We’ve got Sean Coe, founder of Superhero Minds. We get into why you should hire a board of directors around yourself in order to leverage their greatness. We talked about the three coaches. Sean has to create freedom through structure. And we finished it off with Sean breaking down the three words to describe myself and how I can anchor my future decisions to move forward around anything that comes my way.
Our ability to have access to different people and how we learn over the last 5 to 10 years have greatly changed. When you and I were younger: textbooks, teachers, friends that eventually became co- workers, family. But let’s be honest, that’s a sliver of what our potential really is. How is your learning changed from your early years versus today?
Sean Coe: 02:42
The biggest foundationally transformative point of my learning was when I realized that I had to have the right board of directors or team around me. I love the board of directors concept because if you think about it, it’s a bunch of people that you bring into your life intentionally—who are solely invested in your best interest. What I did is I decided I’m going to bring the right people around me and I’m going to give them intentional permission to tell me the truth no matter what. Because I don’t often walk away from those meetings feeling great. I walk away with a specific, inspired task to move my life forward. I would say that leveled my learning from books or experience to how do I leverage the greatness of others to speed up the process of my success. Does that make sense?
The Mastermind Effect: 03:32
That does. Do you change them out like a typical board of directors? Are these coaches and mentors? What do you consider your board of directors?
Sean Coe: 03:43
I do a couple different creative things. I have historical figures and inspirational people that when I do my meditation, I tap into— whether it’s Nelson Mandela, Jesus, Mahatma Gandhi, or Martin Luther King. The other thing that I did is I looked out at areas that I wanted to be more successful in and I found a person that was already successful in that area. I need you to come beyond my board of directors. Finding the right people isn’t the easiest but when you set out on that mission and you get those right people in your life, you’ll have somebody that can coach you from expertise, strength, and experience. You don’t have to figure it all out on your own.
The Mastermind Effect: 04:34
You have more ways to take in information today. Almost too much that it can be confusing. Some people, when they’re looking to grow, they look for a mentor, accountability partners, masterminds and coaching programs. There’s a lot of different ways that we can gain access to people out there. Who are you currently learning from and how did you find them and gain access to them?
Sean Coe: 05:03
The biggest people I learned from are my board of director mentors that I put in place. I have a strategic business coach and a mindset coach to coach for the softer side of things. Those are people I put in intentionally. I do read a lot. I’m involved in different masterminds. The second biggest piece other than the board of directors is the Mastermind Effect—to be around really inspired people who you connect with and who are on an impact mission too. The three-fold would be the board of directors, the mastermind, and my own personal learning and growth. The other piece is a little bit more esoteric. I really believe in the intuitive and the connection with the universe. Touching base with our highest self within ourselves is an important process for me. Those would probably be the four biggest foundations of my own learning.
The Mastermind Effect: 06:02
Your way to success is you’ve got a lot of internal stuff that you do yourself, like daily or weekly routines. Do you find that you need to change up your routine so it doesn’t become so black and white?
Sean Coe: 06:28
I look at it in a little bit different way from that. I think the structure creates freedom. When I do the meditation, what it does is it frees my mind space up for the creative genius. If I’m changing it too much, I found that there’s too much of a drain in my bandwidth mentally. It’s more important to have the right structure in place, which frees up my mind space to function in my genius more effectively.
The Mastermind Effect: 06:59
Talking about internally, a lot of times we get stuck. Right now, we’re going through a pandemic and this is causing or creating a reset on what’s possible and what we can accomplish. How have masterminds helped you when you’re looking to reset yourself and get unstuck where you’re at?
Sean Coe: 07:37
The biggest thing a mastermind does for me is it allows me to touch other people’s greatness and be inspired by what they’re doing and who they are. That itself is the “dare to be great” moment. You get in a room or even a virtual room with somebody and you see what they’re accomplishing. There is another level possible. What you do is you get in the pattern of just saying, “This is what I see. What about more? What about that next step?” I envision it like a staircase. “Which stair am I limiting myself on? Which stair am I fixated on? How do I keep expanding my vision?”
One of the things I do for my clients is I help them see what’s truly possible. We build plans for inevitable success. I’m in that process of expanding vision and casting that vision a lot. It’s very natural for me, because it’s what I do. I love being around people who are inspiring because it dares my mind to go even further. “What else is possible? What else am I capable of?” And when we ask those questions, it forces us to look at where am I limiting myself? Where am I playing small? What is the belief structure I’m shrinking back into versus the belief structure I’m stepping into for my greatness?
