115: Solo | The Misery of Uncertainty

Hey, what’s up, everyone? This week we are talking about certainty. Check it out.

Hey, everybody, welcome back to the show where you know I believe the only way to unlock your potential is to tap into the experience of others. And today, it’s the solo show, you, me, the mic. It’s a super short, impactful episode with an actual item at the end to help you get to that next level.

Here’s a quote from Virginia Satir. “Most people prefer the certainty of misery to the misery of uncertainty.” Why would you choose to stay in a bad situation instead of an unknown situation?

Well, this is how I see it: continuing to stay in a bad situation slash decision is equally as damning as making a new bad decision. So how do you spot these and figure out what to do next? If you choose to stay miserable without doing anything, you lose the right to complain.

Now, you might need to write down and say, “Here are the facts and figures. What do I do next? Do I have clarity around my current situation? And how do I actually figure a way out of a bad relationship, partnership, whatever it is, that just isn’t working?”

Many people think or feel that if they just put fuel to the fire more and more, it will solve the problem. Why? I was there, too, and I thought, “Throw these resources at it, spend more money.” Also, more resources, of course, make drastic changes, so in essence, go stop. Go stop. This will drive everyone around you nuts and seriously question what you’re doing.

By doing this, you’ll create uncertainty in your own mind because there’s no mappable solution. You won’t even be able to pinpoint why there was a tiny win that you can go chasing versus a huge loss–the reality just burns everything down.

When you see that tiny win, you actually chase that and make more poor decisions. I would say if you wanted the answers, and I really should say, phrase it as guidance, a board of advisors, then head on over to The Success Finder–download the app–unless you’ve been smart enough to already do this, then I commend you. Message me over there. This costs you nothing.

There’s a group I’ll connect you with that meets once a month. It’s totally free, and they have random calls and knowledge they give throughout the week. This group is run by a couple of really smartly led people who lead with the give mentality and will welcome you in with open arms.

Resources Mentioned

Tweetable Quote:

“Why is it that quote, most people prefer the certainty of misery to the misery of uncertainty? – Virginia Satir

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

114: Jane Tabachnick | Surrounding Yourself with Impact-Driven People

Jane Tabachnick is the Founder of Simply Good Press, where she helps experts become published, bestselling authors and use their books to create multiple income streams. She works with savvy entrepreneurs and enlightened professionals and helps them get more visibility and authority positioning. On top of that, Jane is also a bestselling author and named one of the Top 100 People online by Fast Company.

In this episode, Jane Tabachnick talks about the importance of working with impact-driven people and explains why you should consider outsourcing an expert if a task is outside your zone of genius. She also shares a new program called Magnify Your Message to create more revenue streams by getting visible. Check it out!

The Mastermind Effect:  01:27

When the listeners realize all the value of golden nuggets that you’re dropping out there today, and they want to reach out, connect and possibly work with you, what’s the best way personally or socially for them to reach out and connect with you?


Jane Tabachnick:  01:41

If they go to Simply Good Press, that’ll bring them to my website. I just launched a really fun assessment called the Visibility Assessment. It takes just a minute to complete. It’ll give you some information on where you’re at and opportunities to create more visibility and more authority positioning. So I encourage people to take that and also check out my blog. I’m told there are some good informative posts there.


The Mastermind Effect:  02:10

I need to do that after we get off the shows. I need to go there take that free assessment. If you’re listening to this, you’re probably looking for the right exposure and how you get there. This is the research that our team has done, and Jane is the expert in this area. She is one of the activators and results leaders in this. I urge you to take her up on it, go over there and then reach out to her.


Jane’s Learning Journey and Masterminds


The Mastermind Effect:  02:39

Our ability to learn and have access to people changed drastically over the last 5 to 10 years. When you and I were younger, they were textbooks, teachers, friends, family, co-workers, and the people around us. We had a little bit of that conversation before we hopped on the interview. How is your learning changed from your early years versus today?


Jane Tabachnick:  03:02

It’s changed dramatically. When I was born, there was no internet. We had a set of encyclopedias in my house, the World Book, and we use them. One family dinner or lunch, where someone doesn’t pull out the phone to look something up. So at our fingertips on the go, not just sitting at our desk, we can research anything and get results within seconds. I just love that, whether it’s trivia, facts, or how to do something. It’s just an incredible tool, and I think a lot of people don’t take advantage of it.


The Mastermind Effect:  03:44

My favorite is finding random trivia, facts, or just the how-tos. We didn’t have the internet when I was first in school. I love going to YouTube. You can learn anything for free


Jane Tabachnick:  04:14

So true, and it’s interesting. I have found that when I need directions on using a product that I bought, YouTube University often has better directions than what the company puts out. So I often go there because I’m also a visual learner. It’s very easy for me to follow a video. You can also stop it, rewind it, slow it down, and speed it up. So many opportunities there.


The Mastermind Effect:  04:41

Yes, to sit there and say, “I don’t have access to x, y, and z,” depending on what that x, y, and z is, is a thing of the past. It’s an excuse that we’ve outlaid and allows us to use our past to define why we’re where we’re at and what we don’t know.


Staying in that realm, we have more ways to take in information than ever before. The problem with that is, it can become confusing. It can be almost information overload. Some people look for a mentor, a mastermind, an online course, and many ways to learn. Who are you currently learning from? And more importantly, how did you connect with them?


Jane Tabachnick:  05:22

I follow a number of people online, either on Twitter, on their newsletter list, or I’ve been listening to them on the clubhouse. I follow a couple of people, like Geeta Nadkarni, who I’m about to start coaching, and Samantha Hartley. I love them because they’re smart, full of integrity, and they’re looking to make an impact in the world. So that means a lot to me. They’re not just “Look, we all have to make a living.” There’s nothing wrong with being out there to make a living or make more money.  We’ve all experienced where people can be pushed in, and it’s pretty unpleasant. Having been in the internet marketing space for a while, I’ve seen a lot of that, and it’s such a turnoff to me, especially after having seen it for so long. Some people have the knowledge that I’m looking for, and they resonate with me on a human level and then integrity level. That’s important.


The Mastermind Effect:  06:33

You want them to match your mission, vision, and values; your MVB. If not, it’s doesn’t make them a bad person or anything. It’s just that friction isn’t going to help you move the needle and move forward.


You brought up something there. Internet Marketing, just human psyche, the clubhouse, and there’s a lot right there. But I want to ask you because this is your area. I see a lot of ads out there that are pointing out the pain points. It’s like pain point, pain point, I’m just like you. It’s sales by pain point. You can see that long copy every time. It’s the same person that’s has taught everyone how to do “pain point, I’m just like you,” or “I messed up; I did this.” Was there one central organization, person, or group that created this?  Why are we always trying to sell to the pain and just constantly poking right there?


Jane Tabachnick:  07:34

People buy for two reasons: they want to eliminate pain, or they’re moving towards pleasure. One of the ways that have been taught from that school of selling through pain is that you’re hitting frustrations people have. You’re trying to make yourself relatable by telling those stories. And that’s good if it’s true. I have to say I get it, but I usually am more personally drawn to the positive where someone’s painting a picture of where I want to be and saying, “I struggled to figure this out.” So they’re relatable, and I didn’t just wake up, and I was the king or queen of the castle, or whatever they mastered or succeeded at that I would like to achieve. But they say, “It wasn’t always like this. It was a process. I’m not going to kid you.”

Anyone who says it’s all unicorns and roses, you should run because they’re not being real with you.


Sometimes, I’m a little bit too real with my clients. I like them to have realistic expectations because I want them to succeed. I don’t want them to keep thinking, “Oh my god, I haven’t achieved this. I haven’t achieved that. What’s wrong with me? I’m a failure. I’ll never be able to do it.” or all those terrible things we say to ourselves. And I’m as guilty as anybody else. That negative self-talk is there. It’s something I struggle with. But to give someone a realistic picture gives them hope. Yes, I can do this. And it’s not going to happen overnight.


The Mastermind Effect:  09:22

I’m going to put on my student hat or the coachee, the person that’s being coached; I can tell you being honest and real is the best thing in the world. The coaches that I have don’t sugarcoat it. They let us know the realistic thing, and we’re sidestepping. I’m speaking to the listeners right now. That’s the coach or the mastermind and the people you want to surround yourself with, the challengers. You’ve got cheerleaders, challengers, and crabs. You want that challenger because, without it, what do we have? So I love that you sat there and you said that.


Talking about people in general, I think from time to time, we get stuck, and we don’t know how to execute what’s inside our heads. The world’s still going through a pandemic, but to me, it’s causing a reset, and how we’re able to accomplish things, where we prioritize what’s important, and how we solve problems. How have masterminds helped you when you’re looking to reset and get out of your way and accomplish things?


Jane Tabachnick:  10:32

I am currently in two masterminds, one of them is going for just over a year, and the other just started. Both of them came out of coaching programs that I had joined. The mastermind was formed to help us get more out of the program, not that the program was deficient in any way.


The first program in the mastermind that’s been going for over a year was about building a sales funnel. If any of you who are listening have done that, there’s a lot of technology involved. I’m part geek, and anyone who knows me calls me the tech tool guru. They’ll call me and say what apps I use for this. I’m fairly techie. But building a funnel is like a whole thing unto itself. You’ve got all these moving parts and systems that have to talk to each other. It can confound even the most experienced techie person.


One day I was going to give up, and I got to the point, all my systems were ready, but they weren’t talking to each other. I couldn’t find the problem, and I was just ready to give it up. I just was beyond frustrated. I’d spent money on the tech. I’d watched the videos that the coach prepared and YouTube offer. And they’re like, “you can do it; you’re so close.” So there’s the encouragement, and there’s support. What I also love is the fresh perspective. You have people who have your back; they’re there to support you. They’ll give you loving but constructive feedback. Not just “Yes, you’re great” because that doesn’t help. That’s not the kind of support that we ultimately need, even though you might like it in the minute. That has been helpful.


Also, they’ve given me ideas. Looking at what I’ve been working on, they would say, “Have you thought about this, or I wish there was a tool or a program that did that, and I think you have the knowledge to create it.” So by getting to know you, they know some of your strengths, your expertise, and they start to see possibilities for you that maybe you haven’t seen for yourself, which is just incredible.


The Mastermind Effect:  12:58

One of the things you talked about there was system reliability, and you had all these different pieces. Let’s say there are three pieces, and each one’s working at 90%. Why isn’t this working? But, if you got three pieces all working at 90%, they’re only working at a total of 73% because that’s what happens when you have all the things. When you go to a mastermind and take a look at it from a technology standpoint or human standpoint, the system reliability jumps up because now you’ve got other people coming in, mixing, and helping you with those parts to make it a stronger system overall.


Jane Tabachnick:  13:34

Yes, so true. It’s like having a coach or support team on call because one group has a Facebook Messenger chat. I had a weird thing happened this morning. It’s a little odd, and I wasn’t sure how to handle it. So I just posted and said, “Hey, guys, this just happened. What do you think I should do?” And I got some great feedback. Having that on tap is just incredible.


This particular year has been phenomenal. I didn’t plan the mastermind so that I’d have support going through this pandemic. I’ve always had a home-based office. With the pandemic, I don’t leave the house that much. So having my mastermind has just been an additional gift for me because we meet religiously, every Monday, late afternoon. One or two people will miss a week because life happens. But there’s always at least two of us there every week.






Self-Education and Jane’s Experience


The Mastermind Effect:  14:38

It’s an accountability buddy. It’s the people that are showing up. They’re standing up and wanting to level up in what they’re doing and surrounding themselves with the right people.


Masterminds have been around for a while. Probably the first one was the apostles, and then Benjamin Franklin creates the Judo Club or the Leather Apron Club.  Then Napoleon Hill writes a book and rounds out so people understand what they’ve been in, the mastermind. Where do you see the parallels going between standard education versus self-education?


Jane Tabachnick:  15:22

There is a place for standard education, and I think we all benefit from having a common core, not meaning the Common Core that is sometimes referred to in the educational world, but a common base of knowledge. Also, we get socialization, especially as young kids, through going to school, which is valuable.


There’s so much information out there that we can customize what we want to learn and when we want to learn it. It can be so much more valuable. When I learned something, especially if it’s like a new software I plan to use, like, when I was building the funnel, I went through the training two months before I was ready to build it. I had to watch it again because I don’t understand it until I put my hands on something and start to use it. Until I go through it and experience it, I can’t wrap my head and mind around it. If I’m watching the tutorial too far in advance, it didn’t stay with me. Having that ability to get the education when you need it and apply it is valuable. 


It also can save you time. For example, I could take a course on Excel spreadsheets. I thought to myself last week because I was rounding out the accounting from last year. I think I can have someone create a custom spreadsheet to put a couple of functions into it, a little bit of calculating or sort of like hitting the AutoSum and the features built-in. I don’t need to know how to do that. There’s someone who loves to do it, who is better at it, who I can hire on Upwork and just tell them exactly what I need. Not studying things that aren’t going to be used by you, moving you forward, doesn’t excite you, or moves you into your zone of genius is not always the best use of your time.


The Mastermind Effect:  17:44

What you mentioned is true. If it’s not your zone of genius, then you need to look to outsource. If you can’t afford to spend eight hours in a day to figure out how to do it, only to bang your head against the wall, think about where your time and your energy.


Jane Tabachnick:  18:15

I think that’s a mistake, especially younger or newer entrepreneurs make. You really need to factor in your time. If you were to bill, let’s say $100 an hour and something that took you two hours. Whereas you could hire someone expert at it, and it would take them two hours. You spent more than you needed to spend because if it took you 10 hours, that’s $1,000. If you were paying them probably even less than 100 an hour, maybe they were $50 an hour, that’s the equivalent of one hour of your time, and you’d be so much more happy and free. You’d have all that other time to do something, and they’re probably going to do it better than the result you got in the end anyway.


The Mastermind Effect:  19:00

You want to surround yourself with smarter, faster, and harder people than you. There are things out there; like you just said, Upwork is one of them. I’ve used up work. You can outsource people at a reasonable price. They can get it done faster and better than you.


Jane Tabachnick:  19:18

There’s something to be said about staying in your zone of genius and doing the things that give you joy. Yes, you have to make money and being in business. Sometimes you have to sweep the floor or do something, clean a toilet, or whatever it is that maybe you don’t love doing. And that’s okay. I think it’s good to be willing to roll up your sleeves. There are so many skills and so many hats you have to wear, and you have to really stick with the ones you’re really good at, that really do bring you joy and outsource the rest because we live in this economy where you can hire someone for three hours a week or just for that one-off project.


The Mastermind Effect:  19:57

Yes. Titles are meaningless when you’re in the entrepreneurial world, when you have your own business, and you need to look to be efficient.


Typically, when someone invests in their future, they’ve got a better than a vague idea of what the outcome is. They have an expectation if they put in the work because we need to be accountable to ourselves. Just because something doesn’t work doesn’t mean it’s the coaches’ or mastermind’s fault; we have to account for ourselves. What should people expect when they enter Jane’s reality and work with you?


Jane Tabachnick:  20:32

I will tell them like it is, in a loving way. I like to give people some constructive feedback and show them opportunities. It’s up to them what they want to do with them.  Also, one of the values I bring for my clients is showing them possibilities that they haven’t seen for themselves. I’m good in the weeds with details. I’m helping my clients or students to know what they should be doing and what they should consider outsourcing. There’s a finite amount of time. Even if you could work 14 hours, it’s exhausting, and you’ll burn out. So be smart about it.


 I wanted to go back to something you said earlier that I think would be worth focusing on. I think it’s really good to be willing not to be the smartest person in the room. It’s easy to get a little bit stuck in ego and wanting to shine, and it’s great to want to share your expertise and be recognized for it. But by surrounding yourself with people who are a step ahead of you, who maybe have a little bit more success or where you want to be and maybe a little smarter, maybe in some ways, not every way, is just giving yourself a gift. So I would encourage people to do that, be willing to do that, be the student, not know everything, and not be afraid to ask questions. If you don’t know a term or don’t know something, there are no stupid questions. If you’re with the right group of people, no one will treat you like you had asked a stupid question or made a mistake.


The Mastermind Effect:  23:02

One of the things that I’ve learned in the last few years is when someone presents me with a statement or a question, and I understand the words coming out of their mouth. I’ll look at them, like, “Hey, I get the words you’re using, but I do not understand how you’re asking me.” And it’s more important to sit down and say, “Hey, I get it, but I’m not getting this aspect of it.” They’ll respect you more because they realize that they might need to reframe how they present something to someone. And at the same time, you’re not talking out of your left cheek sitting there answering a question that they weren’t even asking you.


