081: Genein Letford | Intercultural Creativity: How to Connect, Create, and Innovate Across Cultural Lines

Welcome back to the Mastermind Effect! Today we have the Founder of CAFFE Strategies, “America’s Creative Coach,” Genein Letford. In this episode, Genein explains how you can connect the diamonds around you to create new experiences. She lets us know how your creative health affects your financial wealth, and she walks us through what it means to have intercultural creativity. Check it out!

[00:01 – 02:36] Opening Segment

The Mastermind Effect:  01:31

What is the best place through social or personal, that they can reach out to you whether they want to work with you or just learn more about you?

Genein Leitford:  01:48

I’m on LinkedIn and my personal page on Facebook. There’s a business page and Twitter. But if you want to get me right away, go to LinkedIn.

The Mastermind Effect:  02:00

Head over to LinkedIn.  The nice thing with LinkedIn is that you don’t always get bombarded with many marketing messages. Hopefully, it’s real connectivity. People who want to make changes want to solve problems and create solutions. That’s what you’re about. That’s one of the many things you’re about at the end of the day.

Genein Leitford:  02:23

I’m all about creativity, creative thinking, coining a new term, and pushing out a new idea to help America move forward. Inter-cultural creativity is the new big idea for 2021 and beyond.

[02:37 – 24:00] Genein’s learning journey and Masterminds

The Mastermind Effect:  02:37

Would you give us a little bit more into inter-cultural creativity? If you wouldn’t mind, give us a little more about that.  We’ll talk about it a little throughout, but I’d love to hear about it since you brought it up.

Genein Leitford:  02:57

Creativity is now the number one skill needed in the workforce. The World Economic Forum is saying it’s just the research is coming out over and over again; we need creative thinkers. Research shows that as you go through the school system, starting at five years old, you’re at 98% of your creative genius. Research shows that you are at 98% of your creative genius when you’re five, but going through a system that focuses on convergent thinking testing or conforming, just those types of thinking strategies lowers your creative thinking ability. By the time they hit 18, people are about 10%; by the time they’re in their 30s, only 2% are holding on to their genius-level creative thinking abilities.  I’m trying to be a solution to that. 

First of all, getting people to understand that creativity isn’t just artistry. It’s so much more than artistry. I’m redefining it as the process of problem finding and problem-solving with relevance, value, and novelty. That is what it means to think creatively. Entrepreneurship is all about creative thinking.  It’s a cognitive skill. You can work at it, get the skills up, have an imaginative experience and open to experience, and know how to think metaphorically. Those are the skills that my training curriculums work on. But the kicker is the intercultural part to be creative at work in your life. Normally, you’re creative with other people. Often, we’re in a global landscape, especially after this pandemic, and because of technology, the world is getting smaller. A lot of times, you’re working in teams and with people who have different backgrounds than you. Different lived experiences in different cultures. And by cultures, I don’t just mean ethnicity cultures; but also genders, social-economic experiences, education levels, fields, and disciplines. The research also shows that innovation happens at the intersection between these cultures, these disciplines, and these fields. That’s what inter-cultural creativity is about. They both rest on the same skills, such as cultural observation, curiosity, and perspective shifting. I’m an elementary school teacher by trade, and  I took the gift that I have to make these complex concepts digestible and implementable for people to start utilizing them to think “outside the box.” But like you said, not even have a box to be around or be contained by, but just think expansively and get to the solutions we need for 2021 and beyond.

The Mastermind Effect:  05:43

Thank you for sharing your message and what you’re building towards. I look forward to eventually a strategic alliance and what we’re building over at the Success Finder and finding those, as we said, the salaries of the world.

Genein Leitford:  06:24

That’s important. I’m so glad that is a part of your mission. Looking at the adults that I deal with now, a lot of the blocks I see are built in the childhood years. The formative years are from zero to about 12- ish or so. That’s when you build your belief systems of who you are, your cultural systems, how you interact with the world, and how identity is the foundation. If you have kids who are dealing with these identity issues, they don’t think they’re creative, or they don’t have the skills to work interculturally with other people; now we’re throwing them into the workforce and saying, “Be creative, be innovative, and go work with people who have lived experiences that you’ve never experienced before.” One of the things that I’m writing about in the book coming out this year and in my training is intercultural development. It’s a developmental process. No one would ask a five-year-old to do trigonometry because developmentally, that five-year-old is not there yet. You’re never going to say, you’re never going to do trig, but you’re going to put him or her in a situation to get the skills to one day get to the level to do that type of high-level math. Intercultural development is the same way. It’s a skill that we need to give people to get from a monocultural mindset to a global intercultural mindset and learn how to create with people from different backgrounds.

