090: Brian Bogert | Achieve The Best Version of Yourself Your Most Authentic Self

Brian Bogert is the Founder of Brian Bogert Companies. He is a passionate human behavior and performance coach, speaker, business strategist, top sales professional, and philanthropic leader who believes in helping growth-minded individuals achieve the best version of themselves: their most authentic selves.
In this episode, Brian explains the difference between you today vs you 5 years from now will depend on the books that you read and the people you surround yourself with. He talks about learning to be aware so it doesn’t feel like life just happened, and gets into creating your list of things that give you energy vs things that drain the bucket. Check it out!

[02:42 – 20:43] Brian’s learning journey and Masterminds

The Mastermind Effect:  02:16

Let’s dive into this. Our ability to learn and access different people has drastically changed over the last 5 to 10 years. When you and I were younger, they were textbooks, teachers, family, friends, and co-workers. But that’s a sliver of what’s possible. How is your learning change from your early years versus today?

 

Brian Bogert:  03:02

That’s a great question. It was probably seven years ago; I had an opportunity to meet Aeneas  Williams. He’s a Hall of Fame cornerback.  At a dinner with him, he said a quote that resonated deeply with me. He said the only difference between who you are today and how you’ll be five years from now are the people you meet and the books you read. He’s a pastor, and he said it three times like he wants me to hear this. I was dense enough to at least recognize that pattern. I was the guy at the time that had a bookshelf full of books. I didn’t even touch him with good intent to tap into it. He inspired me because I didn’t consume books well by reading. I would open it up, crack it; I get a chapter in, maybe. I wouldn’t retain anything, and then I would lose interest and couldn’t keep myself engaged.  If what he’s getting at are people and knowledge and how we funnel it through our worlds, and then I need to consume differently. So I started listening to audiobooks.

 

The first book I listened to was by Nido Qubein. It’s basically a book full of colloquialisms. It’s like a quote concept application. I thought this quote was an Aeneas Williams original, and he said it like it came out as his own. Then I hear that quote a week later while listening to this book, Attitude: The Remarkable Power of Optimism by Nido Qubein. I hear the exact quote, “the only difference in who you are today and who will be five years from now is the people you meet and the book you read.” Nothing happens by coincidence. My consumption changed, and it’s aligning with this philosophy, and it’s reinforcing it because now I’m hearing the exact same quote.

 

I put myself on a mission that if I can consume this way, I can also consume differently faster, and I retain the information better. I put that into hyperspeed. Over the last probably six or seven years, I’ve averaged about a book a week since that time. I also realized that it’s not just how we consume, but it’s the speed and how we align them with a cadence for how we consume. I started playing with the speed at which I could listen to it. I can consume so fast because I listened to most books at one and three-quarter speed or two times speed. After all, that’s how it aligns with the way I calibrated the way I think it sticks harder, retains better, and I don’t lose interest.

 

To answer your question, what he’s saying is where and how you are consuming information? And where and how are you tapping into the collective wisdom of those other people? I also went into hyperdrive around surrounding myself with the right people to ask the right questions. You only get information based on the quality of your questions. I am not only surrounding myself with the five people that they say you are a reflection of, but who else is in my circle, other than that inside circle, a medium circle, and what’s the knowledge I can be funneling through my brain. Those are the two ways that I’ve put my growth into hyperspeed in the last seven years. I can learn anything or something from anybody I interact with. If I engage, ask questions, and communicate, I can learn from everybody I run across and every piece of information that funnels through my body; what and how can I learn and grow from that? Seven years ago, that quote changed how I consumed and learned. And today, that’s kind of where I’m at, still people and knowledge. 

 

The Mastermind Effect:  06:39

That’s a beautiful thing that you were able to draw that string from where you were at, where you wanted to go and how it tethered to why you are who you are today. 

 

The Mastermind Effect:  06:57

There’s a lot of ways to take in information more than ever before, and it can be confusing. Some people learn from a mentor, a coach, a mastermind,  online courses, and there’s a lot of ways to learn and take in information. Who are you currently learning from? And more importantly, how did you connect with them?

