Jane Tabachnick is the Founder of Simply Good Press, where she helps experts become published, bestselling authors and use their books to create multiple income streams. She works with savvy entrepreneurs and enlightened professionals and helps them get more visibility and authority positioning. On top of that, Jane is also a bestselling author and named one of the Top 100 People online by Fast Company.
In this episode, Jane Tabachnick talks about the importance of working with impact-driven people and explains why you should consider outsourcing an expert if a task is outside your zone of genius. She also shares a new program called Magnify Your Message to create more revenue streams by getting visible. Check it out!
The Mastermind Effect: 01:27
When the listeners realize all the value of golden nuggets that you’re dropping out there today, and they want to reach out, connect and possibly work with you, what’s the best way personally or socially for them to reach out and connect with you?
Jane Tabachnick: 01:41
If they go to Simply Good Press, that’ll bring them to my website. I just launched a really fun assessment called the Visibility Assessment. It takes just a minute to complete. It’ll give you some information on where you’re at and opportunities to create more visibility and more authority positioning. So I encourage people to take that and also check out my blog. I’m told there are some good informative posts there.
The Mastermind Effect: 02:10
I need to do that after we get off the shows. I need to go there take that free assessment. If you’re listening to this, you’re probably looking for the right exposure and how you get there. This is the research that our team has done, and Jane is the expert in this area. She is one of the activators and results leaders in this. I urge you to take her up on it, go over there and then reach out to her.
Jane’s Learning Journey and Masterminds
The Mastermind Effect: 02:39
Our ability to learn and have access to people changed drastically over the last 5 to 10 years. When you and I were younger, they were textbooks, teachers, friends, family, co-workers, and the people around us. We had a little bit of that conversation before we hopped on the interview. How is your learning changed from your early years versus today?
Jane Tabachnick: 03:02
It’s changed dramatically. When I was born, there was no internet. We had a set of encyclopedias in my house, the World Book, and we use them. One family dinner or lunch, where someone doesn’t pull out the phone to look something up. So at our fingertips on the go, not just sitting at our desk, we can research anything and get results within seconds. I just love that, whether it’s trivia, facts, or how to do something. It’s just an incredible tool, and I think a lot of people don’t take advantage of it.
The Mastermind Effect: 03:44
My favorite is finding random trivia, facts, or just the how-tos. We didn’t have the internet when I was first in school. I love going to YouTube. You can learn anything for free
Jane Tabachnick: 04:14
So true, and it’s interesting. I have found that when I need directions on using a product that I bought, YouTube University often has better directions than what the company puts out. So I often go there because I’m also a visual learner. It’s very easy for me to follow a video. You can also stop it, rewind it, slow it down, and speed it up. So many opportunities there.
The Mastermind Effect: 04:41
Yes, to sit there and say, “I don’t have access to x, y, and z,” depending on what that x, y, and z is, is a thing of the past. It’s an excuse that we’ve outlaid and allows us to use our past to define why we’re where we’re at and what we don’t know.
Staying in that realm, we have more ways to take in information than ever before. The problem with that is, it can become confusing. It can be almost information overload. Some people look for a mentor, a mastermind, an online course, and many ways to learn. Who are you currently learning from? And more importantly, how did you connect with them?
Jane Tabachnick: 05:22
I follow a number of people online, either on Twitter, on their newsletter list, or I’ve been listening to them on the clubhouse. I follow a couple of people, like Geeta Nadkarni, who I’m about to start coaching, and Samantha Hartley. I love them because they’re smart, full of integrity, and they’re looking to make an impact in the world. So that means a lot to me. They’re not just “Look, we all have to make a living.” There’s nothing wrong with being out there to make a living or make more money. We’ve all experienced where people can be pushed in, and it’s pretty unpleasant. Having been in the internet marketing space for a while, I’ve seen a lot of that, and it’s such a turnoff to me, especially after having seen it for so long. Some people have the knowledge that I’m looking for, and they resonate with me on a human level and then integrity level. That’s important.
The Mastermind Effect: 06:33
You want them to match your mission, vision, and values; your MVB. If not, it’s doesn’t make them a bad person or anything. It’s just that friction isn’t going to help you move the needle and move forward.