The Mastermind Effect:  07:59

In the States, we hadn’t been teaching things on a global level. We’re like, “Oh, you’re in this state or this country.” Whereas when you travel overseas and learn from other cultures, it’s very common for them to speak multiple languages, understand multiple dialects, and understand multiple cultural differences. And we kind of just sit there inside. Because of your background in education, I can’t wait to hear about this. Our ability to learn has changed over the last 5 -10 years. When you and I were younger, it was teachers and textbooks and family, friends or co-workers,  and the people around us. But that’s only a sliver of what’s possible. How is your learning changed from your early years versus today?

Genein Leitford:  08:55

I have so much there because I’m an educator. I see this system there. My first book is called From Debt to Destiny: Creating Financial Freedom from the Inside Out. I talked about how I came out from under $100,000 worth of debt as a 30-year-old who had no financial literacy at all. I remember that student loan bill in my hand and the credit card bill saying, why am I a UCLA graduate? And I don’t know this basic information. When you talk about learning, I had to self-teach everything. I just gobbled up every book, every video, and went to even a course to learn about financial literacy, which I felt should have been taught to me during my formative years and beyond. As far as learning, we need to tell our children and remind adults that it’s a lifelong process.  It’s a skill to train yourself to learn because there’s so much information, and we’re bombarded with so much data. It’s not access to data but knowing how to discern, discriminate, and synthesize the data.  That’s what I’m doing now while I’m writing my book. There’s tons of data on intercultural development, creative thinking, diversity and inclusion,  and bias training. My job is to see who’s credible and then synthesize it to make my point. That’s a great skill that everyone now needs to move forward.

The Mastermind Effect:  10:33

I’ll take this internally so you realize that one of the people you hear continuously was there. I had stopped my learning for probably over 20 years now. I was successful, but I hadn’t surrounded myself with the right people in the right order. When I realized I had stopped learning and I had people around me say, “you need to start finding new crowds to be in”; the world opened up, and I’ve built a few companies since then. We’re building another one right now based on surrounding yourself and continuing to learn. We should never stop learning. Like we say at the beginning of the show, we learn from other’s experiences because they can help you see around a corner, they can help you before you step into a landmine, and they’re in the trenches right there.

Genein Leitford:  11:30

There are a few points there. I’m a big word person. I’m going to throw a few big words, but then I know how to break it down. There is social contagion. You’re highly affected by who you are around. Once you understand that, your brain is getting in sync with who you are around. Creativity is contagious. Fear is contagious. Complacency is contagious. Linking up with people on LinkedIn, who are doing great things, who are doing CEO work, and who are just putting out great content, that’s pushing me to do that, as well.

There’s another concept you brought out is exposure. Openness to experience is the number one indicator of highly creative thinkers. To think creatively, you have to connect the dots. I call it connecting the diamonds because that’s my logo. We connect the diamonds here and the different facets of what’s going on. To increase the diamonds you’re connecting; you have to have new experiences. That’s connects back to what you’re saying with your surroundings. People will bring you into new experiences because they have their own experiences that they will expose you to. There’s a part in the brain called your forging network and they can look at chemicals in your brain to see if you’re a high forger, if you’re one to go out there and take risk, and meet new people and to try new things. It shows with the diameter of your pupils.  People who have larger pupils read at rest periods. They can track this chemical norepinephrine to see your ability to take the risk and be creative. There’s so much there, but it’s important to teach younger people to be mindful of who you’re around and how many times in a week or a month you have new experiences in gaining new stories from the people you’re meeting.

The Mastermind Effect:  13:44

is this going to be in the new book?

Genein Leitford:  13:46


The Mastermind Effect:  13:47

We’ve taken in so much, and it kind of leads into the next thing.  We have more ways to take in information than ever before, and it can be confusing and can be like information overload. Some people learned from a mentor, a mastermind, a coach and accountability buddy, YouTube University, online courses, and lots of ways to learn. Who are you currently learning from? And more importantly, how did you find them?

