122: Dr. Hoby Wedler | Success as a Mindset

Dr. Hoby Wedler is a scientist, entrepreneur, sensory expert and is driven by his passion for innovative, creative, and insightful thinking. In 2011, Hoby founded a non-profit organization to lead annual chemistry camps for blind and visually impaired students throughout North America. In the same year, he began opening doors to the world of wine aromas by developing Tasting in the Dark, a truly blindfolded wine experience, in collaboration with the Francis Ford Coppola Winery. He has since expanded the program to a global market in a variety of industries and special projects. Over the years, Hoby has become a motivational speaker, a mentor, and an educator. He is also committed to making the world an inclusive, equitable, and accessible place for everyone.

In this episode, we have Dr. Hoby talk about why you should slow down at least three times a day to clear your mind and how we just have way too much expectations of ourselves when we compare ourselves to others. He also talks about why you should take big challenges and break them into small pieces. Check it out!

The Mastermind Effect:  02:20

Before we get into the Q&A of the listeners get to you, I remember reading an article that you had done a blind taste tes
ting. I saw names of some rock and roll legends and one that just sticks out. Again, this isn’t really what the podcast is about, but sometimes you got to give people a little bit to get them intrigued with, like who you surround yourself with.  Dave Matthews’s name was in there. There were a couple of other rock and roll legends that are in there. Can you give us a little taste of what that was about?

Dr. Hoby Wedler:  03:11

It’s a long story. So I was born totally blind. Living as a blind guy in a sighted world, I don’t think of anything as a disadvantage. It’s all about mindset. You can turn any disadvantage into an advantage. Any one of you can do that anybody. It might seem ha

rd, but it really shouldn’t feel hard to do. I did a lot of work in chemistry and became an entrepreneur.

Almost ten years ago now, I got a call from Francis Ford Coppola. He asked me if I would host a truly blindfolded Wine Experience at his winery in that northern Sonoma County. We innovated that; he liked it, and that took off. I got picked up by a sales team. That led me to host these sorts of intricate tastings throughout the world in plenty of different industries, some not even involving food and drink. Some involve teaching and using a blindfold to teach high school students empathy while working with a sighted lab partner on high-stakes activities. This all got me an adjunct position at the Culinary Institute of America here in Sonoma County and over their Napa campus.

You’ll learn about me that when everyone needs anything strange, weird,  or peculiar, they tend to call me. I don’t know why, but maybe that’s the kind of guy I am, and it was interesting. They

I’ve done several events from the past, but last year, just before COVID hit, the first of March of 2020 was the event. They put on an annual summit for beverage professionals. They used to be called the Sommelier Summit, so, logically, they have many sommeliers and alcoholic beverage professionals on there. We’re going to do a silent disco. That was the way they want to end the first day. It is a night party where you’re like ranking wines while listening to different types of music. And they said, “Now we want to do something with wine and music beforehand as the last keynote of the day for this couple hundred audience or whatever.” And they said, “Let’s called Hoby.”. So they called me, and I said, “Sure, I’ll put something together.” I had no idea what I was going to do. And I thought, let me just take a shot in the dark, and it’s my life anyway, shoot in the dark. I thought, who have wine and music as huge parts of their career. Dave’s got this going on.

I emailed Dave’s winemaker for Dreaming Tree Wines named Sean Mackenzie, an executive at constellation wines. Sean got back to me and said, “Dude, I love the idea. Let’s do it.” So I collaborated with Sean Mackenzie. And then with Dave to choose songs from the Dave Matthews songbook, to pair with four different wines. It’s great to collaborate with cool people like Dreaming Tree Wines, Dave, and Shawn.

The Mastermind Effect:  06:41

I appreciate you framing that story. I got to read about it. But then it’s sometimes we need that hook, like, “Wait, this is what he’s done. These are the unbelievable people that are surrounding you.” I just think sometimes we take certain things for granted. Whether it’s music, it’s a song, it’s a coach, or it’s a mastermind, there’s something that will come along in our lives down the road that will remind us of that coach, that mascot, that food, or that spring day. We don’t always pay attention to those small moments that are monumental.

