Jeff Moore is the Founder of the Thursday Night Boardroom. He is also the Co-Founder of The Network and Co-host of the Preeminence Unleashed Podcast. In this episode, we talk about how legacy is more powerful than currency. Jeff explains Jeff Moore | Legacy is More Powerful than Currency.
“You’ve built something called Thursday Night Boardroom over the last 10 years. Tell us the reason behind what you’ve built? How the format or style has changed since the beginning? “
Jeff started Thursday Night Boardroom because he’s always been a lifelong learner early on. It was around 1988 when he was as a salesman and his then boss taught him about the Windshield University. Back then, there’s a company called Nightingale Conant where you can buy tapes from so you can listen to them and drive while you learn. Eventually, Nightingale Conant included Jeff in their VIP list. They would send him stuff for free and Jeff would only pay when he likes the tapes.
Fast forward to 2009, Jeff was invited to The Ultimate Business Mastery summit by Tony Robbins. He was there already for a whole week but being one of the greatest consumers of self-study courses, he also bought their home study course. Jeff then started to go to a get together with his friends to listen to the course over lunch time on Fridays. They loved listening to the tapes together but one time, one of his friends told him that what he liked best was when Jeff would pause the video, and then, turn to his friends and tell them about how what was being taught in the course really meant to them in real life.
Eventually, Jeff started inviting small groups of people every Thursday night. He would start the meetings by having each guest introduce themselves. He would ask them what do they do, who do they do it for, what is their unique offer, how do customers brag about them, and what do they do to make them the best in the world in the eyes of the customer. Pretty soon, everybody started collaborating, and giving and receiving advice from each other. Slowly but surely, the Thursday night conversations evolved into the mastermind that it is today.
Jeff calls his mastermind Thursday Night Boardroom because that is exactly what a mastermind is for him: a place where everybody converges to help one person, like having your own personal board of advisors. And of course, because they meet on Thursdays. At present, Thursday Night Boardroom has 800 members and counting.
“At present, there are so many ways to take in information that it already gets confusing. Some people look for mentors, accountability buddies, masterminds, online courses—there’s obviously a lot of ways to learn. Who are you currently learning from and how did you find them?”
Jeff says “I’ve stopped looking for people because people reveal themselves to me at the right time.” However, he has his business partner and Co-Founder of The Network, Nic Peterson, who Jeff has learned a lot from. According to Jeff, Nic doesn’t just compile knowledge he also really applies them. Jeff also sees Nic as “The Greatest Stoic of Our Time.”
In addition, Jeff also tries to learn from the people he’s working with every day. On some days, he also gets to meet and spend time with some big names like Jay Abraham and Michelle Abraham. He also has lots of other very successful friends whom he shares lots of candid and personal conversations with. Jeff makes sure to focus on strengthening their friendship first but also learns from them in that process.
“Let’s talk about human nature. A lot of people get stuck and they don’t know how to execute what’s inside their head. We’re still going through a pandemic. To me, this is creating a reset with how things are being accomplished. How have masterminds helped you when you are looking to reset yourself or how you do things?”
During the pandemic, instead of once a month, Jeff started doing Thursday Night Boardroom two to three times a month. People needed that feeling of social collaboration, Jeff said.
During their meetings, Jeff was surprised and inspired when he found out how few of the people there were truly impacted by Covid. Because a lot of these people had done digital, they were still able to experience preeminence—being able to put one’s self in a position of strength even during difficult times.
The people who still haven’t done digital were so inspired by the people who had done so so they also pivoted. For Jeff, having that social collaboration and collective wisdom from your own board of advisors from the Mastermind group helped others to pivot and take their business to the next level even if we’re still in a pandemic.
“Masterminds has been around for a long time. Over the last few years, there continues to be a large boom of self-education. Where do you see self-education through masterminds and through personal growth going forward?”
Jeff thinks that we’re standing in a position where we don’t know what we don’t know. So self-guided education may get you to a level where you’ll still get involved in a collaboration with others.
No matter how smart or how good you get, you’re still going to find yourself yearning for collaboration with other people. It can be a group with people who have the same interests as you or a group like Thursday Night Boardroom where there are people from all walks of life. For Jeff, self-guided education can only take you so far. However, if you want to be the most impactful person that you can be, that only happens in the spirit of a collaboration, or the spirit of a mastermind.
“You’ve got a lot of programs and self-taught gurus out there. Typically when people want to know what they’re going to get involved with, they want to know what they can legitimately create or get results out of. What should people expect when they enter your reality, your mastermind?”
When somebody comes in to their group and want to play ‘fly on the wall,’ like they don’t want to do the introduction or something else, they go to plan B with that person: an ‘interrogation.’
Jeff says they’ll find a way to make you talk about you. One time, he even spent 30 minutes of a 2 and a half hour session helping a person introduce himself.
If you really want to get something out of the mastermind, Jeff says that you also need to be ready to bring everything you’ve got. He understands that you cannot do that unless you feel safe. He therefore assures everyone that as the leader of the mastermind, he takes it as his job to make everyone in that room feel safe.
