Brown Learning Journey and Masterminds


The Mastermind Effect:  04:08

Let’s dive into what we’re here for today. Our ability to access people and learn had drastically changed in the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, friends, family, co-workers, or just the people around us, but that’s a sliver of what’s possible. How has your learning changed from your early years versus today?


Lisa Kipps-Brown:  04:35

Today, we can learn literally in seconds or minutes, which took us weeks to learn before I started my business. It was 1996, and we didn’t even have Google then. It was a web and marketing strategy. I had never developed a web database. I needed to develop a shopping cart and everything for what I was doing for my own business. I had to go to the bookstores and dig deep and try to find books, and they usually didn’t even have them. It would take me forever to figure them out.

Now, you can go online, go to a forum, find sample code, or preferably use open source code or existing platforms. It’s just crazy how fast we can learn now and how fast we can connect.

The Mastermind Effect:  05:22

It really is. It can be unbelievably overwhelming how do you navigate through what is out there, so you can cut out the noise to bring in the signal and figure out how you can bridge that gap.

As we have more ways to take in information than ever before, as I said, it’s kind of confusing. Some people look for a mentor, mastermind, coach, accountability partner, online courses, and lots of ways to learn. Who are you currently learning from, and more importantly, how did you connect with them?

Lisa Kipps-Brown:  05:57

My mentor is Steve Sims, the real-life Wizard of Oz. He is the author of Bluefishing: The Art Of Making Things Happen. He works with people like Elon Musk and Richard Branson. I first heard him right after his book came out a little bit over three years ago. I heard him on a podcast right after that, and I immediately connected with him. I felt like I’ve known him forever, and his story just really resonated with me. I ended up reading the book several times. I started following him. That November, he came out and said that he was going to start having a monthly coaching opportunity. So I immediately signed up, and he’s been my mentor ever since. It’s a little over two years now.

The Mastermind Effect:  06:50

Let me ask you because we touch on a point there, mentor and coach, and really where that falls. Do you look at Steve more as a mentor or a coach? There’s no right or wrong answer. What’s the difference between a coach and a mentor? And how do that parallels?

Lisa Kipps-Brown:  07:08

Sometimes I say interchangeably. He’s my mentor. Sometimes I say, he’s my coach. But I look at a coach as somebody who’s kind of a little bit more hands-on and whole accountability, and not quite as big picture. With Steve, I work on big picture stuff. We have some accountability things, and he checks in with me. He isn’t like every week, “Did you do this? Did you do that?” kind of thing. It’s a more high-level thinking strategy and just the big picture. I don’t know if that’s how he works with most of his clients, but that’s what works with me because of the way I think,


The Mastermind Effect:  07:48

That makes sense. You need the right person to put in the right place in the right order to get the results you’re looking for.

Lisa Kipps-Brown:  07:56

If you think about coaching like a football team, you have a head coach, the defense coach, the offense coach, the quarterbacks’ coach, and all those coaches. So each of those coaches is helping with something very specific. You might need a more hands-on coach with you, or you might need somebody bigger or higher level.  What is great is having somebody who can do both, especially if you’re an entrepreneur or solopreneurs and don’t have a ton of resources or time to work with many different people. If you can have somebody that can shift between those roles, that’s ideal.

The Mastermind Effect:  08:38

I completely agree with you. He’s been a huge game-changer just for me personally and business-wise. We are talking about education and people getting stuck and how we put the right people in the right place. I feel sometimes it’s tough to execute what’s sitting up here, where it’s like we’re in the weeds, we can’t see through the forest. We’re still going through a pandemic. But to me, I think it’s causing a reset in how we can accomplish things. How has masterminds or coaching helps you when you’re looking to reset and accomplish something where you’re currently stuck?

Lisa Kipps-Brown:  09:13

It helps me immensely. You all probably have heard the saying that entrepreneurship is a very lonely place. People don’t get it if they haven’t been there or if they’re not an entrepreneur. You can be in a room full of people, but if they cannot think like you, you just have everything stuck up in your head, and they don’t get it, so they can’t help you even if they want to. When you can feel around people who think like you are thinking, complementary ways, then if you have an idea, you can throw it out, and they can give you feedback. The ideas are like ping pong, going back and forth, and inevitably, you end up with bigger, better ideas or things that you would never have even thought of if it were just you sitting in the room.

