Today we’ve got the Founder of Launch Lab and Growth Lab. The host of the Solopreneur Hour Podcast that has over 10M downloads, Michael O’Neal. Originally from Ohio, he was a designer, creative director, and branding expert for over 15 years before he began podcasting.
In this episode, we get into why you should embrace the SUCK. Michael explains why podcasters and those putting out content have a real responsibility to anybody that’s listening and talking in their content. Michael also leaves us with two helpful tips and one of them will only take you 15 minutes a day to make real change. Check it out!
The Mastermind Effect: 02:59
Let’s dive into what we’re here for. Our ability to learn in the last 10 to 15 years has changed. When you and I were younger, they were teachers, textbooks, family, friends, or co-workers and people around us, but it’s a sliver of what’s possible. How is your learning changed from your early years versus today?
Michael O’Neal 03:16
It’s much lazier back in the day than I am now. There was some point where I realized that you don’t get to do anything if you don’t put some sort of effort into learning yourself. The downside is that often, we take course after course, and we go to event after event. We think that’s what we need to be doing, and there is an ROI point where you go. You got to launch the thing that you’re working on.
I have a more visceral experience with it now. I’m working on a car, and I’m doing much stuff on this vintage car that I’ve never done before. It’s all first-time stuff. I’m doing a YouTube episode of all these, but I’m putting 25 hours per episode into this YouTube channel. Twelve hours is study and learning. It’s going to YouTube, forums, and message boards. It’s reading whatever I need to read so that when I’m on camera, I have some idea what I’m doing. I think that there’s a constant need to learn and expand.
I attribute a lot of that to being a musician and embracing the “suck.” I’m a drummer, and I’ll watch some cool drum lick on YouTube. I’ll try and sit down. It’s a train wreck. I can’t do any of it. I’m a very good drummer. I’ve played for a long time and can play most stuff. It’s hilarious how you sit down, and the motors are just four different things, and they’re not doing what they’re supposed to do. But 15 minutes later, it’s common. It fascinates me every single time that you sit down and start playing something. It’s so much more visceral than what we have to do as entrepreneurs. We don’t get feedback as quickly. I think that is the second quickest feedback, the first being stand-up comedy if it’s good or not. Learning something on the drums takes me a while. Still, to embrace the suck of the moment and understand that I’m not going to be very good at this at the beginning. It’s going to take me a while is the most important lesson to learn as a burgeoning entrepreneur.
The Mastermind Effect: 05:57
I love what you just said right there as embrace the suck. I hadn’t thought about it that way. That reminds me of the grunt work. People sit there, and they don’t want to do the grunt work. They don’t want to do all the work and.
The Mastermind Effect: 06:27
When it comes to your passion, because you play in bands, to learn how that drumbeat goes, you’re still spending all this time just to get it right. You’re not discouraged when you couldn’t get it the first five times. I think that’s where a lot of entrepreneurs.
Michael O’Neal 06:46
It’s accepted. It’s part of it, and 50% of it is accepting that. For the full context of that YouTube channel, I started last October. A year and a couple of months old is when I started paying attention to it, but I didn’t even start doing anything until March. It’s still a grind. I worked with a guy the other day who came over to help me with something, and I told him I don’t make any money with this. He goes, “Well, I don’t believe that.” I showed him my income from all these little Google AdWords, and it was like $734, or something over a year. I’ve spent at least 30 on this channel to build all the stuff I’m doing. Understanding that when you launch a thing, do a thing, trying to learn a thing, or change your career or whatever, it’s going to take a while. It’s mostly not going to work the way you plan it. The beauty here is to understand that you’re going to suck at this. You’re going to suck at your new podcast, YouTube channel, blogger, social media account, or whatever for a while. And that’s okay because everybody does and that’s so you got to go. I’m going to embrace this, and I’m going to keep working on and plugging away.
The Mastermind Effect: 08:15
We’re going to get into why embracing the suck is okay. If you surround yourself with the right people, we’ll get into here shortly. It can help expedite that process. Moving forward, we have more ways of taking in information than ever before, and to me, it can get confusing. Some people look for a mentor, accountability buddies, masterminds, online courses, and YouTube University. Who are you currently learning from? How did you connect with them?