Genein Leitford:  14:28

I grew up with a speech impediment, had years of speech therapy, and couldn’t communicate well. Still, I reframe that and see how that was a blessing and a benefit because it heightened my emotional intelligence abilities. I can read people very well can read their emotional state. I can also sense through vocabulary use and how they communicate, whether they’re academically or experientially advanced than me. You probably heard the quote, “you don’t want to be the smartest person in the room,” right? I look at people who are posting really interesting things that I’m not aware of. I’ve had a lot of people reach out to me in the past two weeks because they have heard that I’m a creative thinking specialist or I talk about creativity. People are reaching out to me because I am presenting this new information. I look for people who are presenting information that I have not been exposed to. I also look for people who are action folks. I said before, getting the data is not the hard part now; it’s the doing; what are you going to do with the data?

As Seth Godin says, ship; what are you shipping out? People who are putting out content, either writing books or just really contributing during their limited time on the earth, are people I want to connect with because I know they’re progressive. Children have milestones growing up. So I say, what are milestones for adults? Where are you hitting your milestones? I watch how people are hitting their personally set milestones. A lot of people don’t even have their milestones. They think when they turn that tassel that the growth and progress are done, and it’s just begun. That’s why it’s called commencement.

The Mastermind Effect:  16:53

Yes,  And you mentioned, when you turn that tassel. I think it’s more inbuilt into our DNA, but you can move against that. You don’t have to go that route.  I think the younger generations you’re reaching and want to reach will realize that they will go away from the technology. They use technology to help themselves, but they’re going to go back to that human connection; see it, touch it, feel it.  How do I connect with someone that I do or don’t know? What can we give to each other? I think that’s a really important aspect is this young generation now.  I’m not saying we can’t retrain and reframe how we do things. I learned how to do that. LIke at different ages,  but again, it comes from surrounding yourself with the right people. When you get rid of something, you get rid of an idea, a thought, or a person. You have to be careful what you refill that with because you’re always going to refill it with something. If you refill it with something more potent or poisonous, it’s going to help shake it up. So watch when it’s time for you to change up what you refill that cup with because you only have so much room in your cup.

Genein Leitford:  18:03

So true.

The Mastermind Effect:  18:04

As we were saying, when you refill it, you need to pay attention to what you’re refilling that with because you could get rid of a bad belief and replace it with a worse belief. I’ve heard people are like, I read a book, and I changed everything I did base on this book, and it’s just like, I want you to take a step back before you just change your life based on one book.

Genein Leitford:  18:25

That’s a good point. As a society, we need to do a better job of learning how to have active reflection and look at our goal for success. Your goal may be different than mine, depending on our values, beliefs, and the structures that we’re in. Because we bring people through a system that says one thing, and then into the society that says your worth is based on the car you drive and the clothes you wear, people are just blindly following and not asking themselves what is important to me. That was a huge shift when I wrote the book Debt to Destiny.  I had to redefine the word success because I want to focus on using my wealth and my money to build something of purpose. I don’t want to put $80,000 in a car, which is my personal choice to someone else. It might be something different, and that’s okay.  I think we just need to be aware of our choices and the opportunity cost of those choices, and the result. We speak to people who have been gone for hundreds of years because they left their ideas here. We need to reevaluate the power of the idea, and that’s why I do the work that I do.

The Mastermind Effect:  20:04

Yeah. We occasionally talk about this on the solo shows, defining success and leaving a legacy. I used to think leaving a legacy was dirty, but it’s not. The legacy that you leave in knowing that it helps other people can last a lifetime. It can continue after we’re gone on what legacy we decided to solve a problem, change the world, and move the needle forward.

Genein Leitford:  20:31

Very true.

The Mastermind Effect:  20:32

Just talking about people in general, I feel that we get stuck from time to time, and we don’t know how to execute what’s in our head.  We’re still going through a pandemic, wherever you are in the world. To me, though, it’s causing a reset and how we’re able to accomplish things. How masterminds and coaching help you when you’re looking to reset yourself and get unstuck?

Genein Leitford:  20:57

Part of my training talks about perspective-shifting, and when you have a mastermind and a coach, you’re able to see the frame because you can’t see yourself when you’re in the frame.  I did track and field all through my childhood and even at UCLA. No one would have the goal to get to the Olympics without a coach and that would be crazy when you’re talking about it in athletics. But people have these big lofty goals in life.

I call coaching and masterminds board of directors. The top organizations and nonprofit corporations have a board of directors. They have someone or the whole team of people who usually have different positions, fields, diversity, and points of view to help them lead this organization. I built my board of directors; some paid, some not paid, or some in academic. You want people in your life who have other sets of experiences to broaden that.