Dr. Hoby Wedler:  07:27

honestly, my career is figuring out what these things might seemingly be small and innocent but really large and robust in our lives in our surroundings and pointing them out and amplifying them. I try to take smaller things and amplify what I think people need to hear and know about them. And this comes from my work in sensory literacy, which is being aware and literate of the information that comes into your mind through all of your senses. People who are sighted tend to use their eyesight to obtain about 85 % to 90% of the information of their surroundings. This means that we have four additional, perfectly good senses to only pull in about 10 to 15% of the information around us. It is a lot of senses for not that much information. So if we hone those other senses and learn how to pick up information from those, we are meaning so much more and being so much more powerful in our ability to sense and understand the world around us. I call it is listen instead of hear. I think we become more aware, and that awareness makes us much more inclusive people and equitable people.

Dr. Hoby’s Learning Journey and Masterminds


The Mastermind Effect:  08:54

I talked to someone earlier today who sat there, and they said, “I had to relearn how to learn. I had to retrain my brain on how to learn.”

Today, there are more ways to have access to different people, and it has changed over the last 5 to 10 years. When you and I were younger, it was textbooks, teachers, friends, family, co-workers, and the people around us. But that’s really a sliver of what’s possible and how we learn and who we’re learning from. How is your learning changed from your early years versus today?

Dr. Hoby Wedler:  09:32

I’ve always been an information seeker. So I’ve always had this mad desire to acquire information. I’ve always asked a ton of questions about whatever it is that I’m intensely interested in. I’ve always been super inquisitive. When I find something I’m intensely interested in, I find a way to learn everything there is to know about it.

I’ll tell you one thing for me, that’s interesting as a blind person. When we were growing up, and definitely when our parents were growing up, books are a big thing like encyclopedias, dictionaries, and this sort of thing. Having everything online and using my assistive technology to access that and have it at my fingertips is just mind-boggling how much more information is available. The other amazing thing is before, it was writing letters, and eventually, email. Think of someone and think of a question you want to ask them, and if that’s a person that was willing to chat with, you just DM them on any number of 87 platforms. And presumably, they’ll get back to you.

It’s just amazing how much more access we have to so many more people. I think the pandemic has really made us realize that and pushed us to understand that there are people out there that you could talk to, who are just a phone call, or a click of a button away, that you maybe didn’t realize you got access to.

The Mastermind Effect:  11:20

I absolutely agree with you. The pandemic has amplified the people we have access to if you choose to accept it, see it, welcome it, and learn from it.

Dr. Hoby Wedler:  11:35

I embrace this time that we get to learn. There are so many people out there who have a negative attitude about the pandemic. But in many ways, it was transformative in how I view and understand the world around us and how I think about things and problem solve. It’s been very interesting because I’ve talked to more interesting people in this room where I’m sitting right now during COVID than I’ve talked to in years past. The networking is awesome.

The Mastermind Effect:  12:19

Absolutely. The reality is we have way more ways to take in information than ever before. Some people use a mentor, accountability buddy, masterminds, online courses, and many ways to learn and take in information. Who are you currently learning from, and how did you connect with them?

Dr. Hoby Wedler:  12:45

There are some fantastic people out there who can just help us see things we don’t see. So I like to find mentors and to work to a lesser extent. I think masterminds have been fairly useful for me. Mentors see a future for us before we see it for ourselves. They’re able to show us and transpose that into our future. They can tell us what they think.

I randomly responded to a wonderful woman named Megan on LinkedIn in August 2020. She connected Nick Peterson and me on Facebook. A few days later, I reached out to Nick, and he responded quickly, and we hit it off. He seemed like a really interesting person who had just an innate sense of understanding and sort of intelligence around him that I thought was cool. I ended up connecting with him and just connecting him with a lot more awesome people, including reconnection with Justin Green. I’ve seen him just take those connections. I love meeting great people and then referring people to those people.  Nick changed my life and attitude about what I’m doing and get me intensely strong clarity on my work. So I consider him a dear friend and life-long mentor. I just met him not even six months ago. Nick has just incredible thought leadership and is someone who’s just a visionary beyond his decades. He just understands what’s going on in the world and is not afraid to say it.