Michael O’Neal 08:45
YouTube has been my teacher because of the environment we’re in now. It’s harder to do anything in person, which would be required for some of the car stuff I’m doing. It would be great to have some master craftsman who could help me. But right now, 90% of my media consumption is YouTube. People like to watch people do things right now. Personally, most of my media consumption is on YouTube with very specific searches. I’m up for hours and hours, and sometimes it’s three in the morning, and I’m still like, “Oh, I should be doing it like this.”
The Mastermind Effect: 09:53
A lot of people get stuck, and they don’t know how to execute what’s in their heads. As we’re still going through a pandemic, which we’ve touched on a little bit, I feel that it’s causing a reset and how we can accomplish things. How has masterminds or coaching helps you reset when you want to move the needle and move forward?
Michael O’Neal 10:16
For validation reasons, you start having a conversation with somebody that has done this and been there before, and you don’t feel so isolated. You don’t feel like you’re the crazy one. The real key to moving forward has that external person.
One of the other things I’ve started doing during the pandemic is play pickleball, like mini tennis. It’s a very interesting and fun game. I’ve been a lifetime tennis player and 10 or 12 years very competitive right indoor racquetball player. When I found this, I wanted to get good quickly. I didn’t want to mess around, so the first thing I did is found a coach. He was the right kind of coach because I need a drill sergeant kind of coach. That’s maybe one of the real techniques; you got to find a coach you can relate to in the way you like to learn. I used to teach women’s mountain bike clinics, and they learn differently from men. One of the greatest lessons is when working with someone in any capacity, whether it’s like a group mastermind, or private coaching, online, or whatever, don’t take it personally. If you’re paying somebody, their job is to make you better at the thing you’ve hired them for. Their job is not to make you feel better about yourself unless that’s what you’ve hired them for. When I do my coaching, I tell my potential clients that I’m a “lettuce in your teeth” kind of coach. I will tell you if you have lettuce in your teeth. If you need me to check in with you and say, “Hey, do you mind if I am checking with you on that last thing you did? ” That’s not how I am at all and nor what I want anybody to be like that personally.
[12:49 – 28:37] Self-Education, The Solopreneur hour, The Responsibilities of Podcasters
The Mastermind Effect: 12:47
Masterminds have been around for a long time. Probably the first one was the apostles. Then, Benjamin Franklin creates the Judo club or the leather apron club. Napoleon Hill defines it in his book. With this large boom of self-education, where do you see the parallels between self-education and standard education going forward?
Michael O’Neal 13:09
Most people would have no idea spending $750 for a local community college class. Still, they have a problem wondering why something is so expensive that’s super-specific than what they’re doing. There’s a weird little disconnect there that I don’t think we’re over yet. I would have answered this question differently pre-pandemic than I do now. People are much more understanding of remote learning and that kind of world now than they were a year ago. Combine that with the fact that masterminds are trending, and they have been for like two or three years.
Online marketers and entrepreneurs will get better at creating a curriculum that has built-in accountability. The hardest part of doing a mastermind of some sort is having actual tested accountability because they have that in high school and college. They have ways that a student can be tested on what they’ve learned and what their progress is. Far too few masterminds have any metric to track progress other than bottom-line money. And that’s not always the biggest growth factor when someone starts working with a coach. With some of my private coaching clients, we can be very tactical one week, and then the next week, I’m talking him off the ledge from a personal development standpoint. It just matters where they are on the journey.
The Mastermind Effect: 14:53
It’s important what you just said right there: we’ll spend $750 to take a class on the history of sports and get our three credit hours versus spending $1,000 to invest in the most important investment for yourself. You can control the return on investment in yourself and the person such as yourself if they come to you, and they say, “Hey, I want to launch a podcast.” You’re going to give them the tools and the steps if they implement that to actually launch a successful podcast. They’re specifically coming to make a change, not learn about the history of sports.