You brought up something there. Internet Marketing, just human psyche, the clubhouse, and there’s a lot right there. But I want to ask you because this is your area. I see a lot of ads out there that are pointing out the pain points. It’s like pain point, pain point, I’m just like you. It’s sales by pain point. You can see that long copy every time. It’s the same person that’s has taught everyone how to do “pain point, I’m just like you,” or “I messed up; I did this.” Was there one central organization, person, or group that created this? Why are we always trying to sell to the pain and just constantly poking right there?
Jane Tabachnick: 07:34
People buy for two reasons: they want to eliminate pain, or they’re moving towards pleasure. One of the ways that have been taught from that school of selling through pain is that you’re hitting frustrations people have. You’re trying to make yourself relatable by telling those stories. And that’s good if it’s true. I have to say I get it, but I usually am more personally drawn to the positive where someone’s painting a picture of where I want to be and saying, “I struggled to figure this out.” So they’re relatable, and I didn’t just wake up, and I was the king or queen of the castle, or whatever they mastered or succeeded at that I would like to achieve. But they say, “It wasn’t always like this. It was a process. I’m not going to kid you.”
Anyone who says it’s all unicorns and roses, you should run because they’re not being real with you.
Sometimes, I’m a little bit too real with my clients. I like them to have realistic expectations because I want them to succeed. I don’t want them to keep thinking, “Oh my god, I haven’t achieved this. I haven’t achieved that. What’s wrong with me? I’m a failure. I’ll never be able to do it.” or all those terrible things we say to ourselves. And I’m as guilty as anybody else. That negative self-talk is there. It’s something I struggle with. But to give someone a realistic picture gives them hope. Yes, I can do this. And it’s not going to happen overnight.
The Mastermind Effect: 09:22
I’m going to put on my student hat or the coachee, the person that’s being coached; I can tell you being honest and real is the best thing in the world. The coaches that I have don’t sugarcoat it. They let us know the realistic thing, and we’re sidestepping. I’m speaking to the listeners right now. That’s the coach or the mastermind and the people you want to surround yourself with, the challengers. You’ve got cheerleaders, challengers, and crabs. You want that challenger because, without it, what do we have? So I love that you sat there and you said that.
Talking about people in general, I think from time to time, we get stuck, and we don’t know how to execute what’s inside our heads. The world’s still going through a pandemic, but to me, it’s causing a reset, and how we’re able to accomplish things, where we prioritize what’s important, and how we solve problems. How have masterminds helped you when you’re looking to reset and get out of your way and accomplish things?
Jane Tabachnick: 10:32
I am currently in two masterminds, one of them is going for just over a year, and the other just started. Both of them came out of coaching programs that I had joined. The mastermind was formed to help us get more out of the program, not that the program was deficient in any way.
The first program in the mastermind that’s been going for over a year was about building a sales funnel. If any of you who are listening have done that, there’s a lot of technology involved. I’m part geek, and anyone who knows me calls me the tech tool guru. They’ll call me and say what apps I use for this. I’m fairly techie. But building a funnel is like a whole thing unto itself. You’ve got all these moving parts and systems that have to talk to each other. It can confound even the most experienced techie person.
One day I was going to give up, and I got to the point, all my systems were ready, but they weren’t talking to each other. I couldn’t find the problem, and I was just ready to give it up. I just was beyond frustrated. I’d spent money on the tech. I’d watched the videos that the coach prepared and YouTube offer. And they’re like, “you can do it; you’re so close.” So there’s the encouragement, and there’s support. What I also love is the fresh perspective. You have people who have your back; they’re there to support you. They’ll give you loving but constructive feedback. Not just “Yes, you’re great” because that doesn’t help. That’s not the kind of support that we ultimately need, even though you might like it in the minute. That has been helpful.
Also, they’ve given me ideas. Looking at what I’ve been working on, they would say, “Have you thought about this, or I wish there was a tool or a program that did that, and I think you have the knowledge to create it.” So by getting to know you, they know some of your strengths, your expertise, and they start to see possibilities for you that maybe you haven’t seen for yourself, which is just incredible.
