135: Lynne Roe | Building a Business Based on Your Desired Lifestyle

Lynne Roe is the Founder of LSR Consultants, where she works with entrepreneurs and small business owners to develop a strong foundation to lead their business. She guides business owners in strategic planning, sound decision-making, leveraging team member strengths, and developing team collaboration, respect, and trust.

In this episode, she is going to talk about why it’s best to know where you’re at so you understand if you’re at the starting point. We also talk about building your business based on the lifestyle that you want. Lynne finishes by talking about starting right now by stopping and asking yourself the outcome you want for yourself, the roadblocks that keep you from achieving it, and the most important thing you need to get right in your situation. Check it out! 

The Mastermind Effect:  02:40

When someone comes to you, what is your superpower when helping other people?

Lynne Roe:  02:45

My superpower is helping them see where they’re headed with their business because I’m a business coach and mastermind leader for small business owners and helping them see where they’re headed. So often, they’re thinking about, “Oh, I got to scale the business, I’ve got to do that.” They forget that they are the business owner, and they have to police themselves. Because if you’re not happy as a business owner, your business will probably fail. You end up having to be a triple leader: you lead your business, you lead your team, and you lead yourself.

Lynne and Her Experience with Self-Education

The Mastermind Effect:  03:15

Our ability to learn and take in information has really changed in the last 5 to 10 years. When you and I were younger, it was textbooks and teachers, co-workers, friends, family, and the world around us. But that’s a sliver of what’s really possible. How is your learning changed from your early years versus today?

Lynne Roe:  03:48

First of all, I’m always learning something. But now, there are just so many more ways to do it. We used to just learn from people or books, but now there’s all the social media and online sources. But it’s not just that. It’s focusing on what you want to learn and then seeking out really who has that knowledge so that you can learn it.

The Mastermind Effect:  04:13

Absolutely. When we’re seeking out, again, there’s just an overwhelming amount of information out there. So who are you currently seeking? Who are you currently learning from? How did you connect with them? It’s easy for me to sit there and say, “Hey, Brandon, you’re in this network of amazing people that continuously send coaches, masterminds, the right people over to you and your platform.” This is how I did it. But how are you currently doing it right now? Who are you connecting with, and how did you connect with them?

Lynne Roe:  04:43

So I always have a coach. I often have more than one coach. When I seek out, I look for what is the weakest part of my business right now. Then I seek out someone who has that experience. I’ve been doing this long enough now that I have a community of people I’ve been in programs with or met through coaching or masterminds. I listened to what they were doing, and I learned from them. Who’s the expert in this next thing that I want to learn? Sometimes I’m seeking out someone just to give me a different perspective on what I’m doing with my clients, and sometimes I’m seeking out people to help me with some more challenging things for me.

The Mastermind Effect:  05:27

The key thing is finding out what you want to learn first and then who’s out there teaching it. When we’re looking to see who’s teaching it, there’s a lot of bedazzled bridges out there. What I mean by that is, let’s say you go to your doctor, and he’ll prescribe X medication to you, but not to his children. A politician will speak for a certain law or something, but they’re not going to implement that in their own family, per se.

How do you mitigate risk? How do you find when you’re looking for that specific coach that you can mitigate risk to make sure that the right one, that your investments are not going to get taken advantage of? In essence, your bridge isn’t going to get bedazzled; you’re going to be at point A, you’re going to point B, and you’re going to get there as fast as possible with the right coach.

Lynne Roe:  06:22

For me, I try to avoid those group programs quite a bit because if I’m not exactly in the line that they teach or if I’ve already learned some of it, or whatever, I can’t veer off of it. I can’t choose my own path so easily. If I have a coach working with me, we can go in whatever direction I need more support. It’s the same as being in a big classroom with 30 or 50 kids or having a private tutor. A private tutor can help you look at the things you don’t know. Whereas in a classroom, they have to teach to everybody in the classroom.  They actually have to teach to the lower levels. If you’re at the higher level of that, whatever it is you’re learning, you miss out a lot. So I always look for programs where I’m going to get a lot of one to one time,

The Mastermind Effect:  07:18

One-to-one communication. Now you’ve got several masterminds yourself. With the one-to-one and in the one to many, how do you communicate? How do people get that special time? Is it hot seats? Is it side cut, side group conversations, breakout sessions? How are they getting that one-to-one but also getting the benefit of being inside that mastermind, which is an overarching group mentality of moving the needle forward for everyone’s industry?