Michael O’Neal 15:36
It’s very targeted, and we’ve got a real opportunity. Again, we’re seeing this now, like, I could go to my local Guitar Center and get a drum instructor who’s probably fine and very competent player, or I can go to YouTube, and I can hire Dave Weckl, who’s one of the best drummers in the world, and get lessons from him. Now that a lot of people are getting used to working remotely, there’s a lot of opportunities to learn whatever craft you want from some of the best people in the world at that craft. And that’s reality.
The Mastermind Effect: 16:20
Don’t take it because you didn’t start today or tomorrow like I can’t ever catch up. It’s not about catching up. It’s about actually taking that first step, reaching out to that person, and saying you need help. They can take you in that direction. Don’t look at someone else’s success and say, “Why am I not there?”
Michael O’Neal 16:38
In 1990, I saw a band called Three Swell Joe’s near the University of Delaware. I went up to the drummer and asked if he can you teach any lessons, and he said yes. It turned out that he was the percussion instructor at the University of Delaware. He did something in that little first lesson that changed my whole universe, and I’ve never looked back. The reason why I started playing drums was that guy. And without asking if he did it, maybe I would never have seriously started playing. So, you have to ask.
The Mastermind Effect: 17:14
The important lesson that we can all take in no matter what age we are is just ask. What’s the worst they’re going to say? No.
Michael O’Neal 17:21
I would say it’s pretty rare for somebody, that’s unless someone is super famous or at the top of their game, that they don’t have some methodology. Even famous musicians, a lot of them in their hometown, teach regular lessons because the music business is really hard. It’s really hard to be a multimillionaire as a musician. They’re all looking to make a little bit of cash out. Again, I don’t want to keep this music-centric.
If you’ve got a specific skill that you’re trying to do a mastermind or something like that, reach out to some of these coaches or people that are like successful entrepreneurs, and you buy him a cup of coffee or something. It’s worth asking, “Hey, do you do any sort of coaching.” The downside to all that is, the higher up the food chain you go, the less access you have to a lot of these people. Some of them have automated a lot of the stuff they like to teach, but I feel like you should have one-on-one interaction with them if you’re going to pay good money.
The Mastermind Effect: 18:33
I wholeheartedly agree. Typically, when people invest in their future, they have a better than a vague idea of what the outcome is going to be. They expect that if they listen to what you’re doing, “x y&z” could happen. What should people expect when they enter Michael’s reality?
Michael O’Neal 18:53
I have a very broad knowledge of marketing and branding. That was my job for 15 years. I was a creative director and a branding guy. I’m very good at putting people on the map. If they want to launch a thing, I’m very good at helping them identify their essence, putting them on the map to the right people, identifying who those people are, which platforms they should be on, and how to execute on that platform. That is my bailiwick.
Can I get super specific about things? No, but sometimes it depends, and I feel like I’ve specialized in being a generalist, which has suited me very well. Not only personally but from a coaching standpoint. I have a good buddy who was a professional snowboarder, and he won X Games medals. He’s an awful snowboarding coach. He’s terrible at it. I am nowhere near as good as he is on a snowboard. I am 100 times better than him at coaching how to snowboard. I think it matters that someone can articulate the next step and that they’re able to recognize the potential pitfalls and keep enough blinders on you so that the client doesn’t get overwhelmed. That’s the part that gets really complicated.
I do a lot of podcast launches for people. If I listed out all the stuff that someone has to do to launch a podcast, it’s crazy. By the time you think about the gear and the editing, you need a website. There are hosting and RSS feeds. Then you have to be a decent broadcaster and learn that side. It’s like five different completely disparate skill sets that you have to put together into this one thing. It’s a lot of work. But to give a new podcast launch client all that info, they wouldn’t ever make a show. So we start with, ” Well, What are you going to talk about?” Let’s keep some blinders on, and then I progress them through eight weeks of all the stuff you have to do. This is probably relatively fresh for you. Could you believe how much stuff was involved in this?