The Mastermind Effect:  15:19

He’s definitely a sculptor in what he does. You’d mentioned Justin Green, who has also been on the podcast, and he got quite the neuro network of a community. I have great respect for both of those individuals,

Dr. Hoby Wedler:  15:43

Another great respect for them. I always call Nick a cognitive rocket engine because that’s what he does. He can sit down with a room, hear some stuff and just say the thing that you’re waiting to hear and should have known for the past many years but just didn’t put together on; it’s pretty remarkable watching him work.

The Mastermind Effect:  16:05

It’s something that might have already been in your head, and it’s just how he words it and then also becomes clear.

Dr. Hoby Wedler:  16:19

The other person who’s been a great mentor to me is an attorney and a businessman. He’s been practicing law for about 50 years. Now. His name is Rick Citron, which was a connection made by Justin. He’s not a coach. He finds interesting people that he kind of takes under his wing sometimes. He got so much thought and knowledge to share corporate law and corporate structure in a sort of thing. He’s been a real mentor of mine and a joy to talk to. So people should look at Rick if they need a good attorney/businessman. He’s totally helped me see things and understand that it’s okay to dilute a company. Owning 5% of something is a lot better than owning 100% of nothing. He’s just another wise, smart, deep thinker.

That’s one thing that I love to do with those who I help. I like to make it fun for everybody. I don’t want just to take someone’s time and make it not enjoyable for them. That’s been my whole attitude mode going through school as well. That’s the best way we can make it fun and exciting to work with each other. I think that’s a give-and-take relationship, even if it is a coaching client or mentor-mentee relationship. I just want everybody to know that even as a mentor or coach, whatever we’re getting into now, it’s a give and take. I want to learn from every one of my clients, too.

The Mastermind Effect:  18:24

Yes. Jeff Moore says it’s better to be more interested than interesting. Those are avid learners. They might teach, but they’re constantly learning themselves. They’ve got the people around them. Those are the result leaders. Those are the people that are learning, and they continue to move the needle forward.

I think that helps because from time to time, we get stuck, and we can’t execute what’s in our heads. We’re still going through a pandemic, but to me, it causes a reset in how we can accomplish things. How have masterminds helped you when you’re looking to reset and get unstuck in a situation that you’re in?

Dr. Hoby Wedler:  19:01

I call it a brain chiropractor. Masterminds take things and adjust. I’ve just found in leadership and business leadership that if there’s tension in one area, that can cause tension across so much of what we do and what we think we can do. If we can remove that one little bit of tension, everything starts to move, all the joints start to move in concert with one another, and you get rid of the problem. I really do relate it to getting a tune-up in a chiropractor. That little stuck point is it can just hold everything back. And sometimes, the smallest thing you didn’t realize was bothering you.

I sit down with a group and intelligent people in a mastermind, and I start talking with them. I become very good at hearing what actually sticks people, cutting right to the chase, and finding that source of tension on the board of directors of a non-profit organization. There’s been a little bit of tension, and I’ve been able to see some of that tension and work with the CEO a little bit to identify that. If we can figure out that little, not much, seemingly very small and the innocent situation where the tension is, and relieving that tension, all the other problems that seem like the real problem gets off. It’s oftentimes a group effort to find those sticking points, identify them, move things around, and adjust things a little bit to unstick them.

Self-Education and Dr. Hoby’s Experience


The Mastermind Effect:  20:39

Masterminds give you a perspective from someone that’s not in your industry but has been through something similar that you’re able to plug and play. I know that I’m using that plug and play a little loosely, but take a certain piece of it and insert it into how it pertains to you, whether it’s in your personal or business life.

Masterminds have been around for a while; if you think about it, the first one was probably the apostles. Then Benjamin Franklin has the Judo Club or the Leather Apron Club. And then Napoleon Hill writes a book, and he rounds out what a mastermind is. As there continues to be a huge boom in self-education, where do you see the parallels going between self-education and standardized education (university and college)?