The Mastermind Effect: 12:58
One of the things you talked about there was system reliability, and you had all these different pieces. Let’s say there are three pieces, and each one’s working at 90%. Why isn’t this working? But, if you got three pieces all working at 90%, they’re only working at a total of 73% because that’s what happens when you have all the things. When you go to a mastermind and take a look at it from a technology standpoint or human standpoint, the system reliability jumps up because now you’ve got other people coming in, mixing, and helping you with those parts to make it a stronger system overall.
Jane Tabachnick: 13:34
Yes, so true. It’s like having a coach or support team on call because one group has a Facebook Messenger chat. I had a weird thing happened this morning. It’s a little odd, and I wasn’t sure how to handle it. So I just posted and said, “Hey, guys, this just happened. What do you think I should do?” And I got some great feedback. Having that on tap is just incredible.
This particular year has been phenomenal. I didn’t plan the mastermind so that I’d have support going through this pandemic. I’ve always had a home-based office. With the pandemic, I don’t leave the house that much. So having my mastermind has just been an additional gift for me because we meet religiously, every Monday, late afternoon. One or two people will miss a week because life happens. But there’s always at least two of us there every week.
Self-Education and Jane’s Experience
The Mastermind Effect: 14:38
It’s an accountability buddy. It’s the people that are showing up. They’re standing up and wanting to level up in what they’re doing and surrounding themselves with the right people.
Masterminds have been around for a while. Probably the first one was the apostles, and then Benjamin Franklin creates the Judo Club or the Leather Apron Club. Then Napoleon Hill writes a book and rounds out so people understand what they’ve been in, the mastermind. Where do you see the parallels going between standard education versus self-education?
Jane Tabachnick: 15:22
There is a place for standard education, and I think we all benefit from having a common core, not meaning the Common Core that is sometimes referred to in the educational world, but a common base of knowledge. Also, we get socialization, especially as young kids, through going to school, which is valuable.
There’s so much information out there that we can customize what we want to learn and when we want to learn it. It can be so much more valuable. When I learned something, especially if it’s like a new software I plan to use, like, when I was building the funnel, I went through the training two months before I was ready to build it. I had to watch it again because I don’t understand it until I put my hands on something and start to use it. Until I go through it and experience it, I can’t wrap my head and mind around it. If I’m watching the tutorial too far in advance, it didn’t stay with me. Having that ability to get the education when you need it and apply it is valuable.
It also can save you time. For example, I could take a course on Excel spreadsheets. I thought to myself last week because I was rounding out the accounting from last year. I think I can have someone create a custom spreadsheet to put a couple of functions into it, a little bit of calculating or sort of like hitting the AutoSum and the features built-in. I don’t need to know how to do that. There’s someone who loves to do it, who is better at it, who I can hire on Upwork and just tell them exactly what I need. Not studying things that aren’t going to be used by you, moving you forward, doesn’t excite you, or moves you into your zone of genius is not always the best use of your time.
The Mastermind Effect: 17:44
What you mentioned is true. If it’s not your zone of genius, then you need to look to outsource. If you can’t afford to spend eight hours in a day to figure out how to do it, only to bang your head against the wall, think about where your time and your energy.
Jane Tabachnick: 18:15
I think that’s a mistake, especially younger or newer entrepreneurs make. You really need to factor in your time. If you were to bill, let’s say $100 an hour and something that took you two hours. Whereas you could hire someone expert at it, and it would take them two hours. You spent more than you needed to spend because if it took you 10 hours, that’s $1,000. If you were paying them probably even less than 100 an hour, maybe they were $50 an hour, that’s the equivalent of one hour of your time, and you’d be so much more happy and free. You’d have all that other time to do something, and they’re probably going to do it better than the result you got in the end anyway.
The Mastermind Effect: 19:00
You want to surround yourself with smarter, faster, and harder people than you. There are things out there; like you just said, Upwork is one of them. I’ve used up work. You can outsource people at a reasonable price. They can get it done faster and better than you.
