046: Michael Fabber | Unleash U Now

Today we’ve got the Founder of Unleash U Now, Michael Fabber. He is the Executive Director of Joseph Patrick Fabber Memorial Foundation, with the mission to prevent suicide, drugs, and bullying. He is a High-Performance Success Coach, author, entrepreneur, speaker, and owner of several businesses.
In this episode, we talk about how the best coaches learn from other coaches and never stop learning, how masterminds allowed him to get more time back in what he loves, and how traditional education teaches you to be a good employee, as opposed to doing what you want. Check it out!


The Mastermind Effect:  02:05

Let’s jump into what we’re going to talk about today. The ability for us to learn has changed, like what we have access to has changed so much. Over the last 10 years, when you and I were younger, we learned from books and teachers and classmates. Then eventually, it’s our friends and our co-workers and continuing family. But that only is like a sliver of what’s really possible. How is your learning changed from your early years versus today?

Michael Fabber:  02:46

Well, when I was growing up, I didn’t know if I had money or not. I didn’t know how we were not right. It was because the community was so cookie cut in a way of like thoughts, beliefs, actions, because everybody had similar existence. That made it where all you really learned was what you were in. Like in that specific community and environment. But now I can learn from someone in India. You can learn something about different cultures, right? Different beliefs, different thought processes, but you can learn now from anywhere that you want to.

So now how do you learn? It’s like you can find people that are experts, or people that mastered their craft. People who spent hours and hours and hours trying to really focus on one area or one skill. You could find that person even if you’re not in that area. You could even learn from the best piano player in the world right now. Before, we could only learn from the best piano player in our area. That’s how much the world and how you can educate yourself, learn, and master skill sets to grow has changed. And that’s beautiful. The Internet became the great equalizer now.

The Mastermind Effect:  03:59

That’s interesting. You say, you know, you can learn from anyone. But when you choose, who do you choose to learn from and how you know that they’re not just one step ahead of you? How do you know that they’re like, actually 10 steps ahead of you? They’re seeing those pitfalls, because they’ve already made those errors and mistakes.

I think that’s some of the things we might get into today. That’s some of the difficult processes consumers have to go through. Who do I trust? I think we’ll get dive into that a little bit more, because our conversation continues. So, as we have the ability to learn from so many people and take in more information than ever before, I think things can get confusing. Some people learn from a mentor, an accountability buddy, a mastermind online course, there’s a lot of ways to learn. I think you get my point. Who are you currently learning from and more importantly, how did you find them?

Michael Fabber:  04:51

Right now our biggest problem is there are so many courses. There’s so many masterminds, there’s so many. Like, there’s just so much out there now, the market is flooded. Right? So how do you pick the ones that you can build rapport with that can also best serve you? The ones that could that could really bring you to another level and let you see clearly how to make that another level into another level.

So there’s a couple of things that I really go by when I’m trying to gain information from someone or gather knowledge to then apply to my life to make it better. Knowledge is not King. It’s applied knowledge that is. I forget who said that. But it’s not me.

So I don’t look for someone that’s one step ahead. I don’t look for someone that’s one level ahead. I look for someone that is three steps ahead of me in the game. Because I get to see how they moved. I can see how they’re moving. And so it’s almost like two lessons in one. I get to see what they did and I also get to see what they’re doing to project themselves into another level.

Hopefully, we’re learning from people that are not done. I don’t want a professor from a university right now. Unless that professor from the university has skin in the game. And then another thing too, is do your due diligence. One of the things that we do with everyone that comes to us is we don’t let you buy on call is because we don’t want buyer’s remorse ever. When you talk to one of our people that are in sales, or people that talk to other people about unleashing our community, they always say you’re not allowed to buy from us for 48 hours of our initial conversation. Why is that? It’s because we want you to do your due diligence.

Go look at reviews, go look at posts. You see people that are connected to those reviews and posts, send them a message. “Hey, I was thinking about investing in this. Well, what was your experience? How has it served you during? How did it serve you after? How’s the relationship after the purchase?”

Because before the purchase, everybody loves you, right? They’re not like, “Dude, I really don’t like you, so you should buy.” Right? That doesn’t happen. So I am looking to learn from people who are three steps ahead, people that have conquered something that I’m trying to conquer, people who climb the mountain that I’m going to climb, and people who have a skill set that I need to develop to better myself, to better serve the ones I serve. So when I’m looking that’s what I’m looking for.