 

Brian Bogert:  07:23

That’s a great question. One of the people I’m learning from right now on hyperspeed is David Meltzer. We connected maybe six months ago because we shared a virtual stage together. There was a connection point, and we ended up having a conversation. We both have a similar but slightly different mission; we’re both on a mission to impact a billion lives. There was a very common thread that brought us together. The way we both enter into the world, our philosophies, the way we view business and people are so aligned. We just had an immediate connection. Since that time, I communicate with David every other week, and we’re looking at finding ways to collaborate. He has different experiences and perspectives that I can learn from and hopefully not repeat his mistakes.

 

You and I ended up connecting through Steve Sims, and he is another person I’ve learned from. I don’t have the same frequency with him in terms of regularity of talk and those types of things. But I operate from a similar frequency and vibration and how we entered the world on doing massive action and not allowing hurdles or blocks to get in our way. 

 

Steven and  David are completely different individuals. I learn from them by watching them,  interacting with them, and consuming different content elements. I learned from everybody, as I told you before. I tried to learn from every interaction. I’ve learned stuff from you and from all of our different groups. I’ve learned a lot from these two in the last six months because of the personal development space; they’re also years ahead of where I’m at in my trajectory. They’ve learned and made a lot more mistakes than I have to this point. 

 

The Mastermind Effect:  09:23

That’s a great thing when you surround yourself with people like Dave. I had the fortune of hearing him speak on stage a few years ago and hear his story from the sports swirled to making it, losing it, and having to figure it out all over again. Then to Steve Sims and hearing his stories and taking small little pieces and rearranging them to how they are applicable to you. That might not be what they meant, but then you can rearrange it. You can prevent yourself from stepping into a landmine just by listening to people like Brian, Steve, and David.

 

Brian Bogert:  09:58

David Meltzer lost 100 million billion dollars. Few people even know what that looks like, let alone have lost it. That’s like just a narrow area. And Steve works with billionaires who own private islands. He gets and runs in circles with people that most people cannot even imagine. Their perspectives are really powerful. 

 

You’re a perfect example. How you envision how to connect people, how you can deliver value through platforms and systems that you’re building through your own mistakes, and how you can tap into the collective wisdom of everybody in your circle to deliver value to everybody that’s learning from you hopefully. You do that better than a lot of people. I see how you’re building your architecture. And that’s why I say, that’s what I want to hear. You can literally learn from anybody if you’re asking the right questions, and you’re willing to listen, and you set your ego aside to realize that everybody can teach you something.

 

The Mastermind Effect:  10:48

There’s a thing that you just said that has resonated with me. It’s the second or third time you said, “asking the right questions.” I talked about this in a solo episode recently. Sometimes you need to surround yourself with the right people, have the right corner person and go to them and say, “here’s where I’m at, here’s where I want to go. But I don’t know what question to ask, and here are the hurdles I’m running into.” By saying, “I don’t know what question to ask on what I need help with,” they’re smarter. I surround myself with really smarter people than I am. You don’t always know the right question and not making up questions just to make it. It’s okay. Just say, I don’t know. 

 

Brian Bogert:  11:31

That’s where vulnerability comes in; authenticity and human connection in general. This happened three months ago with David Meltzer. We were having a conversation, and I said to him, “I know I need help. I know something’s in my way. I don’t see it, and I don’t know what it is. I don’t know the right question to ask.” Guess what? In a half-second, he was like, “Bro, here’s what it is.” He knew the exact question and exactly where to take it because he’s seen the pattern before.  He knew where it was and what was keeping me back. I’ve said this from the beginning, in my career, I am only as good as my questions.

 

The Mastermind Effect:  12:06

You just said clues right there. Look for the clues, the patterns in your choices that you make with those the CPC, and it’ll just streamline the process. 

 

I feel that people get stuck, and they don’t know how to execute what’s in their heads. We’re still going through a pandemic. And I feel that this is causing a reset, how we can accomplish things, how we connect, and how we can move the needle. How have masterminds and coaching helped you when you’re looking to get unstuck to accomplish something?

 

Brian Bogert:  12:49

That’s a very specific, narrow way of getting unstuck. I think that’s one of a lot of ways to do it. But the reality is we often don’t see a whole lot about ourselves, even if we’re hyper-aware. I like to think I’m one of the most self-aware people I’ve come across. I don’t say that arrogantly; it’s just true. I put a lot of time and energy into it. That said, there’s a lot I don’t see. It does come back to the same questions. It’s also putting yourself in an environment where you are willing to recognize that you don’t know it all and you can learn something from anybody. If you’re paying attention and aware, you can be intentional with how you apply that into your life. 