The other thing is, it’s just really frustrating the NASCAR team that I’ve been working on for the past two years. What we’re doing is disrupting the whole sponsorship model once we can crack this nut that we’ve been working on, but most people just don’t get it. They look at the little picture; they don’t look at the big picture on a 15-year plan that we have. It gets so frustrating, regardless of what you’re working on. It gets so frustrating if you can’t be talking with people who can grasp what you’re trying to do. That doesn’t mean that what you’re trying to do is right. We could have been working on it for two years, and it could be really stupid and never work.  We needed somebody to tell us that, but we knew it could work in our heart, and everybody we talked with that we trusted felt the same way. And but today, getting in that room in the Clubhouse and to high-minded people just getting it and all of a sudden that ideas bouncing back and forth that gave me like two years worth of energy back in my soul.  I feel like replenished after all of this work.



The Mastermind Effect:  11:10

I was on a call with an amazing individual earlier today. One of the things that we talked about is when you are in a room, leave that room and exert all this energy. Do you still have the energy, or is it depleted? Then how do you release that energy? To me, I still have the energy, and then I tried to release it with the people who weren’t there. How do you release it? So they understand why this is important, as opposed to just blurting out a bunch of names and things that you think are awesome.

Lisa Kipps-Brown:  11:43

I know. That’s hard because I talk a lot, and I talk fast. I’m like you when I leave, and I’m very energized. I’m an extroverted introvert. So usually, talking to people kind of takes my energy away. But in a scenario like that, or we’re talking with is somebody that I feel like I can engage with, it does energize me, and I try to lit up. I try to remember certain key points that I can pull out for myself over the next few days and weeks to keep myself going. Because obviously, I’m going to be back working with the same kind of people before, try to drip that out.

It’s really hard for somebody like me to simplify my thoughts about things like this. I have to take a step back, and I have to write things down. Then I have just to pick out the very big pieces that I think somebody else can grasp. Because otherwise, it overwhelms them. I’ve got all these moving pieces, and they’re flying all around, and I can see them all, but they can’t. What works for me is writing down all my thoughts but then picking out the big picture thoughts that I think will make sense to somebody else who is more normal than me.

The Mastermind Effect:  13:07

It’s finding that anchor point. When you can find that anchor point and sit and be like, “Okay, here’s where I can bring everything back to as a reference to help that explain why this is important.” It’s any of my teams on any of the businesses I have. I’m like, “Listen, none of these ideas are mine. I took what someone else said, referenced it in how it pertains to what we’re doing, and just rearrange that Rubik’s cube.” There’s no original idea. It’s just taking different things and finding out how you can make them beneficial to you and the people around you.

Lisa Kipps-Brown:  13:38

Right. Mixing it up, taking what other people are doing, and figuring out ways to use, apply it better, and do it better. Nothing is totally original. It’s just repositioning stuff and massaging it. I also use a lot of analogies in my communication with people. With an analogy, I can take a more complex thought and put it into a scenario that they’re familiar with. It might have nothing to do with what we’re doing, but I can explain it to them in a way that kind of makes sense.


Lisa and Her Experience with Self-Education


The Mastermind Effect:  14:16

Masterminds have been around for a long time. Probably the first mastermind was the apostles. Then,  Benjamin Franklin created something called the Leather Apron Club or the Judo Club. Then Napoleon Hill writes a book, and it kind of really brings it to the forefront like what a mastermind is. As there’s been this huge boom of self-education over the last 10 to 15 years, where do you see the parallels going between self-education versus standardized education?

Lisa Kipps-Brown:  14:54

Standardized education is a topic I could talk about all day. It is failing everybody who isn’t in the middle of the bell curve. I believe that the majority of it is going in the big picture. Self-education and standardized education will be more targeted at small things. And then, when the individual wants to target even further, they’ll go back to self-education.

Most entrepreneurs tend to be loners, and we are the type “I can do it.” For years, it was just me. Then even when I had employees, it was still really just me. I worked with them, but I didn’t have someone to engage and talk with about ideas. It wasn’t until I started partnering up with other people and talking with other people. Even if it wasn’t a formal mastermind but just getting together and throwing out ideas, that’s when the light came on for me how valuable an actual mastermind is.

So anybody out there, if you’re thinking, “I don’t need a mastermind, I don’t need a coach, I got it all together,” I’m here to tell you that you’re wrong. No matter how successful you are, other people can help draw things out of you that you can’t draw out on your own. As I said earlier, you can’t end up coming up with ideas that you would never have thought, if you didn’t have input from these other people.