The Mastermind Effect:  07:54

Is there anyone specifically that you’re learning from right now that you can list? Or is it like a double secret?

Michael Fabber:  08:02

So there’s some guys that I’m learning from like Dean Grazioso, Tony Robbins, it’s something that I’ve been diving in.

So I love marketing. I love it. Not like sell you marketing, like, here’s the silver platter, you really need this but value-based marketing. It’s my favorite style of marketing. Right? I’m not trying to catch you with a good jingle. I’m trying to get you with where I’m going to give you value.

So right now, I love the story brand. I really dove in deep into that with Donald Miller, I believe. So that’s who I’m learning from currently, I just went through business mastery literally last week. It’s my first virtual business mastery, which I’m like the worst virtual person ever. It’s so hard for me but I’m trying hard. And also the why network, I just went through a lot of Simon Sinek just because I love how Simon Sinek paints a picture for you to make it’s so clear what he’s talking about and the point he’s trying to get across. So those are where I’m learning from right now.

The Mastermind Effect:  09:39

People get stuck and they sometimes don’t know how to execute what’s up here. It’s almost like we get in the bushes. We’re afraid of ourselves, you know, how we’re going to make a change, make a shift and, obviously, we’re still going through the pandemic. But I would say that this is creating a reset, and how we’re able to accomplish things. How have masterminds helped you when you’ve looked to reset and what you want to accomplish?

Michael Fabber:  10:13

First, let me be very honest. Masterminds changed my life and I was like the biggest naysayer about masterminds. Over a decade ago. I was like, the biggest like, this is a crock. Right? Like, it’s just a money grab.

When I first got into the personal development, personal growth space. Every step was me being suckered by a friend. Like I was either lied to or guilt tripped into every single thing that I did at the beginning. So at my first conference, I was guilt tripped into going because he bought me a ticket. He’s like, do not make me waste my money. So I was like “Okay, I’ll go.”

Then my first mastermind, it was literally one of the coach’s first mastermind meetups that was a local one in my area. I met so many people that I knew their businesses, or I knew what they were doing, but I did not know them. And then just listened to them.

I was there for about an hour and 15 minutes and just listened to them. Everything I was doing in my life changed because I saw and heard a better way of doing it.

I saw a cleaner path, I saw a way that was quicker to get to the destination I was trying to get to. That was the point when I really started making the change from money to time. I wanted more time so I’ll give money for it. Because with more time, I can create more, I can do more, I can build more.

Masterminds are amazing in so many ways. One, the connection and community. People would come to the community and be like, “Hey, listen, this is what I’m battling right now.” And then so many people in that community would be like, here’s a resource you can use.

I’m a full believer that it’s not the person who has the most resources, it’s the most resourceful one who wins. I’m a full believer in that. But if I’m very resourceful, and I have more resources, I’m in good shape, right? And so the community aspect alone was worth it.

Second, you also get the knowledge, the experiences. You encounter people that already dealt with their expertise, right. One of my favorite stories of how powerful a mastermind can be when it comes to that is two years ago before our conference, like three days before, we put on and the SMS service we’re using. Our SMS service is huge, because that’s how we do all ticket sales for the next year. So the SMS service we’re going to use literally disappeared and won’t respond. We have 48 hours to put together the same SMS service and I don’t know another SMS service so I reached out to a mastermind group and said, “Hey, anybody know an SMS service that might be able to do something in 24 hours?” I know it does not sound realistic. Right? But literally within an hour, Cindy reaches out to me. He’s like, “I know this guy give him a call.” And within three hours, we had our new SMS service hooked up a better deal, right?

That’s the power of a mastermind group, you have people connected that are like minded, that are driven, and that are willing to help one another.

The Mastermind Effect:  14:37

Speaking of masterminds, they have been around for a long time. They have been around since the apostles, then Benjamin Franklin, then this guy by the name of Napoleon Hill wrote a book on it, which allowed the consumers to be like, “Oh, this is what a mastermind is.” So there’s been this large boom of self-education over the last 10 plus years. And I don’t see that it’s really going away. How do you feel we’re moving away from traditional education versus self-education? Where do you see it going?