The Mastermind Effect:  22:24

Yeah, absolutely. You surround yourself with the right people in the right order, and they’re going to be able to point out things that we just don’t know because you can’t be the best at everything. It might not be your specialty, but they can see it for you.

Genein Leitford:  22:40

One last point on that I think is crucial that I got from Seth Godin. Sometimes we think it is just the passage of academic knowledge; a lot of times I found it’s the passage of courage and the passage of bigger thinking. As an elementary school teacher in 2014, someone was brought into my life who pushed me to think bigger because the work I was doing at that time is great; working with children is such a great and important profession. But in America, sometimes it can be like, “Oh, you’re just a teacher,” which bugs me because teachers are so awesome. He wanted me to think bigger as far as my speaking and as far as what I was worth. When you’re a teacher, you get on that pay scale. Imagine that someone can pay you thousands of dollars for your information and ideas, which was not in my mental map. So he had to blow that open. Going to coaching and getting that mastermind gets that transfer of courage and enlarges your view. You have an idea of what you are worth and what you can contribute.

The Mastermind Effect:  23:56

Coaching and masterminds have been around for a long time. Probably the first one was the apostles. Then, Benjamin Franklin creates the Leather Apron Club or the Judo Club. And then this guy, Napoleon Hill, writes a book, brings it full circle, and defines a little bit more the word “mastermind.” As there continues to be a huge boom in self-education, where do you see the parallels going between self-education and standardized education?  I love that I’m talking to an educator; I’ve educators in my family and taught at the college level. I can’t wait to hear what you’re going to have to say on this.

[24:01 – 36:37] Self-Education and Genein’s reality

Genein Leitford:  24:47

I’ve interesting views, especially now that I have a child.  He’s not in school-aged yet.  I’ve seen some things. When you look at the educational system, especially from my point of view of being an African American female, the standards are set up to educate masses of people at the same time. And it’s a difficult job, but there’s the policy. When you understand two concepts of time and change, people who control time and change have control of your growth. Meaning as a five-year-old child, you should be learning your alphabet, identifying the letters, identifying the sounds with the letters, knowing your numbers, and counting and understanding number fluency. My child was one and a half, and he already has that down. If I went by the standard set by our nation, I would wait till he’s five to do that. I’m saying he’s ready because I’m an individualized educator. He has a great memory.

When you’re going through educational systems, everyone’s clumped together, no matter if they’re advanced or below. They teach them the middle and it’s difficult. We try to do individualized instruction, but it’s still difficult, and you still get a lot of kids who fall through the cracks.  Either get bored because they’re too advanced or they need some more support. Once again, I love our teachers. Many of them are doing so well and doing the best, but it is a difficult task. That’s why parents need to be mindful of how they can fill in the gaps. With this individualized learning, students and adults need to understand how to fill their learning gaps. I need to teach my son that if there’s something you want to know more about, here are avenues for you to research; you can ask an adult, you can find a book on it, or you can look for a safe video on it. Don’t wait for me to be the disseminator of information. I think that’s sometimes what people have. They have one guru or one teacher in the room and can only learn from this one place. We have to dispel that and say, “You are the master of your educational ship.”

The Mastermind Effect:  27:40

Everything you’re saying there feels like our households are unbelievably aligned;  how we’re raising that next generation to be able to be problem solvers, to be able not to have instant gratification, how to sit there and realize that you have you might have more availability or privilege than the next person,  and how do you help that person and surround yourself with those people that need the help and what you have access to.

Typically, when people invest in themselves, they have a better than a vague idea of the outcome, some form of expectation; what should people expect when they enter Genein’s reality and work with you?

Genein Leitford:  28:32

As 2020 taught us, we have no idea what the future looks like.  I believe to think creatively, there are some skills and abilities that you want to strengthen.  Adaptability is one of them. When I first started this company, I was all about creative thinking from the childlike viewpoint, which I believe in and still harbor that. As you can see, all of my branding and work are an inter-cultural creative activity. So I had to build, build, build, and then sensed a small shift of saying these two things aligned. And then I sent in the trademark, and I’m just working on that.  I had to be sensitive to what’s going on culturally in our nation and what the world needs. How are my gifts going to answer that? What I teach people in an intercultural creative activity framework is how do you Tango dance.  How do you adapt to the ways of the winds and still be true to who you are in your values: but still adapt, know how to pivot, and know how to grow because you’re sensitive to the climate around you? Some of our modules are perspective shifting and authentic adaptation. Those are two things in creativity development and intercultural development working well with people from different backgrounds. That is a key skill to have as we move forward.