Lynne Roe:  07:47

For most of the people in my masterminds, I also do private or one-to-one coaching. So we meet as a mastermind. It’s honestly the best of both worlds. You get me as a private coach, helping you move forward on the specifics of what you’re doing in your business. You also get the benefit of the collective knowledge of the group. So the one-to-one coaching happens at a different time, but there are also hot seats. Whenever I do a mastermind, I always have hot seats because I think that’s the value of a mastermind is.  You get that collective knowledge. You get the collaboration with the other people in the room, and you can have hundreds of years of experience sitting in the room helping you solve your problem. It’s amazing.

The Mastermind Effect:  08:31

One of the things with masterminds is that sometimes we get stuck in our own head, and we can’t execute what’s sitting up there. With the recent pandemic, in the last 18 months or so, however long it’s been, to me, it has caused a reset in how we can accomplish things. How have masterminds helped you when you’re looking to get unstuck and reset where you’re currently at, to move the needle forward?

Lynne Roe:  08:56

It’s the different perspectives. Especially for myself anyway, I think about what I want to do and where I’m headed with that thing, and I come up with a plan. Then if you have a mastermind, I bring that plan to the mastermind, and I say, “what do you think?” And they say, “Well, what about this and you got a hole in this part and, and if you tried this other thing, it might work a little bit better.” Or they might say, “I did it that way. This is where you’ve got to watch out for a problem.” That mastermind is enormous because it’s a matter of keeping you from making big mistakes. You don’t have those big mistakes. You might still make some little mistakes. We all make little mistakes along the way, but if you can keep yourself from having those really big mistakes, you move a lot faster.

The Mastermind Effect:  09:44

That’s the thing. Inside of that mastermind and being the right mastermind, they’re able to help you see around corners. They can sit there and say, “I’ve already tried this,” and “hey, I’m gonna save you a couple of extra steps.” Maybe in different industries. Another great thing about a mastermind is that you’ll get people from all different walks of life, but you’re able to plug and play different things that work for you based on someone else in that mastermind. On top of it, keeping yourself from stepping in a landmine, and I think that’s huge.

Lynne Roe:  10:13

A lot of times, people say, “Oh, well, you’re not in my industry, or the other people in the mastermind are not in my industry. So how can they help me?” But in the case of my masterminds, they’re all business owners. They all deal with business owner issues. It’s easy enough to get the answers to your questions from other people in your industry. Still, they all look at things pretty much the same way you do. You need somebody to give you a different perspective, look at it from a different point of view, and help you out there. I purposely put together people who are not in the same industry. I tried to put together people who are complementary but definitely not in the same industry because they need different perspectives.

The Mastermind Effect:  10:57

Curating that room is one of the key things. That’s where I saw so much growth, personally, is when I started putting myself in rooms with people that were not even anywhere close to my industry and just weren’t there. The narrow-minded thinking that I had, which is I have to be around the same people, we’re all going to think pretty similarly. You might have an outlier, but we’re all moving towards the same goal in the same industry. When that happens, you just can’t recognize that. Doing the same thing over and over again, technically, is the definition of insanity.

Lynne Roe:  11:33

There’s value in following people in your industry who are doing things and succeeding at them. There’s definitely value in that, but you can’t differentiate if you’re doing exactly what everyone else is doing. So you need a different perspective to do some of what you do a little differently from everybody else.

I agree with you about the facilitator. I think masterminds really require a facilitator. It was so interesting to me, and I thought, “Oh, we can do this.” The group that I got trained with. We’ll just mastermind with each other. Well, it fell apart because there was no one managing the mastermind. It wasn’t like one person stayed on top of it. So having that facilitator who’s a key component to the group is kind of separate from the group. It’s their job to manage the group,  put together complementary people, and handle difficult members because sometimes that happens, and nobody in the group wants to say something. If you’ve got a difficult member, the group will fall apart before people say this person is causing a problem, right. But if you’ve got a facilitator, that’s part of their job, is to manage that difficult person. Also, you need somebody to ensure confidentiality. If you just put in a group of people together, that’s not the same as someone who’s saying, “Okay, you’re going to be a part of this group, you’re going to sign a confidentiality agreement, and we’re going to move from there.” So it’s all a part of it.