Jane Tabachnick: 19:18
There’s something to be said about staying in your zone of genius and doing the things that give you joy. Yes, you have to make money and being in business. Sometimes you have to sweep the floor or do something, clean a toilet, or whatever it is that maybe you don’t love doing. And that’s okay. I think it’s good to be willing to roll up your sleeves. There are so many skills and so many hats you have to wear, and you have to really stick with the ones you’re really good at, that really do bring you joy and outsource the rest because we live in this economy where you can hire someone for three hours a week or just for that one-off project.
The Mastermind Effect: 19:57
Yes. Titles are meaningless when you’re in the entrepreneurial world, when you have your own business, and you need to look to be efficient.
Typically, when someone invests in their future, they’ve got a better than a vague idea of what the outcome is. They have an expectation if they put in the work because we need to be accountable to ourselves. Just because something doesn’t work doesn’t mean it’s the coaches’ or mastermind’s fault; we have to account for ourselves. What should people expect when they enter Jane’s reality and work with you?
Jane Tabachnick: 20:32
I will tell them like it is, in a loving way. I like to give people some constructive feedback and show them opportunities. It’s up to them what they want to do with them. Also, one of the values I bring for my clients is showing them possibilities that they haven’t seen for themselves. I’m good in the weeds with details. I’m helping my clients or students to know what they should be doing and what they should consider outsourcing. There’s a finite amount of time. Even if you could work 14 hours, it’s exhausting, and you’ll burn out. So be smart about it.
I wanted to go back to something you said earlier that I think would be worth focusing on. I think it’s really good to be willing not to be the smartest person in the room. It’s easy to get a little bit stuck in ego and wanting to shine, and it’s great to want to share your expertise and be recognized for it. But by surrounding yourself with people who are a step ahead of you, who maybe have a little bit more success or where you want to be and maybe a little smarter, maybe in some ways, not every way, is just giving yourself a gift. So I would encourage people to do that, be willing to do that, be the student, not know everything, and not be afraid to ask questions. If you don’t know a term or don’t know something, there are no stupid questions. If you’re with the right group of people, no one will treat you like you had asked a stupid question or made a mistake.
The Mastermind Effect: 23:02
One of the things that I’ve learned in the last few years is when someone presents me with a statement or a question, and I understand the words coming out of their mouth. I’ll look at them, like, “Hey, I get the words you’re using, but I do not understand how you’re asking me.” And it’s more important to sit down and say, “Hey, I get it, but I’m not getting this aspect of it.” They’ll respect you more because they realize that they might need to reframe how they present something to someone. And at the same time, you’re not talking out of your left cheek sitting there answering a question that they weren’t even asking you.
Jane Tabachnick: 23:37
That’s such a good reminder about clear communication and the power of listening, not just to what they’re asking, but maybe the question behind it or its motivation. Maybe they don’t understand the whole constellation of what you’ve been talking about, and that question is trying to help them get the whole big picture. It’s not really about the little detail they asked about.
The Mastermind Effect: 23:59
I was on a mastermind call a week ago, and the majority of the people on this call knew what we’re building with The Success Finder. But we had two new people in there, and I didn’t account for that audience. When people are asking me, “Hey, where are we at? What do we want? Where’s that?” They must know what I’m talking about? No. And so finding a way to explain what you do inside of 30 to 60 seconds to help people frame that. It brings them in, and unfortunately, they both reached out to me. They’re like, “Hey, so we do not understand what you’re doing.” But it sounds cool. So think about your audience and the people around you just because someone else understands it. There are other people always listening and watching.
Jane Tabachnick: 24:48
That’s a great point. Also, terminology or lingo can be part of that challenge. If you’re in a specific industry, there’s terminology that everyone in the industry will likely recognize, but if they’re not in the industry, it may mean squat to them. It can sound like a foreign language. It is important to know your audience and to clarify what you mean by something, or maybe not use a lingo.
The Mastermind Effect: 25:16
The people you work with, I feel they have a way of surprising you from time to time; their willingness, drive, grit, grind, or whatever it is. Please give us a success story of someone that worked with you and the outcome?
Jane Tabachnick: 25:45
I had a client named May who wanted to write a book. She has a methodology that helps women find a really deep and endearing love. So I spoke to her. One of the things that I like to do when I speak to a new client is to understand what they do, who they serve, and what their goals are. Because I can have five people come to me who want to write a book or want more visibility, but they may not be after the same goals. So just really understand what their goal is so that we can do our best to get them there.