The Mastermind Effect:  30:10

Yeah. One of the things that I got stuck in for years was I had created this business, and  I was always surrounding myself with the same people in the same line of work. The problem was that we couldn’t creatively think about change things and do things differently. And help the people around us that either A worked with us or B came to us for services. If you look on your street, everyone looks the same, and every house looks the same; what good does that do? How does that help you move the needle?  It’s getting out of your comfort zone because I believe comfort kills. Sitting there and saying, “How can I learn from someone else that might have a different upbringing, a different thought process, but still has that give mentality?” You can accomplish so much more, internally, externally, and it’s the world’s your oyster at that point.

Genein Leitford:  31:09

There’s a term called the Medici Effect, and it is a book as well. He says the quote that I said earlier in the show that innovation happens at the intersection of cultures, fields, and backgrounds.  They also talk about the barriers; some people have low Association barriers, and some have very high Association barriers. People with the lowest Association barriers have experienced different types of experiences, people, locations, and fields. When they’re doing that one thing, that one big business thing, they’re able to draw in all of these unique connections that no one else sees because they’ve stayed in their one lane. I’ve enjoyed being raised with an amazing mother who knew that intuitively.  Then, she just had us traveling all around the country, which gave me the courage and desire to take it to the next level and start going out of the country and then off the continent. And when you do that and put yourself in a different situation, it makes you reflect, right? Learning doesn’t happen from you going through the experience; learning happens from reflecting upon that experience. Going out is very important.

The Mastermind Effect:  33:09

I’m sure sometimes, from time to time, the people you work with have a way of surprising you. Give us a success story, if you wouldn’t mind. You can use names and experiences or just use generalities. Please give us a success story of someone who worked with you through your coaching or team. What was the outcome because of it?

Genein Leitford:  33:30

Sure. I had a young man who did a very intricate type of business. He looks at the books of a business and finds out where money is, like just flying out the door. They want to make sure that people are efficient with their cash flow. When you’re dealing in that type of business, you’re asking people to open up their books and to be vulnerable. It’s a very intrusive kind of relationship at first. So you want to build that trust. He found out he had a hard time communicating that. I’m a big storyteller. If you’re going to be creative, you have to know how to be a good storyteller in entrepreneurship. You have to understand how the brain works with the story. Listening to really what he was doing, it kind of sounds like he’s a plumber because he’s finding the leaks within a business. And I was like, “We should develop a metaphorical story around that because everyone who lives in a home has dealt with plumbing issues.” We’ve dealt with that internal aches of having that trouble. We’ve dealt with people coming to our home who we might like, “Okay, what’s your deal about?” WIth him hashing that out and using that story to connect with people’s emotions; I just really trained him well with just mapping that out and presenting it well and looking at nonverbal communication and just connecting emotionally well with his client. He’s done very well. I don’t have exact numbers with me now. In my training, I do a lot of metaphorical work.

[36:38 – 46:22] Creating Success

The Mastermind Effect:  35:42

I appreciate you sharing that with us. When you have someone look at your books or your numbers, and

they have no working knowledge of it, it’s tough for us to do that. Then for you to help shape a story, we’re able to realize that this isn’t obtrusive and this isn’t someone invading my personal space.

We talked about this a little bit earlier. On the solo shows, we talked about success and what it takes to be successful. There are many things, but a few of them could be mentorship, partnerships, experimentation, willingness to fail. And on the flip side, willingness to define success, because when we define success, we have an essence defined failure. What do you think is a key attribute to success?

Genein Leitford:  37:13

Being in a position where you see the impact that’s greater than yourself. To feel successful is to understand that I did the best. Theodore Roosevelt’s quote, “Do what you can, where you are with what you have.” I love that because I don’t have a million dollars resources right now, but I have a little bit, and I also have the power of the idea to create wealth a lot. One of my tag lines is “your creative health affects your financial wealth.” I want people to think of, if you don’t have things that you feel that you need, how can you use your creative thinking to produce that? Are you utilizing all of your faculties to create the life you want? And that’s basically what I do.

