Today, we have the Founder of simplify.zone, Dr. Kayvon K. He has been coaching entrepreneurs since 2006, helping them develop an Achiever’s Mindset, plan Practical Strategies, and Focus on Consistent Execution which creates the kind of Momentum that is necessary for success.
In this episode, we get into the different ways for you to mix up your learning. We talk about how people get out of their own way through 15 min increments, and why it’s best to outsource as opposed to doing things by yourself. Check it out!
Dr. Kayvon’s learning journey and Masterminds
The Mastermind Effect: 02:47
Let’s dive into it. There’s a lot of ways to learn and access information today. I feel it’s changed over the last 5 -10 years when we were younger. It was textbooks and teachers. Then, it was family, and friends, and coworkers but it’s that’s a sliver of what’s really possible. How has your learning changed from your early years versus today?
Kayvon K: 03:10
You’re absolutely right, it has changed a lot. I always struggled at school because that model of “you guys sit there and be quiet. And I’ll stand over here and talk” or “read from the book”. That didn’t work for me, until I realized many years later, in my late 20s, that I am more of an auditory person. I am a “listener talker”. One of the most important things that anybody can pay attention to ask yourself, when it comes to receiving information. is, “Am I listener or a reader?” I know videos and all of that combined are always stronger. If I had to choose between reading or listening, which one do I prefer? When it comes to communicating or explaining something, are you a writer or a talker? There could be any kind of combination but knowing that about yourself and the people that you work with, you suddenly can facilitate a lot of things easier for each other. I know I’m a listener talker, so people who work with me, my assistant and all people always know if they want to get my attention and have a better conversation with me, it needs to be verbal. Don’t send me an email because that could be just a record. If you want something done with Kayvon, I’m a listener talker, so I switched from reading to listening. That was the biggest change and it means audiobooks and podcasts. Even when I’m writing reading, like a PDF or article, I have screen readers to read it for me. With the technology, the device that is reading it to me is sounds more like human voice. It’s getting better and better. That has been the first big change, reading to listening. Then, next is YouTube videos. I am so glad that this whole phenomenon of podcasts interviews and YouTube give us access to the best minds. Here’s how I changed. I used to read books. I realized there are so many books, so I just look at summaries and pick the ones that I really want to go deeper. Then there was something even better than summaries that gave me a better understanding of what the book is about. If I’m interested in reading the book, I searched for a podcast that the author was interviewed about that book. In one hour, the author gives me the meat of the concept. I hear it for the first time in podcasts, or if they have a talk or a presentation somewhere. I always start with that and give myself an overall of the idea. If this is something that I want to go deeper, then I’ll invest the time in listening to the audiobook.
The Mastermind Effect: 06:09
Amazing. I love how you went with that you are listener. I’m kind of in between because I can only read so much and I’ll have to keep reading some of the same sentences over so I can take it in. I’ll catch myself from listening to the entire interview or what I’m supposed to be learning that I’ll kind of doze off. I need the best of both worlds. A little audio, a little reading, and mesh that together.
Kayvon K: 06:43
That’s true and sometimes I do that too. I have the book in my hand or in Kindle and the listening of the thing. I give myself that audio visual experience of looking at the words and listening to them. Number two, is that dozing off. You can understand everything that I say when I speak with this speed, then when I speak faster, you still catch up with what I’m trying to say. What I do is, I put the speed on faster. I save time and my brain has less chances to go after shiny objects and stays on top of the topic. That’s a focus trick that I use for myself.
The Mastermind Effect: 07:31
I’m going to try that and I need to look at maybe getting that Kindle so I can have the words and have the editorial right there. You’ve already made an impact on me today. I love it and that’s why we have people like you on the mastermind effect.
There are many ways to take in information than ever before and it can be super confusing. Some people they look for accountability buddies, masterminds coaches, online courses, and there’s a lot of ways to learn out there. Who are you currently learning from? How did you find and connect with them?
Kayvon K: 08:12
That’s a very good question. We have too many options and it’s easy to feel drowned in everything. Who am I learning from? Specifically, I’m learning from Rich Schefren. A friend of mine many years ago gave me one of his reports. Through Rich Schefren I got to know about Jay Abraham. Whatever Jay talks about, you need to really pay attention to because it has layers upon layers. When it comes to marketing, Rich and Jay. I am enjoying Marcus Aurelius and I got to know about him through Ryan Holiday books. I love Rumi and his poems. Jocko Willink and I got to hear about him through Joe Rogan. Those are some names that comes to my mind.