The Mastermind Effect: 21:26
I could because I have dealt with video editing, and I understand the things behind it. But when I saw what the list was and knew it would be large, I just sat there and knew I would pay more to have someone else do it. It was going to expedite the process. It would put me at the front of the line, and I would have less anxiety and less to worry about. So why not pay to have the professionals set all this stuff up, get you to the best possible outcome, and then launch it? It will cost you money, but it’s a lot better than enabling the suck through that process.
Michael O’Neal 21:55
This is performance-related and media-related, so you have a responsibility as a broadcaster that you have to understand. I don’t think that enough podcasters understand that there’s a responsibility that comes with it. I just got an email today from a guy. I do a hobby show called beginner audio file, which is all about high-end audio stuff. This guy writes me, and Skype dropped four grand on audio gear because of stuff we talked about on the podcast. Suppose I trade this thing casually, and I don’t take responsibility for the words I say on this show. In that case, I am being irresponsible to the people that are tuning in because they’re sometimes making financial decisions. And for many people who do like entrepreneurial shows and self-help, they’re making life decisions. You have to understand that there’s a responsibility, whether you’re podcasts, doing a YouTube channel, doing a mastermind, or something like that. People are paying me real money. I make my pricing enough that it hurts if you don’t do what I’m suggesting.
The Mastermind Effect: 23:24
That’s one of my big takeaways. I always accepted and just thought that was a given. But how many people out there and making life decisions, financial decisions, or personal intimate decisions based on what’s being said on your audio podcast or your YouTube channel.
Michael O’Neal 24:05
When you’re helping somebody launch a show, that to me, it’s one of the most important pieces that almost nobody talks about. It used to be that you would have to go to school for four years to earn a microphone to talk to somebody, and you had to have a broadcasting degree. That was how that worked. Now, you can buy a $69 mic on Amazon, and you got a podcast. It’s a little crazy.
One of the first videos I did for my Rennch YouTube channel, this pretty new company sent me a $5,000 electric air conditioning set up for my vintage car, and it perfectly fits. I only had about 1,300 subscribers back then, but I had a good track record. I had a very popular podcast. I know a lot about marketing and design. He sent one over, and I do a five or six-part video series on installing this thing. Then, he sold 22 of them from my videos at $5,000 each. That’s like 120 grand or 110 grand of sales for a $2500 investment on his part. I have had a couple of people who have reached out to me and asked for help. That’s my responsibility, and I took that on. We have to understand that when we’re putting content out into the world, however we’re doing it, there’s a responsibility that goes along.
The Mastermind Effect: 25:46
Speaking of the people who work with you, I feel that they have a way of surprising you, whether it’s their drive or their willingness to learn. Has anyone who has gone through your coaching or your mastermind surprised you because of them sitting there saying that I’m going to take that investment, I’m going to invest in myself, and I’m going to work with Michael O’Neal? Give us a success story of one of your clients?
Michael O’Neal 26:11
Our mutual friend and the guy that introduced us, Chris Lukey. If they could all be him from a coaching standpoint. He was so prepared every week; he was like, “I want to do this thing. I don’t know how to do it. You know how to do this.” He had questions every week. We would do our call, and he would execute everything we talked about. He always had notes. He had a clear vision, and he would do the things we talked about. We made incredible progress. He was the perfect client because he did everything I asked and pushed back when needed. He has always pushed me as a coach. It challenged me to translate the information I had, bring it, and pour it over to how he could use it. In that case, it was challenging, but it was great.
There are a lot of people, and you can tell right away, if you’ve done this enough, just by sort of exploratory call or however you connect with someone originally, you can tell if they’re going to be coachable or not. I’m working with someone right now on a podcast that isn’t very coachable, and the podcast will suffer because of it. You want to be coachable, and not everybody is
[28:38 – 47:50] Creating Success and Tips to Take to Make Real Change
The Mastermind Effect: 28:38
We’re getting closer to the end here—just a few more questions. When I worked with my coach, we talked about success and what it takes to be successful. And then, on the solo shows, we talk about success. I feel mentorship, experimentation, partnerships, willingness to succeed, and willingness to fail are ingredients of success. If you define success, you, in essence, are defining failure. What do you feel is a key ingredient in being successful?