Dr. Hoby Wedler:  21:29

I have to be careful saying this because I’m historically an academic guy. I came up through the ranks and got my Ph.D. in Organic Chemistry. I saw standardized education. In terms of standardized education, it’s as good as you want to make it, and every school is as good as it comes. You can make any institution you attend as good or as not so good if you want. It really is up to the person doing the learning.

The same thing is true for self-education. You can learn and teach yourself a bunch of stuff just totally on your own, but you have to do the work there. Doing research, learning things on my own, and watching YouTube videos are not nearly as engaging or result-driven as sitting down with people and learning from someone or a group of people and sharing thoughts and sharing ideas. I do well with the immersive sort of standardized education; let me take a class on that if I don’t understand or get a mastermind and have a conversation.

I’m blown away by the amount of self-learning out there and the amount of knowledge that’s out there on the internet. When I’m fixing something around the house, I can find a YouTube video to fix anything. The people who are coming of age right now, if you’re 15, 16, 17, or 18-year-olds, they’re finding that there’s not much of a need for college. I can get a brilliant business education for free online with the right resources for a much smaller fee than the standardized education you might pay for. I can teach myself calculus online in a matter of months by watching YouTube videos. It’s such an interesting thing but for me, having mentors, people, and teachers that I can talk to and connect with, is still highly important.

Dr. Hoby Wedler:  23:44

That’s self-education. We pick our teachers in this world, and I think that’s a beautiful thing. I think that COVID changed things for good. We’re going to find ourselves not caring whether someone’s in Australia, New Zealand, Asia, or your next-door neighbor. Location doesn’t matter.

The Mastermind Effect:  24:08

That’s so true. It has taught us that location doesn’t matter, but the people you surround yourself with just such a huge impact. We have a choice. If we choose to continue to be a student, take in the information and how it pertains to us, and move the needle forward,  you can do so many different things with it. If you have an abundant mindset, and you’re not coming from a position of scarcity, it’s what can be accomplished. I can’t even quantify it.

Dr. Hoby Wedler:  24:49

People often ask me, “How did you get a Ph.D. in Organic Chemistry? I don’t know how to do that as a blind person.” I always say 10% of it is working hard and doing it,  and 90% is the mindset. The positive mindset and the abundance mindset of what is possible and asking what is impossible versus what is possible, I’m getting through anything. There’s an article about the five mindsets that allow me to overcome challenges and raise expectations.

Dr. Hoby Wedler:  25:42

A lot of us have way too low expectations of what we can do, and we don’t honestly believe in ourselves. That’s number one. We compare ourselves too much to other people, and we just get stopped in our tracks. We get stuck, and we can’t figure it out. You can do anything at any age as long as you stop comparing yourself to people.

I had experience in organic chemistry classrooms. I am doing pretty well in a class, and there are a couple of guys who were just beating me every time, and they seemed unstoppable. And at first, I was just comparing myself to him. I didn’t care for them. It was like, “What am I going to do? I’m just not good enough.” And then I realized why am I comparing myself to these people? I don’t even know that I’m comparing myself to them. I was making a competition. It’s all in my head. I dropped that comparison, and everything changed. I started doing better in the class and became such good friends with all these people. It’s about mindset, and you can convince yourself that anything is a success. You can be successful at whatever you want.

The other thing that I believe is gratitude. This whole brand that I’m putting together of products and services is out there to accelerate happiness. The main point of it is to bring gratitude to people. Gratitude brings growth. I can’t say that more plainly than that. If we have gratitude, we’re going to grow. If we’re grateful for the things that are already there, the sky’s the limit. If we’re grateful, we are going to make it so far in this life. For always wishing we had more, what exactly do you get. You’re just going to sit around wishing. I was going to be comparing yourself to other people. If we screw up every once in a while, just laugh about it. We’re going to get back on our feet and see how did we mess up. If you don’t die from your mess up, which most times you don’t, you’re going to be stronger, and you’re going to learn more because of it.

The Mastermind Effect:  28:32

It’s leading with that give mentality. If you’re looking about what’s in it for you, and you aren’t leading with the give mentality, it comes back tenfold. If you live with the give mentality, you’re going to continue to surround yourself with the right people in the right order. They’re going to help you see around corners that you couldn’t ever before.