The Mastermind Effect: 09:41
I love that you have a wide spectrum on where you’re getting your resources. I think it’s important not to have a singular place or two locations. You’re getting your sources from a lot of different respect respectable places.
Kayvon K: 10:12
They all have important things to say. It’s our duty to expose ourselves to that and through ourselves, expose others who are in our immediate circles to those things. It’s a give and take. It becomes a labor of love. The sources may be different yet, human nature is human nature. I really enjoy those moments in these conversations when you see that thing that was over there is exactly the same thing that is over here and that thing that applies to current times was also true 2000 years ago. When you have those moments of awe, it’s all the same. I live in those moments.
The Mastermind Effect: 10:59
History repeats itself and we can definitely learn from it. A lot of people get stuck. Sometimes we just don’t know what to execute in our head and we can’t see the tree through the forest. We are still going through a pandemic and I feel like it’s causing a reset and how we’re able to accomplish things. How have masterminds helped you when you’re looking to reset yourself? How you accomplish when you’re starting to feel stuck?
Kayvon K: 11:34
For many years, I had this belief, which wasn’t serving me. that if something is going on, I am able to fix it. It’s my problem and I know better than anybody else, so I am going to fix it. Not having enough experience in life to realize this reality that all of us, because we are so close to our own projects, we can see what’s going on. I thought this is a skill that I have to develop for me. For many years, I tried to do that and it’s a battle lost before you even started. I have given up on that. If I’m stuck, I do not spend any of my time, energy, attention or effort on it. Immediately have a conversation with someone, call a coach, or join a mastermind because what I am able to do for my clients, accountability buddies or mastermind members, is we can see each other patterns. They can do the same thing to me. They can tell me where is it that I am repeating my own patterns, where is it that I’m making the wrong turns or spinning my wheels, what is it that I’m doing too much or not enough, and more importantly, what is it that I am avoiding. I tell you a story about that. I’m sure your listeners have heard of my mentor, Mr. Michael Gerber, who wrote the book, Emyth. His Power Point book is my favorite book. On December 2005, we are in Sonoma, California in the very first dreaming room event that Michael was hosting. When it came to my turn to have the microphone, I was kind of stuck. I didn’t know what to talk about, so I just opened my mouth and started talking about what’s going on. I was trying to explain where I feel there’s something going on. I’m spinning my wheels. I’m talking and just saying all of these things without much of a sense of accomplishment, or even pride. As I’m speaking, Michael walked towards me and brought his hand very close to my face. His palm is like one inch from my nose and he yelled, “stop”. In that few seconds of silence after that, half of me was thinking, “How dare you” and the other voice inside of me say, “Where were you all my life?” He started talking after that and he said, “Kayvon, you say this, you say that, but what I’m really hearing is I don’t matter in my own life”. It really hit me like a brick wall and I realized that is what I am saying. This cynic was born in me many years ago and was undermining everything that I have accomplished. He was able to see, cut through that and stop me and basically save me from myself. I don’t care who you are but everybody needs a coach.
Self-Education and Dr. Kayvon’s reality
The Mastermind Effect: 15:19
That’s unbelievably powerful. I appreciate you sharing that intimate moment. You’re absolutely correct with your last statement. Everybody needs a coach. We talk about it all the time and the solo shows. I just want us to take in what you just shared with us and realize I think we do that a lot. We’re our own worst critic and we aren’t there taking care of ourselves.
Kayvon K: 15:46
We need to do that for others, and let them to do that to us. I guess that’s what we call mastermind effect.
The Mastermind Effect: 15:55
Speaking of masterminds, they’ve been around for a long time, dating back to the apostles, then Benjamin Franklin. He’s got the leather apron club and the Judo club. Then there is Napoleon Hill, who writes the book Think and Grow Rich and brings the word mastermind to the forefront and gives it more of a definition. There’s been a large boom in self-education over the last several years. Where do you see the parallels between self-education versus standardized education moving forward?
Kayvon K: 16:33
That’s an interesting question. Let me start by saying that I’m not an expert in education but I have been always interested in it. I can only speak from my own experience. When I’m looking into working with someone either in a collaboration, hiring or whatever the situation, unless it’s something that is heavily dependent on the standard education like lawyer, doctor, and that kind of thing; For the rest of it, especially with my business, the standard education doesn’t play a big role. I’m looking for knowledge. I’m looking for insight. People who are beginner at something have a different understanding to those who are intermediate or expert. I’m looking for people who are expert or just getting to expert that have that deep intuitive understanding of something. Basically, I’m looking for wisdom, which comes with knowledge plus experience. I don’t know if I was able to answer your question but that’s what came to my mind when you asked me that question.