 

I have multiple coaches in my life. I didn’t know what value it could add. I didn’t understand where it could be. And I often use an analogy. We’ll talk about this because this is a recent analogy. Masterminds and coaches are one way to solve this. Mentors, spouses, and partners can do this for you. People close to you and know you can see certain things you can’t see. Masterminds and coaches are in hyperdrive because there’s an element of exchange, there’s compensation, it’s not just perceived value, and there’s a commitment on both sides of that equation. You can go a lot deeper and faster because you’re making a physical investment, money, time, and energy to put yourself in that environment. I think that’s one of the fastest ways to do it. 

 

I’ll give you an example. I’ve been training for triathlons. I have never swum over 100 yards in my life. In July, I decided I’m going to do some triathlons. I could swim based on everything I’ve ever done because I know how to freestyle, and I know what I’m doing, or I can hire a coach.  I hired a coach because I’ve never had a training lesson before.  He gave me some tips. We spent about an hour in the water. He fixed some stuff out of the gate. And then I implemented that. I swam consistently for a period of time. I built up my base, built up my strength, and built up my feel in the water. And then I started getting to a point where I felt like I was still laboring in the water. What did I do? I hired him again for a 45-minute lesson. He changed two things, he wanted the angle on my head to dip down a little more, and then how I was finishing my stroke at the back end of my stroke, where my hand was going on my body. Two minor changes, instantly, I was moving through the water faster with less effort. 

 

I have viewed the value of investing in masterminds coaches and surrounding myself with people who can see the things I don’t see. The reality of it is it’s just a couple of inches, maybe even sometimes a couple of millimeters of a shift from where you’re at today, and it can have a dramatically different outcome on where you go.

The Mastermind Effect:  16:07

People look at their 401(k)’s, the housing market, and the stock market. Those are investments that you can’t control. But the most important investment is yourself. The story of the swim coach is brilliant and simple. What it says saved you and what it shaved you from your time and your effort that you were going to have to put into it make sense.

 

Brian Bogert:  16:43

It’s the same thing in life. That’s why I have multiple business coaches. I’ve got marriage counselors, therapists, meditation coaches, energy healers and nutrition coaches, and trainers on the physical side. I’ve built these things to have the means to be able to do that. But even when I didn’t have the means, I was investing in it. I didn’t view it as an expense. I truly believe that’s what’s allowed me to short circuit and get to levels that I’ve been at in life because I started investing early. I love that you caught up on that nuanced word that I said because that’s often what I say to people. Anything new most people view it as a cost. They don’t view it as an investment. If you view these things as an investment in your future self, they will pay for themselves in spades if you apply what you learned.

 

The Mastermind Effect:  17:32

The first time I finally got into coaching, and I got lucky to get the right coach. The first conversation saved me an hour a day. They saved me seven hours a week. That’s 15 full days of my life back that I was able to replug back into my family, my business, and myself. It’s like a 15-day free vacation. I’m like, “Hey, I don’t care if we don’t talk for the rest of the year; I owe you an entire year’s worth of whatever your fee is.”

 

Brian Bogert:  18:11

That’s exactly right. I am not even surprised that you and I are so much in alignment and analogy that I give people the value of a compound effect. Anybody listening to this show, think to yourself right now. Do you want more time in your life? I’ve never run across a person that hasn’t raised their hand yes to that question. Let’s break it down. If you could find 30 minutes a day to repurpose into anything, either investing in yourself, reading a book, meeting new people, or whatever it is to make yourself grow. Thirty minutes a day is two and a half hours a week. That is 10 hours a month or 120 hours per year. Now for the people who work 40 to 60 hour work weeks, you’ve just given yourself two to three weeks back in your year that you can repurpose by just paying attention to where you have waste in your day, and how do I repurpose that 30 minutes to make an investment. Because not only have you gotten the time back, but if you view it as an investment that’s going to compound on itself year over year. Seven years ago, I started listening to books about an average of once a week; I’ve listened to hundreds of books that I wouldn’t have otherwise. I do that typically in less than 30 minutes a day.

 

The Mastermind Effect:  19:31

I look at everything as compound. You are compounding your life and compounding the return on yourself. 

 

Brian Bogert:  19:51

People are celebrated in public for what they’ve practiced in private for years. That’s the compound effect of the small, incremental actions they’ve done regularly and consistently, that all of a sudden, they’re viewed as an overnight success. There is no such thing.