Additionally, there are a lot of masterminds out there which feel more like a “mini seminar” than an actual mastermind. Those that you just attend and you listen while in your seat because there’s just too many attendees for everyone to be given a chance to talk. However, if you’re going to Jeff’s mastermind, he lets us know that everyone should expect to really be given a chance to talk. There could be as much as 19 people in the group but everyone will be given a chance even if they stay up late for it.
“Has anyone surprised you with what they were able to accomplish as the outcome of being in your mastermind?”
He’s an IT guy. One time during a session he just stood up and said “I got it!” and walked out of the room. He came back eight months later. Turns out he turned his “IT for hire” business into a Managed Services business with Robin Robbins and was able to grew his business 15 or 17x in just eight months!
Dennis- an attorney by trade.
He fashions himself as an attorney but he really just works around 20 hours a week. He’s got a multi-million dollar practice so he’s also a presenter at Thursday Night Boardroom. A lot of people, especially attorneys, want to know how the hell that happened and how exactly Dennis was able to do it.
Dennis secret? He sold his office buildings and bought a hotel. During Covid, his occupancy rate is around 60% while other hotels have around a 20% occupancy. He was able to accomplish what he accomplished because he looks at every challenge he faces and thinks back to Thursday Night Boardroom. He then recalls and applies all the things that he’s learned. By the way, Thursday Night Boardroom is FREE, but Dennis has made millions of dollars because of it.
In addition to Joe and Dennis, there are just too many names over the last 10 years. Even though Jeff finds it hard to name them all, he says he’s also proud of each and every one of them.
“One of the things I hear people get stuck on is the “willingness to succeed.” With the sensitivity of social media, I think we’re actually afraid to be successful and talk about it. What do you think it takes for people to get over their fear of being successful?”
For Jeff, it’s not actually the fear of being successful, it’s the fear of being more successful than you can imagine. It takes you to an area where you are totally unfamiliar. For example, rock stars who killed themselves because of drugs have exceeded their ability to recognize themselves. For Jeff, the fear of success is really just exceeding your understanding, your recognition of yourself in that success.
About the willingness to fail, there’s a book called “Go for No” that talks about the five levels of failure:
1) The ability to fail
2) The willingness to fail
3) The eagerness to fail – Thinking that there are no limits to where I’m going right now and the only way I’ll know I’ve gone too far is when I fall off the edge.
4) An eagerness to fail bigger and faster – Going for no, Going for your bigger, audacious goals
5) An eagerness to fail bigger and faster, exponentially – Meeting your entire team and encouraging all of them to be eager to fail. That feeling of crashing and burning and being able to come back to tell your story.
For Jeff, the fear of success is the fear of being able to succeed that your success exceeds your ability to recognize yourself. The eagerness for failure is something that really precedes that great success. Succeeding through failing allows you to be able to be more in touch with yourself.
“There’s always new ideas brewing in times of prosperity. But I really think innovation and ingenuity comes when we feel the squeeze. What are you working on right now that’s going to take place over the next 12 months that really excites you?”
Jeff is most excited about going back to his base, his foundation, his “Acres of Diamonds.” The Acres of Diamonds is a parable about a guy who sells his farm in Africa to seek his fortune in the diamond industry. He throws himself in a cliff later after finding out that the farm that he sold was actually sitting in the largest diamond mine in the entire continent.
Over the next 12 months, Jeff is going back to his Acres of Diamonds—the customers that he’s done business with over the last 20 years. Jeff is going back to them to ‘go for no.’ After all, being able to get just one or two out of 50 customers translates into putting another $5-10M of business into Jeff’s business.
Jeff and his business partner, Nic Peterson, are also working on their podcast Preeminence Unleashed. Jeff and Nic are planning to make exciting new changes to make both their listeners and interviewees feel elevated. Not only this, Jeff and Nic also feels elevated from these interviewees and therefore, it’s a win-win-win for everybody.
Lastly, Jeff is also excited about going to watch his wife take her business, collegepreproadmap.com, to another level as he thinks she’s really one of the most learned and most effective personal college and academic counselor there is.
To wrap up this episode, Jeff wants to share with us something that he wrote at a Jewish funeral of one of his dear friends. Jewish funerals are a bit different because more than going to the afterlife, they talk about the way the departed lived and what impact they have made. “Your dreams will die with you, but your impact will live on through the people you inspired by the life you chose to live.” – Jeff Moore
“Wisdom comes from multiple experiences.” – Jeff Moore.
“Great relationships start with safety, and it’s being safe in your vulnerability. To be able to be safe around somebody is the cornerstone or the foundation of any relationship.” – Jeff Moore
“To self-guide our education and try to do it on our own, you’re going to get to a level, and no matter what happens, you are gonna find yourself involved in a collaboration.” – Jeff Moore
“Your dreams will die with you, but your impact will live on through the people you inspired by the life you chose to live.” – Jeff Moore
- Preeminence Unleashed Podcast
- Windshield University
- Nightingale Conant
- Tony Robbins
- The Ultimate Business Mastery Summit
- Gary Vaynerchuck
- Vince Reed
- Steve Sims
- I Love Marketing Podcast
- The Mastermind Effect Ep. 14 – Pat Carney
- Go For No! by Richard Fenton
- Acres of Diamonds by Earl Nightingale
You can connect with me on LinkedIn, Instagram, or send me an email at firstname.lastname@example.org. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.