Michael O’Neal 29:16
I don’t think there’s anything more important than patience. Patience is 90% of the game. Understanding that A, that you’re not going to be as good when you begin as you think, and B, it’s going to take way longer than you think it will. The people you admire, the authors you read, and the people you go to a conference and walking around on stage, they’re almost universally overnight ten-year successes. Patience is probably the number one thing I can offer.
Often when you’re saying, “okay, I want to make a coaching business and make $100,000 a year.” That’s 200 people paying $500 or 200 payments of $500 period. You have to figure out how that works and how you might work that into a schedule. You’re talking about something like you go to school for four years to do.
I have a lot of experience already, not only in this marketing world but also with my podcast and its early success. It was pretty quick. In the second month of the Solopreneur Hour, I did 40,000 downloads, and by six, I was doing 300,000 a month. It went quickly. That is the complete opposite of this YouTube channel that I’m building, which has been a total slog. I believe in it, and I believe in the content.
The number one thing I can offer is that if you’re doing a podcast or whatever your thing is, if you’re getting great feedback and five-star reviews, and people are commenting on your videos, or the outward thing you’re doing, people like it; then you have to know this just me. This is marketing and patience. The thing is good. The world doesn’t know about it yet. That’s better than you get the hit song, and everyone goes, “Oh, this kind of sucks. This isn’t that great.” Then you go from this thing where you’re elevated to dive-bombing?
The Mastermind Effect: 31:28
One of the things that people struggle with is having patience and not getting that instant gratification in the world of social media that we see today. They hear your story of month one I was here; month two, I was here. And then, by six months, I think you said like 300,000 downloads. I don’t want to misrepresent what you said.
Michael O’Neal 31:53
Yes, on the podcast, it went really fast.
The Mastermind Effect: 31:55
Everyone’s like, “wait a minute, that didn’t happen to me.” This is where I’m going to put a feather out there. Not everyone had Michael O’Neal as their coach; not everyone decided to put in the work and hire the right person to put the team together to make sure that you need to be the best version and responsible for the message putting out there. Sometimes you’ve got to realize that if you’re not getting those downloads, or you’re not getting what the end goal is, it might be because you didn’t hire a coach, or it might be because you’re just looking for that instant gratification. 99.9% of the people aren’t going to get 300,000 downloads in a month.
Michael O’Neal 32:34
By six months, it was at a million.
The Mastermind Effect: 32:37
Not everyone’s going to have over 10 million downloads.
Michael O’Neal 32:42
It’s just not the reality. It’s not going to happen in 2020. That was a timing thing. I was the first long-form deep dive interview podcast for entrepreneurs. It was sort of the Joe Rogan of entrepreneur-type podcasts, and nobody else was doing it. I brought that to the table because that was my skill set. I could do that part. Versus having everyone having like a set the same seven questions kind of deal.
The Mastermind Effect: 33:16
You caught it at the right time. But you chose to make the decision. And here’s the thing, just because you didn’t do it, whoever out there is listening to a year ago, two years ago, three years ago, still you can start it today. Well, 100%, you literally can go and do it today. Like, don’t sit there and say, “Well, I can’t get it because I don’t have it.” Well, that’s an excuse. And now you’ve given yourself an excuse for why you’re still in the same place 12 months from now.
Michael O’Neal 33:38
If we talk podcasting, you need to work with someone like a coach. If it were me, we’d spend the first month, six weeks working on where you fit into the industry in a way that you could generate more momentum than is universal at the moment and really rock.
As we talked, I just launched this show last month with police officers, and I just got a notification from one of the guys that the show has done 1500 downloads so far. We’ve done seven episodes. That number I was telling you like that 250 per episode; I think we’re right near there. That’s enough for me to say this is good enough to continue to invest in. We feel like we’ve nailed something here. It’s accelerated more than what some do, and that’s because the timing is great on this, and we also focused on the brand a lot. They hired me to do that, and I helped them do that. And here we are having some success.
The Mastermind Effect: 34:41
For most people, that’s way more successful than what they could imagine when launching something new when I talked about downloads and launching the successful brand and what it takes behind that. I feel there are always new ideas brewing in times of prosperity. It’s easy to be successful when times are good, but I think innovation and ingenuity come out when we feel the squeeze, and we’re feeling the squeeze this year. What are you working on right now that’s going to take place over the next 12 months that really excites you?