 

The Mastermind Effect:  20:11

The path to success is paved in skeletons and crushed dreams. Every morning I read specifics sayings that I’ve kept in my Outlook calendar. That’s one of the top five that’s right there. 

 

[20:44 – 34:00] Self-Education and Brian’s reality

 

The Mastermind Effect:  20:37

Masterminds have been around for a long time, probably back to the apostles. Then Benjamin Franklin creates the Judo club or the leather apron club. And then this guy, Napoleon Hill, writes a book that solidifies the world of what that is. As there’s been such a large boom of self-education over the last ten years, where do you see the paradigm between standard education versus self-education going forward?

 

Brian Bogert:  21:12

When you and I were kids, a bachelor’s degree was like table stakes. You just needed it to exist in the world. We went down the path of spending a whole bunch of money on education, maybe not, but certainly time, energy, and effort. I genuinely believe that there will be less and less a role for formal education over time. How many times have I applied the education from my experience in college? Very few. The institution approach taught me human skills, interaction skills, relational skills, and leveraging skills. I got life skills from that, but I don’t necessarily think you need a large institution to teach you that. Those are the things that I took away from my education. I paid a lot for those lessons, and I probably could have learned those lessons in other ways.

 

Self-education will continue to take a more and more dominant force. Even if you look at the financial component of formal education, there has to be a paradigm shift. The current structure that we’re on today is not sustainable. People who are coming out of college with six figures of debt, and they’re going to be a school teacher to make 35,000 to 50,000 a year, depending on the part of the country. We need to start thinking about education as an ROI, not just table stakes in an employable human being. 

 

We have to have a mental shift here. I never went back and got my masters; I always thought I would. But the more I’ve had experience in the world, the less I even think I need it. I have no desire to do that at this point. When I was fresh out of school, that’s what school taught me. There are certain fields you need it. The majority, you don’t.

 

The Mastermind Effect:  23:08

If you want to be a doctor, a nurse, or engineer, I want you to go into school and get that piece of paper. But short of that, do you want a quarter-million dollars in debt, or do you want something else? The alternative to where you can learn from people who are doing it is in the trenches with you. You’re not that many steps ahead, but they’ve proven their success. 

 

The thing that I say to my son, as he understands, even at six, what we’re building. I’m like, “Hey, listen, I’m going to have $30,000 for you when you graduate from high school. This is going to be a free investment in your college; you’re going to figure out the rest of it. Here’s another 30,000. You can take daddy’s cell phone, or you can hop on the Success Finder. You can probably stretch that 30 grand over two years to help pay for your room and board. It’s also going to help you travel to find the people you’re going to learn from, and you can do it in two years.  Which $30,000 do you want? Your choice.

 

Brian Bogert:  24:08

I don’t think that’s a very hard equation. I know what I would have chosen back then. I would have steered away probably from the traditional approach. Now I have no regrets for what I’ve done. Again, the reality of it is if we’re seeing a shift, and the financial model of traditional education just isn’t going to work. It works. We both have young kids. I’m looking at it, and when I’m projecting through what the cost of college is going to be when our kids are there, it’s going to be crippling. It’s literally going to get to a point where most people can’t go, and even if they can, they’re going to be financed so significantly, they’ll never get out of it.

 

The Mastermind Effect:  24:49

Colleges were built on financial institutions from the aspect. It is a house, and they need the sports to afford that, and suddenly the sports model is getting broken because of what’s going on in the world. When the sports model got shook up, so did the financial stability of these colleges, which means who’s going to carry that Brunt? Probably the student body. 

 

When someone invests in their future, they have a better than a vague idea of what they will get out of it. They have some idea what the expectations and what the outcomes can be. What should someone expect when they come and work with you and enter your reality?

 

Brian Bogert:  25:27

That’s a great question. What’s interesting is a lot of the work that I do is less tangible, upfront, but long term, it has a significantly greater impact. I typically work with entrepreneurs, business owners, high-performing salespeople, and individuals you don’t know who they are anymore. They may have a high level of success, but all of a sudden, they’re just miserable. They’re not experiencing all the things in life that they desired. We often walk them through the process of shedding the layers of what the world had told us we need to be, the box we need to fit into, and getting back to that bright, shining light that they were when they were born so that we can honor who they are best. 