Jane Tabachnick:  23:37

That’s such a good reminder about clear communication and the power of listening, not just to what they’re asking, but maybe the question behind it or its motivation. Maybe they don’t understand the whole constellation of what you’ve been talking about, and that question is trying to help them get the whole big picture. It’s not really about the little detail they asked about.


The Mastermind Effect:  23:59

I was on a mastermind call a week ago, and the majority of the people on this call knew what we’re building with The Success Finder. But we had two new people in there, and I didn’t account for that audience. When people are asking me, “Hey, where are we at? What do we want? Where’s that?” They must know what I’m talking about? No. And so finding a way to explain what you do inside of 30 to 60 seconds to help people frame that. It brings them in, and unfortunately, they both reached out to me. They’re like, “Hey, so we do not understand what you’re doing.” But it sounds cool. So think about your audience and the people around you just because someone else understands it. There are other people always listening and watching.


Jane Tabachnick:  24:48

That’s a great point. Also, terminology or lingo can be part of that challenge. If you’re in a specific industry, there’s terminology that everyone in the industry will likely recognize, but if they’re not in the industry, it may mean squat to them. It can sound like a foreign language. It is important to know your audience and to clarify what you mean by something, or maybe not use a lingo.


The Mastermind Effect:  25:16

The people you work with, I feel they have a way of surprising you from time to time; their willingness, drive, grit, grind, or whatever it is. Please give us a success story of someone that worked with you and the outcome?


Jane Tabachnick:  25:45

I had a client named May who wanted to write a book. She has a methodology that helps women find a really deep and endearing love. So I spoke to her. One of the things that I like to do when I speak to a new client is to understand what they do, who they serve, and what their goals are. Because I can have five people come to me who want to write a book or want more visibility, but they may not be after the same goals. So just really understand what their goal is so that we can do our best to get them there.


I worked with May on the book. We published a book, and she got her first print copy of the book. Then she sent me a photo of her holding the book, and she said, “I feel like I’m holding my baby for the first time. I felt like this since I had my daughter.” It was just one of those moments.


I was at a conference with May later that year. She came running over to me, and she was so excited. She said, “I can’t believe it. I just checked my phone, and I got this Facebook message. Somebody had read the book, and they read some of my posts, and they said, I have to work with you. Where do I sign up?” So she landed a multiple $1,000 coaching package. She didn’t even speak to the person yet. This was just based on her taking steps to put herself out there to share her methodology in the way that she was helping women. It was resonating. That was exciting and just being intentional.


The Mastermind Effect:  27:31

That’s being intentional. Having that moment to where it’s you’re holding your child, and you were able to be a part of that. I appreciate you sharing that.


Jane Tabachnick:  27:59

I feel honored and privileged to be able to do that.



Defining Success


The Mastermind Effect:  28:02

When we do the solo shows, we talk about success, the pillars of success, and what it takes to be successful. A few of them are mentorship, partnerships, experimentation, willingness to fail, and on the flip side, willingness to define success. When you define success, you, in essence, have defined failure. And that’s why so many of us don’t define success. It’s scary. As the world is sometimes sensitive to certain things, what is the key ingredient when it comes to being successful?


Jane Tabachnick:  28:35

You have to be willing to try things and willing to fail and not beat yourself up about it because it happens to everyone. If you think it hasn’t happened to someone, they’re not authentic and sharing. I’m not saying everyone has to share everything that happens to them. I’m not a fan of that personally. But they’re not being real, and they’re just showing you the curated moments and the wonderful life. Being willing to try,  being willing to fail, or being willing to ask for help, that’s huge for us.


I was a single mom for years. I’m Superwoman. It took me getting physically sick at one point to learn that I needed to change my mindset. It was great that I can be capable and that I have confidence in myself, but there were times when I am like everyone who needs help. I needed to have enough self-care in place to recognize when I was getting to that point. Usually, when you’re at that point, it’s too late. It’s really important to do that.


Also, some self-awareness, and then the ability to evolve and knowing that you need to evolve. What got you to maybe $1,000 a month as an entrepreneur is not the same skill set or mindset that will get you to 10,000 or 50,000 a month, if that’s your goal, so you need to evolve. Sometimes, you also need to be in a different mastermind. You need to uplevel your mastermind and the people that you’re spending time with. Not that you should necessarily abandon those people, but you have a finite amount of time. Jim Rohn, a very respected business consultant in the corporate world, said that you’re the sum of the five people you spend most of your time with. So you have to choose wisely who you’re spending your time with because we pick up things from them.


The Mastermind Effect:  30:37

Having the right people around you and realizing sometimes you’re going to have to get rid of people in your life because you don’t serve them any more than they’re serving you: it’s okay. Asking for help is okay. People respect you for saying, “I don’t know, I need help.”


I’m going to ask a question, and I hope you don’t mind. You had mentioned that when you were a single mom, you realize that you were physically and emotionally, and you had gone far down that it was making you ill of some sort? Were you in masterminds and coaching at that time? If you weren’t, would that have helped you through that?


Jane Tabachnick:  31:24

I was not in masterminds. I did go through some coaching programs at the time. I can honestly say I signed up with a couple of people who are really good marketers, and they had had success with what they did. But the challenge that I see now and one of the reasons I wasn’t successful the way I wanted to be with their programs was that they were selling the solution that worked for them. What I have found, and what I do with all of my clients is, there’s no one size fits all solution. When it comes to book publishing or PR, there are some industry standards, but it’s your book, and it’s your life. It’s like your PR campaign. If you don’t want to be on TV, don’t be on TV, and anyone who’s trying to push you to do it they’re not on your side. I don’t believe in the one size fits all.


Had I been in a mastermind? To go back to your question, I believe I would have had a lot of the support I needed. So I definitely think that would have helped.


The Mastermind Effect:  32:55

I appreciate you sharing that and going a little bit deeper in there. A few questions left here. I think there are always new ideas brewing in times of prosperity. It’s like, it’s easier to win when the world is winning. The money gates and the positive gates, they’re able to open. But I think creativity and ingenuity come when we feel the squeeze and the world is still feeling the squeeze. What are you working on right now that will take place over the next 12 months that excites you?


Jane Tabachnick:  33:32

I’m excited about a program that I run called Magnify Your Message. That is a small group coaching program where I work with entrepreneurs. I call them change-makers, but they could be coaches, consultants, or authors who want to make a difference in the world and have a message and maybe a methodology and a book that they want to have more visibility around and want to impact more people. I work with them to help them get more visible.  I teach them the basics of PR, how to create more authority positioning, how to put in some simple systems so that they can do it themselves, how they can go and outsource, and at least some of it. It’s not all about training how you have to hire a big expensive PR firm because that’s not for a lot of us. I love the interaction. I love seeing them grow, get the visibility that they deserve and that they’re seeking. And I feel like in turn, they’re making impact. I feel like I’m helping make that impact as well that ripple that you mentioned earlier.


The Mastermind Effect:  34:38

The mountain in the ocean, or the pebble in the pond, both have a long-term, lasting effect if you’re leading with the give mentality and want to build a life of purpose with people around you who want to make real changes there.


Last one for you. What’s a tip, a tactic, or an actual item that if anyone listening to this right now implemented over the next 30, 60, or 90 days, they’d see a real impact on their personal or business life?


Jane Tabachnick:  35:04

I have a little thing that we do in my program that anyone can do. It can work wonders for everyone. I call it “hug an influencer.” It could be hugging anyone. What do I mean by hugging? It’s helping to support anybody. It’s commenting on a blog post of theirs or sharing something that they’ve posted. If you’re looking to be on a podcast or connect with the media, you can do the same for them. Comment, like, share, let someone know you appreciate them and that their article meant something to you and brought value. It’s just appreciating people and then helping them get what they want.


You may have shared this on the show before. One of my favorite quotes from Zig Ziglar is, “if you help enough people get what they want, you’ll get what you want.” It also makes you feel good. -, sometimes I’m sure all the listeners, you, and I have had this. When you publish a post on social media, send out your newsletter, or you publish a blog post, and you hear crickets, you think you suck. You think no one’s listening and no one cares, and then why bother. And so, just one person commenting, sharing, liking makes such a big difference. Because often people were reading, they’re just lurking; though they’re not commenting, it doesn’t mean it didn’t give them value. They’re just not telling you that. So be the person who shares, likes comments, and then you can build the relationship. You’d be amazed at the relationships you can build by doing that. You start getting invitations, and people start to notice you. They want to know how they can support you. It’s just a beautiful thing.


The Mastermind Effect:  37:01

I can tell you what Jane is saying is true on both ends, from a result leader and influencer. When they see that their message is making an impact, people give genuine stuff, and people reach out to them; that means the world to them. And then, in turn, if you want to work with that person, that’s a gateway to get there. Because I built the podcast or the Success Finder, I wouldn’t have had a doorway to Jane. I am not saying that Jane’s unattainable, but I wouldn’t have known how to have that. So having those mediums to be able to connect with and work with is so important. Whoever’s listening to your last message, it doesn’t take that much time, and it’ll reverberate. It’ll come back around. Zig Ziglar is correct. Lead with the give mentality. That’s what he’s talking about right there. Then it just comes back.


We have got the Founder of Simply Good Press. Jane, thank you so much for today.

Tweetable Quotes:

“There’s someone who loves to do it, who is better at it, who I can hire on Upwork, to just tell them exactly what I need. So you know, not studying things that aren’t going to really be used by you or aren’t going to move you forward don’t excite you or move you into your zone of genius. Just as not always the best use of your time.” – Jane Tabachnick

“There’s so many skills and so many hats you have to wear and you have to really stick with the ones you’re really, really good at that really do bring you joy, and outsource the rest.” –  Jane Tabachnick

“If you’re with the right group of people, no one would treat you like you had asked a stupid question or, you know, or made a mistake.” – Jane Tabachnick

Connect with Jane on Facebook, Twitter, and LinkedIn. Check out her website https://janetabachnick.com/


It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.


You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

113: Jen Moff | Learning Through The Concept of Unschooling

Jen Moff, Founder of Magical Mindfulness is a retreat leader, world traveler, spiritual philosopher, and artist who serves burned-out women across the globe. Her mission is to inspire others to shake sh*t up so they don’t look back at the end of their lives with regrets, wishing they spent more time happy and having fun. She also co-hosts a podcast with Matt Lovell called Funny Business As Usual, where they sometimes share spicy, always honest, and edge-of-your-seat conversations every Tuesday.

In this episode, Jen talks about how she learned because she had to when she was young through a framework, but eventually learns through circumstance, which made her curious. She explains how we can get into the idea of unschooling ourselves and how it has a place going forward. Jen also gets into why she launched a podcast and your purpose around it. Check it out!

Jen’s Learning Journey and Masterminds


The Mastermind Effect:  03:05

Our ability to learn and have access to people had changed over the last 5 to 10 years. When you and I were younger, we learned from textbooks, teachers, friends, family, parents, co-workers, and just the people around us, but that’s a sliver of what’s possible. How is your learning changed from your early years versus today?

Jen Moff:  03:29

When I was young, I learned because I had to. I learned because it was what society and everybody around me said. This is the path you must learn. You must go to school. You must read these books. You must pass these classes. So there was a framework, and learning was the path. It wasn’t something that was necessarily encouraged for itself and to be enjoyed. To be curious is not part of the school system.

As I’ve gotten older, I started learning because of circumstances. I was around some people that I was surprised by how they viewed me. And it made me curious. They’re telling me that they see me in ways that I’ve never heard anybody describe me. So it just made me start to get curious. That’s where that muscle developed. I just went to town, and I probably lived at a Barnes and Noble or Books a Million at least three times a week, just sitting there using it as a library and soaking up what I could. That was the beginning for me. And then, I used the idea of curiosity to allow myself to look at any experience as something that I could learn from. I don’t even think of failure as failure. I don’t believe that word exists because everything is a learning experience if you choose to have that mindset.

The Mastermind Effect:  04:55

It’s interesting where we feel that we’re forced to have to do something when we really take it in and expand on that and keep that childlike curiosity that we just like we hammer out of us. So I think we’re seeing a shift in that as well.

We continue to have more ways to take in information than ever before. And to me, it’s confusing. We got Facebook, Instagram, LinkedIn, Wikipedia, YouTube University, Google U, and it’s like, what am I here for? So Nick Peterson sits there and says, “What am I here for? Am I in the right place? What do I do next? Are they helping us hone in on that?”

Some people learn from an accountability buddy, a mastermind, a mentor, online courses, and lots of ways to learn through all these different platforms. Who are you currently learning from? And more importantly, how did you connect and reach out to them?

Jen Moff:  06:28

I am currently learning from Stephanie Sinclair. I found her via a colleague of mine that I happen to meet on a mastermind retreat that I went on in the fall of 2019. After getting to this woman, knowing her, liking her, and trusting her, she recommended Stephanie to me. So I found her on Instagram and just started watching how she talked about life and her business. She did not let circumstance control anything. She launched a brand new company in the middle of a pandemic and has seen immense success. So being able to learn from somebody just by observing what they do and how they choose to think and how they choose to act, despite circumstance, is really powerful.

She and I have started to get to know each other. I’ve become a brand ambassador for her new Tea Company that she just launched because I genuinely believe in it. She provides an immense amount of content for free. So I think that there’s a place for the free content, but what do you do to go beyond that? So she’s somebody that I definitely could see myself working with in the future.

The Mastermind Effect:  07:52

You took your time, and someone referred. Sometimes, it’s difficult to refer someone to someone else because you just don’t know how that interaction is—and having that faith that both parties are going to take care of each other. To me, that’s another whole level of anxiety when you put people together. You took the time to get to know her. You entered that person’s world and started learning from them without being directly with them. And now you’re working with her. I think that’s beautiful, and it makes sense. You didn’t rush there, took your time, and learned a bit about the other individual to say, “Is this going to be a fit?”

Jen Moff:  08:33

Yeah, build that relationship. I certainly have made a mistake before in working with people. We could point everywhere because we’ve all made that same mistake of rushing into something or deciding based on what other people tell us we should do. Then we end up working with somebody that isn’t great for us in the long run. It might feel good at the moment.

The Mastermind Effect:  09:03

When you invest in something, the highest investment higher than the stock market and the housing market is yourself.  Great ROI on yourself, and it’s exponential. We’ll get into some of that ROI here.

I feel that a lot of people get stuck, and we don’t know how to see the picture through the frame or the tree through the forest. We’re still in a pandemic in some form or fashion, depending on where you’re at in the world. That’s reality, but to me, it’s causing a reset and how we can accomplish things. Case in point, the person you’re working with, didn’t reset herself, but she was able to accomplish something in times where other people had more difficult times. How have masterminds helped you when you’re looking to get unstuck and reset yourself?

Jen Moff:  10:01

There’s something that I continuously come back to. I started my first one in 2014 or 2015. I’ve run a couple of different ones over the years. I’m currently in one right now, and I’ve been in a number of them as participants.

The value to me is a couple of things—number one, the accountability and connection, especially when we are all remote right now. There’s something about having a regular support system and having access to people through technology that we wouldn’t necessarily come across locally. So I think that’s a real gift. There’s value to be held in that. Masterminds can be incredibly valuable for idea generation. Because at their core, they are about sharing the mind, helping people move forward, getting different perspectives, and getting different ideas. Not everybody is meant to generate ideas; that is not everyone’s gift in this world. If you can be in a mastermind with somebody great at that, that’s a huge gift. Having somebody else there that’s great at holding you accountable for what you said you were going to do, that’s also another gift. So you want a mastermind that’s diverse in its members so that you can reap the maximum benefits of them.

Self-Education and Jen’s Role


The Mastermind Effect:  11:27

That’s one of the things that I’ve found. I call it the Rubik’s Cube, where you can plug and play different things from completely different industries, but it can still pertain to how it can work for you. It’s amazing what the right mastermind with the right people can do. The people there are so important to future success. So it’s what I say in the beginning, like we learn through other people’s experiences, because we can plug and play and how it pertains to us.

Masterminds have been around for a while.  If you think about it, the first one was probably the apostles. And then, from there, Ben Franklin creates this Judo Club or the Leather Apron Club. Then eventually, Napoleon Hill writes a book and solidifies what a mastermind is. Where do you see the parallels between self-education (coaching, masterminds, mentorship) and standardized education (college university) moving forward?

Jen Moff:  12:35

I have a friend who introduced me to the concept of unschooling. This is the idea that takes homeschooling up a notch. Homeschooling is where you’re taking the student out of a public or private school system. You teach them at home, and you have a curriculum. You support them and partner with different family members, and you share responsibilities.