The Mastermind Effect: 08:45
You want to surround yourself with the person that is doing it bigger than you. You surround yourself with people that have done it and they’re doing it bigger and better than you. Then, you reach for that room. You reach for that star. Is there an example you’re able to give us that because of a mastermind, you’ve seen success? A specific story where because you were in said mastermind and around these amazing people, your trajectory went this way.
Sean Coe: 09:35
The easiest example of that is when we talk about how you develop joint venture partnerships or give out connections on a professional level. You see somebody make a connection with a magazine or a specific strategic partner and you’d say “Maybe that’s possible for me too.” We do limit ourselves and we do have the mind space concept where we get full and sometimes, we need that jolt to the system.
The other thing is you look at the coronavirus. It’s very easy to say, “I can’t because of the pandemic.” Then you go into one of these groups and you see somebody who’s having the best year of their life so far. Maybe that excuse I was using doesn’t actually play unless I let it play. A lot of people could easily say, “I can’t because it’s 2020 and there’s no certainty in the world. I can’t meet face to face with you. I can go. I can shrink back.” But if you’re around people who aren’t shrinking back, you have to really ask yourself, “What do I really believe I’m capable of? Is it possible for me to step into that?” It happens a lot with just creative ideas about partnership. What are messaging systems to reach more people? What are other strategies to create more impact and that ripple effect in the world? It keeps my brain in this creative flow of what’s that next level? What’s that next opportunity?
The Mastermind Effect: 11:01
Strategic partnerships and who you can find being in that right mastermind can help from a partnership standpoint. When you have the right partnership, they’re able to feed off of your credibility and vice versa, you can feed off of theirs. It’s a symbiotic relationship. It’s amazing what they can do for us.
Speaking of masterminds, they’ve been around for a long time. Where do you see this large boom of self-education going forward with masterminds just changing the face of self-education? Where do you see the face of education moving forward?
Sean Coe: 12:03
It really comes down to what do we make the hero of the learning story. Do we make learning the hero of the story? Or do we make acting on that learning the hero of the story? What I hope the next level is for everyone to not only celebrate their learning, but to say “How do I create action and movement off of that learning.” That’s what I really want the hero to be. Because knowledge is only potential power. It’s only applied knowledge that is powerful. That’s where I hope the education system would be on all levels—whether it’s our high schools, our masterminds, our self-education. Now, I see the world a little bit different. How does it affect my doing not just my thinking? How does it affect what I’m capable of and what I actually do from an inspired perspective, not just what I just learned?
The Mastermind Effect: 12:53
Action creates the inspiration and the motivation to create something and get those creative juices going. You can’t expect that it’s going to come to you and then you’ll take action. It’s the action that comes first.
Sean Coe: 13:09
The only way to supercharge the system is to act on what we know and act on what we learn.
The Mastermind Effect: 13:13
When people invest in their future, they have a better than vague idea of what they’re going to get involved with. When you put your rooms together, you’re hand selecting them. Maybe someone slips in there, but you’ve probably weed themselves out. What should people expect when they enter your reality?
Sean Coe: 13:31
What they should expect is incredibly high-level performers who they’re going to get connection with on a daily basis. The benefit of a mastermind is who you connect with even more than who’s leading the mastermind. With my mastermind, what people get are high performers who have an incredible amount of success already. You’re leveraging all of the creative genius in the room like an inspirational energetic momentum. I do have a platform and the coaching protocol, but the biggest thing they get access to is amazing people in a very intimate and sacred experience that is unique and isn’t available to everybody. When I build a mastermind, it’s around 10 people. It’s very intimate and sacred. The relationships and the depth of connection are very deep.
The Mastermind Effect: 14:32
Do you feel the number has a lot to do with keeping it intimate? Is the smaller intimate number important to you? Why?
Sean Coe: 14:51
It is very important to me depending on what I’m looking for. I could easily run a mastermind of 100 people and it would be an incredible impact. It just depends on the exclusivity you’re looking for—if you want a broad range of impact or you want a deep one-on-one intimate impact. What I’ve been shooting for more is working with the right people and not a lot of people. Does that make sense?
The Mastermind Effect: 15:15
Yes, it makes sense because you can watch that environment grow as opposed to something that is out of the scope of our mind and ability.
I feel today that people have a way to surprise us with their willingness, their drive, and what they want to accomplish. Has anyone been to an event or a mastermind that you’ve put together who has surprised you? What they were able to accomplish? What was the outcome because of being in that room?