I worked with May on the book. We published a book, and she got her first print copy of the book. Then she sent me a photo of her holding the book, and she said, “I feel like I’m holding my baby for the first time. I felt like this since I had my daughter.” It was just one of those moments.
I was at a conference with May later that year. She came running over to me, and she was so excited. She said, “I can’t believe it. I just checked my phone, and I got this Facebook message. Somebody had read the book, and they read some of my posts, and they said, I have to work with you. Where do I sign up?” So she landed a multiple $1,000 coaching package. She didn’t even speak to the person yet. This was just based on her taking steps to put herself out there to share her methodology in the way that she was helping women. It was resonating. That was exciting and just being intentional.
The Mastermind Effect: 27:31
That’s being intentional. Having that moment to where it’s you’re holding your child, and you were able to be a part of that. I appreciate you sharing that.
Jane Tabachnick: 27:59
I feel honored and privileged to be able to do that.
The Mastermind Effect: 28:02
When we do the solo shows, we talk about success, the pillars of success, and what it takes to be successful. A few of them are mentorship, partnerships, experimentation, willingness to fail, and on the flip side, willingness to define success. When you define success, you, in essence, have defined failure. And that’s why so many of us don’t define success. It’s scary. As the world is sometimes sensitive to certain things, what is the key ingredient when it comes to being successful?
Jane Tabachnick: 28:35
You have to be willing to try things and willing to fail and not beat yourself up about it because it happens to everyone. If you think it hasn’t happened to someone, they’re not authentic and sharing. I’m not saying everyone has to share everything that happens to them. I’m not a fan of that personally. But they’re not being real, and they’re just showing you the curated moments and the wonderful life. Being willing to try, being willing to fail, or being willing to ask for help, that’s huge for us.
I was a single mom for years. I’m Superwoman. It took me getting physically sick at one point to learn that I needed to change my mindset. It was great that I can be capable and that I have confidence in myself, but there were times when I am like everyone who needs help. I needed to have enough self-care in place to recognize when I was getting to that point. Usually, when you’re at that point, it’s too late. It’s really important to do that.
Also, some self-awareness, and then the ability to evolve and knowing that you need to evolve. What got you to maybe $1,000 a month as an entrepreneur is not the same skill set or mindset that will get you to 10,000 or 50,000 a month, if that’s your goal, so you need to evolve. Sometimes, you also need to be in a different mastermind. You need to uplevel your mastermind and the people that you’re spending time with. Not that you should necessarily abandon those people, but you have a finite amount of time. Jim Rohn, a very respected business consultant in the corporate world, said that you’re the sum of the five people you spend most of your time with. So you have to choose wisely who you’re spending your time with because we pick up things from them.
The Mastermind Effect: 30:37
Having the right people around you and realizing sometimes you’re going to have to get rid of people in your life because you don’t serve them any more than they’re serving you: it’s okay. Asking for help is okay. People respect you for saying, “I don’t know, I need help.”
I’m going to ask a question, and I hope you don’t mind. You had mentioned that when you were a single mom, you realize that you were physically and emotionally, and you had gone far down that it was making you ill of some sort? Were you in masterminds and coaching at that time? If you weren’t, would that have helped you through that?
Jane Tabachnick: 31:24
I was not in masterminds. I did go through some coaching programs at the time. I can honestly say I signed up with a couple of people who are really good marketers, and they had had success with what they did. But the challenge that I see now and one of the reasons I wasn’t successful the way I wanted to be with their programs was that they were selling the solution that worked for them. What I have found, and what I do with all of my clients is, there’s no one size fits all solution. When it comes to book publishing or PR, there are some industry standards, but it’s your book, and it’s your life. It’s like your PR campaign. If you don’t want to be on TV, don’t be on TV, and anyone who’s trying to push you to do it they’re not on your side. I don’t believe in the one size fits all.
Had I been in a mastermind? To go back to your question, I believe I would have had a lot of the support I needed. So I definitely think that would have helped.