Unschooling is allowing the individual to lead the direction of what is studied based on their interests. I think that notion is foreign for a lot of people. But, still, it’s gaining popularity, because of the movement, like masterminds, coaching, consulting, and independent learning. We’re seeing what can happen when people pursue learning, transformation, and results through the lens of what interests them; so much more can be accomplished. So why wouldn’t we start to integrate that much younger so that it’s not unlearning things and then reprogramming? Let’s start from the get-go and make it easier for all of us.

The Mastermind Effect:  13:51

When you were talking about that, I’ve got a six-year-old, and that reminds me unschooling is like Montessori, at least to me. It’s like, you have all these areas of focus, but you want to go to this. So they hone in on those areas, and then they sprinkle in the other things. But what interests you? What will help you move the needle to be a happier, healthier, more productive person, and what you want to do?

Jen Moff:  14:20

How many people do you know that are doing the things now that they thought of when they were a kid? Unfortunately, not nearly as many, because, as you said in the earlier part, it’s been like drilled out of them; get rid of your childlike innocence, get rid of your curiosity, conform, follow the rules, take the test, learn the things that we want you to learn and go plug into this industrialized system. But now, the time has changed

The Mastermind Effect:  14:43

The education system was built based around a handful of wealthy families, at least in this country that borrowed some overseas. I think it was somewhere in Germany where they create this worker bee type of environment for the school system.

We talked about investing, and one of the things I had mentioned is, “Hey, I’m in the stock market. I’m in the housing market, but the highest investment is really in yourself.” It’s the biggest ROI because you can’t control the housing market and the stock market, but you can control your actions. So when someone chooses to invest in themselves and invest in you, what should they expect when they enter Jen’s reality?

Jen Moff:  15:42

They can expect a couple of things. One, they’re going to see very quickly that I can provide the insight. Something that I hear over and over again is that I have incredible insight. But aside from that, they’re also going to see that I hold them to a standard of what is possible for them. I don’t think that people invest money in themselves to be placated. You didn’t do this for me to hold your hand and allow you to dilly dally or lie to yourself. So there will be some straight-shooting, tough love, but at the same time, it’s all because I can see something that you might not even be able to see yet. And I know how to get you there the fastest way that we can possibly get you there. So if you’re at that level, and you’re ready for it, then that’s exactly what you’re going to get.

Are we going to laugh our asses off the entire time?  Maybe 75% because I’m not like a very professional, polished kind of person. I have a background in theater and performance, and I love improv. So all of that leads to a lot of jokes and comedy when we have calls when we’re in a group, or whatever it may be. I enjoy the experience of seeing people receive transformation through pleasure rather than discomfort. It’s something that is going to be pleasurable for you while you’re getting amazing and rapid results.

The Mastermind Effect:  17:32

From time to time, some of the people surprised themselves and what the outcome is. I’d love for you to share a success story. If you can use names and specific examples, that’s great. If not anonymity, we understand.  Give us a success story of what the outcome was because of the person XYZ worked with you.

Jen Moff:  17:59

I’ll tell you about a colleague who found me in a free Facebook group years ago. Her name is Julie, and she lives in California. So again, we would never have crossed paths if it hadn’t been for this wonderful world of the internet and these tools out there. She reached out to me because of a post that wasn’t very corporate, crystal clear. I don’t pretend to have it all together, and I share my own journey and my road. And she related to that. We started to work together because she had a handful of things she wanted that she was not getting. One of those was she wanted to be in a relationship. She wanted to start her own business. She wanted to be able to manage her mood through achieving those things. We worked together off and on for a number of years and one in one capacity.

At this point, she is in the best relationship of her life. She recently got a new job during COVID and making 35% more than what she’s making. She’s gotten promotions into a role that she thought she would have to go back to school for. We started a business development plan for her, and she realized she didn’t want what she thought she wanted. So we stepped back from that, and we approached very differently. We said if you want to do these things, it doesn’t have to be like this full-blown business because she’s in the accounting realm. If you’re going to do things on the side freelance, then that’s the way we’re going to take it because that’s what works for you. So that’s another piece that she valued. I didn’t try and shoehorn her into what I thought right looked like for her or because she had set this goal like we were nimble. We adapted as she learned things through her own experience. She knew that this maybe wasn’t as aligned for her.

Now, she’s got everything she wanted. We’re not working together because that ultimately is the goal. I’m not here to hold on to you forever. I want to see you thrive, succeed, and achieve all the results that you came to me saying that’s what you wanted. She’s doing amazing. She’s working on a retreat with my company in September to Hawaii, so I can’t wait to see her, catch up and keep doing some more of the work that we’ve been doing.


Defining Success


The Mastermind Effect:  20:29

I appreciate you sharing that with us. You can tell when someone is listening to this content, and they’re like, “Oh, I can see myself in Julie and working with Jen.” I think it helps us get through that noise and say, “Okay, so here’s a real-life example of someone that did this. They’re in the best possible relationship. They were able to succeed or what success is to them through a difficult time.”

Success is an interesting thing. We talk about a lot in the solo shows what success is and what it takes to be successful.  A few of the things we discuss are mentorship, experimentation, partnerships, and willingness to fail. I know you had mentioned there is no failing; it’s learning from it. So we’ll use the word willingness to fail, which is putting yourself out there sometimes. On the flip side, willingness to define success and why so many people don’t define success is because once we’ve actually defined it, we know failure is the opposite. So it’s scary actually to sit there and define success. What do you feel is a key attribute when it comes to being successful?

Jen Moff:  21:39

Happiness. If you’re not happy, if you’re not energized or not excited, that’s an easy litmus test that stuff’s got to change.

The Mastermind Effect:  22:10

You are setting happiness to a number. I have been there done. It’s like, I will feel successful and happy when this number hits this. Then you get to that quicker than what you had set aside. And so you more double that number. And you also shorten the time frame again, and then you hit that even quicker. I love the fact that your definition of success is happiness.

Jen Moff:  22:46

I’ve been there like you said. I’ve been chasing something and trying to fill this never-ending hole. So when you know those things, you can also see them very easily. I have people in my close life that aren’t there yet. They aren’t ready to receive that. But thankfully, you’re listening to this. You are ready to receive that.

The Mastermind Effect:  23:08

Few more questions as we get ready to wrap it up. In times of prosperity, the wins come easier. When the world is winning, we can find wins just easier. But I think ingenuity and creativity come when we feel the squeeze and the world feeling some form of a squeeze. So what’s going to take place over the next 12 months that excites you?

Jen Moff:  23:59

I launched a podcast with a friend of mine about six months ago. This is an idea that I had in the tank for a while. I envisioned it to look, feel and be the certain kind of way that I hadn’t seen yet. But I didn’t know how to make it happen because I’m not interested in learning the editing tech stuff. I also wanted the right people because it’s not just a “me” show. I work well in response to somebody else. So I have gotten the idea again, sometime late summer. I realized instantly that it’s not exactly what I thought. And so I reached out to one of my oldest friends, Matt Lovell, and he was game right from the start when I told him everything about it.

We launched beginning of October. We are a week away from hitting our six-month mark, and I’m super proud of it. We have not done any marketing in any traditional sense. We’ve just been focusing on our guideposts, which are we want to have fun. We want to stretch ourselves creatively, and we want to make entertaining content. So I’ve acted as the creative director. He’s acted as the technical director because he loves that stuff.

We are launching into our second six months. We’re going to focus more on marketing and allow people to benefit from it. It’s unlike anything else that I’ve done. It’s a comedy podcast, and it is not educational in the traditional sense. It’s not motivational. It’s not where we interview people. It’s for the clients that I want to work with. They need more fun in their lives, and they do sneak binge these things. This is going to be a great value for them. I can see where this will go down the road; wanting to have brand partnerships, getting sponsors, and taking this thing to a whole other level. So I’m super stoked about it.

The Mastermind Effect:  26:02

The podcast is called Funny Business As Usual. Check it out and listen to Apple iTunes or whatever podcasting platform. We want to make sure that the people that you attract can easily find you. That’s why we’ve got this podcast and why we’re building the Success Finder platform.  We want to make their path easier, because then we make your path easier.

What is a tip, a tactic, or an actual item that, if anyone listening to this today, implemented over the next 30, 60, or 90 days would see a real impact on their business or personal life?

Jen Moff:  26:51

The first thing that comes to mind is to pause. It is so easy, myself included, to just run on autopilot with whatever’s on your calendar or planner. Schedule a time out every week for you to reflect and to plan. Every Friday, I do this. I have dedicated time on my calendar where I review my week, and I write down all the celebrations that I wanted to acknowledge, the things that I did, and the things that I’m grateful for. And then I look at the week, and I say, “What did I do? What did I not get done? Why didn’t I get those things done? Are they not as big of a priority?” Then I use that information to plan the next week.

I don’t think it’s as valuable to do these like year-long business plans. Things change too much. We’re not robots. So taking things down, slow down, and pause. Give yourself that time every week to reflect, plan, and set intentions on whatever is a priority; your business, relationships, personal life, self-care, or whatever skill you’re trying to build. You will not get there unless you take stock of where you are and where you want to go. And acknowledge the wins while you’re going.

The Mastermind Effect:  28:07

I love that. You got to know what your current GPS location is. If you started across the street and said, I want to go to the grocery store. If the grocery store is really what you want to build in life and you start that GPS location across the street, you’re not going to get there in the most efficient path,

Jen Moff:  28:25

I’ve often used that example. If you don’t know where you’re going and you get in the car, you’re just going to drive around and wasting gas and time and feel like you’re productive. But you are not getting to the place because you have not set the place on the app.

The Mastermind Effect:  28:43

I want to get the most efficient path forward, especially today with the shades on. We have got the Founder of Magical Mindfulness, Jen Moff. Jen, thank you so much for today, and I look forward to seeing what the future holds for both of us and what we’re building towards.

Tweetable Quotes:

“I used the idea of curiosity to allow myself to look at any experience as something that I could learn from. I don’t even think of failure as failure. I don’t believe that word exists, because everything is a learning experience if you choose to have that mindset.” – Jen Moff

“Hey, I’m in the stock market, I’m in the housing market, but the highest investment is really in yourself the biggest ROI because you can’t control the housing market. You can’t control the stock market, but you can control your actions.” – Brandon Straza

“If you’re not happy, if you’re not energized, if you’re not excited; that’s an easy litmus test that stuff’s got to change.” – Jen Moff

Connect with Jen on Facebook, Instagram, Twitter, and YouTube. Check out her website https://thejenmoff.com/ and listen to her podcast.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

111: Andres Valencia | Why Every Coach Needs a Coach

Andres Valencia, Founder of Deliberate Breakthroughs and the Live Life Deliberately movement, is committed to supporting high achieving professionals and entrepreneurs prioritize themselves to match their business’ success to their relationships, energy, and excitement. His goal is to support these individuals to build a life filled with possibilities, meaning, purpose, and joy on their own terms.

In this episode, Andres explains why every coach needs a coach and talks about how people build their success on self-sacrifice but fail to realize the impact when they put themselves first. Andres also shares the importance of feeling our feelings all the way through their completion. Check it out!

Andres’ Learning Journey and Masterminds


The Mastermind Effect:  02:43

Let’s dive into this. When you and I were younger, our learning and our ability to learn has drastically changed, and what we have access to really at the end of the day. When we’re younger, they were textbooks, teachers, friends, family, and co-workers, but that’s a sliver of what’s possible. How is your learning changed from your early years versus today?


Andres Valencia:  03:02

I want to say that I’ve been getting more efficient at it. So times have changed. I’m of the age where I have been told when you grow up, and you will not be carrying a calculator in your pocket, you need to do math by heart. Today, we all have a smartphone that is capable of doing the most complex math, and we have access to a whole bunch of information at our fingertips.


How has my learning changed over the years? I’m at an age where I have recognized what it is that I’m good at and what it is that I’m not good at. So I like to call those people who complement my skills and say, “Hey, can we get together to do X, Y, and Z?” It makes it way more fun because I am a people person.


The Mastermind Effect:  03:58

There’s a key thing you’re able to get out of your own way. What you’re good at and what you’re not, you surround yourself with those people you can trust to help you get around a corner. Why learn something that you’re not good at? Let alone that you don’t have to when you can have resources of people around you.


Andres Valencia:  04:17

There is value in knowing what you’re not good at so that when that person that does it for you is no longer there, you still know how to do it. For example, as a business owner, I know my processes to share them with somebody else when the person I’m working with wins the lottery and takes off to a sunny island with palm trees.

The Mastermind Effect:  05:10

We were talking about people and how we learn what we can take in.  I think there’s more way to take in information than ever before, and to me, it’s confusing. There are all these platforms and all these places that you can go. Some people look for a mentor, an accountability buddy, a mastermind, a coach, online courses, and lots of ways to learn. Who are you currently learning from? And how did you find them?


Andres Valencia:  05:38

I am a coach.  I truly believe that every coach needs a coach. So I surround myself with coaches that helped me become a better version of myself.  There are two types of coaches. The coaches that say, “Hey, I’ll teach you what has worked for me. And then you get to reverse engineer it.” I don’t think that’s actual coaching. Then there are the people who say, “You know what, I see your greatness, and I’m going to hold you to it, even though you do not see your own greatness yet.” That’s the type of people that I like to surround myself with.


Andres Valencia:  06:20

I am working with Ceyhun and Preston.  They are my mentors. I’m also part of the leadership team of one of their companies, Kaboom. So those are people that I’m working with and I surround myself with, which is amazing. Learning to grow from people who are ahead of the game, that’s part of what it is. I surround myself with people who are somewhere where I believe I want to go, whether in their business, in their leadership ability, or in how they create connections.


The Mastermind Effect:  06:59

We learn from others’ experiences, people who are actually in the trenches, they’re experiencing it, and they haven’t been removed so far from it. Those are some of the best people to learn from. I’m not saying we can’t learn from historians and Socrates and all these other amazing people, but learning from someone that’s actually in the bushes or the trenches right now is one of the best ways out there. I’m flying out Friday to learn from someone and spend a few hours with them because, as they put it, we can do a lot more in a few hours face to face than over zoom.


Talking about people, I think we get stuck sometimes, and we don’t know how to execute what’s in our heads. We’re still going through a pandemic, and to me, it’s causing a reset and how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and out of your own way?


Andres Valencia:  07:53

The idea of a mastermind, in my understanding, has two different definitions. First, there’s the idea of let’s get like-minded people together who want to accomplish a similar goal, which is let’s get a group of coaches together, who want to accomplish the similar goal of growing their practice, and they hold each other accountable.


Then there’s the other idea: let’s get people with different backgrounds, who perhaps all are business owners, and get them together and have them learn from each other because there is the benefit of cross-pollination. There is the benefit of diversity. Diversity is a hot topic these days, but if you look at the research, right, and you look at the results, more diverse teams are more successful. They’re more impactful. So looking at various industries and putting those groups of people together, we’ve got a lot of creativity, or just a different way of doing things that is the standard in this industry, but not the standard in the other industry. We get to learn from each other. That’s the cool part of masterminds. It’s seeing something that has been done and working in other industries that I can apply in my industry or in somebody else’s life that I can apply in my life.


The Mastermind Effect:  09:05

Which one do you prefer: people from all different backgrounds or everyone that comes from the same background? Where do you feel that you get more value out of?


Andres Valencia:  09:16

I have done both. There is value in both, depending on where you are. I’ll throw a cliche out there. I think it’s an important one: doing the right thing at the wrong time is incredibly expensive. I think there’s a value for both. If I’m still in the infancy of my business, it might be valuable to have a pod where I can be held accountable and do the other group. Once I’ve got more secure footing, and I’ve got something to contribute, which is where I’m at in my business, the mastermind that comes from a diverse background makes a lot of sense. I’m not against or in favor of either one, but there is a right place and a time for both.


Self-Education and Andres’ Role


The Mastermind Effect:  10:10

You can do the right thing in the wrong order or do the right thing and still have a bad outcome. But it doesn’t mean that you shouldn’t do it again. It just depends on that order and the timing. There’s a lot of variables. Sometimes when we do the right thing, and we get a poor outcome, we’re like, “Well, I can’t do that.” But that’s why when you surround yourself with a coach or mastermind, they can sit there be like, “No, no, no, this happens,” or “tweak these few things.” That’s the amazing thing when it comes to mastermind.


Masterminds have been around for a while. The first mastermind was probably the apostles. And then, from there, Benjamin Franklin created something called the Judo Club or the Leather Apron Club. And then Napoleon Hill writes a book on it and rounds it out what a mastermind is. So, as there continues to be a large boom in self-education, where do you see the parallels going between self-education and standardized education?


Andres Valencia:  11:04

I love the question, and I’m going to have to dig deeper into it. How do you define standardized education?



The Mastermind Effect:  11:15

Education, college, university versus self-education, coaching, and masterminds.