Michael Fabber:  15:25

I’m not the biggest advocate for the regular the normal traditional school system. I truly do believe that they teach how to be great employees and not great employers. Not the entrepreneur, spirit or mindset. There’s nothing wrong with being an employee. I was it multiple times in my life but I don’t ever want anyone to have a limited mindset. I always want people to have options.

Like I have a dear friend of mine who’s like one of my best friends. And he would always tell me, “Mike, you’re too risky. I need safe, right? Like, I need to be the VP of Marketing, because I need to be safe.” He would always tell me this, and then COVID happens. So what happens to VPs? When they know the droughts happening? Gone, right? Because they’re like, we’re either getting rid of the P or the VP, one of them is going, because that’s a big salary that we’re not going to have on our books.

So one weekend, he’s gone. And I’m like, Damn, dude, come on, we’ll show you what to do. But he’s like, “Dude, I still need something safe.” He held out for months, until he got another job with another company. And I was just like, “Bro, you’re putting yourself in the same position.”

My thing is positioning is everything. How you position yourself is huge. Because there’s people I know that give great value. I mean, unbelievable value, way more than they charge, but they position themselves so ridiculously bad.

I’m like, “Bro, you’re missing out on serving the people you want to serve.” There’s no position, you’re in no position to serve them. But so and so with how the self-education is right in the entrepreneur world. I think now more than ever, it’s going to grow even bigger. Like it was over a billion dollar industry, it became 2 billion now.

I think people are seeing more and more. They have a side hustle have other ways to make money, right? To invest and not just invest foolishly. So I think this is going to get bigger 100%. I wouldn’t be surprised.


The Mastermind Effect:  18:50

Yeah, and you know, I’m investing in that future of self-education that you’re going to be a part of that. We’ll get into more later as our beta is getting ready to be released. So let’s get into the world of Michael. When people typically invest in their future, they have a better than vague idea of like, what they’re going to be a part of, what they’re going to get into. They’re able to have an expectation of like, you know, what the outcome is, and what kind of people are going to be in the room. What should people expect when they enter Michael’s reality?

Michael Fabber:  19:33

I was having this conversation last night with someone. They said “tell us what kind of entrepreneurs do you have like what industry.” I’m like, “Bro, we have people in all industries that are part of us.” We don’t just have one industry.

So what I say we focus on what you’re going to get with me and the people that our community is heart-centered, pack-driven entrepreneurs, and mission-centered people. Don’t get me wrong, we love making money, we know how important it is to keep the lights on and be able to create the life that we want. Also, we understand that the more money we make, the more impact we can have.

So the idea making money is not our forefront. Our forefront is what kind of impact are we leaving? What kind of legacy are we making? What kind of world are we creating for them?

The Mastermind Effect:  23:55

Talking about the people that are that you surround yourself with and that come to these masterminds, I feel that people have a way of surprising us. And I think your people have a way of surprising you from time to time due to their willingness to learn, their drive, whatever it is. Has anyone that has been to one of your events, masterminds, coaching, whatever we want to call it, have they surprised you? What were they able to accomplish? And what was the outcome because of that room that you put together?

Michael Fabber:  24:24

There’s so many names that come to mind. I got to give a big shout out to Kevin Castillo. He’s one that I got to say something about because this dude came in safe, with the be employed mindset.

He came to our event. This dude comes from Texas and flew all the way to Delaware.

If you know, Delaware a little bit, we don’t really have an airport. So you’re flying into Philadelphia, right? You’re flying into Baltimore, and closest to Saulsbury. But that airports very small, very expensive and not a lot of flights. You’re also not getting an Uber to get to the room so I had a driver system set up whenever we do anything here. We have drivers at the airports that will pick you up and take you there. So it’s no longer just paying for your flight, you pay for a rental car, you pay for the ticket, you pay for your room, and he was on a tight budget. So he comes to this event.

After I found this all out we upgraded his ticket to platinum. So he had front row seat, he got all the extras, right? Like all the networking events, meet and greets, mastermind specials, like because we do a bunch of different things during our event. He gets everything included. And the whole time, I think this dude is miserable. But on the last day, he comes to the goodbye and shakes my hand. He said “You changed my life forever, man,” and just walks out. Like what? I was like what the hell just happened, right?