Sean Coe: 15:49
Those are the magical moments when you’re surprised. I work really hard to not place expectations on people, but to continue to expansively move forward. I’ve had multiple times where people will come in, and maybe they’re a little bit newer in their journey as a high performer or an entrepreneur, and you see them catch that glimmer of what’s possible for them. Then, they just go on a run where in the next 6, 12, 18 months of their life, you can’t even recognize who they’ve become. I’ve seen people go from building this company to incredible exits that really set up this financial legacy for their family; to people that you saw struggling with their wrong belief structures, to all of a sudden they have this deep, incredible impact through this mission, program, or business that they built; or even on a very personal level where they transform their family experience because of how they leveled up with inside themselves based on touching that inspiration and that genius.
The Mastermind Effect: 16:47
You’ve got a lot of different pieces that are inside your mastermind, your coaching. You also have that financial aspect and you touched on about an exit strategy. Talk to me about how you set someone up when they’re wanting to do an exit strategy and the pieces that come around that.
Sean Coe: 17:05
It’s a very direct foundation. Whenever we’re planning financially, what is the right strategic plan and who’s the right person to have in your corner. The way I think about it is its vision plan person. We want them to get tied emotionally to the vision. We want to build a strategic plan because, as we know, the right plan is the one they’ll actually do and not the one that is ideal in our mind. But what happens is that inevitably, life goes sideways. If we’re anchored to the vision and anchored to the plan, then we have a really good anchor point to bring us back to where we’re moving. We just need the right person to help us navigate through the fears, doubts, and louder voices that come up in life, then we build towards what’s ever possible. When we have the right plan, it really makes that big exit or the building the company strategically and inevitably possible. Because we’re building skills, we’re building the right resources and support network, building the right capital reserve budget, and it’s all based on a step-by-step plan that they can execute from inspired vision.
The Mastermind Effect: 18:05
That’s amazing. When you think about it, being able to take them from where they are to what they need to put in place, and then what is that exit strategy. Not everyone can do that. Not everyone can say at a certain point, “I need to have that exit strategy. Whatever I’m building.” It’s important if you build that foundation from the beginning. If more people build that in the beginning, does that make your job easier? What you’re helping them towards?
Sean Coe: 18:32
I don’t think it makes my job easier. It just gives me more information. If somebody is going to say, “I’m gonna build this company,” I always have the thought in the back of my mind, “Let’s build it to sell,” because we want it to be a product that is really valuable. They may run that business forever but if we build to sell, it’s the idea where the owner isn’t the center and he/she’s not tied to the legacy forever. They can build this like a transition piece if they want to. We’re talking about a little bit more intricate, complicated plans at this point. It’s very individual. But absolutely, build with the end in mind because if we can’t hit a target we can’t see or if we’re building a plan towards something that we haven’t got clarity on, we’re probably not going to hit that mark very easily.
The Mastermind Effect: 19:22
Let’s move on to how people visualize things. When I work with a coach, we’ll talk about what it takes to be successful. And when you think about success, someone says, “I want to be successful.” But what is success to you? Is success spending more time with your family or building a million followers on Instagram? What is success? I think that’s something we have trouble wrapping our heads around. To me, you need to look at success from a couple different ways. You need to have mentorship. You need to experiment, have the right partnerships, and be willing to fail. I think the part that we struggle with the most is our willingness to be successful. With the sensitivity of social media today, what do you think it takes to get over the hump of wanting to be successful?
Sean Coe: 20:13
Whenever I have a conversation with one of my clients about how do we define what success is for them, the key point is that nobody can define success for you but you. What I lean into is are they an emotional or a tactical decision maker on how they see the world? If they’re emotional decision maker, I build what success is based on life experience and feeling versus checking boxes and getting milestones and destinations. For me, that’s a very important piece because I need to be able to speak their language and understand the language inside of their head so that I can help them cast that vision. Then, what we do is we build in the strategy for the emotional momentum pieces, so they don’t get lost on what it says on Facebook or who else is posting whatever on LinkedIn. It’s very easy to go sideways in this oversaturated social media world. We can start to question ourselves but that’s where I come back to the vision, the plan, the person. When we have that anchor point, we don’t get as far away from the plan with that emotional bleeding.
The Mastermind Effect: 21:26
I feel that there’s always new ideas brewing in times of prosperity, but innovation and ingenuity come when we feel the squeeze. There’s a little bit of squeeze out there these days. What are you working on right now that’s gonna take place over the next 12 months that really excite you?