Andres Valencia:  11:21

I’m 42 now, so it’s been 20 years since I graduated. Even back then, in the Netherlands, there was already the idea of the parallels of a mastermind. I studied marketing, but I got together with other people studying different disciplines within my college. We ran groups and did things together. So perhaps the university that I attended was different, but there was already a large responsibility that was put on me to share my own experience.


This idea of self-education is okay. Where is it that I want to go? What are my gaps? How am I going to bridge those gaps? And what is it that I need? There is so much out there, with many different platforms, but it puts the responsibility on the individual to take care of that. Now, as a provider of education and someone who guides others in that, it puts a responsibility on me to offer value, to offer practical things that are applicable, and that integrity can guide people


The Mastermind Effect:  12:40

It’s interesting that your experience 20 years ago went to a different university, and coming from a different background than mine. Our experiences are different in how universities in the Netherlands versus colleges over here did things.


I still think at the end of the day, if you want to be a doctor, a nurse, or an engineer, I want you to have that piece of paper. If you’re going to be in marketing and sales in computer, electronic, or any of that area, is a quarter-million dollars worth of debt? Is it worth the investment? Or could you shorten that gap and get a better ROI on yourself by learning from those who are doing it?


Andres Valencia:  13:27

Does it have to cost a quarter of a million dollars? This is the question that I would ask first? Again, we have different experiences because we were brought up in different countries. Yeah. It’s evolved. So if your question specifically is around education in the United States, I’ve done my MBA here, which cost me a sweet Penny. The cost of education in this country, there’s a tremendous bubble, in my opinion. I’m not the only one who says that around the cost of education.


What’s the return on that investment? I think that’s a good question, and there are a few things that play into that. So there is this standardized education of going to college and see what that looks like. But there’s also the potential of the individual and let’s take it at a different level. What’s handwritten on their soul? What is it that they are here to do? How do they equip themselves to create that? I know that sounds a little bit vague, but a lot of the work I do with my clients has to do with purpose with why am I here on this planet? I do not subscribe to the idea that everyone needs a bachelor’s degree. What that has done for this country is that everyone can get a bachelor’s degree, but there are various levels of what a bachelor’s degree means. If you get a bachelor’s degree from a university that is not known versus an Ivy League, there’s it’s got completely different value to me. Being Dutch makes zero sense.


The Mastermind Effect:  15:00

I think the wave will continue to move in the direction of where we are valuing that. What is the ROI? Typically, when someone invests in their future, they have a better than a vague idea of what’s the outcome supposed to be. What should people expect when they decide to invest in you, in themselves, and work with Andres?


Andres Valencia:  15:22

The people that I work with are typically leaders in corporate. A lot of my clients have built their success on self-sacrifice. They’re good at business, but they realize that they haven’t had a relationship. They haven’t prioritized having a relationship for years or haven’t prioritized seeing the doctor for years. I help them put themselves first. I help them first to acknowledge what it is that they want, how it is that they contribute value, and what brings them joy in what they do. I help them create a vision that gets them excited and rooted in possibilities rather than what they believe is expected of them or rooted in the ego because our ego’s job is to keep us safe. The ego does that by trying to keep things the same. So when we talk about creating a vision rooted in possibilities, the ego starts screaming and thinks you are trying to kill me. I am not in the camp that believes that the ego needs to be killed. The ego has a role, but it needs to be put at ease. There are ways that I do that.


What people can expect from working with me is creating a vision that excitements, whether for an individual or a team. Then the ability to create the action steps to realize that vision. Typically, what happens is they have an action plan but then, in the execution, the moment that we’ve created an action plan, and everything goes as planned, the action plan wasn’t challenging enough, or the goal wasn’t challenging enough. So things go wrong. That’s where coaching comes into play because we hit a roadblock, and we need to determine if we break through that roadblock or go around it? Is this the moment we say what we got to readjust our goal and make things a little bit differently? And that’s where one-on-one coaching comes into play so that they reach that objective.


The Mastermind Effect:  17:29

It started making me think that many people build their success on self-sacrifice, but you’re helping them put themselves first and continue that success. When you have the right people in the right order around you, you can work the same amount of hours and have a higher output. Let’s say you work from nine to noon. You realize what you can accomplish when you get rid of the things in your glass that don’t serve you and are actually helping move the needle and then replacing them with a better version of what that was. Because when you take something out of that proverbial glass, you got to be careful what you put back in. You put something close to ideal that’s worse than what you just got rid of. Learning how you don’t have to sacrifice your relationships, health, yourself, and the people around you; that’s why people come to Andres. The outcome is not magical, but it’s like, “Oh, my gosh, where has this been? Why have I not been doing that?”


You work with corporate America. You work with entrepreneurs and with people across the board. If you wouldn’t mind sharing a success story of someone who came to you and the outcome because they came to you. If you can use names and examples, that’s great. If not, we can go from there.




Andres Valencia:  18:52

I just wrapped up this engagement last February with this 38 years old leader. He had gotten into leadership, working his tail off many hours, and felt that the entire responsibility lay on his shoulders instead of leveraging his team. The first time that I met with him, I noticed that he wasn’t present in the room. He was physically present, but mentally, he wasn’t there. I shared that with him. I held up the mirror, and I said, “It looks like you’re not here. Where are you at?” And he’s like, “There are so many things that are going on that only I know how to do.” Is it important that you’re the only person who knows how to do that? And his response was, “No, not at all.” what do you want to do with that?  At that moment, he decided that he needed to leverage his team. He was a new leader in this role and felt that he had to earn his key by doing it all himself.


We worked on, one, elevating his leadership ability and two, elevating his teams’ leadership ability to take on the responsibility. Over the ten months that we work together, he started working 10 hours a week less and got a 20% raise based on what he did. Overall, he’s got a better relationship with his wife, and he sees his kids more often. His team is more leveraged, so their potential is being used better. They also get raises, and five members of his team got promoted.  All of that, because he just made a choice. The choice was really simple. It was “Am I going to do this all by myself or where I’m going to leverage my team?” And he chose to leverage his team.


The Mastermind Effect:  20:40

I always like to put things in numbers, so people don’t just hear like 10 hours. So from an hour standpoint, you gave him 21 full days of their life back, not 21 working days. It almost a month of vacation that he got to put with his family. Then the pay raise, and then the people that rolled up to him that worked with. The compounding factor of what you just said about shifting the mind of “I don’t have to do at all and up-leveling the people around you,” there’s got to be a price point on that. I don’t know if you ever thought about the 21 days you gave him back, but that’s what that 10 hour is.


Andres Valencia:  21:33

I love the way of looking at that. I hadn’t done that math in that way, but it makes a lot of sense.


The Mastermind Effect:  21:42

It’s time back. I appreciate you sharing that with me. That excites me because time back with yourself or with your family is the one thing we can’t control.


Andres Valencia:  21:54

That’s where the value is. A lot of my clients do things that really excite them. So the time that they spend has a higher quality to it. And often they have more time for themselves to spend in whatever way they want to. That’s where the value is, and I agree that it is priceless.




Defining Success


The Mastermind Effect:  22:14

 I’ve got to talk to my coach. He gave me 14, and it was probably around October, November. He gave me 14 days of my full life back by shifting some things around. Andre is over here, and he’s getting 21 days. More coaches give you more time back. So take it for what it’s worth.


On the solo shows, we talked about success, the pillars of success, and what it takes to be successful. And a few of those items are mentorship, experimentation, partnerships, willingness to fail, and on the flip side, willingness to define success. When we define success, we have an essence to define failure, and that’s why you don’t see many people defining success to them. What do you feel is a key attribute when it comes to being successful?


Andres Valencia:  23:07

You shared a lot of them. For me, the key attribute at this moment is to define what I stand for and what I don’t stand for. What is it that I do want? What is it that I don’t want? So having that clarity and saying this is the experience that I want to have and getting clear on what that is. Because the moment that I say yes to something, I’m also saying no to something else. I was getting really clear on what I want to say no to so that I can say yes.


I said no to something that was a spectacular opportunity. My head was full yes, but my body was, “No, don’t do it.” So accessing the wisdom of my body is something that I have learned in a tremendous way as guidance. I could say in full confidence, “I am not going to do this wonderful opportunity. I can’t articulate in my mind why what’s going to replace that. But I’m trusting that this is not right for me at this moment.”


The Mastermind Effect:  24:12

I can tell you, even for myself, there are times where I’ll say yes to stuff, and I realize what I put at stake right there by saying yes. There are tremendous opportunities out there that we have to say no to because sometimes we’re stretching ourselves too thin. Sometimes you just have to say no, even if it’s for the right reason, and it’s for something that can help move the needle. Sometimes you just got to say no and see what else comes your way.


Andres Valencia:  24:45

There’s this cool analogy that I heard just last night, but it makes complete sense. When you are in a relationship, and it doesn’t work out, and you’re “Okay, I think there’s something better out there,”; you first have to end the first one, at least to have integrity. That’s how I’ve done it my life. So I know that there are different ways out there. But for me to sleep at night, I have to end the first relationship, make space, and lick my wounds so that I can step into the next relationship. You have to make space so that you’re open to say yes to the next thing.


The Mastermind Effect:  25:23

I know we were talking about relationships there. But you can take it from business, personal, or whatever it is. You’re carrying baggage, but you don’t want to carry the worst of your baggage when it comes to that next level of relationship, partnership, business partnership, and whatever that is.


In times of prosperity, the winds just kind of flow come in a lot easier. But I think ingenuity and creativity come when we feel the squeeze. The world is still feeling some form of a squeeze. What are you working on right now that will take place over the next 12 months that excites you?


Andres Valencia:  26:01

I was born in the Netherlands. Both my parents are from Chile. My first language is Spanish. So what I’m working on right now that excites me is speaking of masterminds, joining forces with several thought leaders in the Latin American/ American community. Thought leaders and personal development are the Hispanic backgrounds to service that group because no thought leader speaks that language and gets the cultural background. That is something that I’m incredibly excited about. I think there’s both a tremendous opportunity. There’s a market there, and there’s a need.


The Mastermind Effect:  26:50

I talked about it in one of my other companies. I sit there and say there’s a huge gap in the Spanish-speaking Latino community and all different industries. There’s a huge gap in what’s available across the board. So I love hearing that. I hear a platform out there called The Success Finder that can also translate everything into Spanish. You might want to have an inside track on how that goes right there. So I have


Andres Valencia:  27:22

I have been thinking about you as we talk about events and stuff like that. I have been thinking about the Success Finder.


The Mastermind Effect:  27:28

Last one, what is a tip, a tactic, or an actual item that if anyone listening to this now implemented this over the next 30, 60, or 90 days, they’d see a real impact on their personal or business life?


Andres Valencia:  27:46

My clients learn from me how to feel their feelings all the way through to completion. I shared earlier how it is that I access the wisdom of my body. I know that sounds unusual. Let me put it that way. I think that a lot of men have the idea that we’re not supposed to have feelings, or if we have them, we’re not supposed to share them, except anger and joy.


I help all my clients feel their feelings all the way through to completion. I have a very easy six-step process that I learned from the Conscious Leadership group. It’s on my website, and you can download it. It’s understanding that every single emotion, the feeling that happens in our body, comes up, it reaches its peak, and then dissipates if we allow it to happen so that we can access the wisdom from that emotion.


There are different trains of thoughts. But one train of thought says that there are five core emotions: fear, anger, sadness, joy, and sexual or creative feelings. Each of these has wisdom in them. The wisdom in fear is, “something’s about to change. I need to be on alert.” The wisdom in anger is “a boundary that has been crossed that needs to be rectified, needs to be set straight, or something is no longer of service, and it needs to be severed or destroyed.” The wisdom in sadness is “something needs to be said goodbye to.” The wisdom of joy is “something needs to be celebrated.” And the wisdom in sexual or creative feelings is “something needs to be burst a lot of creativity, or there’s something in the air that wants to come out.” When they access and feel those feelings all the way through to completion, my clients feel better in their bodies, experience less pain and more clarity as to what it is that they want to do


The Mastermind Effect:  29:47

That’s something you need to re-listen and rewind. You said they’re able to access that for free on your website. Is that correct? I know it’ll be in the show notes but give them that website again so they can look at that because I think it’s really important what you just said. They need to dive into that a little bit deeper.


Andres Valencia:  30:04

The website again is www.deliberatebreakthroughs.com.


The Mastermind Effect:  30:13

We have got the Founder of Deliberate Breakthroughs, Andres Valencia. Thank you so much.

Tweetable Quotes:

“I surround myself with people who are somewhere where I believe I want to go, whether that is in their business, in their leadership ability, in the way that they create connections.” – Andres Valencia

“If you look at the research, and you look at the results, more diverse teams are more successful, they’re more impactful.” – Andres Valencia

“I am not in the camp that believes that the ego needs to be killed; the ego has a role. But the ego does need to be put at ease.” – Andres Valencia

“Sometimes you just got to say no and see what else comes your way.” – Brandon Straza

“You have to be able to make space so that you’re open to say yes to the next thing.” – Andres Valencia

Resources Mentioned:

Connect with Andres on LinkedIn, Facebook, Instagram, and Clubhouse. Check out their website https://deliberatebreakthroughs.com/ 

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

110: Jerome Myers | How Masterminds Help Solve Your Problems

Jerome Myers, Founder of Dream Catchers, is the preeminent authority of dream realization. A believer that dreams can and should be real. He is also the Founder and head coach of Myers Methods and has been featured in Black Enterprise, Business Insider, and numerous podcasts. After building a highly profitable division of a Fortune 500 company, Jerome decided to leave the rat race to get away from what seemed to be the endless slew of layoffs. He has developed a system for exiting corporate America and creating a life of impact. Today, he and his company help other apex performers find their calling and live every day on purpose by harnessing the power of his model for a Centered Life, what he calls “the Red Pill.”

In this episode, Jerome talks about how Masterminds create the ability to get on a phone or a Zoom call to solve your problem. He lets us know how he makes sure he enters your reality and the world you’ve built, and where you want to go. Jerome explains that if you journal every day and include what you want, what you’re willing to do to get it, and what life will look like on the backside of this, how will it happen. Check it out!

Jerome’s Learning Journey and Masterminds


The Mastermind Effect:  02:59

Let’s dive into this. Our ability to learn and have access to different people changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, friends, family, coworkers, and the people around us. But the reality is that’s a sliver of what’s possible. How is your learning changed from your early years versus today?


Jerome Myers:  03:21

The vast majority of my learning in the early years was somebody standing in front of me and telling me the thing. As long as I was present, then I could pick it up. Now,  I scour the internet looking for access. I reach out to people who are further ahead on the journey than I am and get specific guidance when trying to accomplish something. A lot of the learning was forced learning, and it wasn’t what I’m interested in. Now, I’m almost obsessed with figuring out what makes people tick, how you accomplish success and all of the fairy tales that are out there, and how you can dismantle them. I think we end up in a funky place when the fairytale ends when we become adults.


The Mastermind Effect:  04:07

I still think we can live in a fairy tale, and we can still live the Disney dream. And not take the child outside of us because that’s really when we’re probably using the right side of our brain, which it’s looking horizontally, and it doesn’t know right from wrong, but it’s also the dream side of us. They create an education system that they haven’t changed. They’re still teaching the same way that it was done 70 or 80 years ago.


 It’s like, “Listen, it’s cool to learn biology.” But what practical application is that going to have as opposed to sitting there saying, “Hey, this is what you’re interested in, and this is what you’re good at.” Let’s harness that and think about it in a different way. Maybe you bring in that biology piece behind it, but it’s so you must take this curriculum. You must go from A to B to C. That’s not how people work.


Jerome Myers:  04:57

Most folks have an acute problem they’re trying to overcome. We think there are six levels that you’re trying to work through in life, and sequence matters as much as the actual thing that you’re dealing with. For a lot of folks, they see the end, so they try to do X, Y, and Z, but they miss M and O. Then, they’re confused why X, Y, and Z don’t work. And it’s because you haven’t made the full matriculation through the body of knowledge. We’ll dig in, but I’ll leave that out there as a teaser.


The Mastermind Effect:  05:37

Yes. You got to know your starting location. If you don’t know where you’re currently at and want to get here, you’re going to go the wrong way. Take that as a metaphor however you want when you’re building your bridge.


Talking about information, you talked about how you’re just an avid learner. I’d stopped my learning 10 or 15 years ago. I didn’t realize that even though I was successful, I was still crippling myself in so many different ways. Our access to the amount of information can be confusing. Some people learn from an accountability buddy, a mastermind, a coach, an online course, and lots of ways to learn. Who are you currently learning from? And more importantly, how did you reach out and connect with them?