 

Most people start with the “what.” What house, what car, what job, what amount of money, what spouse. They build this life based on the world, culture, and society that they need to be successful or happy or all these things. But when you chase the “what,” what do you lose? The “who.” I recalibrate people back to who they authentically are.  It’s a process of tapping into a higher level of awareness and intentionality in everything we do. And by doing that, we also allow people to bring joy, freedom, and fulfillment back into their lives. It just so happens that when we recalibrate that, the “what” becomes a manifestation of the “who.” When they put in the work to do it right, their businesses, relationships, and health flourish. They can have a healthy life built-in alignment with a self-regulating mechanism to it, so they know what fits and what doesn’t. We can escape a lot of the shame, guilt, and all the other stuff that exists. 

 

I know that sounds like the big picture,  maybe too loose and less tangible. Everybody comes to me with a different goal. If they don’t understand the emotional triggers and behavioral patterns and have them stuck in that self-defeating path, we’ve got to get clarity on that, to help them free to where they want to be.

 

The Mastermind Effect:  27:25

If you’re looking for shiny objects like houses,  cars, and what you see on social media, and you start there, you’re going to mess up in trying to reverse engineer that. Money will be a byproduct of solving a problem and having the why and what you want to do for other people.  It will happen. This isn’t me being some like guru on this; I just know that’s the case. Every goal I set in front of me when I started, I kept upping the goal when I hit it earlier than I did. And none of it meant anything to me.

 

Brian Bogert:  28:11

Exactly. How many times do people say, “when I get here, I’ll be.” That’s chasing “what.”  That’s not aligning with “who.” When you can align with the “who,” the “what” becomes a manifestation. 

 

The Mastermind Effect:  28:47

It’s how we train ourselves, and we get to break that chain and change how we think. Talking about the people that you work with, I feel that they have a way of surprising us from time to time. It could be their willingness, drive, grit, ingenuity, or whatever it is. Give us a success story of someone because they worked with you, they figured out their “why,” and they knew where they were at. They didn’t know how to go there. Give us a success story of someone that’s worked with you.

 

Brian Bogert:  29:16

It’s an individual who works in a partnership. The culture is not necessarily the greatest. It’s one that often tries to mold people into the box they want them to fit into. They define that this is the only way to be successful.  And that’s just not how it works. He was in this business for four years before he hired me. He’d grown his business on average between 200 to $250,000 a year for four years. His greatest year in terms of new business was in the arena of about $250,000, but he also struggled at home with relationships because the debt was piling up as he was growing and scaling his business. There were all these different components. He started to become this person that he wasn’t at the core. 

 

We went through, and we started to unpack, and this person was significantly impacted by shame.  From the time he was brought up to the current day, he was in a shame-based world. He also happened to be in a sort of shame-based culture that only triggered that pattern, limiting him from getting to where he wanted to be. We had to go through, calibrate with who he was,  get clarity on what that looks like, and recognize that everything else is noise. We can focus on what he could control and align himself back to who he was and how he interacts with clients, prospects, friends, spouse, and kids. I’ve worked with him for about a year.  

 

Again, his greatest year ever was 250,000. Last year, his fiscal year-end close at about 850. Fast forward to today, seven months into his fiscal year, he’s at $1.4 million. He had a two-month string that he generated $450,000 in his business. He superseded an entire fiscal year before in his new business generation in two months. He also has a better marriage and better relationship with his kids. He’s feeling holistically good. He was what was standing in his way of success. And once we got that block out of the way, the guy’s soaring and happy as can be. 

 

Now we’re taking it to a whole other level because we had to fix the short-term intermittent things that need to be fixed. We’re building a system around him that can be sustainable and a business generation that will feed him for years to come based on who he is and how he builds relationships. People like him and trust him so much. If he just shows in, builds relationships, and adds value, they’re going to buy; they always do. That was the fundamental shift. He felt like he had to sell to grow based on the model that he was in. Now he’s free from that because he realizes he can align with who he is and have even a greater amount of success. 

 

The Mastermind Effect:  32:07

I giggled when you talk the financial thing, and I smiled, and my eyes lit up. But the thing that stood out to me right there is his relationship with his wife, his children, the people around him, and then himself because that’s what allowed him to go to that financial part. Again, the monetary portion is a byproduct of fixing everything else right there.

 

Brian Bogert:  32:34

That’s exactly right.