Michael O’Neal 35:15
In this side of my life, the non-car side, I’ve been doing a thing for a couple of years called the Podcast Launch group. I take like eight people, and we work week by week for eight weeks. It’s a complete done with you podcast launch. They start with nothing. And by the end of eight weeks, they have a show that they launch, which is great. There’s a lot of great feedback, and we have a great community. I’ve decided to double down on that for 2021. That one, in particular, was all me. We’d show up at a zoom meeting on Thursday. I would teach that week’s lesson, and I do the q&a. I’m automating the first side of that.
I just watched a webinar on race car wiring, like two weeks ago. It inspired me because it was so well done, from the Facebook ad that got me to the free webinar to the upsell in the webinar to the knowledge I learned in the webinar. It was probably the most well-done online ad to execution upsell that I had ever seen. And so I thought, I really should take my podcast launch group and do an automated version of it for 500 bucks instead of three grand. Let me just do a $500 one and figure out what the webinar would be. That will be my 2021 income because, as you and I discussed at the beginning of this, I’m mostly a live event speaker; that’s what I do for a living, and right now, that isn’t happening. I’m going to work on scaling that while also, in conjunction, cranking on this car YouTube channel.
The Mastermind Effect: 37:09
You’re going to take three grand, and you’re going to find a way to automate it, which doesn’t mean that you’re still getting the same value. But you’re finding a way possibly to automate it at 500 bucks, and they can get the same impact?
Michael O’Neal 37:18
I’m still going to do the three grand one, which is curated. But then I’m also going to have another one that’s the content, maybe without the q&a or the one-on-one stuff that comes with the other one. I haven’t figured it out yet. But I have a full video shot list, and I got my Trello all loaded up. I know exactly what I need to do in the next couple of weeks to start cranking on these videos. And now, with all this experience I have on YouTube, which I’ve never had before.
I think people will continue to want to launch podcasts for the next couple of years. And they should because it’s a great way to not only articulate the thing you’re good at but bring a community together.
The Mastermind Effect: 38:10
I’m going to speak here from the consumer standpoint. If Michaels is saying, “this is what I’ve built, this is what I’ve done from a podcasting standpoint. I’m going to talk on YouTube, cars, drumming, and he’s saying three grand done with you.” I’m just telling you, I’ve seen other programs and pricing out there. That’s amazing for what the outcome can be for people like the other people you’re working with and us. Look at that three grand as a smart investment.
Michael O’Neal 38:45
I don’t want to be the guy that charges too much money. I don’t want to price myself so high on stuff that I don’t get to do the things I love.
The Mastermind Effect: 39:17
I’m just telling you the value and price that’s amazing. Like people would make bananas for not looking at that.
I’ve usually asked for one, but I’m going to ask for two because you explained one last year when you were the emcee at the event that I met you at? What is a tip, tactic, or actual item that, if someone implemented today over the next 30, 60, or 90 days, would see real impact on their personal and business lives? The one that I’m talking about is more when real events come around. And then I want you to lead with another one if you wouldn’t mind. You talked about when you go to an event, you have a Trello board or something set up, and you’ve got a video out there on YouTube, where it’s like you put in this information, you click here, and then it starts shooting out the reminders or what needs to happen. Please go over that one again. And then give one more.
Michael O’Neal 40:09
it’s using a Siri shortcut, which a lot of people don’t know. It’s like the coolest thing on the iPhones. And It’s a mini-program that’s easy to implement, that can connect many different apps and things together. In this case, I can meet you at a conference. And I can say, “Hey, Siri.” It will say, “Who are you?” I say, “Hey, Siri, new contact” or something like that. And it says, “Who are you meeting?” And I say, “Oh, this is Brandon.” It says, “What’s Brandon’s email address?” And I say your email. And then she says something like, “ready to send?” I go, “Yes.” I send it, and then automatically, you’ve received a template email in your inbox.