The Mastermind Effect: 32:55
I appreciate you sharing that and going a little bit deeper in there. A few questions left here. I think there are always new ideas brewing in times of prosperity. It’s like, it’s easier to win when the world is winning. The money gates and the positive gates, they’re able to open. But I think creativity and ingenuity come when we feel the squeeze and the world is still feeling the squeeze. What are you working on right now that will take place over the next 12 months that excites you?
Jane Tabachnick: 33:32
I’m excited about a program that I run called Magnify Your Message. That is a small group coaching program where I work with entrepreneurs. I call them change-makers, but they could be coaches, consultants, or authors who want to make a difference in the world and have a message and maybe a methodology and a book that they want to have more visibility around and want to impact more people. I work with them to help them get more visible. I teach them the basics of PR, how to create more authority positioning, how to put in some simple systems so that they can do it themselves, how they can go and outsource, and at least some of it. It’s not all about training how you have to hire a big expensive PR firm because that’s not for a lot of us. I love the interaction. I love seeing them grow, get the visibility that they deserve and that they’re seeking. And I feel like in turn, they’re making impact. I feel like I’m helping make that impact as well that ripple that you mentioned earlier.
The Mastermind Effect: 34:38
The mountain in the ocean, or the pebble in the pond, both have a long-term, lasting effect if you’re leading with the give mentality and want to build a life of purpose with people around you who want to make real changes there.
Last one for you. What’s a tip, a tactic, or an actual item that if anyone listening to this right now implemented over the next 30, 60, or 90 days, they’d see a real impact on their personal or business life?
Jane Tabachnick: 35:04
I have a little thing that we do in my program that anyone can do. It can work wonders for everyone. I call it “hug an influencer.” It could be hugging anyone. What do I mean by hugging? It’s helping to support anybody. It’s commenting on a blog post of theirs or sharing something that they’ve posted. If you’re looking to be on a podcast or connect with the media, you can do the same for them. Comment, like, share, let someone know you appreciate them and that their article meant something to you and brought value. It’s just appreciating people and then helping them get what they want.
You may have shared this on the show before. One of my favorite quotes from Zig Ziglar is, “if you help enough people get what they want, you’ll get what you want.” It also makes you feel good. -, sometimes I’m sure all the listeners, you, and I have had this. When you publish a post on social media, send out your newsletter, or you publish a blog post, and you hear crickets, you think you suck. You think no one’s listening and no one cares, and then why bother. And so, just one person commenting, sharing, liking makes such a big difference. Because often people were reading, they’re just lurking; though they’re not commenting, it doesn’t mean it didn’t give them value. They’re just not telling you that. So be the person who shares, likes comments, and then you can build the relationship. You’d be amazed at the relationships you can build by doing that. You start getting invitations, and people start to notice you. They want to know how they can support you. It’s just a beautiful thing.
The Mastermind Effect: 37:01
I can tell you what Jane is saying is true on both ends, from a result leader and influencer. When they see that their message is making an impact, people give genuine stuff, and people reach out to them; that means the world to them. And then, in turn, if you want to work with that person, that’s a gateway to get there. Because I built the podcast or the Success Finder, I wouldn’t have had a doorway to Jane. I am not saying that Jane’s unattainable, but I wouldn’t have known how to have that. So having those mediums to be able to connect with and work with is so important. Whoever’s listening to your last message, it doesn’t take that much time, and it’ll reverberate. It’ll come back around. Zig Ziglar is correct. Lead with the give mentality. That’s what he’s talking about right there. Then it just comes back.
We have got the Founder of Simply Good Press. Jane, thank you so much for today.
“There’s someone who loves to do it, who is better at it, who I can hire on Upwork, to just tell them exactly what I need. So you know, not studying things that aren’t going to really be used by you or aren’t going to move you forward don’t excite you or move you into your zone of genius. Just as not always the best use of your time.” – Jane Tabachnick
“There’s so many skills and so many hats you have to wear and you have to really stick with the ones you’re really, really good at that really do bring you joy, and outsource the rest.” – Jane Tabachnick
“If you’re with the right group of people, no one would treat you like you had asked a stupid question or, you know, or made a mistake.” – Jane Tabachnick
You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at firstname.lastname@example.org. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.