After the event, he told me about this project, we’re going to do like a podcast every three months. He does regular podcast, he does regular Facebook Lives now. He started his own thing. He joined like four different affiliate markets and created a website to then sell affiliates to build more money to be able then to go full time into his own thing. He started a membership group in like four months.

He literally just stays in touch with me all the time now because we’re like family. And he’s like, I got tickets to your next event. He’s like, “Someday I’m going to speak at your event.” And to see that transformation and like, just see him owning his own power, it’s like we didn’t do anything. He just accepted and opened up to that part of his life, to that part of his mindset, to that part of his heart. He’s one of the guys where I’m just like, this is a beautiful story, because everything about his life changed now. That’s the power of being open in the room. It really is.


The Mastermind Effect:  29:28

As we’re getting closer to winding down here, I talk a lot about the pillars of success. I believe there’s three pillars out there that I talk on my solo shows and, and I was talking to a coach of mine and we talked about what it takes to be successful, to create success. There’s no mentorship, experimentation, partnership, and willingness to fail. I think where people really get stuck is their willingness to succeed. And there’s a lot of sensitivity and social media out there, where people are actually afraid to be successful, and then talk about their successes along the way. What do you believe it takes to get over your hump? Or your fear of being successful?

Michael Fabber:  30:28

That’s a tough question for me. Because my biggest hurdle was that I’ve lost so many people that are close to me, friends, people, my peers.

I said, “Why would I be worthy of this life?” So I would get to a certain level of success, and then self-sabotage, get to a certain level of success, self-sabotage, over and over, it looks like that right from when I jumped into the entrepreneur world until like three years ago.

It was that cycle over and over and over. It was weird. It was just like random conversation, you said a line earlier that you pay for your friends. Right? And someone wants to lie to me about different mastermind. You either pay at the bar for your friends, or I pay my mastermind for my friends, what we’re looking for is the same but different, right? We’re looking for that connection, we’re looking for that vibe, that tribe, that family, that group, I stopped looking for mine at the bar.

I started looking for my nightclub where we’re trying to do better, to impact more people at a greater level, and leave a legacy that will never be stopped being mentioned. It’s not necessarily my name. But it’s the group, the community, I want it to be like Abraham Lincoln. Right? It’s, you’re going to live forever in that aspect. That’s one of my goals.

So how do you define success? Right, have a clear definition of what success is to you. Because my definition could be completely different. What is that? What does it look like owning it? What does it feel like owning it and being in it, right? Like really embrace that and experience that moment that like, you’re already there, even if you’re not. Because that makes it more real for the human body. And then that makes the body more eager and the focus more intense. We want to create an intense focus on what you truly want. And then don’t look for it in others.

On Social Media, I feel like we’re at two extremes right now. It’s either the devastation of huge embarrassing failure, like let me sell all my losses to you, or I’m on the beach every day typing in my laptop.

Michael Fabber:  33:06

Well, now I could do the four hour workweek and the laptop lifestyle, right? Like, and it’s like, I’m sorry, if I knock anyone for that, but it’s just we’re painting pictures that aren’t real to people. And that’s scary, because we’re playing with people’s lives. I don’t want them to have extreme either way. I want more of this gray area.

So how do you own your successes? The same way I want you all to do is something I also do. I celebrate the success, double the failure. And this is why the failure I would need to learn. Alright, so I take 30 minutes, nine minutes, an hour, hour and a half, no more than two hours and dive into my failure and see what I did. I dissect my failure.

Then I’m going to dissect that thing and see where I can. Little adjustments. We have to redo this whole thing, right? Like I’m split test this thing. Let, let’s adjust a little here, and a little here. And let’s see how it turns. If it goes the right direction, if it doesn’t, we understand that we can keep moving. I’m doing that to learn.

My rules for success is that when you succeed, you have 48 hours, you’re celebrated. You cannot celebrate alone the whole 48 right now. Who do you bring in, you have to bring in someone from your family. I mean, your kid, your wife, a distant cousin that you barely talk to. You have to bring in someone from your network, right? You have to bring in someone from your community. You have to celebrate with them. You have to share it with them.