Jerome Myers:  06:20

I just had a conference, and  30 speakers come and present. Each one said something afterward: thank you for the opportunity to me specifically outside of being in front of everybody. It wasn’t just me, but a lot of the people there sat for the whole thing and learned something from everybody that speaks. This may sound a little cliche, Brandon, but I’m learning from everybody. The way that I’m connecting with them varies, but a lot of it is just interaction on the internet. My network has changed because of LinkedIn and  I can say that without a shadow of a doubt. And usually, there’s some form of referral at this point. And why my journey I need people to vet it before they get into my sphere. The folks that come in and have the biggest impact came because somebody else was engaging or interacting with them. And they said, “Hey, you should meet Jerome, or Jerome can help you with your problem or some other.” Typically, introductions through LinkedIn is how life moves for me as far as growing the network.


The Mastermind Effect:  07:40

That’s how you and I were introduced.  Justin Breen, who we mentioned, said, “Hey, Jerome, you need to meet Brandon for X, Y, and Z,” which was the podcast, the mastermind effect, and then the platform we’re building, The Success Finder. It’s that blue checkbox.  When he says this person needs to meet this person, they’ve got their reputation on the line. They don’t want to sit there and say, “I made a poor introduction,” because it’s tough to repair that reputation at the end of the day. When someone connects two people or more, there’s a baseline of what’s important and who you can trust. And that’s why I appreciate LinkedIn connections, people like you, Justin, and Marlena. I know we’ve got over 7 billion people, but a little bit smaller.


People, in general, get stuck, and we don’t know how to execute what’s in our heads. It’s the saying, “you can’t see the picture through the frame or the tree through the forests.” the world’s still going through some form of a pandemic, but to me, it’s creating a reset and how we can accomplish things. How have masterminds, like what you just finished here about a week ago, the three-day mastermind events, helped you when you’re looking to reset yourself and get unstuck?


Jerome Myers:  09:14

We actually had this experience last night where we were in a small mastermind group. It was centered around real estate, but a young lady said, “Hey, my Facebook account has been like in jail for six months, and there’s nothing that I can do to get it back.” And there this guy who works at Facebook that’s in a group. He said, “Oh, I can open up a ticket and get it back for you.” So the thing that I think is most valuable about masterminds is picking up a phone or getting on the computer and solving somebody’s problem right there right now.


I don’t think most people have a network that does that, especially when it’s not organized somehow with some common interests. I think people go to the place where they’re hanging out with their friends, and they’re hanging out because of proximity. They’re not hanging out because there’s a shared focus or a future vision. When you and the people you’re spending your time with are less than deliberate, you end up with a less than deliberate future state for your life because you are actually driving or forcing the trajectory you’re looking for.


Self-Education and Jerome’s Reality


The Mastermind Effect:  10:33

It is so true. Masterminds help you see around corners. The people there might come from different industries, but when you are brought into that room, it’s safe to sit there and have your selfish asks and ask something isn’t selfish. How amazing is it that she was able to solve a problem that she’s had for six months because she was in a room that you or someone curated?


Masterminds, in general, have been around for a long time. If you think about it, the first mastermind was probably the apostles. And then, from there, Benjamin Franklin creates the Judo Club or the Leather Apron Club. Then Napoleon Hill rounds it out, and he writes a book on it. We’re going to go back to the beginning of what we were talking about. Where do you see the differences between self-education (coaching and masterminds) and standard education (university and college) going forward?


Jerome Myers:  11:48

Self-education, I did it. It’s the most efficient and effective way to get to the back end of what you’re trying to accomplish. In my circumstances, why would I pay for this if I can get it for free somewhere else? Because no coach will tell you something that you can’t find on the internet or somewhere. The thing is finding it in the right context and understanding the frame with which that it works.


I’m an engineer, and one of my favorite experiences early on was a tower on the side of a mountain, and we needed to cut the legs out and replace them because the steel had rotted. This tower had power lines connected to its really big power lines, and there was an angle. The power lines are trying to pull the tower off the mountain. It’s being held there because it’s got the foundation. So when you cut the legs out, this thing will fall if you don’t hold it with the crane. My job as an engineer was to figure out how much load that crane needed to hold so that the guys could come in, cut the metal, replace it, and then re-secure the tower to the new legs. And I had to make assumptions because I had no idea what the conditions would be on that day. In life, when we go pick a piece of information, we just get this thing, and we say, “Oh, well, check, check, check. I guess this applies to the situation that I have.” But you don’t know what you don’t know because you’re not trained in that. There’s so much that can get you because you don’t fully understand the frame. So for me, I had to anticipate a gust of wind. What would happen if there was a gust of wind? I had to anticipate the temperature on the day because the colder the temperature, the stronger the wires will be pulling on the tower. There were all these criteria, where we ended up with a bit of grid, and it said, “Well, if these conditions were met, then this was what you would expect to do. So when you’re educating because you don’t know how you can feel confident in the solution you’re putting together if you just got access to the stuff, right?


Let’s go to the one-on-one coaching. It is phenomenal as long as a coach is consuming more information than what you are or having direct experience doing what you’re trying to accomplish. That experience is valuable because it’s not about doing it the right way as knowing the wrong ways of doing it. If I’m trying to find a door or find a specific room in an office building, and none of the doors are labeled, and I open up all the doors, I might know what door to walk through. You being in the building for the first time, you have no idea, so you need a guide. I believe that the best coaches are guides. The coach is going on the journey with you, and I think it’s really meaningful.


Then if we go to the masterminds, they have the place. And the place is you’ve got a cohort of people who, if done properly, are interested in your success. They’re going to give you their perspective and experience through the lens of love. They’re going to challenge you. They’re going to encourage you to do things that may not be comfortable. But, still, they know through their experiences, either their owners or borrow from somebody else, that leaning into that resistance will move them to that next phase.


That’s how I think about the three levels. You get very different outcomes between the three. A mix of all of them is pretty important. I think self-education is important so that you can be discerning when you’re picking the coach or the mastermind. I’ve spent time in masterminds and been disappointed because it wasn’t what I thought. That’s why I appreciate your platform, and it’s an amazing idea because not everybody is interested in actually helping people attain the result. It’s just like when you’re dealing with an attorney or an accountant, and they could be doing things so that they can charge more fees. So you need to make sure that they are clear about what you’re trying to accomplish. And that fact-finding and information gathering help you get to the clarity.


The Mastermind Effect:  17:15

One of the many things I picked up there was the transfer of risk. If you’ve got that coach that is transferring the risk to you. It’s like the doctor that will prescribe this medicine for your child, but not for his child or the politician that will send your kid off to war, but they’re going to make sure that theirs doesn’t go off to war—that transfer of risk. How do you keep from transferring the risk?


When people invest in themselves, I think the best investment life is yourself with the highest ROI. I’m in the stock market and the housing market, but I can’t control what happens in those. I do control my return on what I’m doing and the people I’m surrounding myself with. What should people expect when they invest in themselves with you and enter Jerome’s reality?


Jerome Myers:  18:35

I don’t know if your listeners watched the movie Inception. Right. If they have, this answer resonates with them. I’m going to pull the scene from that and hopefully drop them into something nostalgic for them.


In the movie, the architect is the builder of reality, and they build this world so that other people can come into it and live.  I am never the architect; they are the architect. They never come into my reality. My reality is what they want on the backside. I come into their world as the architect. Then we discuss what they want to change within the world, and then we create a plan to move from what’s been built to what they want. We go on this journey together. I help them figure out how they will get from where they are to where they want to go. Then I pull on and make them get really clear. If they aren’t and then pull on it the “why” because “why” it’s got to be bigger than all the “why not.”  I want a big “why.” You can stack up all the little “why not” and will knock them over as we keep going down this path of this “why” has to happen. They are always the builder because if it’s mine, they’re being dragged along, and I don’t want them to drag along. I want them steering the ship, and I call it Driver’s Ed. They’re in the driver’s seat, and they got the gas, the brake, and the steering wheel. All I got over here is the brake. I hit the brake so that we don’t run off the road, run into a bridge, or back over another car.


Now, the answer is, what’s the smartest way to do this? Do you understand all the risks? And are you okay with those risks balls in your court? I’m here to support you through it. This goes back to most teenagers. They are free enough to do a bunch of dumb stuff but still have the luxury of knowing that if everything goes bad, they can go home. So it’s better, in most cases, to help them figure out how to do the dumb stuff they want to do so that it doesn’t permanently crush them.


Some people have desires that may not be in their best interest. As a coach, one who believes in loving the person that they’re working with, that they are willing to say, “here’s what can happen,” or “I don’t think you shouldn’t do it.” A lot of people try to stay out of it completely. But I take a more consultative approach like, “I don’t think the risk is worth the reward on this. Here’s why. Can you mitigate these things?” If they can mitigate them, maybe we can move forward. But let’s create a plan to take care of all these things to end up in the space you want to get to or find another way.” I think a lot of times, and some folks will say, “Hey, here’s what the outcome that I want, and here’s how I want that to happen.” There may be five different ways to get to that outcome, and you’re only thinking about one.


The example that I like here is when I was on my way to the airport one day, and there was a traffic jam on the highway. I didn’t know if the traffic jam was for a mile or 10 miles. But I know that if I stayed in the traffic, I would miss the flight. So I pulled out my GPS because it has a different vantage point than when I did, and it rerouted me through some roads that would have taken longer if the highway was free-flowing. But because it was blocked, this was a quicker way to get to what I wanted. I wanted to get to the airport. I have my knowledge, I had my frame on the best way to do that, but I was willing to explore another alternative because I was stuck out, and it wasn’t working. I liked the word stuck that you used earlier.


The Mastermind Effect:  22:23

You’ve had two right answers. And sometimes, if we see the right answer and decide to sit there and say, what is the opposite of the right answer, we can get another right answer. It’s just a different path. You have to sit there and say, “okay, it might not be logical on this aspect but let’s go with it.” It’s another right answer. You can have more than one.


The Mastermind Effect:  23:01

People surprise us, whether it’s the grit, the grind, or the willingness to learn. If you wouldn’t mind sharing a success story of someone that invested in themselves with you. What was the outcome? If you can give names and details, that’s great. If you have to be vague, we appreciate people’s anonymity.


Jerome Myers:  23:23

I won’t say his name. He’s my longest-running client. He’s probably eight or nine years into the game now. I think we’re just going to be together forever, and I’m excited to participate in that. When we started, he was just a financial representative selling insurance, investment products and helping folks in the way that he could. Through the journey, he’s won financial Rep of the year. He’s gone from a practice that’s been $200,000 a year to a million dollars this year. He was fortunate enough because I’ve got some background in real estate to buy the home that he’d been dreaming about since we first started.


The material things aren’t all that important to me and for most people. We’ve got this six-level process: self-image, relationships, work, health, prosperity, and significance. He’s been able to take care of those other four, and then he got the prosperity. Again, sequence matters. If you’re not dealing with the self-image and self-esteem and keeping those promises to yourself, you’re never going to get what you want out of life. You’re not going to have the confidence to change those relationships that are one way, where you’re just happy people are with you, even if they’re coming to take from you. They’re not coming to engage with you. So your work is never going to be in alignment with your morals and values. You’re just going to be doing things because people don’t respect you; they’re just going to make you do the stuff they don’t want to do. I don’t think anybody gets excited about that, and this certainly doesn’t increase your income or your comp.


Those three things on the bottom, self-image, relationship, and work, are the things that create all the stress in your life. What’s likely to happen next is you got those self-destructive habits and behaviors. So your health begins to deteriorate. That’s why we try to get those first three taking care of. Then, with the reduced stress, it’s easier to focus on your physical and mental health. It’s easier to meditate. It’s easier to go work out because you have control over your work schedule.


Then followed by the prosperity that comes on the backside of that. You get prosperity before the health like some people think they can do. You’ll give up all your prosperity to take, get your health back, and you’ll continue to buy and buy because you forgot the sequence. Then the final piece is the overflow.


Next year, he’s got a pretty big aggressive goal to get philanthropic. And again, going through the sequence, put your mask on first, get well financially, and make sure that you feel that you live in a place of abundance so that when you give to others, you can do it gleefully. You don’t give a second thought about what happens once you make that give or that share.


I think he’s a great example. I remember I’m super competitive. We won Rep of the year that first year, and the next year, we came in second place. And I pull up to the worst thing. I see him walking in and said, “Never again, we’re not going to lose anymore.” It was fine that we lost because he got a huge promotion, which allowed him to influence more people, which is more of a leadership guy than somebody who’s just focused on individual production. But it was just we set this goal, and we missed it.


The most exciting about 2021 is the performance that he had in 2020 allowed him to be the Rep of the year again for that state by one point. We had this conversation, and we’re like, “do we need to do whatever we can to get this thing done? Or can we just run our own race?” And we got into the place where we weren’t looking to the left or right anymore. We just wanted to do the best that we could do. And the best that we could do was be number one. That’s what I look for. Now I’m in a place of abundance. I come from that place, and I stay in that place. We’re not competing anymore, and it’s the best that we can do. The competition is with ourselves and making sure that we can look ourselves in the mirror and say, “I did the best I could do.” If you do that every day, your life’s going to be phenomenal.


Creating Success


The Mastermind Effect:  28:26

You are your competition. You are the person that you should strive for. If you’re looking backward, you’re slowing down, and you’re putting on the brake.


A few more questions as we get closer to the end here. I feel that in times of prosperity, the winds come in a little bit easier. But I think creativity and ingenuity come when we feel the squeeze and the world still feeling a squeeze. What are you working on right now that will take place over the next 12 months that excites you?


Jerome Myers:  29:19

We’ve got our mastermind on ice right now because we want to see people with no mask on. When we’re able to launch that we’re going to set the world on fire because we’re going to have people coming in who are interested in being a great dad, in having a business, home life, and relationships committed to their partner and looking to make an actual impact with the way that they invest in the world. If you can align a group of people, who are locked in that way and not trying to figure out who’s got the coolest car, who’s got the most money, or any of that other stuff, you want to talk about magic being able to happen. Just leave the door cracked and see what happens. That, for me, is life because those are the folks I want to spend time with.


I don’t think most people begin to faintly understand what’s possible when you have a group nucleus of folks who are on a path to make a huge impact. I’ve wanted to be the guy that impacts the folks who impact millions. That’s been my ambition. I believe the only success is significance. If I can show up in that way, and they go out and affect or impact their collective tribes, it’s a life worth living. I feel like the time that I’m worn, which I think is borrowed, is well used. It’s a great investment.


The Mastermind Effect:  30:51

The ripple effect, the legacy left behind, creating for purpose. It’s helpful to have a foundation when you have that foundation however it looks, and it’s what do you do with it going forward? How can you create a for-purpose company? How can you impact someone? You might not ever meet them, but because of that ripple, that happens? It’s like when you’re here, or when you’re gone, it continues to flow.


What is a tip, a tactic, or an actionable item, that if someone listening to this right now implemented it over the next 30, 60, or 90 days, would see a real impact on their personal or business life?


Jerome Myers:  31:32

I’m going to get tactical now because everybody talks about writing or scribing. If you journal every day, and you include what you want, what you’re willing to do to get it, and what life will look like on the backside of you having it, it will show up.


The Mastermind Effect:  31:50

I love that. If you journal every day, and you include what you want, what you’re willing to do to get it, and what life will look on the backside, it’s going to be there. And then it’s true. You speak it to the earth. You speak it to the world. I can’t tell you in the last several years how many times I’m like, “I need this type of a person in my life.” And they don’t just like appear out of thin air, but someone’s like, “Hey, Brandon, Jerome, Jerome. Brandon.” It’s like those are the things that when you start becoming intentional. I just feel lucky that I get to be around people like this. So you can be lucky by design, and that’s really what I’m hearing Jerome saying with this.


We have got the Founder of Dream Catchers, Jerome Myers. Thank you so much for what you brought to us today.

Tweetable Quotes:

“The thing that I think is most valuable about masterminds, is being able to pick up a phone, get up on a computer and solve somebody’s problem right there, right now.” – Jerome Myers

“The best coaches are guides. They go on the journey with you.” – Jerome Myers

“If you journal everyday and you include what you want, what you’re willing to do to get it, and what life will look like on the backside of you having it, it will show up.” – Jerome Myers

Resources Mentioned:

Connect with Jerome on Linkedin. Check out their website https://www.dreamsshouldbereal.com/ 

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

112: Solo | Father’s Day

It is Father’s Day this weekend. And I think I actually know, I’ve won, I’ve lost, and I’m still learning when it comes to finding a healthy, happy balance between being a father, husband, business owner, and finding a little bit more me time.