The Mastermind Effect:  16:32

Absolutely. If you’re going to invest in anything better than the stock market or the housing market, the one investment you can control is yourself. You can control the ROI and yourself; you can’t control those other things. I’m not saying you don’t buy a house or don’t invest in the market but look at investing in yourself and what the win-win can be by doing that. That’s one of the reasons why we’re building the Success Finder. We’re helping people pave the way to make sure that they’re working with the right coaches, the right masterminds, and working with the result leaders, not the thought leaders. People that are getting the results invest in them and invest in yourself in return.  You can’t see the ROI yet, but it’s there.

Lisa Kipps-Brown:  17:29

You are right, and statistically, the average entrepreneur has 98% of their net worth in their business, but only a third of businesses usually sell. That means we have to think more strategically about our businesses. Quit working “in” them. Work on them more so that we are building something of value and that we can sell to somebody else at some point in time. Because that way, you have spent decades investing in yourself and investing in your business, so you might as well make it something that the value is something that you can sell instead of just having to close it down like most businesses.

The Mastermind Effect:  18:14

I don’t mean this in a disrespectful way to anyone that’s listening to this. If you are the business, then you work for your business, and you don’t have anything to sell eventually because you are the business.



Lisa Kipps-Brown:  18:26

I tell my clients that nobody wants to buy a job. If your business cannot run without you, that is a job. Why would anybody want to buy it? Because if they’re going to buy it, they might as well go start it themselves. Most people who do want to buy business want to buy something that if they want to work in it, they can, but they don’t have to.

I believe if you have the wrong coach, it’s worse than having no coach. You can blow so much money and so much time, and it’s so damaging to your psyche as well because you start feeling like a loser. I’ve known people that finally give up, and they’re like, “I’m just going to go back and get a job.” It breaks my heart because I know that if they could access the right resources, they wouldn’t be in that position. But too many of us look at spending that money as an expense, and I can’t afford that. If you take a step back, I prefer to think of it as “I can’t afford not to do that.” Statistically, if it’s 98% of my net worth, or I’ve got to invest in it, and  I just like to continue to learn, I can’t stand being stagnant. When you’re working with a coach or if you’re part of a mastermind, you’re going to be challenged, and you’re always going to keep learning and growing.

The Mastermind Effect:  20:00

The right coach and the right mastermind will challenge you. They’ll be a cheerleader for you, but they’re going to challenge you to make sure that you’re doing it for the right “why.”

Typically, when someone invests in their future, they have a better than a vague idea of what the outcome can be. They’ve got some form of expectation of what can happen. What should people expect when they start working with Lisa and entering your reality?

Lisa Kipps-Brown:  20:31

First of all, it depends on what their goal is, and how we end up working together. I start with a one-hour brainstorm, and that’s for the person who just kind of feels stuck and not sure what they want to do or need to do. I’ll do a one-hour brainstorm with them to knock thoughts loose and make them start thinking in ways they haven’t before. Then it goes up to monthly coaching. People can do monthly coaching with me or a long-term retainer where I’m basically their chief web officer.

I help people think big picture with their business and think of what they could be doing differently that might make them happier in their business, whether working less, making more money, creating new revenue streams, or expanding without hiring people. I’ll help them come up with ideas for disrupting their business so that their life can be better. We all started our business because we want to be your own boss.

I help people take a step back, assess what they’re happy with, what they’re unhappy with, and what their dreams are. If they could do anything they dreamed up, what would it be? What would their lifestyle be like now? What would it be like in a year? What would it be like when they retire?

I can’t imagine myself ever retiring, so I also work with a lot of clients to help them plan that transition that even if they do sell their business, how can they stay active and help other people keep benefiting from their experience and knowledge and help themselves not stagnate after they retire?

The Mastermind Effect:  22:22

That’s interesting. Conversations that I had earlier today are like when you accomplish this, or you’ve shortened your bridge, and you’ve gotten to where you want to go, are you done? The answer is simply no. It’s just going to be an imperfect thing of helping other people.

Lisa Kipps-Brown:  22:41

I’m not sure if I answered your question well, but then like I said, it depends on the person. It can be anything from tactical advice and actionable steps that I want them to take to big-picture strategy and even concepts for the product.

The Mastermind Effect:  22:57

You answer the question how it’s answered. There’s no right or wrong. I feel that people have a way of surprising us. The people you work with have a way of surprising us, whether it’s the grit, the grind, or the willingness to learn. Has anyone been through your coaching or any of your programs that, because of that, the outcome was just unbelievably successful, and they were just super surprised? So give us some really cool success story of someone that’s worked with you.