 

The Mastermind Effect:  32:36

When it comes to sales, you hit it right on on the head. You can be good at sales and not sell anything. If you have something to offer that people need, you bring it to them; it helps solve a problem and helps what they need. You don’t have to sell a thing. 

 

Brian Bogert:  33:10

He’s not suffering from the stress and anxiety that he was a year and a half ago before we started working together.  He’s not feeling the pressure of being something that he’s not.  He gets to live authentically as who he is. He feels the most stable and has more business success than ever. When we talk about how these things weave together, it is a holistic approach. When people are like, “Oh, are you a business coach?” Well, that’s part of what we do. We have business strategies, tactics, and things that happen. If we calibrate to the person, it’s a holistic, integrated approach to how do we build a better life?

 

The Mastermind Effect:  33:46

It depends. You just set it right there. If we calibrate to the person, you’re not saying, “Hey, here’s a one size fits all.” I see where you’re at, where you want to go because we can only fix things if we know where you’re at. 

[34:01 – 44:25] Creating Success

 

The Mastermind Effect:

In solo shows,  I talk about success, the pillars of success, and what it takes to be successful. There are many different things like mentorship, coaching, partnerships, experimentation, willingness to fail, and the same coin willingness to succeed. When you define success, you’ve defined failure. What do you think is a key factor in being successful?

 

Brian Bogert:  34:26

Understanding your own definition of success is all that matters. Most people define success based on how the world and media culture define success. Define success how it means to you, and then calibrate your life accordingly. 

 

I work with high performers, people who do make a lot of money, typically, who’ve had levels of success. Still, I’ve also worked with people who have significantly less, and their definition of success aligns with their lifestyle, what they want, and how they build it. We have to start there. How do you define success? What does this mean to you, and then how do we build a life around you that aligns with your definition of success? Because at the end of the day, that’s all that matters?

 

The Mastermind Effect:  35:04

That’s short but impactful. It’s defining your own success. When you work with your clients, they come out of this, and they’re changed people. But a lot of people, when they work with other people,  could be in the medical field or politics, they transfer the risk. A politician will send someone off to war, but they won’t send their own child. A doctor will prescribe you a pill uphill, but they won’t give it to their own family member. They’re transferring that risk from one person to the other. How do you keep yourself from transferring the risk when working with your client?

 

Brian Bogert:  35:48

That is a great question. I’ve never actually even thought about it, but it seems like it’s going to be a natural answer for me. I typically will never suggest and give recommendations or structure for someone to do something unless I would do it myself. One of the best things I’ve loved about coaching is it is impossible for me to sit across the table from somebody that I’m coaching, having a conversation about their blocks, different shifts, different changes, and not having the mirror directly reflected back on myself. When that mirror reflects back on myself, I’m telling somebody something that I know I’m failing at; it also prompts me and motivates me to fix those things myself.  I legitimately will not recommend somebody do anything unless I would do it myself or have done it myself. 

 

The Mastermind Effect:  36:57

I feel there’s always new ideas brewing in times of prosperity. When the world is good and times are good, it’s easy to be successful and win. Ingenuity and innovation come when we feel the squeeze, and the world has been feeling the squeeze. What are you working on right now that’s going to take place over the next 12 months that excites you?

 

Brian Bogert:  37:28

I have a few things, but I’ll speak to one specifically that I had zero exposure to a year ago. It’s the podcasting world. I completely devalued podcasts pre – COVID.  When COVID hit, and live stages dried up overnight. It was like, “What do I do? How do I pivot?” One of the first things I realized is that life is about showing up and how you show up. I invested significantly in my technology, the lighting, the sound, the camera quality, and the screen. That led me to dabble in this podcast world, and I reached out to 10 to 12 of them. It has created this insane momentum where I’ve been on, and I think 130 or 140 in the last six months. What that’s led to is the ability to have hyperspeed, from getting access to people I usually wouldn’t have had access to as well as meeting people all across the globe as we’re embracing this virtual world with very little friction so that I can meet as many people as possible. 

 

It led me to my belief that there’s a gap in the podcasting space. There’s a lot of competition in the space. 98% of the podcast never gets over five episodes or 100 downloads. Many people start and stop because they don’t know how, where or what to do. The reality is you don’t necessarily have to pay somebody always to do that. What we thought was lacking, I say we because I stumbled in these last six to nine months; I was on three different podcasts with three different co-hosts, who all have different experience and skillsets. And this idea got incubated.

