050: Honoree Corder | Empire Builders Mastermind

Honoree Corder is the Founder of Empire Builders and Collective Mastermind. She started her career in direct sales before beginning her work as a business and executive coach. Honoree then expanded into keynote and motivational speeches and corporate training before she discovered one of her true loves: writing books. She also works with business professionals who want to write a book to boost their brand, get more business, and become the go-to expert, and turn that book into multiple streams of income.
In this episode, we talk about how she set her group up and build multiple 6 to 7 figure streams of income.



The Mastermind Effect:  02:11

The ability to learn and have access to people has changed over the last 5 to 10 years. When we are younger, we learned from textbooks and teachers, and then family, friends, and co-workers. But that is really a sliver of what is possible out there. How has your learning changed from your early years versus today?


Honoree Corder:  02:47

I originally started learning from authors by reading books. I started with Tony Robbins, Mark Victor Hansen, and Norman Vincent Peale. I have done reading the “Power of Positive Thinking.” I started at the feet of the Masters by reading their books, moved into listening to their audio cassette tapes, and then attending their seminars. Now, I’m fortunate to say that I will read a book and reach out to the author. And very often I can connect alive with the author, which is a new thing because authors have always been the people you cannot connect with. You can read their books, you can listen to their podcasts, you can attend, hopefully, soon a live event, meet them in person, and in some instances, become friends with them.


The Mastermind Effect:  04:01

The accessibility to people has drastically changed. I do not want to say just because of COVID, but now people had some more free time. People that we thought might have been unattainable were open as long as you were looking to bring some form of value and have an exchange of thoughts as opposed to draining them. You were able to reach out to them.


We have more ways to take in information than ever before and it is a little confusing with all the platforms where you can search people and things. Some people look for mentors, accountability buddies, masterminds, coaching, and online courses. Who are you currently learning from and how did you find and connect with them?



Honoree Corder:  04:51

I am currently redoing a Fung Shui Master certification through an online course through the “School of Intention,” which is run by Dana Coudap. She is a Fung Shui Master and she put together this school. I have no interior design aspirations; I am not a Reiki Master and I do not do anything in that field and yet Fung Shui has always been fascinating to me. When she put out this class, it is all virtual. You log in online. There are some live components, weekly class handouts, homework, and reading. All of that is in her process of learning and getting certified through the School of Intention. Even if you do something completely different, there are applications for that type of work in any type of work. I have applications for it in my work.


We were just talking that I am learning languages. I am focused on learning French right now and I am using an app. I read a book called “Fluent Forever” by a former opera singer who needed to learn to sing in the correct accent in five different languages. He breaks down where the sounds are made in your mouth through videos. He has an app where you can train your brain through spaced repetition by making flashcards. I also listen to audiobooks so I can train my ear. I have an Audible subscription and I listen to books and courses in French. I also do an interactive e-book called “Fluent in Three Months.” It is learning what you need to know to be able to speak in whatever language. So, there are many different modalities that I am diving into so that I can be an effective learner.


The Mastermind Effect:  07:07

You and I did speak about how you are learning through language and through hearing the different sounds. It can tell you a lot about a person when you hear how they are coming across to you. You can feel their emotion based on the tonality that is coming out and knowing what is going to come next in that conversation. Learning a different language is helping you understand the English language a little bit better.


Honoree Corder:  07:43

Yes. As someone who writes books, I am very interested in grammar, correct pronunciation, and correct tense of words. I listened to a book on the history of English—where the words came from and why some people do not hear when they make a mistake. Now, I understand that if you do not learn it at the right time, in the right way, and in the right place, you just miss it. You never come back around to it unless you want to. And it is very interesting because I am now having much more grace as someone who is constantly making mistakes. I now understand the process that I am going through, and the process other people have been through. If you miss it, you just do not have that background.


The Mastermind Effect:  08:57

It is giving you more grace to understand where other people are either coming from or what they had missed. Talking about people, I feel that people get stuck and they do not know how to execute what is inside of their head. We have recently gone through, or we are still going through, a pandemic and I feel that this is causing a reset on how we are able to accomplish things. How have masterminds helped you when you are looking to reset yourself and on how you accomplish things?


Masterminds and Self-education


Honoree Corder:  09:43

The best example I can think of is when the pandemic first was on my radar in a big way. Beginning the middle of March, I started to notice that it was time to stay home. That was the first decision. Then, I started to notice the memes from people on social media saying, “It’s okay if you can’t get out of bed,” “It’s okay if you can’t be productive, this is a very stressful time.” We do not know what is going to happen. You need to stay home, quarantine, be depressed, be in your pajamas, stay in bed. And I thought no, they will take your bed. You cannot just stay in bed. That is not the most effective thing for you to do. I have a mastermind. I need to make sure that my people are cared for, and that they stay focused and productive.