Lisa Kipps-Brown:  23:29

My favorite one is an old one. This was literally in the late 90s. At that point, a woman that I knew, her husband, had died of cancer, and she was going bankrupt. They didn’t have good life insurance, and they didn’t have good medical insurance. She had an information-based business. It was a technical publication. It had gone out of print, and she couldn’t afford to get it taken back to print. So I worked with her and helped her redevelop that, take it from a print product, and turn it into a digital product. It was a subscription-based product. This was in ’97, and the only subscription-based businesses that I even know of back then would have been like AOL and kind of like Internet service providers. They weren’t really product services then, so I developed that for her. Then we took it, developing it into a search platform that people could use to search products within that entire industry.

Long story short, somebody came out of the blue and wanted to buy. It wasn’t even up for sale, and they bought it right before the .com bubble burst. Then the bubble burst, they came back and gave it back to her because they couldn’t get funding. She literally had this business that she was just going to shut down, and we were able to turn it into something that was a different product but delivered the same benefit.  Anyway, that’s why I love that it shows you that things can turn and you don’t even know what might happen.

The Mastermind Effect:  25:22

To anyone listening, realize that saying, “Well, that doesn’t apply today. It’s just not true.” Having ingenuity and having creativity like that back then bleeds through today. It’s not that you think differently, or I think differently. We just choose to do things the way that other people might sit there and say it differently. Back then, that was obviously trailblazing and something new. In ’97, that was not the norm.



Lisa Kipps-Brown:  25:50

The only thing that’s different now is the tools and access. That’s why that’s my favorite one because it’s personal. I was able to help somebody that I knew, and she had a kid that was getting ready to go to college and a kid that was still in high school. It meant a lot to me.

The Mastermind Effect:  26:15

You change the trajectory of what was going to happen with that family.

The Mastermind Effect:  26:54

We’ve got just a few more questions as we’re getting ready to come to an end here. On our solo shows, we talk about success, the pillars of success, and what it takes to be successful. A few things are experimentation, partnerships, mentorship, coaching, and willingness to fail. On the flip side, willingness to define success, because when you define success, in essence, you define failure. What do you think is a key attribute when it comes to being successful?

What it Takes to Be Successful


Lisa Kipps-Brown:  27:29

Knowing yourself, because if you do not know yourself, you cannot know what you want. When I say know yourself, it is not just talking about what you like, what you don’t like, and what you’re good at, and what you’re not good at, but the underlying reasons why you like it or don’t like it, and good at it or not good at.

For example, my education is in accounting. I just picked the major because I was good at math, then I got out in the real world. I was like, “I hate this.” And then, I discovered web design and dropped my CPA license, and I was in heaven. What I didn’t understand when I was younger, I thought I was lazy because I would procrastinate. I didn’t understand that repetitive tasks just suck my soul out.  So it took me getting older and understanding myself to understand how my brain works, how I think, the kind of work that fulfills me and makes me feel better, the kind of work that takes away from me feeling better, and the kinds of clients that I like to work with and don’t like to work with.  I feel like knowing yourself really well, what your goals are and your dreams, and what in just your wholly inside, but also being willing to fire clients. That will kill you faster than anything.

The Mastermind Effect:  28:51

I’m trying to think how to put it into words. When you can officially sit there and fire someone that you work with, it’s not from taking it from a malicious standpoint, but knowing that you’re able to do that because the money is not worth the pain that comes along with it, and you’re able to survive still; it’s a refreshing feeling, per se,

Lisa Kipps-Brown:  29:15

It is. I did this for a long time. It’s like we’re just worried about cash flow and cash flow. So you take any work, whether you like the people or not, whether it’s work that you should be doing. Not that you won’t do it good. Even if it was work that we shouldn’t have been doing, we always did it great. But it was a waste of our time. We could have been making a lot more money doing something different and happier working with different people.

When I finally allowed myself to take a step back and look big picture instead of nose to the grindstone, I was able to really understand the kinds of people we should be working with and when it’s a bad idea to work with somebody. Still, it’s not just for you. If they’re better off working with somebody that they’re a better match for. Because even if you can deliver what they need, if you work in a different way, communicate differently, and think in a different way than they’re able to, they need to be working with somebody that’s a better match for them.