The Mastermind Effect: 17:58
It’s interpretive. It’s however you see it and we’re all the expert in whatever field that we’re in. Typically, when people invest in their future, they have a better than vague idea of what they’re going to get out of it. They’re able to have an expectation of either the people that are going to be in the room, or what the outcome should be. What should people expect when they enter Dr. K’s reality and work with you?
Kayvon K: 18:33
What people can expect when we meet for the first time or we work together is everything you said; getting unstuck, getting back on track, staying on track, and getting out of their own way. We always pay attention to things backwards and getting our perspective. Let me give an example. In growing our business and doing things, we want to be more efficient and to be able to do things faster, easier, better, and all of that. We skip the most important thing before that, which is let’s make sure that we are doing the right things first. If we don’t pick the right things, which is effectiveness, we might get really good at doing the wrong things really fast. That’s putting a stop over there. Let’s make sure we pay attention to effectiveness first, then efficiency. Basically, the order of the work that I like to do with my clients is, first we focus on effectiveness, then execution, and lastly, efficiency. First, we have to make it work, and then we make it work better. Then we make it work faster, easier, and cheaper. Keeping us on that track is the biggest thing that I can do to serve my clients.
The Mastermind Effect: 22:15
I feel that people have a way of surprising us, whether it’s their drive or the willingness to learn. When you work with the people that you work with, whether it’s from a coaching a mastermind, whatever the platform is, has anyone been through one of your programs that has surprised you and what they were able to accomplish? What was the outcome because they worked with you?
Kayvon K: 23:11
He used to be a client and now a friend. His name is Moe. He comes to my mind because every once in a while, every 12 or 18 months or so, he sends me another text saying, “thank you so much for the width and with depth. The impact is still going well.” He did all the work. What happened with him was he had a full-time job and a side hustle. He was passionate about both and he is a good worker. He also had a bunch of other personal goal like optimizing his own life and that sort of thing. Basically, too many things were going on. When he wanted to move, he was trying to do everything himself. This same conversation we apply to everything in his life, which was to get a bunch of movers, let’s do it for you. We looked at his work, more specifically, his side hustle. We outsourced anything that could be outsourced and let other people do that for him. He had more time, energy and freedom to do what’s important. For his projects, we practiced the discipline of working on one project at a time. Finish the first project then move to the next one. There is a tendency that all of these projects are important. Let me do some of this, let me do some of that. And then let me do some of the other ones. This way, we feel that we’re giving them all progress but we are also delaying all of them in giving us the results, either money or whatever, when it’s finished. Another thing that we did was we defined and determined when is his best high performing time of the day. This is a concept called peak time. We kept his peak time blocked for his important projects. He was not going to do any other work, except his most important work on those blocks. These things on top of each other, they started to give some sort of a compound effect result for him.
The Mastermind Effect:
What’s a quick easy way to find your peak time?
Almost everybody’s peak time is sometime in the morning. There are some people who are evening or late-night kind of peak time. It’s just keeping track of how you feel different time of the day. A sheet that has times of the day. You record the task, what you’re doing, and how you feel. Do that for two weeks, and you see the pattern starts to emerge that at this time of the day, regardless of the task, you feel better. It’s a 90-minute period for everyone. Mine is somewhere between 9:00 to 11:30.
There is also my friend and my coach, Ari Meisel of Less Doing. He also created an app called Peak Time. You can get it from app store of your phone. It’s done through what is called the CNS tap test. So Different time of the day, you tap on your phone in 30 seconds or so. And Because it’s your nervous system and all of your rhythms to be on their top, the pattern of how many times you can to do it during that time can be determined. Through manual or the app, you can find out when is your peak time. The more data and knowledge you have, the more wisdom you get.
The Mastermind Effect: 27:19
I don’t think you mentioned Ari Meisel when asked who are you learning from and that you’re working with Ari.
Kayvon K: 27:27
Yes. Ari has been also a great mentor, great coach, and a great friend. An absolute master of productivity and getting things done the efficient way. His website is Lessdoing.com. The model he has is called Replaceable Founder to replace yourself in what you’re not good at. That’s something that I absolutely think everybody should look into.