What to Expect from Lynne

The Mastermind Effect:  13:03

One of the things I love about facilitators is when they bring in outside speakers. It’s even another voice outside of a trusted source, outside of the group that’s already there. Then they become a wealth of knowledge, part of that network, and you’re able to see things again, differently. I think it is such a key thing -,

We touched on this earlier being your superpower. I wanted to go a little bit further. I feel that the biggest investment in someone’s life, bigger than the housing market, and the stock market, bigger than Bitcoin, is the investment in yourself. The other items you can’t control, but you can control what you do and what your expectations are. What should people expect when they enter Lynne’s reality and start working with you one-on-one or inside that mastermind?

Lynne Roe:  13:57

They can expect to have a plan. The first thing is to have a plan. I start with what’s lifestyle you want to lead? Honestly, it’s a whole lot easier to work for somebody else than to run your own business if you’re not trying to satisfy your own lifestyle. So what’s the lifestyle you want to lead and then build your business to match the lifestyle you’re looking for, not just to grow a business and make some money. So I start there with my clients, and then we work on building their business to where they want it to be so they can live that lifestyle they want. So sometimes, that means I love having a big team. I love having a lot of growth. I like the status of having a big company. Well, they have to build the right kind of company for that. Sometimes it’s I like to be able to travel all the time. I want to be able to work from anywhere. You can’t have a team, and you can’t really even have an office. If that’s what you want, you have to build your business so that you don’t have to get together with people all the time. So it’s a matter of starting there. That’s where we start, and then we make a plan to get you there.  The mastermind groups that you’re a part of helps you answer whatever issues come along the way; in addition to working with me,

The Mastermind Effect:  15:20

The people that work with you, I have a feeling they surprise you from time to time, whether it’s the grit, the grind, the willingness to learn, I’d love to hear a success story of this person came to you, “here’s the problem, this is what they wanted the solution to be? What was the outcome because they worked one-on-one or inside your mastermind with you and the people around you?

Lynne Roe:  15:41

I’d love to tell you a story about one of my clients, a social media expert. She is very young. She started working with me when she was 24, and she had just started the business. So she had the foresight to

see, I need somebody to help me grow the business. The business had quadrupled from when we first started. She’s really on track to at least double that again very soon. She started with just herself. Then she grew that, but she didn’t know many things about how to run a business, manage the stresses in a business, and develop processes and procedures to make things easier. Then she had to start building a team. So, how do you build a team? How do you hire? So all of those pieces became part of it.

She’s been a part of one of my masterminds as well, and most of the people in the mastermind are older adults who have a lot of business experience.  So they’ve been able to steer her as well. And she comes up with these creative ideas that she wants to do for her clients. Everybody else in the group says, oh, “Wow, I like that idea. I’m going to try and do that with my clients, too.” So, even though she’s really young and learning a lot,  she’s also teaching all of the other people in the group who are quite a bit older than she is.

The Mastermind Effect:  17:06

That’s awesome to hear. Just to be able to have that realization at any age. It is super important to realize that you don’t come with all the tools. You don’t have everything. But what you can do is build that toolset around you and make sure they have someone like Lynn helping support and saying, “Hey, here are the gaps that you need to fill. You need to get this.” By the way, the order you do it in is also super important.

Lynne Roe:  17:33

Super important. So before you do this, we got to do that.

The Mastermind Effect:  17:39

You got to know the order of the way. You can do the right things but in the wrong order, and the outcome can be equally as disastrous.

Lynne Roe:  17:51

It’s true. Some of my older clients are in there, some I have a few in their 70s right there. They’re starting businesses now in their 70s, which is also awesome. So they’ve got a lot of business experience, but it’s not small business experience; it’s a corporate experience. So there are so many things they don’t recognize. They’ve got a lot of experience and tremendous skills, but they don’t know what order they have to do things. One of the biggest problems I see my clients doing is trying to move too fast. It’s really sometimes honing them in and saying, “Let’s get this piece fixed first.”