I am a huge believer in morning routines. I immediately invited my group into my morning writing session: 6:00am to 7:00am every day, but in seat. It is my practice; it is how I write all of my books. It is how I meet those deadlines, whether I like it or not. I put a message out in my slack group, and I said, “Here’s my Zoom link, I’m going to show up every morning, rain or shine, 6:00am. We are going to pop in, we are going to say good morning, and we are going to focus for an hour.” And that got them up and out of bed. They might not have got dressed, but it was just to get up and stay focused. And if you go back to bed, or you are overwhelmed the rest of the day, or you are not quite feeling it, at least you had a good start and accomplished something in that hour of the day. That kept me consistent. I missed three mornings of logging in right at six o’clock in the morning. I said, “I have a conflict and going to move my writing time, but you all keep going.” That streak brought everyone through the tunnel and got books and projects finished. It kept the productivity up. The mastermind application there was relying on your bunch of people. Some people were more consistent than others, but it was really saying, “We see you when you’re here and we see you when you’re not here and we’re holding you capable. We are holding a space for you to be your best self even in the midst of a pandemic. In another time it could be something else.”


The Mastermind Effect:  12:47

There is always going to be an excuse. If I had to relive the months of the pandemic, I will do it. I know that might sound crazy but there was so much opportunity in order to thrive as an individual, as a family, and as a business or corporation. I commend you for what you did for your mastermind because I think so many other people could have used that. Thank you for what you did for yourself and for the group.


Honoree Corder:  13:58

As much as it helped them, it helped me because there were mornings that I think, “I don’t really have to do that. I’m kind of good. Everything is okay. I could sleep in. I could take a day.” I think I lose three days for every day I do not do that. I get out of momentum. I get out of lockstep with myself. I know the value of prepping the asset and the asset is me. Keeping that momentum is more powerful for me than not doing it. But I do not always feel like doing it and chances are other people do not feel like doing it too. The benefits came back to me because I was much more productive. I found that as much as my heart was supporting my mastermind, it really came back and helped me kick up to another level.




The Mastermind Effect:  15:35

Masterminds have been around for a while. It is not really a new concept as there has been a large boom of self-education over traditional education over the last few years. Where do you see self-education moving ahead or equal to traditional education and its validity of how businesses and people accept self-education over traditional education?


Honoree Corder:  17:03

I am of an age and generation where most people went to college. That was our path—go to school, go to college, get a degree, get a spouse, get a mortgage, get two cars, and have children. For a long time, I had to answer that question—”Where did you go to school? Where did you get your degree? Where did that come from?” There has been a shift in the last 15 to 20 years and no one asks that question anymore. They ask you what your experience is, how hard are you willing to work, and what do you bring to the table. I do not know what the place of traditional education is going to be, but I do know that people are starting to understand that self-education will make you a fortune. Traditional education will educate you on things that are important to know, but self-education will transform you. I am a person who believes in self-development. As reading books and educating people is recognized by the culture at large, it will become more prevalent and more important because people will say, “What are you reading? What have you read? What are you doing to work on yourself? What are you learning? What are you learning? And how are you learning?” And you better have some good answers, right?


The Mastermind Effect:  19:49

Absolutely. I think self-reflection and self-improvement is big and becoming more widespread. It was always accepted. Saying, “Hey here are my flaws and here’s how I can overcome them” through this group mentality with other people’s support and help, it is helping change and alter what some people felt was even possible, and finding what that superpower is.


Honoree Corder:  20:16

Right. And it is not for the eccentric anymore. I just saw Sara Blakely, who is the founder of Spanx, talk about how she was on that think vacation. A few books, journals, my computer, no phone, and no television, I just go, think, and let the ideas come. That would have been considered a practice of an eccentric person.


Empire Builders and Collective Mastermind


The Mastermind Effect:  21:24

When someone invests in their future, they have a better than vague idea of what they are going to get. We are able to have some form of expectation and of the type of people that could be in the room, and what outcome should be implemented. What should people expect when they enter your reality?


Honoree Corder:  21:46

An authentic guide who cares about the outcome of the person with practical steps and a roadmap for success. Combined with my superpower of being able to look at someone’s business, goals, and objectives, I can identify an income stream that they can put into place. Chances are high that I have either executed that or have executed something close to that. I can give them the strategies, tools, and structure that they need to actually implement that and make it successful.


The Mastermind Effect:  22:24

When someone goes through Empire Builders, what is the process without giving away all the secrets and what they can expect out of Empire Builders?