The Mastermind Effect: 27:57
When I work with my coach or we talk about the solo shows, we talked about what it takes to be successful. There’s a lot of different formulas in there like mentorship, experimentation, partnerships, willingness to fail, and willingness to succeed. They are equally important. What do you feel is the key ingredient when it comes to being successful?
Kayvon K: 28:20
Let’s connect it with what we just talked about that peak time idea. We said, for Moe, we put his most important project in his peak time and that’s a good idea for short term. The long-term policy should be “my genius zone work, my unique talent or unique ability, should be done in my peak time”. One advice that will start giving dividends right away, is do your genius work in your genius time. Don’t start earlier or postpone it. Doing your genius zone in your genius time and done consistently through time, starts to give dividends and makes the path to success. Not only a lot more effective, but also more joyful.
The Mastermind Effect: 29:15
As we’re coming to an end, here a few more questions. I feel that there’s always new ideas brewing when times are good. It’s easy to be successful when the world is clicking. But I think innovation and ingenuity come in at times when we feel the squeeze and the world is feeling the squeeze. What are you working on right now that’s going to take place over the next 12 months that excites you?
Kayvon K: 29:42
I am working on a presentation which is related to my work. I’m calling it to Take Back Control, which is that whole idea of feeling stuck and getting unstuck, feeling lost and finding and getting back on track and staying on track. These three prongs of unstuck, feeling stuck, feeling lost and feeling off track, how can we turn all of them on their head. The general pattern of that is, by taking back control we have less reactions and more responses to what’s in front of us. More control means more progress.
The Mastermind Effect: 30:33
One other thing that I’m going to throw out there that you’re working on and that’s coming out in the next 12 months. I believe you got a book coming out, don’t you? Tell us the name of the book. When you expect it to come out and give us like a quick snippet of what it’s going to be about.
Kayvon K: 30:51
This also was another gift that Michael Gerber gave me by calling me to rise. The book is for entrepreneurs and with our common friends helped me to be able to identify the promise of the book. The promise of the book is extreme effectiveness for entrepreneurs. The name of the book is Simplify. and coming to you sometime later in 2021. The second book after that is going to be called Respond, which is the internal challenges of entrepreneurship. One will take care of the practical challenges and environment. The other one the internal challenges, hopefully, we can be all more effective and more successful.
The Mastermind Effect: 35:31
Lastly, what’s a tip, a tactic or an actionable item that if the listeners implemented today, they would see a real impact over the next 30, 60, or 90 days in their personal or business life?
Kayvon K: 35:55
I’m going to give you the advice that I try to listen to myself all the time, and also an example. The advice is “go with your physiology”. For example, we have heard of the Pomodoro method, which is intermittent kind of a working that considers how long we can keep our attention. It’s not time management, it’s engagements management and focused management. Example is this thing for the people who watch the video. This is a cube timer that I have on my desktop or any kind of timer that you can use. I work in 15 minutes sprints, so I set the timer and I go. Now, the physiologic part is getting a physical one and put it on your desk. I noticed when I did the same thing with electronic timers, it wasn’t as effective until I got a physical timer. The act of turning it with my wrist sends the right signals to your nervous system. You basically signaling your body with some sort of a neurological signal that we’re ready to get into the zone. It’s “click go” kind of thing. Get yourself a desk timer, put it on your desk, and do that physical act of “Work starts here we go”.
The Mastermind Effect: 37:31
That is a simplified method at its best– the 15-minute increments. I’ve interviewed someone that lives their life in 15-minute increments and he’s the top realtor in the country. I couldn’t agree with you more.
Kayvon K: 37:57
This is that whole idea of unique ability. I realize success and the way that I’m built is not a marathon but is a series of sprints. Therefore, it allows me to do the work of helping my clients find their unique capability and their peak time. Put it on together and schedule it so they can just go.
The Mastermind Effect: 38:16
Alright, we have got Dr. Kayvon K, the founder of Simplify.zone. I appreciate your time and everything that that you let us in on today. Thank you so much.
Kayvon K: 38:30
Thank you very much Brandon for having me here. This was fun and I really enjoyed our conversation.
“I believe, best leaders are also best followers. Best teachers are also the best students.” – Dr. Kayvon K
“I don’t care who you are, everybody needs a coach.” – Dr. Kayvon K
“If I’m stuck, I do not spend any of my time, energy, attention, or efforts on it. I immediately have a conversation with someone, call a coach, and join a mastermind.” – Dr. Kayvon K
You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me a message or an email at email@example.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.