Your success gives people something to believe in, faith that they can make it. But they can do that too. Because I’m not special. I win, you can win. Right? So I want us to lift each other up. And then it makes people see and believe what they can do and they’re capable of doing. So that was a long, weird answer. But that’s kind of how I work.


The Mastermind Effect:  36:31

Now it’s a two to one ratio and how you’re doing it. I love that you brought in family, friends, your network, your community. It’s a really interesting way to dissect how you want to celebrate and who you’re celebrating your successes with because they’re probably all going to give you a different response.

Last one here. What is a tip, a tactic, an actionable item, that if someone took in the next 30, 60, 90 days that you do, you can actually make an impact that quickly for them?

Michael Fabber:  37:16

So what do we do? We try this thing here. This computer we have also known as brain has been programmed in for 1000s of years, right? It’s just changed what we viewed as what, right? Like we used to think that we needed a spear and someone to protect us from a saber toothed tiger. And now, we don’t have those so much. So it’s don’t get me hit by a car. It’s the same mechanism. It’s just used differently. It’s understanding that this dissects what we feel to make it logical.

By doing that, it limits us. Weird, right? Because everybody thinks the brain is limitless unless you think that it limits us. So I want you to understand what’s your number one goal? What’s your goal right now that you really want to complete? What is it something that’s so big, so important, so huge for you?

Number one, jot that down.

It can be short term, long term, whatever, I want you to think what feeling will you get when you complete that goal. Like what’s the feeling you’ll have? Alright, that’s number two.

Number three, a timeframe in which you can complete a pie.

I want you to know that your goal is actually number two, it’s the feeling you’re seeking. What your brain did was say, this is the way I can get it. That’s number three. What the problem is that you probably didn’t get it 100 other ways. Not saying the way you want isn’t big. And you should have that one, that should be number one on your list. But list eight or nine other way so you have 10 or 24 other ways.

Normally, we do 100 ways. Some of those are going to be daily things. Some are going to be weekly, monthly, yearly, right? It can be all different. But what kind of life, what kind of feeling, what kind of person will you be experiencing? That feeling that you want so badly that you’ll be experiencing that many freakin times, right?

Think about what kind of beliefs you’ll have in yourself. What kind of mindset you’ll have, what kind of life you’re living, what kind of relationships you will have. When that feeling you’re seeking, that you’re fighting for, that you think this is the only way. For example, if I get my degree, I feel accomplished. But by what other ways will you feel accomplished, right? Like little ways.

The idea is, if you just do that three step process, figure out that list, and then get that feeling, the more we know the science behind momentum. The more you accomplish, the more you believe you can, the more action you’ll take to do it. The better results you get, right? Like we know how this works. So if we can break that down that way, and have you start getting wins, piling them up, getting that feeling, oh, boy, you become dangerous, man, real dangerous.

The Mastermind Effect:  40:54

And that’s, that’s what you can expect, whether it’s a one on one coaching, whether it’s going to your mastermind in Delaware, whether it’s going down to Colombia, that’s the world that you surround yourself with.

So I have to say I’m looking forward to listening to this again, taking this all in is because I’ve gotten some chills. There’s been some unbelievable nuggets that I want to take out and actually like, implement in my own personal life. It doesn’t always have to be a business life. Because if your personal life is insane, other things just fall into place with hard work and with connections and with networking. I’m not saying it just happens, but like some of that stuff, you can just you implement in your personal life as well. So we’ve got Michael Faber, the founder and CEO of Unleash U Now.

Tweetable Quotes:

“You can learn now, literally anything from anywhere that you want to, good or bad.” – Michael Fabber

“The more you know someone that you’re trying to serve, the better you can serve them.” – Michael Fabber

“Positioning is everything. How you position yourself is huge.” – Michael Fabber

“The more you accomplish, the more you believe you can, the more action you’ll take to do it, and the better results you’ll get.” – Michael Fabber

Resources Mentioned:

To learn more, connect with Michael on Twitter and Facebook. Check out https://www.coachmikefabber.com/ or https://www.unleashunow.com/

Guest Email: coachfabber@aol.com

Contact Number: 302-858-9804

LEAVE A REVIEW + help someone who wants to become a master of their own mind by sharing this episode or click here to listen to our previous episodes.

You can connect with me on LinkedIn, Instagram, or send me an email at brandon@thesucccessfinder.com. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.

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