Honoree Corder:  22:45

The reason I started Empire Builders was because people came to me and they said, “You have an Empire. I want to build one. How do I do that?” I have a process for how I determine whether I want to do something or not. But when someone comes into Empire builders, they are someone who has a book or they know they need to write a book in order to increase their platform. Everything starts with me and a book. We got to put stuff in writing. I have written a few books and I am a believer in that process and what it does for someone in their career. They want to take the contents of the book, combine it with their extra education, experience, knowledge, their superpowers, their processes, and turn those into multiple streams of income. If someone comes to Empire builders and says, “I want to have a seven figure in income. I want to have a seven-figure Empire that consists of multiple streams of income,” the goal for them is to identify one or two new streams of income per year and to put those into place. So that over time, if they build one or two six-figure streams of income (over 5 or 10 years), they will have a seven-figure empire that is solid. Our mutual friend Steve Sims says it does not do you any good to make $500,000 if you have spent $650,000 to get it. My process is you spend the money you need to spend but you do not overspend. You are certainly not saying “I am a millionaire” when you made a million in 20 years as opposed to making a million in a year. There are some authenticity and honesty pieces that I insist upon because I think the people that I work with appreciate and want that.


The Mastermind Effect:  24:36

What can they expect from the Collective?


Honoree Corder:  24:50

The Collective was born because there are two Empire builders who need a year away, one is a breast cancer survivor and she cannot travel. Empire builders meets in person twice a year and all I tell people is where to be, what time, and what to wear. I do not tell them what we are doing. We just do fun things that bring the group together and bond. Because I believe in the power of that mastermind—having that bunch of people that you can rely on to not just help you through the rough times, but to authentically be excited for you when you are succeeding. Those are also challenging relationships to find. You do not always have that in your personal life. You got to have it as your support system. These two folks came to me and they said, “We need to take a break from Empire builders and we will pay you for 2022. We are assuming that 2022 is going to be a better year. We will sign an application and we will pay you.” I said, “Well, that is wonderful.” Also, who knows what is going to happen. I would feel terrible if something happened between now and then. We need accountability. We want some way to stay connected. So, I sat and penciled out what is I am now calling the Collective. It is a virtual mastermind of sorts, but I am pulling out old skills I used to have when I was business coaching and executive coaching. I will be able to serve more people and keep people connected to their bunch of people who are focused in moving forward. I think people are hungry for connection. We do not have enough connection right now. I think people, in this state of distance, are hungry for and craving that connection and getting together, and just having that physical contact that as humans, we need, crave, and want on a regular basis.


The Mastermind Effect:  28:00

There is still a way to work, help and thrive no matter what the situational cause is. And that is what your purpose is—to find a way to help others regardless. I feel that people have a way of surprising us due to their willingness to learn their drive. Has anyone been to your mastermind, your coaching, that has surprised you with what they were able to accomplish? What was that outcome for them?


Honoree Corder:  28:59

I can give you an example. I curated the room and people just showed up. They are phenomenal human beings. I just got the blessing of having them into my atmosphere and I pulled them in. First is Rachel Richards, who is the author of “Money, Honey and Passive Income: Aggressive retirement.” I met her because she interviewed me. She is 27 and she is setting the world on fire. She got books and courses and is investing in real estate. Through the course of Empire Builders, she connected with the group and we all decided we wanted to be like her when we grow up because she is just phenomenal. Another is Karen Anderson, who is the co-author of the “Bezos Letters” with her husband, Steve Anderson. She has her book translated into 30 languages. Every single person is doing amazing and wonderful things. As someone who is very careful about the curation, I did have someone asked me “Did anyone surprise you?” And I said, “No, all of this is by invitation.” Empire Builders connect with someone and I invite them to be in the group.


The Mastermind Effect:  30:54

It is built by design, not by chance.


Honoree Corder:  30:56

Correct. Because I know the personalities of the people and I really want that soft place to fall for when Karen had shoulder surgery, or when someone else had to put their dog down or when the deal did not come through. There is got to be a soft place where you can say, “Yeah, I’m a total superstar and overachiever and yet, I am having a bad five minutes and I need words of affirmation. I need a hug. I need encouragement.” Also, I just got a million dollars and everyone in the room is happier than the person for whom the deal happened for. That is a carefully selected person because not everyone is wired in that way. I am not about good, bad, right, or wrong; I am about effective and ineffective. I think it is ineffective to be in a room of people where you wonder if they are happy for you or not.