I’m okay with knowing there’s more to be done. So why is it that we’re taught busy equals productive? More hours equals success? Getting up at 4 AM equals respect? Being on time equals being late? Okay, well, this one’s kind of true. So I’m gonna leave it alone.


Here’s where I’m at. I built a successful company that has over 1000 clients. I exited a company doing over 2 billion a year, and we had over 500 employees. I started and stopped the podcast, did a media thing, started another podcast, (You’re listening to it right now, by the way.) and decided through all this. Why not build a startup company to help change the face of self-education called The Success Finder?


I’m 43. And I’ve been married for over 10 years, I’ve slept on a couch, heck, even in an office. We’ve got a six-year-old and a golden doodle. I’ve seen tears created a few and had more than one regret, and how and what I’ve said.


So why share this with you? Well, it’s Father’s Day this week. And I feel that if you know that it’s going to be okay on the other side. But along the way, you might get beat up and banged up a little bit. Typically, it’s our own mistake. You’ll join me on the road to success so let’s get into it.


I’m always busy. Or, as I’ve said before, “Hey, I’m working harder than anybody you know, and you are still mad at me.”


Working hard does not equal, working smart. I believe the story that I’ll tell you real quick is something I’ve used before.


So a homeowner gets five quotes to have a pool built. Out of the five quotes, lowest bid comes in and says “I’m going to work harder than anybody you’ve got.” So the homeowner goes with it.


Now, the homeowners provided skid loaders, cement trucks, and all the tools needed to efficiently and effectively build this pool. Five hours into the job, the homeowner comes out and sees the contractor with a shovel by himself, digging a hole. He then goes and asks him “What are you doing?” So the contractor says “I told you I’m gonna work harder than anybody else. Working hard does not equal working smart.”

Here’s what I found I was doing throughout parts of the day. Let’s look at Facebook. Let’s look at mind-numbing articles on Yahoo. Let’s scroll through LinkedIn or Instagram. But what was that getting me?


I know what I needed to do, what needs to be done. And I was filling time just to fill time without knowing it. I thought seeing what was going on in social land was something I’m supposed to do. It wasn’t and what it filled was time I could have spent preparing for the evening or the next day. So when that 911 came in, I was in the middle of “I’m busy.”


Here’s what happened when I finally took some of the following steps, mapped out my day, saw what I was actually doing slash wasting time on by looking at the full picture of what my actual day was. I then built the day that I actually wanted, and I shared it with the people around me. So there were no sudden changes where people started scratching their head.


Side note here real quick: when you make changes, people will scratch their head and question you as their herd mentality sets in. So I reversed engineered what mattered to my family and me. I identified what needed to be done by x time. Dinner started around y time. Our ability to pick up slash drop off slash, see our son grow up, and actually, have them travel with me. I got the right coaches. And got involved in masterminds that brought people from different industries.


Another side note here, there are free masterminds that are worth USD10,000 plus a year. Yes, they’re free. Just ask me. They’re not mine because I don’t have one.


Now, I’d been asked, explained, figuratively bumped around, but until I was willing to get out of my own way and listen, I’d have more failures than today’s successes without changing the items above. I get to drop my son off and take him to sporting activities. We’ve traveled for personal and business as a family. I designed what would be best inside my home, knowing that it would also be best for my companies and those around me.


So I’ll leave you with this. I don’t think it’s about work-life balance. I’ve turned it into what’s best for me, and my household, what will be best for my businesses and those around me. I had to knock a few people off the proverbial train along the way. And I’m most certain people have had to knock me off their journey. That’s okay. I get to see my family, love my family. And coming from a person that used to say “Weekends? Oh boy,” I thoroughly look forward to spending more time in the quiet place we call home.

To my father, your father, and everyone who will eventually become one, Happy Father’s Day.


Tweetable Quotes:

Working hard, does not equal, working smart.” – Brandon Straza

“I don’t think it’s about work life balance. I’ve turned it into what’s best for me and my household will be best for my businesses and those around me.” – Brandon Straza


It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

109: Solo | Your Biggest Investment

I’ve invested in myself and still lost. So how do you stand up and say, “Hell no,” and know what to do next?

Are you the right coach that’s looking to grow your community while getting rid of the distractions? Do you want your paying clients to eliminate their distractions, so they see the right thing at the right time because they need it? The stuff that matters, when it matters to the people that matter and they are only there to get the thing they need to move forward, then head over to your App Store and download the Success Finder. Message me to have a conversation. I couldn’t make this easier, but if you’re serious, then taking a few steps is just the start.


You invested in yourself and reality, also invested in another person or group so you’re able to sharpen your sword, learn a new skill, or gain proximity to those you would like to have access to. You’d like to be batting 1000, but shit happens. It’s time to figure out how to sharpen that BS meter, possibly gets the actual offer in writing, or what. Don’t let a bad experience discourage you from moving forward. That’s number one. That’s happened to me. I’ve had bad experiences. I’ve spent over $16,000 in coaching, masterminds, and courses that just didn’t pan out. But here’s the thing, I sit there and take responsibility on my myself as well. There are always going to be bad eggs. That comes from both ends, the student and the teacher.


We can point to extenuating circumstances. Those have happened a lot in the last year. But personally, in any of the companies I’ve built, owned, or worked at, an excuse of something is still an excuse. So my opinion is to find a way to rise to the occasion and not use it as a crutch because that’s excusing yourself for poor execution.


Number two, head over to The Success Finder and sign up. It’s free. There are even free masterminds, I can point you in the right direction. Just message me on the platform with the chat feature in the bottom right hand side of the app. That can be for coaches or for those that are wanting to be coached or find the right mastermind


Number three, do more homework on the coach or mastermind. You can see number two, as we’ve done that for you. But in any case, ask to talk to previous clients, not just the big success stories, but also those that might have been average or just didn’t work out. They should want to share those people with you. We’ve got more steps and resources that we’re building on the success finder to make your journey easier. Head on over and start by messaging me.

Tweetable Quotes:

“Don’t let a bad experience discourage you from moving forward.” – Brandon Straza

“An excuse of something is still an excuse.” – Brandon Straza

Resources Mentioned:

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

108: Michael Bernoff | Achieving A Life Beyond Limits

Michael Bernoff is the Founder and President of the Human Communications Institute. He has helped thousands of people transform their lives through his signature events, audio seminars, and one-on-one coaching. Combining his natural talent as a communicator, deep understanding of motivation and a powerful ability to tap into virtually anyone’s desire for success, he’s unlocked the mysteries to building charisma, influence, persuasion, and connection with others.

In this episode, Michael explains how getting out of your constant environment allows you to gain a new perspective when looking to get “unstuck.” He talks about looking into your purchases in life in order to gain a HIGHER ROI in everything you do, and gets into Trigger Worlds to call a spade a spade by checking your existing framework through the words you use. Check it out!

Michael’s Learning Journey and Masterminds


The Mastermind Effect:  02:01

Let’s dive into this. Our ability to have access to people has changed in the last 5 to 10 years. When you and I were younger, it was teachers, textbooks, friends, family, and coworkers, but that’s a sliver of what’s possible. How is your learning changed from your early years versus today?

Michael Bernoff:  02:22

When I was younger, I was waiting to learn and meaning that I would show up. I thought it was a scheduled thing. It’s interesting, and I’ve never had that question before. I think it’s learning time when we’re going to go to school or soccer coach. I got in the habit of that.

Even as I got older and started in business, I thought learning was going to an event or taking the time to go to a library. Now, it’s everywhere. It’s rapid speed. We’re learning through information. But, we’re also learning through experience a lot quicker. One of the mistakes I believe people make is they still have this 1980, the 70s, 60s, or 50s philosophy, which is you have to go somewhere to learn, and you can go there to have an experience, but we can learn everywhere we’re at.

The Mastermind Effect:  03:07

Absolutely. If you think about it, in the last 5 to 10 years, the ability to take information has changed. Some people learn from accountability buddies, masterminds, online courses, and there’s a lot of ways to learn. Who are you currently learning from, and more importantly, how did you find and connect with them?

Michael Bernoff:  03:28

It depends. I have a library behind me, and I have one downstairs.  I’m always learning individually from people. I’m a study of where people got where they got from, and then where they got it from. I’m one of these old-school learner types. If I were to be straight up on a lot of this stuff is I like to find old knowledge. I have people I’m physically learning from, and then I have mentors in different things like that over time. I would say the majority of it is really digging through where people get stuff.

Let me give you an example of what I mean by this. Five years ago, I read Mike Tyson’s book. I’m a kid that grew up in the 80s. I remember learning about him in our sixth grade. He’s the toughest man in the world. I found his book five years ago, and  I was reading it. It was very interesting where his mentors were and where he learned from.  He studied from a guy named Cus D’Amato.  He got him into hypnosis. Nobody knows this about the guy. He got him into meditation and got him into many different books and different things and autosuggestions. What was fascinating was, I started looking at the materials that these people got their stuff from.

I’m one of these guys that like to find where the learners learned from. I break down where their inspiration came from. I wanted to know the original course material that did not get taken apart and remained and everything like the original book. I’ve never taken Landmark before. But Werner Erhard that started it, I found out where all his inspiration came from. He got it from Heidegger and Alan Watts. So I started studying a lot of these older, outdated stuff. I find it fascinating because you get to have a unique discussion with people where you’re going to say things they didn’t just hear five minutes ago on YouTube.

The Mastermind Effect:  05:45

A lot of the time, we catch people regurgitating and abusing how the information comes to them. If you got it from somewhere else, say, “This is where I got it from, this is how it pertained to me, but you might want to go do your own research.”

It’s brilliant from the aspect that you’re learning from the learners and the people that taught them, so you get the original context of what it meant before it was torn apart and changed 100 times over. So who are you learning from, maybe a name that someone will hear or they can look up? Who are you learning from today that’s still alive?

Michael Bernoff:  06:25

When you tend to mastermind events, you have different people in the different subject matters. When I’m talking about company and culture stuff, my good friend Cameron Herold comes up. He’s somebody that I’m going to ask questions from in that department. He’d be somebody that I know we’ve connected over his name before. I’ve known Cameron now for about five years, and he’s somebody that comes to over that specific topic.

Jim Rohn was the earliest mentor that I had in life. Jim has been dead for 12 years. He taught me business at 19 years old. His earliest guy was Earl Shoaff. The guy that taught him, so I like Earl stuff, right off the bat.

Suppose I’m talking about studying. I studied Richard Bandler for years when I studied neuro-linguistic programming. I’ve known Richard for 20 something years. I’ve studied his material inside out and backward. I’m really big in psychology, and that’s my mainframe. I don’t sit in one exact area. I like to jump around a lot.



The Mastermind Effect:  07:31

We just had Cameron just a week ago, and he is an amazing individual. If you look at how small the world is, there’s you, Steve, Cameron, and the list goes on, but we’re all connected in some form or fashion. We were talking about masterminds there.

A lot of people get stuck, and they can’t see the picture, the frame, or the tree through the forest. We’re still going through some form of a pandemic, but to me, it causes a reset, and how we can accomplish things and how we can connect with people. How have masterminds helped you when you’re looking to get unstuck and reset your frame of mind?

Michael Bernoff:  08:04

Masterminds, it’s interesting because I avoided them for years. The reason is as a real entrepreneur; you don’t need anybody.  Your responsibility person, and you don’t need anybody. So I avoided it for years because I didn’t need anybody. I wanted to figure it out myself, and that was my biggest issue.

Where masterminds helped me is the second you leave your environment, it changes the biochemistry inside of your brain. I’m just going to give you an example. If no one’s ever been to a mastermind, you’ve been on the run. You’re having a day, good or bad, and you up for running. While you’re out for a run, you come up with a lot of great ideas. I used to want to invent shorts with pens and paper in the pocket to write down really good ideas. You come up with genius stuff on a run or a hike. A lot of people think that you’re with nature, but it isn’t. It’s because you left your current environment.

One of the greatest things you can get out of it is even if you put your earplugs in or you ignored everything out of the physical or virtual event; the fact that you’re not doing what you would have been doing that day is one of the greatest reasons that these things work. I bring that up to everybody’s attention because my biggest gain in it is in the first couple of hours not being where I was supposed to be that day and to be where I was supposed to be.

My biggest win is getting out of my environment. I come up with millions of ideas. If three of them roll, that’s amazing. Have different forms of conversations that I normally would have. I would say that’s the part people don’t talk about very much because it isn’t just the connections, sales, the networking, and the information; it’s physically you are somewhere else that day. That is the hardest part for me to get myself to do, but when I do, it is the biggest win

The Mastermind Effect:  10:01

I love the analogy when you go for a run and you’re taking yourself out of your environment. That’s why one of my coaches is like, “Listen, I don’t care what activity you do; you need to do 15 to 20 minutes a day, where you can think and work while you’re active.” It changes your frame of mind when you get away from the four walls you’re always sitting.

Michael Bernoff:  10:25

It changes your biochemistry.  It changes your dopamine, norepinephrine, serotonin, oxytocin, and every chemical in your body. So the greatest gift we can have as humans is to change that chemical composition inside of ourselves.

Self-Education and Michael’s Reality


The Mastermind Effect:  10:41

Masterminds have been around for a hot minute; maybe the first one possibly was the apostles. Then Benjamin Franklin creates the Judo Club or the Leather Apron Club and then Napoleon Hill. Most people who’ve been on the show have heard of them. As there continues to be a huge boom in self-education, coaching, masterminds, and mentorship,  where do you see the parallels between self-education and standard education (University and college) going forward?

Michael Bernoff:  11:10

It depends on which group you’re talking to. Tucker Max and I were talking about this at dinner, probably about a couple of years ago. We’re talking about my daughter going to college and what her outcome is.  When I went to college, I did the thing my parents recommended. I went to school, did my thing. I came across direct sales when I was in college, so that turned me into an entrepreneur. Eventually, there’s always going to be a group that is a little bit far behind any information. By the time you find out about the GameStock, and you already lost. I found out about it Sunday night. I bought it on Monday, made a bunch of money, and I got out. By Wednesday, if you knew about it, you already missed it.

I would say that there was a time in this world that college was the mastermind. It was the elite who could do it. It wasn’t for everybody. Now, it’s the University of Phoenix, and everything made it socially available. Anybody can get a degree not to knock anything. It’s easy, accessible, and anyone can get it the value of a one down. 95% of the world will gravitate for 20, 30, 40, and 50 in the next years unless something really changes and still do the traditional thing. But that 3% number will start to grow in concentration, and more people will start realizing the idea of self-education.

I’m watching this on my daughter’s who is in private school, which is a mastermind of its own, in my opinion, and a very small little school here in town. While we got to see how our kids were getting educated, I think down the road, people will realize this isn’t that great. Maybe there are additional options. Maybe we need to teach people different things.

I think parents are going to start mentoring their kids a lot more. We’re going to start teaching entrepreneurship as I do to my kids. I even said to my daughter, like,  “We can save money for school. You can pick if you want to go to school, go to junior college, or want a couple of 100 grand and we can help you start a business. They’re both might work or might not work. I’m going to tell you starting a business is a better bet for people to learn.

The Mastermind Effect:  13:06

It sounds like you and I teach the same way with our children. I’ve got a six-year-old. He’s in private Montessori. It’s amazing; just an entrepreneurial spirit. His teacher gave us his review the other day, and she used the word entrepreneur and starting his own business. We never fed that, but we don’t hide our conversations about the businesses we have, when they work, when we’re having struggles, when we’re moving through, or when we need someone else to step in. He just sits there and his question continuously. It’s interesting when you start letting them in that world, and they gravitate towards it. It’s a whole new type of education, which I think is just brilliant—bringing them in at a younger age.

When someone invests in themselves, whether it’s standard education, or through themselves, I still feel the best ROI is in yourself. It’s higher than the stock market and the housing market. I am in both of those, but I keep controlling; that’s the reality. I can control the ROI on myself. What should people expect when they enter your reality, invest in themselves and invest in you to move the needle?

Michael Bernoff:  14:09

I always make jokes. If the IRS knew the capital gains or the return on investment on personal development, they would be taxing the masterminds. The return is massive. What you get is an investment.

I tell everybody not to buy my for 20 bucks on Amazon unless you’re planning on turning it into 30. I look at everything in my life and go, “how do I turn this into a return?” Unless your mentality is 20 to 30, 20 to 50, or 50 to 100, in happiness, a better quality of life, or money, you’ve got the wrong context going on. That’s one thing I learned a long time ago, and I’m very adamant about it with my students. I said, when you go to Barnes and Nobles, look for an investment. When you go into the store or go on amazon.com, what can I buy, and what can I turn it into? I believe if people have that mentality of “I invest in something, I’m going to turn it into more,” it changes their frame of purchase, and then they’re walking, breathing investment machines. That’s the first step that what somebody should expect.