That’s the same thing with coaches and masterminds like we spoke of earlier. Every coach is not right for every student. The coach needs to understand who is good for them to work with. The entrepreneur needs to understand what type of person is a good match for them.

The Mastermind Effect:  30:36

Absolutely. It is knowing both sides and being able to be open and honest.

Lisa Kipps-Brown:  30:47

I tell people all the time that I don’t think that we’re a good match. I do that free call because I want to talk with people if I don’t know them and find out what their goals are and what they are trying to accomplish. And I’ll tell them, “I really don’t think that we’re a good match.” But if I know somebody, I will tell them, and I will gladly refer them. I don’t want anything out of it. I just want them to do better. Most entrepreneurs are like that. Most of us are giving people. If you run across people who aren’t giving, and you feel like all they do is take, you need to get away and find good people.


The Mastermind Effect:  31:40

Those are the marketers. I’m not saying marketing people. I’m talking about the marketers that are pretending to be coaches and hosting.

Lisa Kipps-Brown:  31:42

Exactly. There’s so much noise out there. If you just go out there and Google coach, or even if you ask your friend, they will tell you, or the search engine will tell you what comes to the top of the list. That does not mean that you’re going to get the gold nugget that’s down at the bottom of the pan if you shake it enough, and it can make such a huge difference. You can end up spending less money and getting way more out of it. But even if you spend more money, if you’re getting more out of it, you are so much better off in the long run.

The Mastermind Effect:  32:19

I feel that new ideas are brewing in times of prosperity; it’s easier to win when the world is winning. I think creativity and ingenuity come when we feel the squeeze in the world still feeling the squeeze. There’s a lot of changes happening out there. What are you working on right now that will take place over the next 12 months that excites you?


Lisa Kipps-Brown:  32:44

NASCAR team with what we’re doing to combat veteran suicide. That’s one thing, and then I’m also working on an idea for a platform to help older entrepreneurs. I’m 50 now, and I’m not ashamed to say. People in my age group to help younger entrepreneurs or employees understand each other better and work together better. Because I feel like there’s too much energy and intergenerational bickering back and forth. I told somebody the other day that the younger people need our experience, but we need their fresh eyes. I’m working on the idea for a platform to try to help get those generations working together better.

The Mastermind Effect:  34:02

Are we going to see something here at the end of 2021 or some time with this?

Lisa Kipps-Brown:  34:09

I believe by the end of 2021. I’m still massaging the ideas. I tend to start doing before I should. I’m trying to force myself to slow down, think it through more, bounce more ideas off of people, and think it through

The Mastermind Effect:  34:29

What is a tip, a tactic, or an actual item that if someone listening today implemented this, they would see a real impact on their personal or business life over the next 30, 60, or 90 days?

Lisa Kipps-Brown:  34:41

I’m going to say something this is not related directly to the business, but I heard this in a Clubhouse reading the other day, and it resonated with me. We always go, “Oh, if you’re feeling down, try to think of something positive.” But Glen Morshower in the Clubhouse the other day said that every morning when I wake up, I spend several minutes and start my toes. And I think of what I’m thankful for my toes, and this set another. In other words, all the little things in our life that we take for granted. The funny thing that he said that I really took away is that if I don’t have time to think of anything else, I think about my belly button because if it weren’t for that, I wouldn’t be alive. So I know that probably sounds really weird advice to be giving on a show about the mastermind. Still, my point is, we need to think about the small things in life and why we need to be grateful for them and concentrate on those instead of concentrating on everything that’s going wrong and why.

The Mastermind Effect:  35:41

The note that I wrote down on this one was when you’re feeling down, stare at your toes, and understand why the little things don’t matter. Toes are little.

The Mastermind Effect:  36:06

We have got the Founder of Glerin Business Resources, Lisa Kipps-Brown. Lisa, thank you so much for spending time with us and for what you’ve instilled in the Mastermind Effect today. Thank you.

Tweetable Quotes:

“Personally, I think standardized education is failing everybody who is not in the middle of the bell curve.” – Lisa Kipps-Brown

“If your business cannot run without you, then that is a job.” – Lisa Kipps-Brown

“Every coach is not right for every student.” – Lisa Kipps-Brown

“Younger people need our experience, but we need their fresh eyes.” – Lisa Kipps-Brown

Connect with Lisa Kipps-Brown on Instagram, Facebook, LinkedIn or Youtube. You can also check out her website lisakippsbrown.com.

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You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.