When we look to invest in ourselves, a lot of the time, we want to know what the outcome is going to be or what we can expect. If someone’s looking to invest in themselves, I always say the best investment is yourself. It’s above the stock market and housing market because you can’t control those. Now, you can control the return on your own investment because you can control your own actions. What should people expect when they enter your reality and work with you?

Dr. Hoby Wedler:  29:33

It’s nothing but positivity. You can do whatever you want to do, as long as you have the right mindset. I’m very good at explaining to people, “Hey, this is what doesn’t work with me.”

I’ll give you an example. I’ve got a business where I mentor blind children, and they’re solid parents. We do three things there. We define a path forward to success for kids that’s highly custom. We teach them and their parents how to have high expectations and advocate for themselves in the most meaningful and positive way. And finally, we show them that it’s all about their attitude. Give a very good attitude, and you can make whatever you want happen.

I’ll tell you that when you come to me, don’t have the victim mindset. We need to take responsibility for ourselves. And I have this opinion that if I feel within the first quarter of someone working with or working with a blind child and their parents, if the kid is a victim, and their parents are letting him be a victim, I give them all their money back. I say I’m not right for you because I need to work with the right type of person. You can expect from me that if it doesn’t seem like the right thing, we don’t have to work together. But I love getting to know everyone.

For me, it’s about using our sensory perception of the world, sensory awareness, and sensory literacy to gain that positive mindset and clarity, make the world go around, and get you and everybody where they need to be to think things through. Think about an idea of a little seedling, and then with the right attitude and mindset, grow into a tree and grow into something that just moves you, whether it’s you personally or new in your business.

What people can expect is for me to listen. I don’t care if you’re a trash collector, a chiropractor, CEO. Whenever we sit down, and we say, look at what you do. Look at how it’s helping people. I don’t care if you flip burgers at McDonald’s or wait tables at the French Laundry; you are helping someone. You’re making their life better. Every job and every person is vitally important. I like to find that importance in people, pull it out, pull it to the top, and let them just have this epiphany of “Hey, I am doing something important for the world.” And let them use that to thrive.

The Mastermind Effect:  32:47

You mentioned planting the seeds and watching them grow. I’m sure from time to time, people surprise you, whether there’s the grit, the grind, or their willingness to learn. If you wouldn’t mind sharing a success story of someone who worked with you, the outcome even to them, they were surprised with mental change and the shift in mentality. What was the outcome because of working with you?

Dr. Hoby Wedler:  33:14

I got a great guy who I worked with, and I still work with to this day by the name of Shane Bedard. I met Shane when he was still an industrial design student in Washington. I met him because he was working on an accessible Braille tablet for and it was refreshable so that the dots would go up and down for the blind. That’s the senior thesis. So he called me and got my name from someone. We met and just hit it off really well. He graduated, and he’s such an entrepreneur mindset and believes in what he can do, but he didn’t know what was necessarily the right thing for him to do. That was about a year and a half ago. Through weekly calls with Shane, we’ve found clarity. He’s now got his own company called Matter Global.

I just can’t speak highly enough of Shane. I’ve always seen what he’s great at. He’s great in industrial design. He’s great at listening and understanding, and solving problems. But he didn’t necessarily know that, and we figured that out. It gave him the clarity and the confidence that he needs to step out on a whim and start his LLC. He just goes forth and conquers. I see him picking up clients all the time, and it just makes me happy. When I see someone who didn’t have the clarity just gain the clarity based on some of the conversations that we’ve had, it just makes me happy and makes our soul happy.


The Mastermind Effect:  34:46

I always say if you wake up in the morning before you open your eyes or before you touch that little vibrating cell phone next to you, which you shouldn’t even look at for the first hour, smile. If you start the day with a smile before you open your eyes, everything becomes clear and just continues to flow the right way. Yes, you’re going to run into bumps in the road. Does every smile every morning mean that the day is going to be excellent? No, but it sure does start better before you open those eyes. You just smile.

Dr. Hoby Wedler:  35:14

You what do I do? I would say to everybody that when you get up out of bed. If you have a window that points outside, close your eyes, open that window up, and let that air just funnel into your room. Smell and breath in. Just think about what you’re smelling, what you’re appreciating, and clear your head.