Number two is you don’t always get it back in money. You might get it back in idea or happiness. You might get it back in “less pissed-off-ness.” If you can go through your day, be less bothered by your children and used to be bothered or less annoyed at the new people you hire in, like, “Wow, look at that I’m communicating myself differently,” you got an opportunity to take the investment you have in your team and turn them into millions of dollars. It’s amazing. You never know where to get it from; you never know what you’re going to get. But it’s not about what you get. It’s about what you become.

I learned a lot from Jim Bakker. I must have heard the art of exceptional living 2000 times and memorized it. It changed everything in my life. This is what’s funny. I will go and buy it on eBay. I will find old Amway tapes. Some of the greatest speakers in the world were in Amway. They’ve got speeches you’ve never heard on a 25 cent tape that I can buy. I’ll buy 100 tapes for $25. I got a tape player, and I’ll listen to them right here. I will hear something, turn it into a video, and create something out of it. He may tell a story about a turtle or something, and I’ll turn it into a dog. I’ll flip that same thing or give me an idea to help my kid and turn that idea into $300,000. It’s fascinating. You can’t do that in the market.

The Mastermind Effect:  16:43

All the information is already there.

Michael Bernoff:  16:45

It already exists. I’ve listened to something from somebody, and you can flip it into something else.

The Mastermind Effect:  16:53

You don’t have to recreate the wheel. Because the reality is there are only so many notes and a cord on a guitar, there are so many ways you can continue to spin it. Take ideas from other people, plugin what’s made them successful and how it pertains to you, and then run with it. But don’t abuse what they brought to you because they probably got it from someone else.

I feel that people have a way of surprising you from time to time, whether it’s the grit, the grind, the willingness to learn. I’d love it if you could share a success story. If you can give a name as an example, that’s great. We can have anonymity; I understand and respect that as well. Someone who came, invested in themselves, invested in you, and what was the outcome because of that?

Michael Bernoff:  17:40

I’ve been at this a long time. I’m 43. I have been doing this since 2003, almost 18 years. I’m not new to this, so we have hundreds or 1000s of people we’ve worked with. I got a million stories.

I’m going to throw it back at you and ask one question. Give me an industry, an idea. Give me something, and I will trigger something. Pick a type of person, and I’m going to give you a hell of a story.

The Mastermind Effect:  18:09

We’re going to choose a 30 to 35-year-old female, an entrepreneur with a service-based industry business.

Michael Bernoff:  18:24

We work with a lot of gyms. I have a lady that does service for gyms. I have about 2000 gym owners that I’ve had the opportunity to work with, from karate and martial arts. We worked with her for a while. She was having a multitude of challenges. When she came to work with us, she had a business, invested in a franchise, and put a bunch of money into it. She freaks out every single day. The bottom line is she was getting by, but she wasn’t living the way that she wanted to live. But the funny thing is, she knew what she needed to do. She was sold the same baggage that my parents sold me, like work hard, be a good person. She busted her ass and did what you needed to do every day but couldn’t get herself to do it. What she didn’t realize is it was the way that she was communicating with the people she was working with. One of the biggest premises I teach people is everything in your life comes down to how you communicate, and she didn’t realize that she was antagonizing people. She was calling them out. She was direct with them. She wasn’t helping them make a good decision for themselves.

She made a couple of very subtle shifts in perspective. One was the way she communicated with herself. She realized that this is going to take some time. That’s one of the things that most people don’t realize, but it doesn’t have to take forever.  A lot of people have this overnight success thing. So she just looked in the mirror goes, “I’ve got this, it’s going to take some time, but it doesn’t have to happen immediately.”

She started to communicate with people very differently. She had her appointment set up, and people would come in and communicate with them. When people started saying things to her,  she realized that she doesn’t have to sell things to people. Instead, she needs to do very three very simple things: get their attention, lower the resistance, and increase the receptivity. So, instead of thinking she had to sell anybody, she just had to give them a different way of seeing what they saw.

What she did was she started communicating a little differently. When people would say to her things were expensive, she’s to argue with them. Instead of realizing these are auto-responses people have. When people would say it’s expensive, I told her the power of the refund. She would just turn and say, “I see what you might say that.” It sounds like you’re agreeing with them. All you’re doing is acknowledging them. And then she would say, “It’s the going rate. It’s just an unexpected problem, as most people did not realize they’d have this expense come up. It’s unexpected. It’s not expensive. If you’re interested in going somewhere else looking for a better price, you can do that. Or we can work on changing expectations.” That one little thing changed everything.

She’s killing it with that because of a reframe.  She’s looking at the world and going, “how do I reframe things for people? And how do I change communication?” Instead of being an entrepreneur, she’s becoming a communication expert. That’s what I teach people. You become a communication expert. Everything’s possible.

The Mastermind Effect:  22:17

You had mentioned NLP from the beginning. Was that changing just how she saw it, and then you reprogrammed her to communicate that with the consumers that were there, so she wasn’t becoming confrontational?

Michael Bernoff:  22:35

I got it real.  Everyone’s got a reference point. She had a reference point of sales as everybody does. They’ve got an idea in their head about businesses. Let me ask you this question. Who first taught you about business?

The Mastermind Effect:  22:48

My dad and working cleaning clubs at a golf course and listening to the people,

Michael Bernoff:  22:53

My parents were not entrepreneurs. They said If you want to be a business owner, be one board card, and be a good person. That was the model. I had a model in my head of what I thought I was supposed to do. I did it all the time, and it didn’t work. I thought, if I did it more, it would work more, but it didn’t work at all.

All of us have a model of what we think we’re supposed to do and adopt during a time in our life, especially when we’re in a challenge. Everyone who is listening or watching right now; you’re doing what you do because, at one point, you thought it was a good idea, no questions asked. You got pissed off one day, and you said I’ll never do that again. So you build a new model for your life. You’re wondering why five years later, you’re still doing it. I talked about this all the time. I call it your average. But it’s this whole thing that we do on a regular basis. She thought “work hard, be a good person and be the best” was going to work. Look at the stress you put on yourself. Look at the language, “I’m going to be my best.” I mean, that is painful, “at what?” Everything. What she said is, “I’m going to narrow it down. I am going to be one of the best communicators that helps people see things clearly so that they can make an effective decision.” That changes sales. You don’t have to sell anybody. I’m going to help human beings make a decision that they choose to make. That started to change everything.

For those of you who don’t know NLP, I invented something called Human Interaction Technology. I took the best of NLP. I built this whole model for the last 20 years that’s practical and easy to use. It’s not about getting something over on somebody. It’s about easing people’s resistance, so they can make the decisions they want to make in life.

I work with professional athletes, and I got a UFC fighter that I work with, and he was a slump. The problem was he kept on picturing this opponent like big. First off, this guy’s bigger than the guy. I got him to reposition his brain that the person he was going to battle with was the actual size or smaller. It changed his feeling; his shoulders got big. He got excited. I got nervous because he dropped the guy in his head during the next round. He picked this guy up and body slam. I didn’t teach him how to kill somebody. I’m glad the guy got up. But that’s how powerful he felt by changing the perspective. These are the things that we do.

Creating Success


The Mastermind Effect:  25:24

I’m just so fascinated. I love what you do and why Steve connected us and how you help people reframe their purpose and why they’re doing what they are doing. That kind of goes into the next part. We talked on the solo shows about success, what success means to someone, and what it takes to be successful? A few of them are mentorship, experimentation, partnership, willingness to fail, and willingness to define success on the flipside. Many of us don’t define success because once we do, we’ve defined failure, and it scares us. What do you feel is a key attribute in success?

Michael Bernoff:  26:02

One is you have to make it possible. A lot of people make it impossible. The reason we make success impossible is s we can keep our current identity. There’s nothing more consistent than our need to be who it is that we are on a regular basis. So we’ve sold ourselves that this is a good idea.

Let’s just say you want to make more money. To make more money, you need to admit you don’t have enough, and admitting you don’t have enough is very uncomfortable. If you want to get in better shape, you need to admit you’re screwed up last time, didn’t follow through, and you overate. All the pathway to getting where you want to go is through a hellstorm for people.

First, we need to make success possible. What I mean by success possible is we need to make it something that we can actually pull off this week. Here’s a really important thing. Success is not a destination; it’s actually an emotion. It’s a way of feeling. My recommendation for people is to make it possible. I get success from a variety of things. I feel successful by helping one person or being there for my kids.  Like we talked earlier before the show,  picking up my daughter, taking her to skating, watching her grow.  I’m there, and I’m fired up because that was a rule for myself. Success is watching my kids grow and learn, whether it’s painful or happy. When I was writing my book, I thought I had to write this hard, complex, complicated, best book. Instead of realizing I’ve succeeded so many times in my life, let that guy write the book instead of the guy that’s never been an author before. I just tell everyone make success possible.

The Mastermind Effect:  28:07

I love that you simplify that. Sometimes we overcomplicate things that can be so simple. Success for me is the same thing: picking up my kid and taking him to soccer. I played football with him, and I’m successful because of that. My day is great because of that.

We got a few more questions as we get ready to come to an end here. I feel in times of prosperity; the winds come in easier. It’s easier to win when the world is winning. But I think ingenuity and creativity come when we feel the squeeze. I feel that the world is still feeling some form of a squeeze. What are you working on right now that will take place over the next 12 months that excites you?

Michael Bernoff:  28:45

A lot of things we’re working on right now. So we bought a building pre-COVID. It is about a 7000 square foot building with 3000 square feet of event space. We do events here. We have a couple of communities that we work with. One thing is called the circle of influence, which is a mastermind group about mastering the mind.

I’m very excited about sharing our book Average Sucks. I’m working on a new project called How To Market to Yourself. We’re always concerned about marketing to other people, but how do we market ourselves to ourselves? How do you sell you to you? So I’m writing a book and a whole series on how to market you to you. It’s actually how do you sell you to you, so you turn yourself on? That’s a project I’m super excited about. I think the whole world is like, how do I use this with others? If you could sell you on being you, it’s amazing what you could do. You wouldn’t even need to sell anymore. So one of the things I’m excited about is turning all the marketing and all of the knowledge that I’ve shared to influence others in work.

The Mastermind Effect:  29:57

If we can sell ourselves to ourselves, the possibilities are pretty limitless.

What’s a tip, a tactic, or an actual item that if someone listening to this right now implemented it over the next 30, 60, or 90 days, they would see a real impact on their personal or business life?

Michael Bernoff:  30:33

One of them is languaging things. I’m going to keep it real simple. I typically talk to business people about health because if you talk about health, you’re like, “Oh, my God, that translates to my business.” So years ago, I shared this concept. It’s about breaking things down for people. It is about relabeling things. I remember saying to a group of people that sold shakes for a living and making millions of dollars, “how many of you drink shakes?” And they raise their hand. Then I said, none of you ever drink a shake ever again. I said that you shouldn’t drink it because If you just swallow it, it sits in your gut, you get rid of it. When you chew it, you send the appropriate enzymes. Your brain then knows through chewing to send the appropriate enzymes to break it down.

Here’s where most people go wrong. They think all activity is the same. They think all businesses are the same, and they think all food is the same. I realized if you look at things in life, as a relationship, relationship with money, relationship with food relationship with people. We realize that our issue in life is our relationship, a business, or a relationship with money. This is where things start to change.

Let’s take food, for example. If you looked at food, and you realize if you’re going to date it, and it’s going to be inside of you for a period of time, you probably should know what its name is, where it’s from, what its intentions are with, and you probably ask some questions. If you looked at food and labeled it, you said it’s either nutrition, entertainment, or addiction. What am I doing here right now? Well, I’m about to eat popcorn at the movies. That’s entertainment. There’s nothing wrong with it. Just stop lying. Call it for what it is. Most people are not willing to do that. Let’s say Captain Crunch for breakfast; that’s your entertainment. Subway for lunch, and  Dinner will be broccoli and a bunch of food. It’s entertainment. The whole bag of Doritos is addiction. You go through this a couple of days, and you go entertainment, entertainment, entertainment, entertainment, addiction, entertainment. If it’s steamed broccoli or intelligent protein, but nothing on it, you could say nutrition. But after doing this for a couple of days, you might say to yourself interesting. I’ve had a lot of entertainment and a lot of addiction. Maybe it just has one meal ship. You won’t change until you know what you’re doing. And one of the things in businesses we don’t realize that we’re doing is we don’t call ourselves out on the things we do.

I realized that we, in life, have to use something called trigger words. It’s so easy, words that trigger us that are real. I’m going to give you a couple of examples real quick. We can say, “I love Breaking Bad,” or you can say, “I’m going to choose to be selfish for the next hour, and I’m going to enjoy the show.” I’m going to have my business to the side. And what’s amazing is it doesn’t feel as good. Now, I want to tell you we’re not willing to do this to ourselves. The benefit is we recalibrate. The point is using language and using things that make us feel good. I’m going to have some pride today. I’m going to make some phone calls. I’m going to have integrity today. I’m going to make a video. I’m going to respect myself. These are important words. The trigger words are respect, pride, and honor. These are not just value words that we apply to certain things.

The one thing I was just going to tell everyone to do is to check their language and call things what they work. You say, “Krispy Kreme Doughnuts, your favorite thing on earth,” no wonder you’re attracted to them. You could say I enjoyed them. They’re good. If you put the same orgasmic emphasis on broccoli, you’d be in great shape. If you did the same thing about making calls, you’d be great. You’re putting exceptional type and exceptional language on things that don’t deserve it. And you’ve got to realize Netflix, Facebook, Instagram, when you’re not marketing, I’m pleasuring myself. I’m enjoying myself and being selfish. If you change and you start labeling things correctly, your brain will start recalibrating. That’s the quick version of use trigger language to impact you. I teach this in a big way to people I work with.

The Mastermind Effect:  35:20

I appreciate that. We have got the Founder of the Human Communications Institute and the author of Average Sucks. Thanks to Michael and his team right there. Thank you so much for what you brought today.

Tweetable Quotes:

“The moment you leave your environment, it changes your biochemistry inside of your brain. And my biggest win is getting out of my environment where I come up with millions of ideas.” – Michael Bernoff

“Everything in your life comes down to the way you communicate. And when you become a communications expert, everything is possible.” – Michael Bernoff

“Success is not a destination, it’s an emotion, a way of feeling.” – Michael Bernoff

“Make success possible and then you can make success better.” – Michael Bernoff

Resources Mentioned:

Connect with Michael on Linkedin, Facebook, Instagram, and Twitter. Visit https://michaelbernoff.com/ and https://averagesucks.com/

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

107: Ben Schneider | Expanding Your Team to Grow Beyond Your Current Systems

Ben Schneider is the Founder of From SoloPreneur to Entrepreneur in 90 days and Jobmofy. He is a serial entrepreneur with a digital marketing agency and he specializes in team building, outsourcing, marketing, and remote work.

In this episode, Ben talks about why you need to hire to grow beyond your current systems, and explains why he coaches through his experiences to limit your risk. Check it out!

Ben’s Learning Journey and Masterminds

The Mastermind Effect:  01:57

Let’s dive into it. Our ability and our access to people have drastically changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, family, friends, or co-workers. But that’s a sliver of what is possible. How is your learning changed from your early years versus today?

Ben Schneider:  02:18

Before I got into all this entrepreneurial game and founding all these companies, I was reading books. Then the time came up that I am watching YouTube videos, listening to podcasts, and buying some courses. There was that little transition. I also read books a few years ago. Ten or fifteen years ago, most of the info was from the books here in Germany.

The Mastermind Effect:  02:55

That’s the amazing thing. Podcasts. It’s a world of knowledge for free. Now, you got to cut through the noise because there’s a lot. You got to find what it is that’s important to you. Find that voice and signal that will help you get from point A to point B without bedazzling that bridge at the end of the day because there’s a lot of information. Have you found that all the ways that you’ve learned YouTube courses, audiobooks, podcasts, and some resources, and you’re like, “I got to stay away from that?”

Ben Schneider:  03:27

Today, it’s mostly books. I don’t read many books at the moment because I just don’t have time. I have a little problem with reading books because I fell asleep. The podcast has the advantage that you don’t see anything. You can listen to it while you’re doing sports, driving in the car, or doing something else. Comparing it to a YouTube video, you need to skip it because you don’t have time and need to watch something, so you’re skipping it. You need to have the information as soon as possible, and that’s a little bit easier with the podcast. But to go back and the questions, basically I do not read books anymore, or not very much.


The Mastermind Effect:  04:18

Talking about what we’re taking in, I think that there are more ways to take in information than ever before. It can be overwhelming and confusing to get through that. Some people learn through accountability buddies, masterminds, coaches, online courses, and lots of ways to learn. Who are you currently learning from, and more importantly, how did you find them?