Sean Coe: 22:00
There’s a lot of things that I’m excited about. I have my own personal mastermind. I’m building a collaborative mastermind at this point in time where I’m going to bring in other resources other than just me in the master coaching and the environment. The other thing we’re doing financially is we’re really trying to expand our reach to an access to education and planning. We’re planning some cool things with specific companies but also, on a broader scale, to do some more webinar-based things to just give people more touch points of value.
People are searching for answers and for people to stand in their corner. I love the linked arm journey process where I link arms with my clients, and we walk a journey together. That’s another reason why I like to keep my mastermind a little bit smaller because I can link arms a little bit more effectively to have access to them and so they can have access to me.
I’m really liking the idea of how do you build a legacy for the next generation. My daughters are aged 16 and 13 and I’m always thinking about how do I leave the legacy for them financially, strategic thinking, and planning-wise. I’m building out something program-wise—that is a financial legacy. I don’t know if it’ll be a program or what it’ll be yet. How to build a financial legacy for the next generation? How to help them build from the mountaintop? Those are three of the big things that are coming in the next 6 to 12 months probably.
The Mastermind Effect: 23:48
I’m looking forward to hearing more about that, highlighting it on the platform that you and I talked about, the Success Finder. People are always looking for who they should be learning from. But it’s difficult. There’s a lot of stuff you got to go through to make sure and what you have to offer. It’s just not one area of expertise. You’re bringing in other people that might specialize in other things. I think that’s brilliant from the aspect of saying, “Hey, I might not be the best at this, but I know that person and I’m going to bring them into your life, into our mastermind, into our world. We’re going to collaborate with them.”
Sean Coe: 24:23
Another value add from my own masterminds that I’m involved in is that the people that I’ve connected with are doing these incredible, impactful things in the world and transforming people’s lives. Those are the people that I want to bring in, touch points, and value adds on that more collaborative mastermind.
The Mastermind Effect: 24:39
One of the best masterminds I was involved with is they were constantly bringing in people in a monthly basis. It was so important. What is one tip, tactic, or an actual item that if someone listen to this and they implement this over the next 30, 60, 90 days, they would see real results based on what you have to tell them.
Sean Coe: 24:58
If we look at all the uncertainty in the world and we look at all of the conditions externally that we can’t control, it’s very easy to get thrown off by everything that happens—whether it’s a Facebook message or a phone call, or somebody gets Coronavirus, or something happens financially. One of the things I’ve been refining within myself and I’m teaching my clients is how do we keep momentum in a very conditional world? How do we stay anchored to our forward movement no matter what?
Brendon Burchard talks about the three anchor words tied to our highest self. So, what I ask my clients and ask myself are, “What are the three words that I want to be incredibly, unequivocally true about myself?” What are the three words that come to mind for you?
The Mastermind Effect: 25:59
Genuine, emotional, and action taker.
Sean Coe: 26:01
We’re gonna set that on the shelf for a minute. What are the feeling indicators that I’m not in alignment with where I’m headed? Maybe it’s stress, overwhelmed, and anxiety, right? Then we develop a very quick system. I’m aware that I’m feeling something I don’t want to feel. What would genuine Brandon do next? What would emotional Brandon do next? What would action taker Brandon do next. It anchors us to our higher version of ourselves. It leads to a very direct next action step that moves my life or my mission forward. If you run that play all day long, your life will incredibly transform in the next 60 to 90 days.
The Mastermind Effect: 26:42
I love that. I’m gonna write this down and actually play that out and maybe keep those cards in front of me.
Sean Coe: 26:52
Imagine what it’s like if you hit stress, overwhelm, or anxiety. I no longer have to judge myself for that feeling. It just becomes an indicator. What is genuine Brandon gonna do next? I go do that. Maybe I call my wife or I give my kid a kiss. It doesn’t matter because it’s just the right next action step. The secret that we’re leveraging is, the best part of a step forward is that you can’t take a step forward and a step back at the same time. It doesn’t actually matter how big the step forward is. You’re moving forward and that’s momentum and inertia. When we anchor it to your higher version of yourself, we’re elevating all the time on a moment by moment basis.
“I love the board of directors concept because, if you think about it, it’s a bunch of people that you bring into your life intentionally that are solely invested in your best interest.” – Sean Coe
“Finding the right people isn’t the easiest. But when you send out on that mission and you get those right people in your life. Then you have somebody that can coach you from expertise, strength, and experience, and you don’t have to figure it out on your own.” – Sean Coe
“The biggest thing a mastermind does for me is that it allows me to touch other people’s greatness and be inspired by what they’re doing and who they are.” – Sean Coe
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You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at firstname.lastname@example.org. I’d love to get in touch and talk more about personal development and how you can move beyond your limits.