 

We’ve now come together to collaborate on this, and we’re in the process of establishing a podcaster community. It’s a community to bring podcasts together to focus on that community collaboration and collective impact. There will always be a free option. Suppose we’ve got people who’ve got a message that the world needs to hear. Can we bring a collective group of impact mission-driven podcasters together to amplify all of their voices? We can teach people along the way, and we can do it for them in certain situations. We will never own audio, but we know how to use video content very effectively to help grow, scale, and monetize listenership and sponsorships. Can we teach people?  Because collective impact is what everything is about. We bring like-minded individuals together to have a greater impact on the world.

 

We went live yesterday, and we already have our 51st shows in the pilot group. By February 1, we’ve got phase two launching. We’ve got a goal to get over 1000 shows on this platform by the end of the year. We’ve got a video and radio audio-only network that we’re going to have people be able to go live on.  As well as trade shows, learn how to land guests, and a whole variety of things that you can get in courses in masterminds, but not all of it together. We’re bringing the first 50 podcasters who are all established, and they’re going to help us break the system so that we can learn, refine, and add the most amount of value on the back end.

 

Again, there will always be a free option to be a part of the community because community coming together is how we have a collective impact on this world. I’m on a mission to impact a billion lives. This is one vehicle that has a profound and massive impact. But I’m super excited about it, as you can tell.

 

The Mastermind Effect:  40:59

I’m excited just to be a part of it, learn more about it, and be part of that movement to help move that needle. Last one, what is a tip, a tactic, an actual item, that if someone listening today implemented this over the next 30, 60, 90 days, they’d see a real impact on their personal or business life?

 

Brian Bogert:  41:18

It’s around awareness. Our minds process 11 million bits of information, but we’re only consciously aware of about 40. That tells us that we’re largely led by the unconscious. Until you go through a systematic process of moving the unconscious to the conscious and the unaware to aware, it’s going to feel like life is happening to you like its fate.  Like you have no influence or control over your destiny and where you want your life to go or your business to go.

 

The very first step, I’m going to tell people, and this is a very actionable tool. I want people to make two lists, write them down one. The first list is the things, people, situations, businesses, and activities that I have today, give me energy, give me joy, give me freedom, give me the fulfillment that fills up my energy bucket makes me feel good. The secondary list is what drains my energy, what doesn’t fulfill me, what gives me stress, anxiety, fear, shame, guilt, and anything on the negative spectrum of emotions. 

 

I want very clearly on this list. Start to incrementally from a place of awareness, move things off this list, eliminate them from your life, or shift them over to the positive side. That simple act of being aware and intentional with the things in your life that make you feel most authentically will have an impact overnight in your business and your life. If you need more help beyond that, we’re here to help you give more structure, clarity, and dynamics. That’s something people can implement today.

 

The Mastermind Effect:  42:39

That’s such an easy thing. I even talked to a business partner, and I just got friction. They’re like, “This won’t do me any good.” I recognize that right away. But the impact and when you actually see it, pen to paper, it’s like you’ve digested it, you’ve chewed it, and you’ve owned it. Now, you can start making the change if they have someone like you. You’re there to help get them out of their way. Some of the simplest things are the hardest for us, as humans, to actually do.

 

Brian Bogert:  43:15

I agree. Ideas without action are just ideas. If I give you this, apply it, and you’ll see a difference. I’m going to say take a leap of faith and trust me on this one. I promise you’ll see a difference. 

 

The Mastermind Effect:  43:27

Brian, you’ve given us so much today. I’ve learned a lot, and I’m looking forward to re-listening this episode. Again, I appreciate everything that you’ve done. We’ve got the founder of Brian Bogert Companies, Brian Bogert. Thank you.

 

Brian Bogert:  43:48

You make me sound way cooler than I actually am. I’m grateful for people like you who have built platforms to go to the world that allowed me the opportunity to come to speak to your audience. 

Tweetable Quotes:

“The only difference between who you are today and who you’ll be 5 years from now, is the people that you meet and the books that you read.” – Brian Bogert

“People are celebrated in public for what they practiced in private for years.” – Brian Bogert

“You can only fix things if you know where you’re at.” – Brian Bogert

“Define success as to how it means to you, and calibrate your life accordingly.” – Brian Bogert

Resources Mentioned:

Connect with Brian on Linkedin, Instagram, or visit https://brianbogert.com/

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You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

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