Ben Schneider:  04:41

I am following Gary Vee. I like him, and I follow him. He has some inspirational and motivational works daily. Although, to be honest, I have so much stuff going on in my companies that I’m not learning that much nowadays. But as you mentioned, there we’re also masterminds. So if you are in small mastermind groups with highly successful people, you’re learning a lot from them as well.

The Mastermind Effect:  05:18

A lot of people get stuck, and they don’t know how to execute what’s in their heads. The world’s still going through a pandemic in some form or fashion, but I feel it’s causing a reset and how we can accomplish things. How have masterminds helped you when you’re looking to reset yourself and get unstuck?

Ben Schneider:  05:39

They need to understand that you are responsible for your life. This is what I’m preaching daily to people; you need to take action there. It’s not about having a reset. It’s about finding a purpose. Do what you want to do. But then do something because maybe you need to start something new or change your business in a certain way.

With a pandemic, if you have a retail store in the city and you cannot open it, then you might need to find new ways to sell something.  You might have an online store, a home delivery service, or anything like that. It’s not always about the reset, but you need to understand that you are responsible for your life and results. Nobody else is responsible for that, except you.

You need to take action, and you need to execute. Make a plan, and make a strategy. The easiest way is to set some goals. Then point those goals out into tasks. So, for example, if you want to reach 10,000 subscribers on your YouTube channel, you can make 100 videos this year. Break your goals down into tasks, and then execute.

The Mastermind Effect:  07:09

That’s a big thing. Writing it down, and see what you want to build. And then, as you said, break it down into tasks because looking at the overarching picture can be overwhelming. A lot of entrepreneurs go at it alone, which is even more difficult. But when you niche it down into whatever it is, those tasks over a 12 month period or a 30 day period seem to be a lot easier to attain and reach. Wouldn’t you agree?

Ben Schneider:  07:35

Sure, 100%. For example, a lot of people out want to be rich, and it’s not written down. How would you want to achieve to be rich? You can achieve to make $1 million in sales this year. That means in 30 days around; I need $80,000, or about $2,800 a day. For this, I need to sell my package once a day or twice a week, depending on your product. Or I need 50 customers a day in my online store. You can break down this, and then you have something to work on, and you are creating tasks on how to achieve that. Then you have something to add, execute, and take action, and then you might achieve your goal. If you’re looking at some Instagram people and just say I want to get rich, this will not work.

The Mastermind Effect:  08:38

You look at that, and you see that how they’ve built their bridge. A lot of times, we don’t realize that looks can be deceiving. It could just be a pretty big bridge that they built or a pretty picture that they paid for. But it doesn’t define success. That’s why it’s important for you to define your own success and what success is to you. It might be getting up every day and taking your child to school.  If you don’t do that, you feel unsuccessful. So defining success and those goals are important.

Masterminds have been around for a long time. Probably the first mastermind was the apostles. Then Benjamin Franklin created the Leather Apron Club or the Judo Club. Finally, Napoleon Hill writes a book and kind of rounds it all out. As there’s continues to be a huge boom in self-education, where do you see the parallels going with self-education versus standardized education or University?

Ben Schneider:  10:02

It depends on what you want to achieve. I’m not the type of guy who tells you the standard is outdated and you only have to watch YouTube videos or buy a course from someone; it depends on your goal. If you want to be a doctor or a lawyer, you can watch YouTube videos as hell, but you need a degree for that. If you want to achieve some success in the digital marketing industry, building an e-commerce store, having a coaching business, or anything like that. In that case, you don’t need a master’s degree in University. In this case, I think it will not be a good investment to go there because they teach you stuff that is outdated. If you want to learn something about e-commerce marketing and online marketing, I wouldn’t recommend you go to University for that. Instead, buy some courses from really successful people. But it’s hard to find the guys who are successful and not only showing the cars and the watches.

Self-Education and Ben’s Reality

The Mastermind Effect:  11:40

If you want to be a doctor, nurse, or engineer, I want that piece of paper. If my six-year-old son decides that he wants to be a doctor and operate on me, have that piece of paper. If you’re looking for the coach for the mastermind, the right one. We’re building out the Success Finder for people to find the right coaches because there’s a lot out there.  In any industry, you’re going to find the wrong coaches, the wrong masterminds, that they’re mainly just out marketing the right people. It’s finding those right circles.

Typically, when someone invests in their future, they have a better than a vague idea of what the outcomes are going to be. They have some form of expectation. What should someone expect when they reach out to Ben and enter your reality, whether it’s through your coaching or your mastermind?

Ben Schneider:  12:27

They should expect that they have to put in the work and that mostly what the clients want to achieve takes some time. They need to understand that I’m not a short-term guy. I want to build brands; as we mentioned in the talk before, I have several companies. I’m not that coaching type guy who is only coaching. I’m an entrepreneur who tells people his experience. The things that I tell you, I’ve already done before. This separates the two kinds of coaches apart. I am not saying this is better or the other is not good, but this is how I do it.  I only teach stuff I walk through, and you definitely need to put in the work. You will see results when we work together—but working with everyone because it needs to be a good fit. That’s coaching. It’s not about only talking one hour about your business; this is not coaching. Coaching is around three months. We are talking twice a week, depending on the program. We are talking twice a week about their business and getting results. We analyze the tasks we have done, and then you go step by step ahead, and then you will achieve the success you wanted to have.

The Mastermind Effect:  14:00

You nailed off one of the questions I was going to talk to you about, which I think is important. When you’re looking for a coach, you want to make sure they aren’t transferring the risk. You’re not teaching something you haven’t done, that you aren’t doing and that you haven’t been in the trenches. It’s like going to a doctor, and they say, “Hey, I’m going to prescribe this for you, but I wouldn’t give it to my own family,” or a politician who is saying, “Hey, you go off to war, but I’m going to make sure my kids don’t go off to war.” You’re not transferring the risk. You’re saying, “I’ve been there,”  “I’ve done that,” or “If it’s not my expertise, we’ll find you someone.”

Ben Schneider:  14:33

It’s a little bit toxic out there. A lot of people out there showing their Instagram account and Tiktok every day, and they are like, “Hey, you want to earn hundreds of dollars with your e-commerce business?” For sure, it’s possible to earn thousands of dollars a day with an e-commerce business, but not from day one. Not with a single Facebook ad, not if nobody knows your brand or nobody loves your products. That’s how it goes.

Creating Success

The Mastermind Effect:  15:04

Talking about the people you work with, I feel that people from time to time, and more than that, have a way of surprising us, whether it’s the grit, grind, or ingenuity. So please give us a success story. If you can give names or exact experiences, that would be great; if not, no big deal. Give us a success story of someone that came to you and work with you. What was the outcome because of that?

Ben Schneider:  15:26

I can give you a great example. We have an online store, and this guy was talking to me. It was around two years ago. He has a local store for welding stuff. He came to me, and he was listening to me through another podcast. Then he reached out to me, and we met. He told me that he wants to build an online welding store because he had good prices and thousands of products. I told him, “We can do that, but you need to make sure that you are able and willing to invest a minimum of one to two years that you cannot earn any money because my service is as costly. You need to pay for ads, and you need to pay for the product itself because you need to have stock and all that kind of stuff.” And he said, “Yes, I agree, and I trust you.” A lot of people were contacting him, “Hey, your marketing is not good, and you need to reach out to us and what do you pay for your marketing.”For two years, we are starting to zero, a new name, no store available. We were starting from scratch. Last month, he sent me on WhatsApp that he made around 85,000 Euros last month.

This is a great story that you achieve success, but not from day one. I’m always taking the risk that people are rejecting me because I’m telling them the truth. I don’t say anything to you just to get you as a client. I want to work long-term with you. I want to grow your business and help you improve your life and your business. It takes time doing the SEO stuff,  improving the campaign, or setting up Amazon or eBay. All that kind of stuff needs some time, but as you see, two years later, he is now making 80,000, which is great.

The Mastermind Effect:  18:18

That’s amazing, and I love how you set them up upfront. Like listen, “Hey, the road to success is laid in skeletons and dead bodies.” People don’t see you until you are successful, but they don’t realize all the work. You sat there, and you framed it for me like, “Listen, this is not going to happen overnight. It’s a one or two-year process just to get to where you’re at.” Now the fruits of the labor are showing.  You were honest with them upfront.  You didn’t sit there and sugarcoat it. That probably paid dividends not only for you and what you’re doing but also for the customer, for the person that you’re working with.

Ben Schneider:  18:52

I think it’s always needed to be honest with the people. Maybe you can earn short term a little bit more money if you tell them we’re going to get you there and just give a few 1000s a month, and we will make this for you. It’s not about the sales; it’s about the revenue. Sometimes, it could be hard to get a good revenue because ad costs are high, so you need to tell that to people.

As I mentioned before, I think you only can do this with truth and honesty. So I’m honest to people because if you’re honest about what you mentioned maybe, you will have a long-term relationship with those guys.

The Mastermind Effect:  20:02

As we start coming a little bit closer to the end here, I feel that there’s always new ideas brewing in times of prosperity. It’s like one of the world’s winning, it’s easy for money to flow and people succeed. But I think ingenuity and creativity come when we feel the squeeze and the world is still feeling the squeeze. What are you working on right now that will take place over the next 12 months that excites you?

Ben Schneider:  20:26

It’s Jobmofy.com, where people can hire people from overseas for a very affordable price. This is my biggest main project because this is life-changing. As I mentioned, one of my companies has around 20 people. If you compare those costs that I have working with people from overseas, compared to when I hire guys from Germany, I save so much money. With ads around $2,000 a month per person. This is incredibly life-changing for everybody out there. If you are a coach, if you own a company already, or run a startup business, you can easily hire very affordable, high-quality people. That’s what we are doing on Jobmofy.com.

The Mastermind Effect:  21:25

The last one for you. What is a tip, a tactic, or an actual item that, if someone listening to this right now implemented it over the next 30, 60, or 90 days, would see a real impact on their personal or business life?


Ben Schneider:  21:54

I would suggest going with the hiring staff.  If you are a solopreneur or entrepreneur, you might be still in the daily business because you are answering to support emails, or you’re doing graphical stuff or writing content or anything like that. You can get people for this because that’s what I teach in my program Solopreneur to Entrepreneur in 90 days. You need to step out of your company because you can never go on holiday if your company is not running without you. So, you need to know how to do this because the daily business of an entrepreneur is way different from a solopreneur.  You need to get out of your own company, step by step, to work later as a leader on your company, not in your company, but on your company. I definitely would suggest hiring the first person. Instruct them and get them into your company. Then step out a little bit and do that step by step with more people. Your life will change dramatically.

It’s not that you will not do any work anymore and live on the beach all day. If you’re an entrepreneur, you have the same workload, but you have different tasks. You are managing the team. You’re working more from above.

The Mastermind Effect:  23:41

The sooner you can outsource and take something that you’re not that good at, you’re not the specialist in, or you just don’t enjoy. When you can outsource and bring someone in, whether, through Jobmofy, I think it’s critical to find that success.

We’ve got the Founder of From Solopreneur to Entrepreneur in 90 days and the Founder of Jobmofy, Ben Schneider. Ben, thank you for your time today. I appreciate you spend the time with us and bringing so much value.

Connect with Ben on LinkedIn, Instagram or visit his website at https://jobmofy.com/

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

LEAVE A 5-STAR REVIEW and connect with me on Instagram or LinkedIn Send a message or e-mail me at brandon@thesuccessfinder.com.

106: Solo Episode | Fight or Flight

We go into a fight or flight mode too often and don’t know what to do. What are the steps I’ve taken over the last year to start eliminating the question or distraction of having to figure out what I do next? As opposed to my mind, body, and champions mindset just taking over.

What is fight or flight? Here is a real quick definition online. What happens during a fight or flight response? In response to acute stress, the body’s sympathetic nervous system is activated by the sudden release of hormones. The sympathetic nervous system then stimulates the adrenal glands, triggering catecholamines’ release, which includes adrenal and non-adrenal glands.

Here’s the story behind why I’m talking about this. Over the last few weeks, we’ve been in Costa Rica for family and business.  Out of Costa Rica came being knocked out of a raft into a level four rapid. We’re probably not having the conversation if I wasn’t wearing a helmet at this point. When they asked me to go for wheeling a few days before I left, I said, I think I’ll sit this one out. I’ve Costa Rica thrown a lot at me. I’m coming out on the other end, but I’m not going to stress or take the chance of hopping out of oil.

Our captain that day went through all the measurements we needed to understand to be safe, work as a team, and have fun. I call it our roadmap to success. What did he go over? He first made sure all of our gear was on and why we were wearing our gear. Then he goes over how to properly row, how to sit properly, and where to sit. When he gives a command, where we need to go, whether we get in their hunker down, on the edge of the boat, the raft, or on the inside. Where we’re leaning, who we were supposed to follow here in first, second, or third position, right or left when he would give the commands. One of the most important things which came true, that was the only person that day and a two raft, and we had six plus a captain in each raft; what happens if you fall out of the raft, unintentionally. that was me. He sits there, and he goes through the measurements. He sits there and says, “Listen, if you go in, the first thing that you want to think about, and you don’t want to panic.” He says then you want to get flat like a burrito and roll and have your arms down. If your feet are in front of you, and they’re kind of in a locked position. If you get pushed into another boulder, it will help push off you, so you don’t just ram into it. You want to see if you can get your surroundings going. Have your arms, and then if you’re able to look up and keep yourself in a flat burrito position, see if you are around the raft to grab onto the rock back to the rope on the boat.

He starts giving instructions to the team on the insert that would be inside the raft and how they need to position themselves, and how you need to make sure that you’re not fighting against them. The worst thing that could happen is you bring someone else in the water with you. Again, fight or flight like you’re freaking out. The people inside the boat are taught that if this person’s flailing about, they will be a danger to everyone else on the boat. You leave them.  I get that.  The survival of the many is more than the survival of the one.

I’m in the boat, and we’re going is we’re at a level four spot. I feel my leverage, and where my two feet were jammed, we weren’t going to hold on, and suddenly how the boat kind of veet and then popped up. Suddenly, it was like slow-mo, and everyone said, “did you want to go in?” I’m like, “No, I didn’t want to go in.” I just start slowly going back. I had nothing to grab on to, and I was out.

Now at this point, we have picture proof of this, and a photographer taking just happened to be taking pictures at this section. The first picture you see is my foot in the air. The next one, you see me a little bit more me, but all the faces in the boat. They got me back in the raft. They followed the exact instruction as I had done, and everything took over because we listened to our captain. We listened to our leader. That was the big difference that day. I didn’t flip out during it. It was afterward when I started playing it through my mind that worried me.

Here are the steps that I believe helped me. I surround myself with the right people. Just today, as I’m recording this, I had a conversation with a business partner. They mentioned the changes that I had made over the last three years and the impact that it’s made. I’m just looking at the body of work over the last three to five months. I say to them that was all that I’ve done over the last three-plus years was all leaning up to me at that point that I could take on what I do today. What does that mean? As I said before, I surround myself with the right people, and I got rid of the wrong people. I started leading by example and stopped asking for permission.

I got world-renowned coaches that work with me and my companies. If you’ve been listening, I’m not joking when I say world-renowned. These people are the cornermen and work with Tiger Woods, Lance Armstrong, Sir Richard Branson, Elon Musk, Elton John, Bano, and so many more. I changed when I ate and how much water I took in, and the amount of physical activity I did each day. I learned how to have direct conversations without bringing a charge to them. I won, I lost, and I exited the company as one of 12 owners, with over 500 employees and doing over 2 billion a year.

When it came to fight or flight, it wasn’t a question. I didn’t have to think about it. The champion’s mindset that we’ve talked about before from Dr. Jeff Spencer just happened. I didn’t have to think about it. It’s like, I don’t have to think that I want to eat when I wake up. I don’t have to think I should brush my teeth. It just happens.

I want you to stop right now. Hit pause, do something. I want you to sit there and write out what are you doing today that you weren’t doing five months ago that is making you and those around you better? If the answer is nothing, this podcast and the Success Finder might not be for you. Now, if the answer is nothing, but today, I’m going to make that change. Reach out to me, and I’ll get you that accountability person, that right group, the coach, or the mastermind. You don’t have to be a coach to reach out to me on the Success Finder. The resources to get you to where you want to go from your current location are available.

Tweetable Quotes:

“Surround yourself with the right people and get rid of the wrong people.” – Brandon Straza

“Lead by example and stop asking for permission.” – Brandon Straza

“You don’t have to be a coach to reach out to me on the success finder, but the resources that are there, to get you to where you want to go from your current location are available.” – Brandon Straza

Resources Mentioned:

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.