Whenever your head gets a little foggy, this is what I always do. Open that window, close your eyes, put a smile on your face. Just take a minute and smell that air coming in. And better yet, go outside and enjoy it.

Our good friend, Dr. Jeff Spencer, talks about this a lot. It’s about taking time and reflecting on what you’re going to do during the day, what you are doing, and what you did. And I found the best time to do that is when you’re just immersed in all your senses and letting your mind relax. It’s like relaxing a muscle.

Defining Success


The Mastermind Effect:  36:27

I got a few more questions as we get closer to the end here. On solo shows, we talk about success, what it takes to be successful, and the pillars of success. A few of those things are mentorship, partnerships, experimentation, and willingness to fail. And on the flip side, willingness to define success. I feel so many people don’t define success because you, in essence, have defined failure when you do that. And that’s a scary thing. What does it take to be successful?

Dr. Hoby Wedler:  36:59

You have to start small, and you have to break a huge problem into a bunch of mini problems. Maybe I shouldn’t say the word problem. You have to take a big challenge and break it into as many dozens, hundreds, or thousands of as many challenges as you need. Because then, it doesn’t feel so hard. You can accomplish one thing in a day and feel successful.

Success is a mindset thing. If you just fall over, sit around on the couch all day, and know that you’ve got a mountain of work you should be doing, you don’t do any of it, and you go to bed feeling like the OG do. But sometimes, when you’ve got these things that are just looming in your mind, just put your mind to it and get them done.  Whether it’s an email you’ve been needing to send for a week, just get it out and send it. That took you five minutes, and that makes you feel successful. So to me, the pillars of success are breaking things into small challenges and always holding the bar high. I did well. I can always do better no matter what. And giving ourselves that constructive criticism every step of the way.

To me, success in entrepreneurship is not about money or power at all. Entrepreneurship is about problem-solving and identifying solutions that make sense, whether it’s a problem that seems huge. I guarantee you Elon Musk didn’t create Tesla in one night. That was a multitude of very small challenges and problems he solved. Obviously, we need to pay our bills at the end of the month. So it’s nice when funding comes from good problem-solving. I live as a blind guy in a sighted world; I’ve basically been a lifelong entrepreneur. I just need to figure out different ways to do things. Now, I figure out different ways to do things, and I formed businesses out of them. It’s no different. It’s the same mindset, my brain.

The Mastermind Effect:  39:00

The biggest takeaway here is just mindset. It can shift and make a huge leap in who you want to be around and what you can accomplish to figure out what success is to you and find that happiness.

Dr. Hoby Wedler:  39:17

By the way, happiness is super important. You go right along with success. You can’t be a depressed version successful person. I don’t mean to say that you can’t be successful. Not at all but quite the contrary. Try to figure out how to work with your mind and let your work make you happy.

This is another thing; it’s super important. Dennis O’Leary says this, and he’s just amazing. Do what you’re good at. Don’t try to do something you’re not good at, and try just to do what you feel like you can honestly do. The sort of silly example is a plumber. This is grossly simplified, but it gets the point across. If you have a roof leak, you’re probably not going to call a plumber, and you are going to call a roofer. The plumber is not going to fix your roof. He’s going to say I’m a plumber, and they do what they’re good at. Yep. Try and keep that in mind, “doing what you’re good at.”

The other thing that I think is so true, and I really want to want to drive home with people. This is something that I’ve learned in my life. It’s a phrase that I’m working on trademarking, which is not what it looks like. Imagine looking at a table of an array of glasses of wine and saying, “Oh, this one’s red. This one’s white. This one’s pink.” Do you think you can analyze and explain red wines to me, just by seeing one is a little darker than another you see on a table? No, you can’t do that. That’s not going to work. People are the same way. Do not look at someone. I really urge all your listeners to do this. Don’t judge people by what they look like; you got to have a conversation with them. So many people see me with my cane, and they don’t think that  I do what I do. Don’t judge a book by its cover. Talk to people, get to know them; you’ll be blown away by what you find when you have a conversation with someone that you may have made judged on what they look like. I don’t have the disadvantage of being able to judge books by their covers. I met some absolutely amazing people just by sitting down with an open mind talking to him.