The Mastermind Effect:  38:32

As we’re coming to an end, just a few more questions. I feel that there are always new ideas brewing in times of prosperity when the world’s winning; it’s easier to win and soak that in. But I think creativity and ingenuity come when we feel the squeeze, and the world is still feeling the squeeze. What are you working on right now that’s going to take place over the next 12 months that excites you?

Genein Leitford:  39:10

Intercultural creativity, and what that means to say, “Hey, I can build a company of people who not only work well together and respect one another and feel inclusive and have a sense of belonging. But at the same time, I can also build their creative thinking and put them in a position to be creative, courageous, and innovative at the same time”. I think that is mind-blowing because we have separated it, and both had their issues. To see that they rest upon the same skills of a creative growth mindset. The work from Carol Dweck that came out and just looking at empathy having an open mind observation.

Curiosity, perspective, shifting adaptation, and then being a bridge are modules I’ve created. These are going to be profound because people are going to understand these are the actual skills that people need, in addition to their academic training to produce something of value and to have a life well-lived.

The Mastermind Effect:  40:45

When is this all packed together, where can we find this amazing body of work? This is only to be not even the beginning, but maybe it’s like the first quarter of what you’re going to complete over the next several decades. Where can we find this?

Genein Leitford:  41:00

This will be on caffestrategies.com. CAFFE stands for Creative Advancement For Financial Empowerment because your creative health does affect your financial wealth. We have workshops, in-person training, virtual training, and online. We also have a great group of keynote speakers talking about intercultural creativity, flow by bias (living a life that you manage your bias, so it doesn’t stop you from creating and connecting), and just being creatively you. We’re getting all that together.  It is already up and running, but we’re still developing as you go.

The Mastermind Effect:  41:49

I’ve seen the website; you’ve got a big list of creative consultants with backgrounds in dance and music and creativity and Arts and Business. It’sreally robust amount of people that you’ve got on there that, that round out what you and your team are building.

Genein Leitford:  42:13

I want to point that out at the beginning when I said creativity, and many people think artistry. I want people to understand that creativity isn’t only artistry. People think they’re not creative because they’re not excellent at art. I’m trying to dispel that myth. Artistry is critical in your creative growth because it trains your observational skills, perspective shifting, and your ability to think with your body. Your body is a mode of thought.  Your body is an instrument of thoughts. If you want all your faculties to be honed in having some experience in the art, workshop, or training in the arts, it will help you in non-art fields, such as business or speaking or whatever you’re doing. It makes you even stronger. So we have some of the top trainers in the arts to help you be a better person.

The Mastermind Effect:  43:11

Yeah, I think we change what the word creativity means. I’ll take one of the ages you mentioned. At the age of 12, we stopped saying what is creative, but if we look at what our children are doing before the age of 12, it doesn’t have to be artistic. It doesn’t have to be through music. Once we realize that creativity is not based on the arts, you can be creative and give a gift, how you accomplish something with your team.

Alright, the last one, what is a tip, a tactic, or an actual item that if anyone implemented that over the next 30, 60, 90 days, they would see a real impact on their personal or business life?

Genein Leitford:  44:13

You could meet a new person every other day and ask the five W’s and why, such as what are your thoughts about this? And ask them whatever your beliefs are about.  Go outside, close your eyes and just listen. Start to reconnect to your environment. Listen to people deeper but listen to your environment because your best idea is walking right past you every day. So start to listen and look.

The Mastermind Effect:  45:17

I love what you said. Sometimes the simplest things we overcomplicate. It’s just taking a step outside, listening, smelling, and hearing the tonality of someone that you might not know. What questions to ask them, to learn from them that you can give back. It can be a two-way street right there. We have got the Founder of CAFFE Strategies and America’s creative coach, Genein Leitford. Thank you so much for your time today.

Genein Leitford:  46:03

Thank you for having me. This is so much fun.

Tweetable Quotes:

“Creativity is so much more than artistry. It’s the process of problem finding and problem-solving, with relevance, value, and novelty.” – Genein Letford

“2020 taught us that, we have no idea what the future looks like.” – Genein Letford

“Learning doesn’t happen from you going through the experience. Learning happens from you reflecting upon those experiences.” – Genein Letford 

“Listen to your environment, because your best idea is walking right past you every day.” – Genein Letford

Resources Mentioned:

Connect with Genein on Linkedin, Facebook, Instagram, and Twitter.

Be one of the early adopters of The Success Finder! Download it from the App Store or Google Play Store

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

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