Closing Segment

The Mastermind Effect:  18:38

As we get close to the end here, I’ve got a few more questions. I feel that in times of prosperity, the winds come in a little bit easier. When the world’s winning, it’s just easier to find that win. But creativity and ingenuity come when we feel the squeeze. The world’s felt a pretty big squeeze over the last year-plus. What are you working on right now that’s going to take place over the next 12 months that excites you?

Lynne Roe:  19:05

I’m working on putting together a full-year package that I had not done before. That includes coaching,  mastermind, and a couple of retreat kinds of things. It’s all together in one thing. I realized that my clients rarely drop off. They start with me and they say, “Oh, I’m getting this is great, I’m gonna stay with you.” But unfortunately, because we didn’t start that way, the progress has been kind of a little not smooth. I’m working on putting it all together into one big program where it’s smooth, you do this, and it takes you all the way through to the end of the year.

I love what you said about the fact that when things are stressed, people do things differently. There’s that African Proverb, “Smooth sails do not make skillful sailors, and that rough time that you’ve been through teaches you so much and helps you to make it through then and gives you resilience for the next tough time,” because we all run across these tough times. People said, “Oh, COVID was a big deal.” Well, every business has a disaster at some point. The roof falls in on your in your storefront; you’ve got to fix that. There’s a financial disaster and a time disaster to that. You get in a car accident, and you can’t work for a month or two. Well, that’s a disaster for a very small business. All of those things happen in every business. So being ready for it, being prepared really helps. The more you get yourself through those tough times, the more resilient you are.

The Mastermind Effect:  20:51

That’s one thing. When building a business, I’ve had a few years plus, plus on top of that, as well as you have. Building a business to work “on” the business as opposed to “in” the business allows you if that time comes up. If you’re working on the business, the business is still going to thrive, and it’s still going to move on. If you can disappear for two weeks, and the business still survived, you actually just created a job for yourself and a lot of different aspects.

Lynne Roe:  21:23

I have one client who said we’ve been working towards that point where he could go. He took a month, and he went to Bali for a month with his whole family. He called back to the office two evenings a week.  But the fact that he could go for a month, and the business was fine when he came back, allowed him to see “Oh, that means I can have somebody. I can have these other people doing the things I was doing. Now I can go off.” He started another business. That is cool. When you plan it that way so that you don’t have to be there every minute, then you can do other things

The Mastermind Effect:  22:03

The last one, what is a tip, a tactic, or an actual item that anyone listening to this implemented this, would see a real impact over the next 30, 60, or 90 days on the personal or business life?

Lynne Roe:  22:26

Start by stopping. Don’t jump so fast to take action. People always say take action, make it happen, do it. Don’t do that. Stop, take a breath, make a plan, and then take action really fast. The plan doesn’t have to take long. It doesn’t have to take long. Sometimes you can just do a plan in 30 seconds, and it will keep you out of trouble. You’re going to answer three questions. So the first question is, what’s the outcome I want? The second question is, what are the roadblocks or barriers that might get in my way? The third question is, what is most important for me to get right in this situation? You answer those three questions about just about anything, and it’ll make a big difference in what you’re doing.

So stop, make a plan, then take action and take action quickly.

The Mastermind Effect:  23:45

I’ll start right now by stopping, outcome, roadblocks, most important. I love it. We have got the Founder of LSR Consultants, Lynne Roe.

Lynne, thank you so much for what you brought to the mastermind effect today.

Lynne Roe:  24:00

Thank you so much for having me today.

Tweetable Quotes:

“I purposely put together people who are not in the same industry. I tried to put together people who are complementary, but definitely not in the same industry because they need different perspectives.” – Lynne Roe

“You can’t differentiate if you’re doing exactly what everyone else is doing. So you really need a different perspective so that you can do something, do some of what you do a little differently from everybody else.” – Lynne Roe

Connect with Lynne on Facebook, LinkedIn, Instagram or send her an email at lynne@lsrconsultants.com. You can also check out her website at www.lsrconsultants.com.

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You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at brandon@thesuccessfinder.com. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

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