The Mastermind Effect:  41:48

Sometimes it’s best just to listen, open that air. You’re able to learn so much more in an open conversation if you’re the one that’s listening at the end of the day.

The Mastermind Effect:  42:11

There are always new ideas brewing in times of prosperity. I feel the winds come easier when the world and life are doing well. But ingenuity and creativity come when we feel the squeeze and the world still feeling some form of the squeeze. What are you working on right now that will take place over the next 12 months that excites you?

Dr. Hoby Wedler:  42:41

I’m developing a suite of products and services under one unified brand called Hoby’s. I’m working hard to build out one of the products. As I say, we accelerate happiness through creating gratitude and respect and just appreciation of life in those with who we work with. We do that a lot through food and drink. A lot of flavor strategy, consulting, and food and drink industry with companies and businesses, large and small. I do a lot of sensory design, consulting on the packaging. I’m coming out with a line of products called Hoby’s seasonings. It’s a line of seasonings that are designed to elevate the flavor in the home cook’s kitchen—five-star flavor without five-star chef experience.

Then a big part of this whole portfolio is the coaching. It’s just coming together with people and saying, “Let’s view the world in a very positive lens with an abundance mindset and pull the positivity out of whatever we do. Just live on that little high because it never goes down.” If you see the world through a very real but very abundant way, the high never goes away. You just ride it all the way through.

We also got a line of spirits coming out called Blind Truth. I don’t want to promise a launch date for that. But we’re super stoked about Blind Truth and just excited to be doing all this. As you said, ingenuity and creativity come from a struggle and a squeeze, and I think that we’re all every day from my blindness because it’s made me who I am. It’s been a struggle, but it’s made me who I am.

The Mastermind Effect:  45:45

What is a tip, a tactic, or an actual item that if anyone listening today implemented it over the next 30, 60, or 90 days, they would see a real impact on their personal or business life?


Dr. Hoby Wedler:  45:56

At least three times a day, slow down. Forget about your phone for at least five minutes, and clear your head, your mind, and whatever else is going on. Hit the reset button. It’s better to do this outside or by opening a window at the very least. Let the natural surroundings absorb into all of your senses. Get rid of that eyesight. It’s a great thing sometimes, but it’s a pesky distraction most of the time, so get rid of it. Close your eyes, put a blindfold on, and reset. Then come back to it five minutes later. Come back into life and into your day. Sit down, reset and have a place to do that, even if you have to go out to your car and sit for 5 to 10 minutes. Go out to the outdoors and just stand outside your office or whatever it takes. That reset is like a little light sleep.

The Mastermind Effect:  47:00

I wholeheartedly agree. I tried to do that often. Technology can be a help or hindrance. My watch tells me to stand up, to breathe, and tell me reminders. I’ve got my book over here. Conversations that I’ve had with different coaches and mentors and things that I’ve got to do on a daily, hourly basis just to be able to have that fresh set of thoughts that come through when we’re trying to move the needle and when we’re trying to lead with the give mentality.

We have got the founder of Hoby’s, Dr. Hoby Wedler. I appreciate it, and I’m looking forward to our friendship moving forward. Thank you so much for what you brought today.

Dr. Hoby Wedler:  47:47

Brandon, thanks so much for having me on. Congratulations on the Success Finder. I can’t wait to see where that goes and can’t wait to build our relationship. It’s just getting started, my friend.

Tweetable Quotes:

“Don’t think of anything as a disadvantage, it’s all about mindset and you can turn a disadvantage into an advantage.” – Dr. Hoby Wedler 

“The positive mindset and the abundance mindset of what is possible vs. what is impossible can get you through anything.” -Dr. Hoby Wedler 

“You can do anything at any age as long as you stop comparing yourself to other people.” -Dr. Hoby Wedler

“Don’t judge people by how they look like. You have to have a conversation with them.” – Dr. Hoby Wedler

Connect with Dr. Hoby Wedler on Facebook, LinkedIn, and Instagram. Check out his website https://www.hobywedler.com/.

It’s time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store.

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

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