Creating Success


The Mastermind Effect:  31:56

A lot of the solo shows that we talk about are what we call the pillars of success. And I think there are a lot of things that it take to be successful—mentorship, experimentation, partnership, and willingness to fail. In today’s day and age where social media has made us so sensitive about people’s successes, what do you feel it takes or what is one attribute you think it takes to be successful in life?


Honoree Corder:  32:22

One attribute would be a positive mental attitude. I talked about it before prepping the asset. It is what you say when you talk to yourself. It is taking time to shut off your brain through meditation. It is journaling. It is having that self-awareness for when you say something. I think it all comes down to your attitude. The six inches right here between your two ears, you have to be in control of that. It is ineffective and near impossible to have crap going in all the time especially if you have a Gremlin in your brain that says “Who are you to do that?” or “Why do you think you can do that?” or “You’re not capable of doing that” or “That’s for somebody else to do.” You have to turn that volume down and you got to turn the voice up in your head that says, “Yeah, I can totally do this.” Having that positive mental attitude really helps you.


The Mastermind Effect:  34:08

The Gremlins are the crabs that you and I talked about. The three C’s: cheerleaders, crabs, and challengers. You are going to have them, and they will push you to exceed. I feel that there are always new ideas brewing in times of prosperity. It is super easy to be successful when everyone is winning. Ingenuity and innovation come when we feel the squeeze. What are you working on right now that is going to take place over the next 12 months that excites you?


Honoree Corder:  34:42

Putting together the Collective has really excited me. I am writing fiction. I said I have always wanted to live in a cabin in the woods and write fiction. I am working through that current challenge. It is challenging and exciting, and I am excited to see what is bred. It is happening in the midst of a pandemic and if you do any research or reading, and you go back and look at when things were created, very often it was during a general economic downturn or world war or a situation that was awful, right? A lot of people become very inventive out of necessity. So, I think that there is a tremendous amount of creation that is going on right now. We just have not heard about it yet. I am excited to see what albums, television shows, and movies come out. There are a lot of people who are in their own real or imagined cabin in the woods that are pecking or noodling away at something. They are working on something and we are going to see that come out. Now is the time when we have the opportunity to live in the gap to get quiet and to let those ideas flow through us. That is what I am doing, and that is what I am hoping other people are also doing.


The Mastermind Effect:  36:48

What is a tip, a tactic, or an actionable item that if someone listening today implemented it in the next 30, 60, 90 days, they could see some form of impact, whether it’s on their business or personal life, that you can leave them with?


Honoree Corder:  37:09

I have 12 different things. Do something every single day. Start a streak—whether that is a language learning, writing, journaling, yoga, or meditations—something positive. You will get into the momentum phase after about 14 to 21 days. After 30, 60 or 90 days, you will be able to speak in a foreign language and you will have the better part of a book written. You will be in the best shape of your life because you did yoga every day or you went for a walk every day. Keep a journal so that you can track it and just go back and notice what is the result. I saw Matthew McConaughey today talking about his new book, “Green Lights” and it is about his 35 years of journaling. He said I can go back and see when I was successful, what I was doing in my journal, where I was not being so effective, and getting myself back on track. He was able to go back and look over his history and see when this happened and what he was doing in those moments. I am a huge proponent of journaling.


The Mastermind Effect:  39:02

I think that is really important, though we might think that it is super difficult to find that streak and just stay on it.


Honoree Corder:  39:09

Yeah. An app is helpful for that. I have several different apps where I have a streak and I get the reminder.


The Mastermind Effect:  39:22

What is that app?


Honoree Corder:  39:26

It is the Drops app. It is a language learning app, and you can pick any language. There is a free version where you only get five minutes a day unless you upgrade, but it will remind you and it does keep me on track.


The Mastermind Effect:  39:41

I am looking forward to listening to this again, spending more time with you, and learning more about it. Thank you so much for your time today.

Tweetable Quotes:

“Getting up and getting into it is that piece of putting the “X” on that calendar.” – Honoree Corder

“Self-education will make you a fortune. Traditional education will educate you on things that are important to know. But self-education will transform you.” – Honoree Corder

“A lot of people become very inventive out of necessity. I think there is a tremendous amount of creation that’s going on right now we just haven’t heard about it yet.” – Honoree Corder

“I think as reading books and educating people is recognized by the culture at large, it will become more prevalent and it will become more important.” – Honoree Corder 

“If you don’t learn language at the right time, the right way, and the right place, you just miss it and you never come back around it unless you want to, unless it’s a desire.” – Honoree Corder 

Resources Mentioned:

To learn more, connect with Honoree on Twitter or visit https://honoreecorder.com/ 

Be one of the first adopters of The Success Finder when it releases! Email me at brandon@thesuccessfinder.com

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

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