That’s all set up and automated. It combines the “Let me grab your card” because many people don’t have cards anymore. It saves the follow-up because you can program that to remind you of the important things. I’ve demonstrated that to people, and they have no idea that this even existed. What’s the other question?
The Mastermind Effect: 41:44
Tip, a tactic or actionable item that, if they implement it in personal or business, will see a real impact on what they’re doing going forward.
Michael O’Neal 41:53
I’m going to give you two. Number one, figure out the music or whatever you need to focus on. I’ve had to go through a real journey because I’m so like a squirrel to find the right kind of music vibe that quiets my brain down, then I can get some work done. I also have to be moving most of the time. I do a lot of work while speaking into my Evernote, just using speech to text. That’s how I write. I’m mostly writing by talking.
Next is whatever the thing is you’re doing, whether it’s drumming, working on the car, or working on your new course for 2021, at the very least, give it 15 minutes a day. Everybody can find 15 minutes, no matter what. Don’t prioritize your schedule, schedule your priorities. If you have three things you want to do or want to get better at 2021 or 2022, get all those things onto your calendar for 15 minutes. If it’s on your schedule, just do it. Often, I’ll wake up, splash cold water on my face, and then I’ll do my age and push-ups. I do 50 push-ups every day. So and that works. It helps you get biceps from that. Just a little bit every day versus I need to focus for three hours, which is hard to do as an ADD guy and just in 2020 when we have all this different stuff going on.
The Mastermind Effect: 44:23
The things that make the biggest impact are the simplest things like creating the “Hey, Siri” and 15 minutes. You can’t tell me if you have three things that you want to accomplish in 2021 that if you took 15 minutes a day, that’s 45 minutes a day for three things. Everyone’s got time.
Michael O’Neal 44:52
Even if it’s just one. You want to lose weight, and you’re not doing anything, walk around the block once five minutes, walk for five minutes, and then next week walk for 10 minutes and then walk for 15 minutes. It’s fascinating. It’s over anything else in the world; consistency is the most important thing. You’d much rather go to the gym for 20 minutes every single day than three times a month for three hours. I did an experiment probably ten years ago, where I’d gotten a Groupon for it. It was a ten-punch pass to a local gym. And I was super dialed in with my diet. If you saw me at the end of this, the transformation crazy. I was super lean and all ripped. It was all consistency. It was just consistency of diet and consistency of getting into that routine.
You could do 15 minutes on whatever it is you’re trying to do. Don’t even make the three. Do the one for now. Get 15 minutes of whatever it is every single day, and you’ll get 15 minutes to work on that car every day. I keep making crazy progress on it.
The Mastermind Effect: 46:20
That’s the deal. Fifteen minutes can save your life. It can change your life, and it doesn’t have to be difficult. But the path to get there it does. There’s a saying that the path to success was made in skeletons or bones because we don’t see the work put in to get to where you get to have over 10 million downloads. We’ve got the founder of LaunchLAB and GrowthLAB and the Solopreneur Hour podcast host, Michael O’Neal. You can find them at solopreneurhour.com.I highly recommend you reach out to him. He’s accessible. And the return on your investment is exponential. Michael, I appreciate your time. Thank you
Michael O’Neal 46:59
Well done, sir. Well done. Thank you so much for having me. For everyone, here’s the deal. If you don’t work with Brandon or me, find somebody that you sync with, whoever it is. You won’t believe the amount of progress you can make in such a short period when working with the right person.
The Mastermind Effect: 47:24
Absolutely. Thank you, Michael.
“Don’t prioritize your schedule, schedule your priorities.” – Michael O’Neal
“Over anything else in the world, consistency is the most important thing.” – Michael O’Neal
“To embrace the suck of the moment, and just understand that, “I’m not gonna be very good at this from the beginning, It’s going to take me a while”, is the most important lesson to learn as a burgeoning entrepreneur.” – Michael O’Neal
“When you’re putting content out to the world. However you’re doing it, there’s a responsibility that goes along with it.” – Michael O’Neal
Check out Michael’s courses:
You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at firstname.lastname@example.org. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.